The Green Sheet, Inc.

What The Green Sheet, Inc. does

The Green Sheet, Inc. is a privately held B2B media company founded in 1983 by Paul H. Green and headquartered in Santa Rosa, California. It publishes a semimonthly digital trade publication targeting the payments industry's Independent Sales Organization (ISO) and merchant level salesperson channel — historically the first publication to specialize exclusively in this niche. Core editorial products include a breaking news feed, an interactive Flipbook/E-Magazine, the weekly Merchant Sales Podcast (distributed on iTunes and Spotify), a News From the Wire industry newswire, Community Voices contributor content, online forums, an Advisory Board, a Calendar of Events tied to acquirer association conferences, and a Resource Guide directory. The Spotlight Innovators program features named payment companies such as MBNCARD, Payments in Practice, Valutec, North, bluu, and Maverick Payments.

The platform is built on a conventional digital publishing stack — website, email, social channels (Facebook, X, LinkedIn), and podcast distribution — operated by a small editorial and production team of 11-50 employees. The company is led by President and CEO Kate Gillespie, with editorial leadership under Editor in Chief Laura McHale Holland and Senior Editor Patti Murphy. The technology stack does not disclose any proprietary AI, machine learning, or API integrations.

The Green Sheet monetizes almost exclusively through advertising, offering tiered pricing across print insertions (Full Page at $2,000-$2,650), online banners ($700/month), skyscrapers ($900/month), combo packages ($1,500/month), email blasts ($5,000 each), Spotlight Partnerships ($8,000/month), and Resource Guide listings ($300-$1,425 per quarter). The customer base is a mix of SMB merchant level salespeople and payment industry professionals on the readership side, with advertisers drawn from payment processors, fintech vendors, and ISO program providers. Geographic focus is North America, though the newswire and podcast cover global payments themes.

Name

The Green Sheet, Inc.

Legal name

The Green Sheet, Inc.

Website

https://greensheet.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising Revenue: The Green Sheet generates revenue through various advertising formats including digital display ads (banners, skyscrapers), print ads, email blasts, resource guide listings, newswire sponsorships, forum sponsorships, spotlight partnerships, and calendar sponsorships. The company offers tiered pricing based on insertion frequency (x1, x3, x6, x12, x24) and different ad formats across digital and print properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Green Sheet, Inc. operates a semimonthly B2B digital publication and online platform serving the payments industry, with a dedicated focus on Independent Sales Organizations (ISOs) and merchant level salespeople. The core product is original, unbiased editorial content covering payment processing, POS equipment, banking partnerships, regulatory changes, and fintech innovation, delivered via a digital magazine, flipbook edition, breaking news feed, newswire, podcast, forums, and a vendor resource guide.

Product overview

The Green Sheet, Inc. is a media and publishing company offering a comprehensive digital publication platform for the payments industry. The core offering consists of a semimonthly digital publication delivering original content on payment processing, POS equipment, banking partnerships, regulatory changes, and fintech innovation. The platform is complemented by real-time news aggregation through News From the Wire, the Merchant Sales Podcast featuring industry interviews, an interactive Flipbook/E-Magazine format, Community Voices contributor content, industry forums for professional networking, a Calendar of Events for industry conferences, a Resource Guide directory of industry vendors, an Advisory Board of industry leaders, and Spotlight Innovators featuring innovative payment companies. The company serves ISOs, merchant level salespeople, and payments professionals across the payments sphere.

Differentiator

Problem solved

Functional benefit

Products and services

• The Green Sheet Digital Publication A semimonthly digital publication providing original, unbiased content on payment processing, POS equipment, banking partnerships, regulatory changes, and fintech innovation, for payments industry professionals including ISOs and merchant level salespeople.
• Merchant Sales Podcast A weekly podcast hosted by James Shephard and Patti Murphy featuring industry insights, expert interviews, and the Today in Payments news segment, distributed via iTunes and Spotify.
• Flipbook / E-Magazine Edition An online interactive flipbook version of The Green Sheet digital publication that allows readers to view the magazine in a page-flipping digital format, with an archives section for past issues.
• Breaking News Real-time breaking news coverage of the payments and fintech industry, including regulatory updates and industry developments.
• News From the Wire An aggregated industry news wire service providing press releases and announcements from payments and fintech companies, with searchable archive by date.
• Resource Guide A directory of industry vendors, service providers, and partners in the payments ecosystem, with paid listing tiers including Standard and RGXL Custom Box placements.
• Spotlight Innovators A featured editorial section highlighting innovative payments industry companies through paid spotlight profiles, including Merchants Bancard Network, Payments in Practice, Valutec, North, bluu, and Maverick Payments.
• Community Voices A contributor content program featuring industry insights and the Pioneers In Payments video series from payments industry experts such as BHMI.
• Forums Online community forums where payments industry professionals register, discuss topics, share insights, and network.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered featured.

• Merchants Bancard Network Inc. (MBNCARD)featuredOthersMBNCARD is featured as a Spotlight Innovator on The Green Sheet platform. The company profile describes them as established in 1989, incorporated in 1991, providing merchant card services and payment processing solutions.
• North (Payments)featuredOthersNorth is featured as a Spotlight Innovator on The Green Sheet platform. North offers ISO/Agent programs and payment processing solutions with broad credit policies.
• bluufeaturedOthersbluu is featured as a Spotlight Innovator on The Green Sheet platform. bluu provides POS solutions, payment processing, and loyalty programs with proprietary hardware.
• Maverick PaymentsfeaturedOthersMaverick Payments is featured as a Spotlight Innovator on The Green Sheet platform. They offer ISO and agent programs with in-house processing and proprietary dashboard technology.
• BHMIfeaturedOthersBHMI is featured as a Community Voices contributor through their Industry Insights blog series. BHMI provides software solutions for back-office processing of digital payment transactions.
• ValutecfeaturedOthersValutec is featured as a Spotlight Innovator on The Green Sheet platform, specializing in payment processing solutions.
• Payments in PracticefeaturedOthersPayments in Practice is featured as a Spotlight Innovator on The Green Sheet platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Finextra: Finextra is a fintech news and media platform covering payments, banking technology, and financial services innovation. It overlaps significantly with The Green Sheet's coverage of payments industry news, fintech innovation, and professional audience.
• PYMNTS.com: PYMNTS.com is a leading digital media platform covering payments, commerce, and fintech. Like The Green Sheet, it serves payments industry professionals with breaking news and analysis, but at a much larger scale and broader scope including consumer payments and digital commerce.
• PaymentsDive: PaymentsDive is a trade publication covering the payments industry, operated by Industry Dive. It directly competes with The Green Sheet for payments industry professional readership and advertising dollars, with similar focus on news, regulatory updates, and industry trends.
• Digital Transactions: Digital Transactions is a long-running trade publication covering the payments industry, including news on ISO/agent programs, processors, and merchant services. It is one of the most direct competitors to The Green Sheet in serving the payments professional audience.
• The Nilson Report: The Nilson Report is a subscription-based trade publication providing data and analysis on the payments industry. While more data/research focused, it serves the same payments industry professional audience as The Green Sheet and competes for advertiser attention.
• PaymentsJournal: PaymentsJournal is a payments industry news and insights platform operated by Flywire and Strategic Interests. It serves payments professionals with educational content and industry analysis, directly competing with The Green Sheet for audience and advertisers.

Emerging players

• Bank Automation News: Bank Automation News covers banking technology and payments innovation, with overlap to The Green Sheet's fintech and banking partnerships coverage. It serves a broader audience including bank executives but competes for the same advertiser base of payment technology providers.

Regional players

• Credit Union Times: Credit Union Times covers the credit union industry including payments and fintech topics relevant to credit unions. While focused on a different segment (credit unions vs. ISOs/agents), it overlaps with The Green Sheet in payments industry coverage and advertising market.

Market position

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/the_green_sheet
• Facebookfacebook.com/thegreensheetinc
• LinkedInlinkedin.com/company/the-green-sheet

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Sheet, Inc.