Emetriq
Emetriq GmbH is a Hamburg-based digital advertising technology company founded in 2015 that provides retargeting solutions to advertisers in Germany, Austria, Switzerland, and internationally, led by co-founder and CEO Daniel Neuhaus with a 51-100 employee team.
- Company typePrivate
- Founded2015
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Emetriq does
Emetriq GmbH is a Hamburg-headquartered, for-profit private company founded in 2015 that delivers retargeting solutions to advertising customers across Germany, Austria, and Switzerland, with additional international operations. The company operates in the digital advertising technology sector, focused specifically on the retargeting use case — re-engaging users who have previously interacted with advertiser sites or apps — and serves a regional DACH customer base while maintaining a public commercial web presence at emetriq.com.
The company's underlying technology stack, platform architecture, and proprietary product features are not documented in the available sources. No API, SDK, or integration surface is disclosed (api_exists=false), and no patents, certifications, or compliance attestations are on record in the input data. Emetriq employs 51-100 staff and is led by co-founder and CEO Daniel Neuhaus; no additional members of the management team, board, or investor base are documented in the sources provided.
The business model and revenue mechanics are not disclosed: there are no pricing models, no publicly available pricing, no named customers, no customer-segment definitions, no disclosed funding rounds, and no parent, subsidiary, or investor relationships on record. Operating status is confirmed (currently active per the website verification check), but ownership, corporate structure, and financial trajectory cannot be determined from the supplied material.
Emetriq firmographics
Firmographics- Name
- Emetriq
- Website
- https://emetriq.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Emetriq GmbH is a Hamburg-based digital advertising technology company founded in 2015 that provides retargeting solutions to advertisers in Germany, Austria, Switzerland, and internationally, led by co-founder and CEO Daniel Neuhaus with a 51-100 employee team.
- Ownership category
- akta.pro rank
Emetriq industry classification
Industry- Product category
- Ad Tech / Marketing Technology
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Emetriq is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Markets served
Emetriq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Emetriq product offering
Product offeringCore offering
Emetriq GmbH provides retargeting solutions for customers in Germany, Austria, Switzerland, and internationally. The company delivers data-driven audience targeting and retargeting technology that enables marketers to re-engage users across digital channels. Its offering is built around proprietary data assets and targeting capabilities designed to support online advertising campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Retargeting Solutions
Companies that use Emetriq
Customer profileIdeal customer profiles1 record
Emetriq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emetriq partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Emetriq competitors and assessment
Company assessmentDirect peers
- Criteo: Criteo is a publicly listed ad-tech company historically known for retargeting and now broadening into commerce media. It is the most direct functional peer to Emetriq given an overlapping product focus on retargeting and similar European roots.
- The Trade Desk: The Trade Desk is a leading independent global DSP operating in the same programmatic display and retargeting category as Emetriq, competing for the same advertiser budgets with a more international footprint.
- Adform: Adform is a European-headquartered ad-tech platform offering a DSP, DMP, and ad server. Its regional identity and product breadth make it a close comparable to Emetriq's DACH-centric positioning.
- RTB House: RTB House is a European DSP specializing in AI-driven retargeting. It competes directly with Emetriq for retargeting budgets among performance advertisers in EMEA.
- MediaMath: MediaMath is an independent demand-side platform focused on programmatic buying across display, video, and connected TV. It competes with Emetriq for omnichannel DSP customers.
- Smart AdServer: Smart AdServer is an European-headquartered ad server and SSP with DSP capabilities, serving EMEA-based publishers and advertisers. It is comparable to Emetriq in regional focus and overlapping product surface.
Broad incumbents
- Google Marketing Platform (DV360): Google's Display & Video 360 is the largest incumbent DSP, offering programmatic buying as part of a much broader marketing and ad-tech portfolio. It competes with Emetriq for agency and advertiser budgets but operates at a vastly different scale.
- Amazon DSP: Amazon DSP offers programmatic display and video buying anchored to Amazon's commerce and audience data. It competes with Emetriq in the broader programmatic space as part of Amazon's much wider advertising portfolio.
- Adobe Advertising Cloud: Adobe Advertising Cloud (formerly TubeMogul) is a DSP embedded within Adobe's broader Experience Cloud portfolio. It overlaps with Emetriq in programmatic display buying while serving a different go-to-market motion.
Regional players
- Yandex Direct: Yandex Direct is a major DSP and ad-buying platform with a footprint skewed toward Russia and CIS markets. It is comparable to Emetriq in product function but operates primarily in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Emetriq social profiles
Digital presenceEmetriq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emetriq leadership team
Management profileNumber of profiles
Profiles1 record
Emetriq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emetriq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emetriq
What does Emetriq do?
Emetriq GmbH provides retargeting solutions for customers in Germany, Austria, Switzerland, and internationally. The company delivers data-driven audience targeting and retargeting technology that enables marketers to re-engage users across digital channels. Its offering is built around proprietary data assets and targeting capabilities designed to support online advertising campaigns.
When was Emetriq founded?
Emetriq was founded in 2015. It employs 51 to 100 people.
Where is Emetriq based?
Emetriq is headquartered in Hamburg, Germany, in the Europe region.
Who are Emetriq's main competitors?
Direct peers on record are Criteo, The Trade Desk, Adform, RTB House, MediaMath and Smart AdServer. Broad incumbents are Google Marketing Platform (DV360), Amazon DSP and Adobe Advertising Cloud. Yandex Direct is listed as a regional player.
Does Emetriq have an API?
No public API is recorded for Emetriq.
What industry is Emetriq in?
Emetriq's product category is Ad Tech / Marketing Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541890 and its SIC code is 7310.