Emetriq

Ad Tech / Marketing Technologyemetriq.com

Emetriq GmbH is a Hamburg-based digital advertising technology company founded in 2015 that provides retargeting solutions to advertisers in Germany, Austria, Switzerland, and internationally, led by co-founder and CEO Daniel Neuhaus with a 51-100 employee team.

Company typePrivate
Founded2015
HeadquartersHamburg, Germany
Headcount51–100
GTM typeB2B
OfferingSoftware

What Emetriq does

Emetriq GmbH is a Hamburg-headquartered, for-profit private company founded in 2015 that delivers retargeting solutions to advertising customers across Germany, Austria, and Switzerland, with additional international operations. The company operates in the digital advertising technology sector, focused specifically on the retargeting use case — re-engaging users who have previously interacted with advertiser sites or apps — and serves a regional DACH customer base while maintaining a public commercial web presence at emetriq.com.

The company's underlying technology stack, platform architecture, and proprietary product features are not documented in the available sources. No API, SDK, or integration surface is disclosed (api_exists=false), and no patents, certifications, or compliance attestations are on record in the input data. Emetriq employs 51-100 staff and is led by co-founder and CEO Daniel Neuhaus; no additional members of the management team, board, or investor base are documented in the sources provided.

The business model and revenue mechanics are not disclosed: there are no pricing models, no publicly available pricing, no named customers, no customer-segment definitions, no disclosed funding rounds, and no parent, subsidiary, or investor relationships on record. Operating status is confirmed (currently active per the website verification check), but ownership, corporate structure, and financial trajectory cannot be determined from the supplied material.

Emetriq firmographics

Firmographics

Name: Emetriq
Website: https://emetriq.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 51–100 employees
Short description: Emetriq GmbH is a Hamburg-based digital advertising technology company founded in 2015 that provides retargeting solutions to advertisers in Germany, Austria, Switzerland, and internationally, led by co-founder and CEO Daniel Neuhaus with a 51-100 employee team.
Ownership category
akta.pro rank

Emetriq industry classification

Industry

Product category: Ad Tech / Marketing Technology
NAICS: Other Services Related to Advertising (541890)
SIC: Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

Retargeting solutions
Audience targeting
Data-driven advertising
Marketing technology
Digital ad tech

Where Emetriq is headquartered

Location

Headquarters

HQ city: Hamburg
HQ country: Germany
HQ region: Europe

Markets served

Emetriq business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Emetriq product offering

Product offering

Core offering

Emetriq GmbH provides retargeting solutions for customers in Germany, Austria, Switzerland, and internationally. The company delivers data-driven audience targeting and retargeting technology that enables marketers to re-engage users across digital channels. Its offering is built around proprietary data assets and targeting capabilities designed to support online advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

Retargeting Solutions

Companies that use Emetriq

Customer profile

Ideal customer profiles1 record

Emetriq technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Emetriq partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights1 record

Emetriq competitors and assessment

Company assessment

Direct peers

Criteo: Criteo is a publicly listed ad-tech company historically known for retargeting and now broadening into commerce media. It is the most direct functional peer to Emetriq given an overlapping product focus on retargeting and similar European roots.
The Trade Desk: The Trade Desk is a leading independent global DSP operating in the same programmatic display and retargeting category as Emetriq, competing for the same advertiser budgets with a more international footprint.
Adform: Adform is a European-headquartered ad-tech platform offering a DSP, DMP, and ad server. Its regional identity and product breadth make it a close comparable to Emetriq's DACH-centric positioning.
RTB House: RTB House is a European DSP specializing in AI-driven retargeting. It competes directly with Emetriq for retargeting budgets among performance advertisers in EMEA.
MediaMath: MediaMath is an independent demand-side platform focused on programmatic buying across display, video, and connected TV. It competes with Emetriq for omnichannel DSP customers.
Smart AdServer: Smart AdServer is an European-headquartered ad server and SSP with DSP capabilities, serving EMEA-based publishers and advertisers. It is comparable to Emetriq in regional focus and overlapping product surface.

Broad incumbents

Google Marketing Platform (DV360): Google's Display & Video 360 is the largest incumbent DSP, offering programmatic buying as part of a much broader marketing and ad-tech portfolio. It competes with Emetriq for agency and advertiser budgets but operates at a vastly different scale.
Amazon DSP: Amazon DSP offers programmatic display and video buying anchored to Amazon's commerce and audience data. It competes with Emetriq in the broader programmatic space as part of Amazon's much wider advertising portfolio.
Adobe Advertising Cloud: Adobe Advertising Cloud (formerly TubeMogul) is a DSP embedded within Adobe's broader Experience Cloud portfolio. It overlaps with Emetriq in programmatic display buying while serving a different go-to-market motion.

Regional players

Yandex Direct: Yandex Direct is a major DSP and ad-buying platform with a footprint skewed toward Russia and CIS markets. It is comparable to Emetriq in product function but operates primarily in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Emetriq financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Emetriq leadership team

Management profile

Number of profiles

Profiles1 record

Emetriq funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Emetriq M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emetriq

What does Emetriq do?

When was Emetriq founded?

Emetriq was founded in 2015. It employs 51 to 100 people.

Where is Emetriq based?

Emetriq is headquartered in Hamburg, Germany, in the Europe region.

Who are Emetriq's main competitors?

Direct peers on record are Criteo, The Trade Desk, Adform, RTB House, MediaMath and Smart AdServer. Broad incumbents are Google Marketing Platform (DV360), Amazon DSP and Adobe Advertising Cloud. Yandex Direct is listed as a regional player.

Does Emetriq have an API?

No public API is recorded for Emetriq.

What industry is Emetriq in?

Emetriq's product category is Ad Tech / Marketing Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541890 and its SIC code is 7310.