Ahmed Seddiqi and Sons

What Ahmed Seddiqi and Sons does

Ahmed Seddiqi and Sons, legally Ahmed Seddiqi LLC, is a private UAE family-owned luxury watch and fine jewellery retailer founded in 1950 by Ahmed Qassim Seddiqi and now operating across four generations under Seddiqi Holding LLC. The company curates a portfolio of more than 100 luxury watch and jewellery brands, anchored on long-standing official-retailer relationships with Rolex (since 1952), Patek Philippe (since 1960), Chopard, Audemars Piguet, Hublot, Breitling, Ulysse Nardin, Messika, TUDOR, Girard Perregaux, and MB&F, among others. Its catalogue spans approximately 2,210 watch SKUs and 2,756 jewellery SKUs, with unit prices ranging from roughly AED 11,000 to AED 221,000+ for watches and AED 9,000 to AED 196,000+ for jewellery, plus 'price on demand' bespoke commissions (e.g., the 7-piece Bovet Récital 30 Worldtimer Seddiqi Limited Edition at CHF 68,000–96,800).

The business operates through 50+ physical boutiques across the United Arab Emirates (Dubai, Abu Dhabi, and the Northern Emirates) and Saudi Arabia, complemented by an e-commerce platform (seddiqi.com) functioning as a digital storefront and content hub (Seddiqi Journal). Distribution channels include standalone and mall-based boutiques, a dedicated Rolex boutique and Rolex Certified Pre-Owned salon at Wafi Mall, and the in-house Swiss Watch Services (SWS) aftersales affiliate delivering brand-certified repair and maintenance. Revenue mechanics are one-time unit retail sales with ancillary service revenue from aftersales and bespoke commissions, augmented by exclusive co-developed limited editions that create structural demand from UHNW collectors.

The company also founded and operates Dubai Watch Week, a biennial horological education and industry platform launched in 2015 that attracted 23,000+ attendees from 50+ countries in 2023 and is scaling to ~200,000 sq ft for its November 2025 edition. The platform hosts CEO roundtables with principals from Audemars Piguet, Breitling, Chopard, and Hublot, masterclasses, and exclusive regional product launches, functioning both as a marketing channel and as a community moat reinforcing the retailer's negotiating position with global brand principals. In February 2026, chief executive and co-owner Abdulmagied Ahmed Seddiqi passed away, placing a leadership transition at the centre of near-term execution risk for the otherwise structurally well-positioned family enterprise.

Name

Ahmed Seddiqi and Sons

Legal name

Ahmed Seddiqi LLC

Website

https://seddiqi.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Ahmed Seddiqi and Sons is a UAE-founded, family-owned luxury watch and fine jewellery retailer operating 50+ boutiques across the UAE and Saudi Arabia, curating over 100 brands including Rolex and Patek Philippe for ultra-high-net-worth collectors.

Ownership category

akta.pro rank

Product category

Luxury Watch and Jewellery Retail

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Luxury Mechanical Watches (CRAKADAA)

akta.pro secondary industry

Pre-owned Watch Dealers & Exchanges (CRAKAKAB)

Keywords

• Luxury watch retail
• Fine jewellery retail
• Luxury timepiece distribution
• Watch aftercare services
• Premium brand curation

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Watch Retail Sales: Ahmed Seddiqi generates the majority of its revenue from retail sales of luxury watches. The portfolio spans over 100 brands including Rolex, Patek Philippe, Audemars Piguet, Hublot, Breitling, Chopard, and others, with individual timepieces ranging from AED 11,000 to AED 216,000+ at published price points. Some products carry 'Price on demand' indicating high-value bespoke sales.
2. Fine Jewellery Retail Sales: Revenue is generated through the sale of fine jewellery including necklaces, bracelets, rings, earrings, and pendants from brands such as Messika, Graff, Chopard, Pomellato, Pasquale Bruni, Marco Bicego, and Suzanne Kalan. Jewellery SKUs include pieces priced from AED 9,000 to AED 196,000 and above for bespoke items.
3. Watch Aftercare and Servicing: The company offers a comprehensive range of aftercare services including battery replacement, professional cleaning, complete watch servicing (movement intervention, disassembly, parts replacement, lubrication, water resistance), partial service, expert polishing, and comprehensive diagnostics, delivered by brand-certified technicians.
4. Rolex Certified Pre-Owned (RCPO) Programme: Ahmed Seddiqi operates a Rolex Certified Pre-Owned salon at Wafi Mall, offering authenticated and serviced pre-owned Rolex timepieces. The programme extends the brand's addressable market and provides recurring engagement with existing collectors.
5. Bespoke and Special Commissioning: The company handles special requests and bespoke commissions including purchase of special pieces, special approvals, and custom jewellery orders, often involving direct coordination with partner brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ahmed Seddiqi & Sons is a luxury watch and fine jewellery retailer operating more than 50 boutiques across the United Arab Emirates and Saudi Arabia, curating over 100 premium Maisons including Rolex, Patek Philippe, Audemars Piguet, Hublot, Chopard, Ulysse Nardin, Messika, Girard-Perregaux, Breitling, and TUDOR. The company sells new and certified pre-owned timepieces, fine jewellery, and bespoke commissioned pieces, complemented by in-house aftercare through Swiss Watch Services and the Watch Hospital, and operates the Dubai Watch Week horological platform.

Product overview

Ahmed Seddiqi is a luxury watch and jewellery retailer offering a curated multi-brand portfolio across physical boutiques and an e-commerce platform. The core offering consists of two main product lines: a watches collection spanning over 50 luxury brands (including Rolex, Patek Philippe, Audemars Piguet, Hublot, Chopard, Ulysse Nardin, Breitling, and TUDOR) and a fine jewellery collection featuring brands such as Messika, Graff, Marco Bicego, Pasquale Bruni, and Pomellato. The portfolio includes over 2,210 watch products and 2,756 jewellery products available through the online catalogue. Supporting the retail operation are aftercare services including watch battery replacement, professional cleaning, complete servicing, and jewellery repair—delivered by technicians certified by brand partners. Ahmed Seddiqi also operates the Rolex Certified Pre-Owned (RCPO) programme and hosts the biennial Dubai Watch Week industry event. The company operates boutiques across the UAE and Saudi Arabia, representing over 100 luxury watch and jewellery brands total.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Watches Collection A curated catalogue of new luxury timepieces from 100+ premium Maisons available across 50+ boutiques and online, targeting individual watch collectors and luxury consumers in the UAE and Saudi Arabia.
• Fine Jewellery Collection Designer and fine jewellery from Maisons including Messika and Chopard, including rings, necklaces, bracelets, earrings, and bespoke commissioned pieces for individual luxury buyers.
• Rolex Certified Pre-Owned (RCPO) Authentication, refurbishment and resale of certified pre-owned Rolex timepieces with a two-year international service guarantee, operated from a dedicated RCPO Salon at Wafi Mall for individual collectors.
• Watch Aftercare Services Servicing, overhauls, repairs, and maintenance of mechanical watches through Swiss Watch Services (SWS) and the Watch Hospital by Ahmed Seddiqi, available to customers regardless of original point of purchase.
• Jewellery Aftercare Services Care, restoration, cleaning and resizing services for jewellery purchases offered through the company's aftercare infrastructure for individual jewellery buyers.
• Dubai Watch Week A horological event and content platform organised by the company that brings together Maisons, master watchmakers, collectors and enthusiasts for exhibitions, discussions and product launches.
• Bespoke Commissions Bespoke and made-to-order pieces, including exclusive and limited-edition timepieces and jewellery, available through boutique appointments for individual high-net-worth clients.

Quantifiable outcome

• 23,000+ attendees from 50+ countries at Dubai Watch Week 2023
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor, core and flagship.

• Gumball 3000minorGTM or Marketing Partner · 1 January 2026Ulysse Nardin partnered with the Gumball 3000 rally (2026 Miami–Mexico City route) for the Freak [X Gumball 3000] limited edition of 150 pieces, sold through Ahmed Seddiqi as official retailer. The watch features a Carbonium hour disc inspired by Damascus steel.
• Audemars PiguetcoreChannel Partner/ Reseller/ Distributor · 1 November 2025Ahmed Seddiqi is an official retailer of Audemars Piguet, the oldest fine watchmaking manufacturer still in the hands of its founding families. Executives from Audemars Piguet participated in the CEO Roundtable at Dubai Watch Week 2025, discussing industry challenges. Audemars Piguet has also taken action by acquiring a majority stake in Swiss supplier Inhotec SA.
• BreitlingcoreChannel Partner/ Reseller/ Distributor · 1 November 2025Ahmed Seddiqi is an official retailer of Breitling. A special Breitling Avenger Automatic 42 Night Mission — Seddiqi 75th Anniversary Edition was created in 75 pieces to celebrate the partnership. Breitling executives participated in the CEO Roundtable at Dubai Watch Week 2025.
• BovetflagshipStrategic or Co-development Partner · 1 November 2025Co-development of the Bovet Récital 30 Worldtimer Seddiqi Limited Edition to mark Ahmed Seddiqi & Sons' 75th anniversary. Seven numbered pieces priced at CHF 68,000 (titanium) and CHF 96,800 (18k red gold), featuring a 26-roller worldtime display system and in-house calibre R30-70-001 with 373 components and 62-hour power reserve. Available exclusively through Ahmed Seddiqi & Sons.
• HublotcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Ahmed Seddiqi is an official retailer of Hublot and has co-created Classic Fusion 75th Anniversary Editions featuring deep burgundy dials with Eastern Arabic numerals and a commemorative logo. The movement runs counter-clockwise as a nod to Arabic culture. Hublot executives participated in the CEO Roundtable at Dubai Watch Week 2025.
• Ulysse NardincoreChannel Partner/ Reseller/ Distributor · 1 January 2025Ahmed Seddiqi is an official retailer of Ulysse Nardin, celebrating 75 years with a Ulysse Nardin Diver [AIR] 75th Anniversary Edition limited to 30 pieces, crafted from recycled titanium and upcycled carbon fibre. Ulysse Nardin also celebrated 180 years of legacy and 25 years of the Freak collection at Dubai Watch Week.
• MessikacoreChannel Partner/ Reseller/ Distributor · 1 January 2025Ahmed Seddiqi is an official retailer of Messika, celebrating both Ahmed Seddiqi's 75th anniversary and Messika's 20th with a bespoke reinterpretation of the Move Uno necklace featuring four suspended diamond motifs, available in three gold finishes.
• Girard PerregauxcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Ahmed Seddiqi is an official retailer of Girard Perregaux, an independent Haute Horlogerie Manufacture. CEO Oliver Ebstein of Chronoswiss (Girard Perregaux group) personally testified that Ahmed Seddiqi's 'unwavering dedication to excellence, craftsmanship, and innovation has shaped the industry.'
• Christie'sminorStrategic or Co-development Partner · 1 January 2025Christie's auction house partnered with Dubai Watch Week (founded by Ahmed Seddiqi) to hold a kids' auction as part of the educational programming to engage the next generation of collectors. This collaboration positions Dubai Watch Week as a platform for both horological education and broader luxury arts engagement.
• Vyntage HorologyminorChannel Partner/ Reseller/ Distributor · 1 January 2025Independent watchmaker Vyntage Horology partnered with Ahmed Seddiqi to launch the Mono-Pusher Chronograph VHCM.1818.1 exclusively in celebration of Ahmed Seddiqi's 75 years, available at the MAD Gallery at Dubai Mall.
• MB&FcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Ahmed Seddiqi was one of only six global retail partners who placed the inaugural order for MB&F's first Horological Machine No. 1 in 2005 — paying 30% upfront two years before delivery. The partnership has continued for two decades, with Seddiqi boutiques showcasing MB&F machines and the MAD Gallery at Dubai Mall hosting MB&F creations.
• Al Manara International Jewellery LLC (AMIJ)minorOthers · 1 January 2025Al Manara International Jewellery LLC is an affiliate of Ahmed Seddiqi (Seddiqi Holding LLC), incorporated in Abu Dhabi. AMIJ is mentioned in Ahmed Seddiqi's privacy policy as an affiliated company whose customers and brand principals are also covered by the privacy notice.
• Dubai Watch WeekcoreStrategic or Co-development Partner · 1 January 2015Founded by Ahmed Seddiqi (through Seddiqi Holding's CMCO Hind Seddiqi) in 2015 as an educational horological platform. Dubai Watch Week has grown into one of the world's most respected watch events, attracting 23,000+ attendees from 50+ countries in 2023. It hosts CEO roundtables, watchmaking masterclasses, and exclusive regional limited editions. The 7th edition runs 19–23 November 2025 at Dubai Mall's Burj Park.
• ChopardcoreChannel Partner/ Reseller/ Distributor · 1 January 1970A five-decade partnership celebrated through co-branded limited editions. For Ahmed Seddiqi's 75th anniversary, Chopard created a special edition of its iconic Happy Diamonds collection (necklace and earrings in rose and white gold). The partnership is highlighted by the Scheufele family (Chopard co-presidents) personally paying tribute to Hamied Seddiqi and the Seddiqi family in testimonials.
• Patek PhilippecoreChannel Partner/ Reseller/ Distributor · 1 January 1960Partnership dating back to 1960, marked by the opening of the first stand-alone Patek Philippe boutique in 2005 at Wafi Mall. Ahmed Seddiqi and Patek Philippe have created special series of limited editions to commemorate Ahmed Seddiqi's 60th anniversary and 50 years of partnership. The relationship is built on shared values of heritage, innovation, and horological mastery.
• RolexcoreChannel Partner/ Reseller/ Distributor · 1 January 1950The foundational and most significant partnership in Ahmed Seddiqi's history. In 1952, Ahmed Seddiqi secured the region's first Rolex franchise with a personal recommendation letter from Sheikh Rashid bin Saeed Al Maktoum. Ahmed Seddiqi is an Official Rolex Retailer and inaugurated a dedicated Rolex Certified Pre-Owned salon at Wafi Mall in mid-2024. The partnership spans over 70 years and remains the cornerstone of the company's luxury positioning.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Bucherer: Swiss-founded global luxury watch and jewelry retailer with 100+ boutiques in Europe; now owned by Rolex, representing the brand-anchored multi-brand retail model at global scale. Comparable business model and customer base.
• The 1916 Company: US-based luxury watch retailer (formed by Watchbox + Hyde Park Jewelers + Betteridge in 2025) operating showrooms with authorized and pre-owned Rolex/Patek/Audemars Piguet. Comparable authorized-plus-pre-owned model to Seddiqi's RCPO salon strategy.
• Westime: Los Angeles-based independent multi-brand luxury watch boutique group carrying Rolex, Patek Philippe, Audemars Piguet, F.P. Journe and independent watchmakers. Comparable as a curated independent multi-brand luxury retailer with strong independent watchmaker ties.
• Rivoli Group: Dubai-headquartered multi-brand luxury watch and jewelry retailer with boutiques across the UAE and GCC, representing many of the same Maisons (Rolex, Omega, TAG Heuer, Hublot). Most directly comparable Gulf competitor.
• Watches of Switzerland Group: UK-listed multi-brand luxury watch retailer operating showrooms across the UK, US, and Europe with Rolex, Patek Philippe, Audemars Piguet and similar brand principal relationships. Direct analogue in scale, brand-mix, and serviced distribution model.

Emerging players

• Hodinkee: US-based watch media and pre-owned retail platform serving enthusiast and collector segments. Adjacent — comparable on the collector-community and pre-owned axes that Dub

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seddiqi_uae
• Facebookfacebook.com/ahmedseddiqiandsons
• LinkedInlinkedin.com/company/seddiqi-holding

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ahmed Seddiqi and Sons