Westime
Westime is a family-owned luxury watch and jewelry retailer founded in 1987, operating multi-brand showrooms and mono-brand boutiques in Beverly Hills, La Jolla, Miami, and Southern California, serving elite collectors and high-net-worth buyers with new and Certified Pre-Owned timepieces from 25+ prestigious brands.
- Company typePrivate
- Founded1987
- HeadquartersBeverly Hills, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Westime does
Westime is a family-owned luxury watch and jewelry retailer founded in 1987 in Beverly Hills, California, by John Simonian, with his son Greg Simonian currently serving as President. The company operates a dual-model retail platform combining multi-brand authorized dealer locations (Beverly Hills, La Jolla, Miami) with dedicated mono-brand boutiques for TUDOR (Los Angeles, San Diego), Breitling (Beverly Hills, Los Angeles, San Diego), MB&F (the first American MB&F Lab on Rodeo Drive), and Henry Jacques (Beverly Hills high perfumery). Inventory spans more than 25 luxury watch brands across an 1,800+ piece catalog, with a separate 4,500-square-foot Certified Pre-Owned showroom featuring 212 pre-owned timepieces and the exclusive US program for Richard Mille CPO (36 references, one of only four global locations).
Westime's revenue model is anchored on one-time-unit sales of new and pre-owned luxury watches, with average tickets ranging from approximately $1,450 at the entry level (Tag Heuer Aquaracer) to multi-hundred-thousand-dollar Richard Mille pieces transacted on inquiry. The go-to-market combines physical retail showrooms, an appointment-based concierge sales motion staffed by expert watch specialists, an e-commerce storefront with 1,800+ SKUs, and content-driven demand generation through The Journal, World of Westime events, and PR features in Forbes, WatchPro, Hypebeast, and the LA Times. Supporting services include brand-authorized repair coordination, in-boutique strap and bracelet sizing, and CPO authentication, restoration, and warranty issuance.
Technologically, Westime runs a standard content-and-commerce stack (Contentful CMS, Algolia search, Google Analytics, Hotjar, VWO, CallRail, Meta pixel) with no proprietary AI/ML capabilities. The primary customer segments are elite collectors and high-net-worth individuals seeking authenticated extraordinary timepieces, certified pre-owned buyers prioritizing warranty and authenticity, and luxury gift buyers. Westime remains privately held with no external institutional capital, generating revenue that is not publicly disclosed but is supported by 10+ boutique locations across the most prestigious retail corridors in Southern California and Miami.
Westime firmographics
Firmographics- Name
- Westime
- Legal name
- Westime
- Website
- https://westime.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Westime is a family-owned luxury watch and jewelry retailer founded in 1987, operating multi-brand showrooms and mono-brand boutiques in Beverly Hills, La Jolla, Miami, and Southern California, serving elite collectors and high-net-worth buyers with new and Certified Pre-Owned timepieces from 25+ prestigious brands.
- Ownership category
- akta.pro rank
Westime industry classification
Industry- Product category
- Luxury Watch and Jewelry Retail
- akta.pro primary industry
- Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)
- akta.pro secondary industry
- B2B Trade-in, Buyback & Recommerce Programs (CRAKAKAK)
Keywords
Where Westime is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Westime business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Watch Sales: Sale of new luxury watches from authorized brand partnerships including TUDOR, Breitling, MB&F, Hublot, Tag Heuer, and others. Products range from entry-level luxury ($1,450) to ultra-high-end Richard Mille pieces.
- Certified Pre-Owned (CPO) Watch Sales: Sale of authenticated and certified pre-owned timepieces, including exclusive Richard Mille CPO program. Westime is one of only four locations globally and the exclusive US destination for Richard Mille CPO watches.
- Pre-Owned Watch Sales: Sale of certified pre-owned watches from prestigious brands including Rolex, Patek Philippe, Audemars Piguet, and others through the 4,500 sq ft CPO showroom.
- Watch Services and Repairs: Authorized service coordination for brand repairs, strap/bracelet services, and CPO evaluation, authentication, and restoration services.
- Jewelry Sales: Sale of luxury jewelry pieces alongside timepieces, including pieces from partnered brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level luxury watches ($1,000-$5,000) |
| Unit Pricing | Pay-as-you-go | Mid-range luxury watches ($5,000-$10,000) |
| Transaction based/ take rate | Pay-as-you-go | High-end and collector watches (Above $10,000) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Westime product offering
Product offeringCore offering
Westime is a luxury watch and jewelry retailer operating multi-brand and mono-brand boutiques, representing 25+ luxury watch brands. Founded in 1987, the company is the exclusive U.S. partner for Richard Mille Certified Pre-Owned (CPO) and operates physical boutiques in Beverly Hills, La Jolla, and Miami.
Product overview
Westime is a luxury watch and jewelry retail enterprise operating since 1987, structured as a dual-model platform combining multi-brand authorized dealer locations with dedicated mono-brand boutiques. The core offering consists of three interrelated product lines: (1) the multi-brand retail platform offering new watches from over 25 prestigious horology brands, (2) the Westime Certified Pre-Owned program providing authenticated previously owned timepieces with in-house inspection, restoration, and warranty, and (3) the exclusive Richard Mille CPO program — the only authorized Richard Mille CPO seller in the United States. Supporting the retail operation are mono-brand boutiques for MB&F, TUDOR (2 locations), Breitling (3 locations), and Henry Jacques, plus a full suite of watch services and repairs coordinated through brand-authorized service networks.
Differentiator
Problem solved
Functional benefit
Brands
- Richard Mille CPO: Certified Pre-Owned Richard Mille timepieces program, the only authorized seller in the United States.
- Westime CPO
- MB&F LAB
Products and services
- Luxury Watch Retail (Multi-Brand Boutique) Retail of luxury Swiss and high-end timepieces from 25+ brands, sold through company-owned multi-brand boutiques in Beverly Hills, La Jolla, and Miami, targeted at affluent collectors and luxury consumers.
- Mono-Brand Boutique Operations Operates mono-brand boutiques for select luxury watch brands, providing brand-dedicated retail environments for individual watchmakers within Westime's overall store portfolio.
- Richard Mille Certified Pre-Owned (CPO) Exclusive U.S. retail of authenticated Certified Pre-Owned Richard Mille timepieces, serving collectors seeking scarce, verified pre-owned Richard Mille references.
- Luxury Jewelry Fine jewelry sold alongside luxury watches in Westime's Beverly Hills, La Jolla, and Miami boutiques, targeted at the same high-net-worth clientele.
Quantifiable outcome
- 12th annual Westime Charity Night raised $8 million for After-School All-Stars
- +1 more outcomes
Companies that use Westime
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Westime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Westime partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Richard MilleflagshipWestime is the only authorized seller of Certified Pre-Owned Richard Mille timepieces in the United States. Westime played a key role in developing the Richard Mille CPO program in the US. If the original manufacturer's warranty has expired, Richard Mille provides a new two-year manufacturer's warranty on CPO purchases.
- MB&FcoreWestime and MB&F opened the first American MB&F Lab on world-famous Rodeo Drive in Beverly Hills. Westime has been an MB&F partner since 2005. The MB&F LAB Beverly Hills is a dedicated brand environment for MB&F's horological concept laboratory creations.
- TUDORcoreWestime operates multiple TUDOR boutiques including TUDOR Los Angeles Boutique at Westfield Century City and TUDOR San Diego Boutique at Fashion Valley. The partnership has expanded with dedicated mono-brand boutiques for TUDOR in Southern California.
- BreitlingcoreWestime and Breitling present three dedicated boutiques in Beverly Hills, Los Angeles, and San Diego. Each location offers an immersive expression of Breitling's legacy in aviation, precision chronometry, and modern adventure.
- Henry JacquesminorWestime partners with Henry Jacques to unveil a refined destination dedicated to the art of high perfumery, offering clients an intimate and immersive experience into one of the world's most exclusive fragrance houses.
Scale indicators9 records
Recent moves11 records
Expansion highlights5 records
Westime competitors and assessment
Company assessmentDirect peers
- Watches of Switzerland Group: Public luxury watch retailer with 50+ US showrooms including Mayors and Betteridge banners. Most directly comparable as multi-brand authorized luxury watch dealer with mono-brand boutique partnerships for Rolex, TUDOR, Breitling, and others.
- Feldmar Watch Company: Los Angeles-based authorized dealer for luxury Swiss watches since 1927. Comparable as a SoCal multi-brand authorized dealer with strong ties to brands like Breitling, Tudor, and IWC, serving a similar HNW clientele.
- Cellini Jewelers: New York-based authorized luxury watch and jewelry retailer with multiple showrooms. Comparable as an authorized dealer for high-end Swiss watch brands serving HNW collectors in major US luxury markets.
- Topper Jewelers: California-based luxury watch and jewelry retailer operating mono-brand boutiques for IWC, Breitling, and Jaeger-LeCoultre. Comparable as a West Coast authorized dealer with multi-brand plus mono-brand boutique model.
- Govberg Jewelers (Govberg Watches): Philadelphia-based luxury watch retailer founded 1916, acquired by Richemont. Comparable as a multi-generational authorized luxury watch dealer with mono-brand boutiques and pre-owned programs.
- Manfredi Jewels: Greenwich, CT-based luxury watch and jewelry retailer with mono-brand boutiques for Patek Philippe, Rolex, and Audemars Piguet. Comparable as a multi-brand authorized dealer with a strong CPO and HNW collector focus.
- European Watch & Clock Co. Boston-based authorized luxury watch retailer. Comparable as a New England multi-brand authorized dealer serving HNW collectors with brands like Patek Philippe, Rolex, and Audemars Piguet.
- Hing Wa Lee Jewelers: Southern California luxury watch and jewelry retailer with mono-brand boutiques for Rolex, Tudor, and Hublot. Comparable as a SoCal multi-brand authorized dealer with overlapping brand portfolio and customer base.
Emerging players
- Bob's Watches: US-based digital-first Certified Pre-Owned Rolex and luxury watch dealer. Comparable as a CPO-focused competitor with strong authentication infrastructure, though primarily operating online versus Westime's showroom model.
Broad incumbents
- Tourneau: Long-standing US luxury watch retail chain (formerly part of Bookoff, now owned by Rolex). Comparable as a multi-brand authorized luxury watch retailer with broad brand portfolio across US markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Westime social profiles
Digital presenceWestime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westime leadership team
Management profileNumber of profiles
Profiles2 records
Westime subsidiaries and ownership
Company hierarchySubsidiaries12 records
Westime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westime
What does Westime do?
Westime is a luxury watch and jewelry retailer operating multi-brand and mono-brand boutiques, representing 25+ luxury watch brands. Founded in 1987, the company is the exclusive U.S. partner for Richard Mille Certified Pre-Owned (CPO) and operates physical boutiques in Beverly Hills, La Jolla, and Miami.
Is Westime a public or private company?
Westime is a private company. It is classified as family owned and is currently operating.
When was Westime founded?
Westime was founded in 1987. It employs 51 to 100 people.
Where is Westime based?
Westime is headquartered in Beverly Hills, United States, in the North America region.
How does Westime make money?
Five revenue lines are on record. New Watch Sales are the primary driver. The others are certified Pre-Owned (CPO) Watch Sales, pre-Owned Watch Sales, watch Services and Repairs and jewelry Sales.
Who are Westime's main competitors?
Direct peers on record are Watches of Switzerland Group, Feldmar Watch Company, Cellini Jewelers, Topper Jewelers, Govberg Jewelers (Govberg Watches), Manfredi Jewels, European Watch & Clock Co. and Hing Wa Lee Jewelers. Bob's Watches is listed as an emerging player. Tourneau is listed as a broad incumbent.
Does Westime have an API?
No public API is recorded for Westime.
What industry is Westime in?
Westime's product category is Luxury Watch and Jewelry Retail. Its primary akta.pro industry code is CRAKADAL, Watch Retail (Authorized Dealers, Boutiques, Omnichannel), with a secondary code of CRAKAKAK, B2B Trade-in, Buyback & Recommerce Programs.