Crosley
Crosley is a privately held U.S. home appliance brand (The Crosley Group, Inc.) selling refrigerators, freezers, ranges, dishwashers, washers, dryers, and air conditioners to residential households through independent dealers and regional distributors across the United States and Canada.
- Company typePrivate
- Founded1976
- HeadquartersEmerald Isle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Crosley does
Crosley, operating through The Crosley Group, Inc., is a privately held U.S. residential home appliance brand founded in 1976 and headquartered in Cedar Point, North Carolina. The company manufactures and markets a diversified catalog of major home appliances spanning three core categories: kitchen (refrigerators, freezers, ranges, dishwashers), laundry (top-load and front-load washers, electric and gas dryers), and home comfort (room and portable air conditioners, dehumidifiers). Sub-brands include Crosley Professional for commercial or heavy-duty residential use, American Tribute, Classic, and the Home Comfort line. Technical differentiation centers on family-oriented feature sets such as automatic load-size sensing, built-in pre-soak faucets, moisture-sensing dry cycles, 360-degree wash agitators, slow-close glass lids, and wrinkle-prevent tumble cycles; all current appliances ship with a 10-year limited major component warranty marketed as 'CrosleyCare'.
The company runs an indirect distribution model with no apparent direct-to-consumer storefront: products move through a nationwide network of independent dealers and authorized regional distributors, supported by an on-site Distributor Locator tool and post-sale warranty registration through the myCrosley portal, with extended warranty tiers of two, three, or ten years. Operating geographies are documented as the United States and Canada, and a dedicated extended-warranty operations office is located in St. Louis. Revenue is generated via wholesale hardware sales to channel partners; pricing is quote-based and not publicly disclosed. Marketing relies on a Knowledge Hub blog targeting family laundry and stain-removal topics, with service flows routed through authorized dealers and service centers rather than company-direct channels.
Crosley firmographics
Firmographics- Name
- Crosley
- Legal name
- The Crosley Group, Inc.
- Website
- https://crosley.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crosley is a privately held U.S. home appliance brand (The Crosley Group, Inc.) selling refrigerators, freezers, ranges, dishwashers, washers, dryers, and air conditioners to residential households through independent dealers and regional distributors across the United States and Canada.
- Ownership category
- akta.pro rank
Crosley industry classification
Industry- Product category
- Home Appliances
- NAICS
- Major Household Appliance Manufacturing (33522), Household Appliance Manufacturing (3352)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)
- akta.pro secondary industry
- Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)
Keywords
Where Crosley is headquartered
LocationHeadquarters
- HQ city
- Emerald Isle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crosley business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Major Home Appliance Sales: Crosley generates revenue through the sale of major home appliances including refrigerators, freezers, ranges, dishwashers, washers, dryers, and air conditioners. Products are sold through a network of independent dealers and distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products available through dealer network |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Crosley product offering
Product offeringCore offering
Crosley Home Products manufactures and sells major residential home appliances, including refrigerators, freezers, ranges, dishwashers, washers, dryers, and air conditioners. All products are backed by a 10-year limited major component warranty and are sold exclusively through a network of independent appliance dealers and regional distributors in the United States and Canada.
Product overview
Crosley Home Products is a residential home appliance manufacturer offering a diversified portfolio of kitchen, laundry, and home comfort appliances. The core product lines include kitchen appliances (refrigerators, freezers, ranges, dishwashers), laundry appliances (washers and dryers), and home comfort products (air conditioners). The company also offers specialized sub-brands including Crosley Professional for commercial-grade use, American Tribute, and Classic lines. All Crosley branded appliances come with a 10 Year Limited Major Component Warranty. The company provides an extended warranty registration program through their mycrosley platform. Products are distributed through independent dealers and distributors across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Crosley Professional: Professional line of appliances
- American Tribute
- Classic
- Home Comfort
Products and services
- Crosley Refrigerators Residential refrigerator appliances sold in top mount, side-by-side, and French door configurations, intended for household food preservation.
- Crosley Freezers Chest and upright freezer appliances intended for residential food storage use.
- Crosley Ranges Gas and electric cooking ranges designed for residential kitchen use.
- Crosley Dishwashers Residential dishwasher appliances for automatic kitchen dish cleaning.
- CAW45125LW Top Load Washer 4.5 cu. ft. capacity top load washer with stainless steel wash basket, 360 wash agitator, automatic load size sensing technology, slow-close glass top lid, and built-in faucet for pre-soaking, intended for residential laundry use.
- CED/CGD7011LW Dryer 7.0 cu. ft. capacity dryer with moisture sensor, 11 cycles, 4 dryness levels, 4 temperature options, wide hamper door, automatic dry control, and wrinkle prevent feature, offered in electric and gas versions for residential laundry.
- CWW4512RW Washer 4.5 cu. ft. capacity residential washer with stainless steel wash tub, glass lid, deep fill wash option, presoak option, and built-in faucet.
- CWW3812RW Washer 3.8 cu. ft. capacity residential washer with solid lid, 4 water level selections, and soil level select.
- CWME41155EX Washer 4.1 cu. ft. super capacity top load residential washer with power boost agitator, soft close lid, auto sensing, quick wash, and LED display, available in Harbor Mist color.
- CWM41154DX Washer 4.1 cu. ft. super capacity top load residential washer.
- CPCE08A1 Portable Air Conditioner 8,000 BTU portable air conditioner with electronic control panel, 4-way air flow, digital time/temp display, dehumidify function, 12-hour on/off timer, and remote control for residential cooling.
- Crosley Extended Warranty Extended warranty registration service providing 2, 3, or 10 year extended warranty options on Crosley appliances, available through the myCrosley platform.
Companies that use Crosley
Customer profileSegments2 records
Ideal customer profiles1 record
Crosley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Crosley partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Independent Dealers and DistributorscoreCrosley Home Products works with a network of independent dealers and distributors across the country to make their appliances available to consumers. The company provides a Distributor Locator tool on their website to help customers find local sales partners.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Crosley competitors and assessment
Company assessmentDirect peers
- Maytag: Maytag, a Whirlpool-owned brand, focuses on durable washers, dryers, and kitchen appliances marketed through dealer networks. Comparable to Crosley in both product overlap (laundry-led) and U.S. dealer-channel distribution model.
- Frigidaire: Frigidaire (Electrolux) offers residential refrigerators, ranges, dishwashers, washers and dryers through U.S. dealer and retail channels. Comparable as a heritage American value brand competing in identical major-appliance categories to Crosley.
- Amana: Amana is a Whirlpool-owned value-tier major appliance brand offering refrigerators, ranges, washers, dryers, and dishwashers primarily through dealers and home improvement retailers. Closely comparable to Crosley in positioning (American heritage value brand) and product mix in kitchen and laundry.
- Hotpoint: Hotpoint is a heritage value-tier appliance brand offering refrigerators, ranges, washers and dryers with U.S. distribution through dealers and home improvement retailers. Comparable in value positioning, heritage branding, and kitchen/laundry product overlap with Crosley.
Broad incumbents
- Samsung Home Appliances: Samsung competes across the same major-appliance categories as Crosley (refrigerators, washers, dryers, ranges, dishwashers) plus air conditioners, with significant investment in smart/connected features. Comparable as a broad incumbent that pressures Crosley at both premium and value price tiers.
- Whirlpool Corporation: Whirlpool is a major global appliance manufacturer with leading U.S. market share across kitchen and laundry categories (refrigerators, washers, dryers, ranges, dishwashers), directly overlapping with Crosley's product lines. Comparable as the dominant incumbent whose pricing and dealer relationships set the competitive baseline for value-tier brands like Crosley.
- Haier America: Haier is one of the world's largest appliance manufacturers with U.S. presence through GE Appliances and its own compact and major appliance lines (refrigerators, washers, air conditioners). Comparable to Crosley as a broad incumbent scaling into the U.S. value and main-stream appliance segments.
- GE Appliances (Haier): GE Appliances, owned by Haier, is a top U.S. major-appliance maker spanning refrigerators, ranges, dishwashers, washers and dryers with strong dealer and big-box distribution. Directly comparable to Crosley for product breadth and U.S. dealer channel overlap.
- LG Home Appliances: LG manufactures and sells refrigerators, washers, dryers, ranges, dishwashers, and air conditioners under similar category coverage as Crosley, with strong U.S. dealer and retail presence. Comparable as a broad incumbent competing in the same residential major-appliance space.
Emerging players
- Insignia (Best Buy house brand): Insignia is Best Buy's house brand extending into major appliances (refrigerators, ranges, dishwashers, washers, dryers, air conditioners) sold through a single major retailer. Comparable as a private-label/value brand competing against Crosley with captive retail distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Crosley social profiles
Digital presenceCrosley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crosley leadership team
Management profileNumber of profiles
Crosley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crosley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crosley
What does Crosley do?
Crosley Home Products manufactures and sells major residential home appliances, including refrigerators, freezers, ranges, dishwashers, washers, dryers, and air conditioners. All products are backed by a 10-year limited major component warranty and are sold exclusively through a network of independent appliance dealers and regional distributors in the United States and Canada.
Is Crosley a public or private company?
Crosley is a private company. It is classified as unknown and is currently operating.
When was Crosley founded?
Crosley was founded in 1976. It employs 11 to 50 people.
Where is Crosley based?
Crosley is headquartered in Emerald Isle, United States, in the North America region.
How does Crosley make money?
One revenue line is on record: major Home Appliance Sales.
Who are Crosley's main competitors?
Direct peers on record are Maytag, Frigidaire, Amana and Hotpoint. Broad incumbents are Samsung Home Appliances, Whirlpool Corporation, Haier America, GE Appliances (Haier) and LG Home Appliances. Insignia (Best Buy house brand) is listed as an emerging player.
Does Crosley have an API?
No public API is recorded for Crosley.
What industry is Crosley in?
Crosley's product category is Home Appliances. Its primary akta.pro industry code is CRACACAI, Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry), with a secondary code of CRACACAB, Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers). Its NAICS code is 33522 and its SIC code is 3630.