State Affairs
State Affairs is an AI-powered policy intelligence platform built on the largest statehouse newsroom network in the US, serving enterprise government affairs teams, trade associations, and lobbying firms with 50-state legislative monitoring, AI-driven analysis, and advocacy advertising reaching 250K+ policy professionals.
- Company typePrivate
- Founded2020
- HeadquartersWashington, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What State Affairs does
State Affairs is a private policy intelligence and AI company that operates the largest statehouse newsroom network in the United States, combining original political reporting with an enterprise SaaS platform sold to corporate government affairs teams, trade associations, lobbying consultancies, and PR agencies. Founded in 2020 as a digital media startup in New York City and now incorporated in Delaware with a registered office in Miami, the company delivers 50-state legislative monitoring, AI-generated analysis, team workspaces, and advocacy advertising across all 50 states and Congress.
The core product is a five-module platform — Monitor, Analyze, Coordinate, Influence, and Report — built on a proprietary policy knowledge graph that indexes roughly 2 million data points daily across 180,000+ bills, 55,000+ hours of transcribed hearings, and 38,000+ legislator profiles. State Affairs monetizes through three primary streams: (1) enterprise subscription contracts on a quote-based annual cadence with named customers including Walmart, McDonald's, Comcast, Mastercard, Intuit, Fiserv, Yum! Brands, Optum, United Artists, PhRMA, and Brunswick Group; (2) self-serve individual state newsroom subscriptions starting at $50 per month; and (3) advocacy advertising (Content Studio, Digital Display, Newsletters, Events, Mobile, Audio) reaching 250,000+ subscribers including 7,000+ legislators at a 70%+ daily engagement rate.
The content backbone consists of 15+ wholly owned statehouse publications, combining acquired legacy titles (Howey Politics Indiana acquired 2022, Gongwer Michigan and Gongwer Ohio, Arizona Capitol Times, State House News Service, LaPolitics, CapitolWire, NC Insider, Hawver's Capitol Report, The Tennessee Journal, WisPolitics, Pluribus News) with organic bureau launches in Georgia (2021), California (2024), and Florida (2026). Distribution blends enterprise field sales with a self-service PLG motion; AI capabilities rely on partnerships with OpenAI and Google Gemini alongside internal NLP, predictive analytics, and knowledge-retrieval systems. Headcount is reported at 101-250 employees.
State Affairs firmographics
Firmographics- Name
- State Affairs
- Legal name
- State Affairs Inc.
- Website
- https://stateaffairs.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- State Affairs is an AI-powered policy intelligence platform built on the largest statehouse newsroom network in the US, serving enterprise government affairs teams, trade associations, and lobbying firms with 50-state legislative monitoring, AI-driven analysis, and advocacy advertising reaching 250K+ policy professionals.
- Ownership category
- akta.pro rank
State Affairs industry classification
Industry- Product category
- Policy Intelligence Software
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Membership Organizations (8600), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
Keywords
Where State Affairs is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
State Affairs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Subscription - Platform Access: AI-powered policy intelligence platform with monitoring, analysis, coordination, influence, and reporting tools. Billed on subscription basis with annual and monthly options.
- Subscription - Newsroom Subscriptions: Individual state newsroom subscriptions starting at $50 per month, allowing customers to follow specific state capitols.
- Advocacy Advertising: Sponsored placements, digital display, branded content, newsletters, events, mobile, and audio advertising in statehouse publications read by policymakers. 70%+ daily engagement rate.
- Enterprise Contracts: Custom enterprise agreements for corporate government affairs, associations, consultancies, and agencies with multi-seat, multi-state capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual state newsroom subscription - follow your state capitol from $50 per month |
| Subscription | Annual | Enterprise multi-state policy intelligence platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
State Affairs product offering
Product offeringCore offering
State Affairs operates an AI-powered policy intelligence platform that monitors, analyzes, and reports on legislative activity across all 50 states and Congress, built on the nation's largest statehouse newsroom producing 35,000+ original stories per year. The platform includes five integrated modules (Monitor, Analyze, Coordinate, Influence, Report) for enterprise policy teams, plus individual state newsroom subscriptions starting at $50 per month and advocacy advertising placements in owned statehouse publications.
Product overview
State Affairs offers a unified AI-powered policy intelligence platform with five integrated modules (Monitor, Analyze, Coordinate, Influence, Report) built on exclusive statehouse reporting from a network of 15+ state-level newsroom brands. The platform enables 50-state legislative tracking, AI-powered analysis, and advocacy advertising. State Newsroom brands (acquired publications) include Pluribus News, Arizona Capitol Times, State House News Service, LaPolitics, State Affairs California, State Affairs Georgia, State Affairs Florida, Gongwer Michigan, Gongwer Ohio, CapitolWire, Howey Politics Indiana, Hawver's Capitol Report, NC Insider, The Tennessee Journal, and WisPolitics. The advocacy advertising suite includes Content Studio, Digital Display, Newsletters, Events, Mobile, and Audio products.
Differentiator
Problem solved
Functional benefit
Brands
- Pluribus News: Digital media outlet providing comprehensive coverage of state-level public policy across all 50 United States, founded in 2022.
- Howey Politics Indiana
- State Affairs Florida
- State Affairs California
- State Affairs Georgia
- Arizona Capitol Times
- State House News Service
- LaPolitics
- Gongwer Michigan
- CapitolWire
- Hawver's Capitol Report
- NC Insider
- Gongwer Ohio
- The Tennessee Journal
- WisPolitics
Products and services
- State Affairs Platform AI-powered policy and regulatory intelligence platform with five integrated modules (Monitor, Analyze, Coordinate, Influence, Report) for enterprise policy teams. Provides 50-state and Congressional legislative tracking, AI-powered hearing summaries, bill comparison, momentum scoring, legislator profiles, team workspaces, advocacy advertising placements, and AI-generated executive briefings. Sold as an annual subscription to corporate government affairs teams, associations, consultancies, and agencies.
- Individual State Newsroom Subscriptions Self-service monthly subscriptions to individual statehouse newsrooms including Pluribus News (50-state coverage), Howey Politics Indiana, Arizona Capitol Times, State House News Service (Massachusetts), LaPolitics (Louisiana), Gongwer Michigan, Gongwer Ohio, CapitolWire (Pennsylvania), Hawver's Capitol Report (Kansas), NC Insider (North Carolina), The Tennessee Journal, WisPolitics (Wisconsin), and State Affairs state bureaus (Georgia, California, Florida). Customers select specific states and subscribe at $50 per month per state to receive daily original statehouse reporting.
- Advocacy Advertising Solutions State Policy Impact Suite including Content Studio (policy-native storytelling), Digital Display (in-workflow advertising), Newsletters (direct-to-policymaker placements before meetings and hearings), Events (private briefings and multi-state forums), Mobile Advertising (always-on visibility across legislative cycles), and Audio (podcast and briefing audio). Sold to enterprises and associations seeking to place their advocacy messaging directly in the publications and channels state policymakers read daily.
Quantifiable outcome
- 250,000+ policy professionals reached through advocacy advertising
- +4 more outcomes
Companies that use State Affairs
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles5 records
State Affairs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature9 records
State Affairs partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- State Affairs FloridacoreNew Florida bureau launched in Tallahassee in February 2026, hiring veteran journalists Dara Kam and Jim Saunders to lead coverage of Florida's state government. Expands national footprint.
- State Affairs CaliforniacoreLaunched late 2024 in partnership with Capitol Morning Report and CapitolTrack to fill void in Sacramento on trusted, nonpartisan policy and political reporting.
- Pluribus NewscoreFounded 2022 by Reid Wilson, provides 50-state coverage of state-level public policy. Partners with State Affairs to deliver comprehensive national state policy coverage.
- State Affairs GeorgiacoreLaunched late 2021 as State Affairs dedicated newsroom covering gavel-to-gavel in Georgia.
- OpenAIcoreAI technology provider powering the platform's machine learning capabilities including relevance scoring, hearing summaries, bill analysis, and automated report generation.
- Google GeminicoreAI and automated tools used to enhance, personalize, and support platform functionality including content recommendation and customer support.
- HubSpotminorMarketing automation and CRM platform used for lead generation, customer communication, and sales support.
- DriftminorCustomer communication platform used for real-time support and conversational marketing.
- Howey Politics IndianacoreAcquired in 2022 from founder Brian Howey to ensure publication continuity and expand Indiana coverage. Founded 1994, this is Indiana's top source for political analysis. Integrated as flagship statehouse newsroom.
- Gongwer News Service (Michigan, Ohio)coreLong-standing statehouse news services acquired and integrated. Gongwer Michigan founded 1961, Gongwer Ohio founded 1906. Trusted daily briefings for state insiders.
- Arizona Capitol TimescoreFounded 1906, Arizona's leading source for politics and government news. Integrated into State Affairs network providing essential nonpartisan coverage.
- State House News Service (Massachusetts)coreFounded 1894, Beacon Hill's most authoritative source for State House coverage, trusted by government insiders since the 19th century.
- CapitolWire (Pennsylvania)coreFounded 1999, trusted nonpartisan source for real-time coverage of Pennsylvania politics. Delivers daily actionable intelligence on General Assembly, Governor's office, and courts.
- NC Insider (North Carolina)coreFounded 1993, North Carolina's most complete daily digest of political news, built for lobbyists, lawmakers, and executives.
- LaPolitics (Louisiana)coreFounded 1993 by John Maginnis, now led by Jeremy Alford. Louisiana's premier insider political briefing for legislators, lobbyists, and campaign strategists.
- Hawver's Capitol Report (Kansas)coreFounded 1993 by Martin and Vickie Hawver, Kansas's definitive source for nonpartisan political news and legislative updates from Topeka.
- The Tennessee JournalcoreFounded 1975, has delivered concise trusted political insight to Tennessee's top decision-makers for 50 years. Largest dedicated news operation at Tennessee Capitol.
- WisPolitics (Wisconsin)coreFounded 2000, Wisconsin's leading real-time political news source with hourly updates, email briefings, and insider events.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
State Affairs competitors and assessment
Company assessmentRegional players
- The Council of State Governments (CSG): Nonpartisan, member-driven association serving all three branches of state government with research, publications, and policy tracking across the 50 states. Comparable in providing state-level policy intelligence to government and association members, though structured as a membership organization rather than a commercial intelligence platform.
Broad incumbents
- POLITICO: Major policy journalism organization with extensive federal and state-level political coverage, including POLITICO Pro subscription intelligence for government affairs professionals. Comparable in combining original journalism with subscription intelligence, though POLITICO's strength is federal coverage and State Affairs is the statehouse specialist.
- Bloomberg Government: Subscription-based policy intelligence service from Bloomberg covering federal legislative and regulatory activity with deep analytics. Broader incumbent in policy intelligence with much larger scale, federal concentration, and longer enterprise track record; partially overlapping with State Affairs on multi-state intelligence use cases.
- CQ Roll Call: Long-established congressional and policy news organization providing intelligence on federal legislative activity to government affairs professionals. Comparable in delivering policy journalism and intelligence to government affairs customers, though concentrated at the federal level rather than statehouses.
Direct peers
- FiscalNote: Publicly traded AI policy and regulatory intelligence platform that provides legislative tracking, regulatory monitoring, and advocacy tools to enterprises, associations, and government affairs teams. Directly competes with State Affairs in AI-powered policy intelligence for government affairs professionals, though FiscalNote has broader international and federal coverage.
- MultiState Associates: State government relations and lobbying firm with a dedicated policy intelligence and research practice serving associations and corporate clients across all 50 states. Directly comparable in targeting multi-state legislative intelligence needs of associations and corporate government affairs teams.
- Quorum (FiscalNote subsidiary): Legislative tracking and stakeholder management software platform owned by FiscalNote, focused on state and federal legislative monitoring for government affairs teams. Direct competitor on the AI policy intelligence platform layer, particularly for bill tracking and stakeholder engagement workflows.
- Punchbowl News: Subscription policy news outlet covering Congress and state legislatures with original reporting and insider intelligence for government affairs professionals. Closely comparable in combining original journalism, newsletter distribution, and subscription intelligence; smaller scale but overlaps directly in target customer and content model.
- LegiScan: Legislative tracking data provider covering all 50 states and Congress with bill text, sponsor, and vote data. Already a data partner of State Affairs; comparable in providing the underlying state legislative data layer, though LegiScan is data-infrastructure focused rather than AI intelligence or original journalism.
Emerging players
- Ballotpedia: Nonpartisan digital encyclopedia covering elections, politicians, and ballot measures across all 50 states with original research and structured data. Adjacent in providing state-level political intelligence but with a free, encyclopedia-style model rather than subscription intelligence or original journalism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
State Affairs social profiles
Digital presenceState Affairs financial estimates
Financial estimateRevenue estimate
Valuation estimate
State Affairs leadership team
Management profileNumber of profiles
State Affairs subsidiaries and ownership
Company hierarchySubsidiaries15 records
State Affairs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
State Affairs M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about State Affairs
What does State Affairs do?
State Affairs operates an AI-powered policy intelligence platform that monitors, analyzes, and reports on legislative activity across all 50 states and Congress, built on the nation's largest statehouse newsroom producing 35,000+ original stories per year. The platform includes five integrated modules (Monitor, Analyze, Coordinate, Influence, Report) for enterprise policy teams, plus individual state newsroom subscriptions starting at $50 per month and advocacy advertising placements in owned statehouse publications.
Is State Affairs a public or private company?
State Affairs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was State Affairs founded?
State Affairs was founded in 2020. It employs 101 to 250 people.
Where is State Affairs based?
State Affairs is headquartered in Washington, United States, in the North America region.
How does State Affairs make money?
Four revenue lines are on record. Subscription - Platform Access are the primary driver. The others are subscription - Newsroom Subscriptions, advocacy Advertising and enterprise Contracts.
Who are State Affairs's main competitors?
The Council of State Governments (CSG) is listed as a regional player. Broad incumbents are POLITICO, Bloomberg Government and CQ Roll Call. Direct peers are FiscalNote, MultiState Associates, Quorum (FiscalNote subsidiary), Punchbowl News and LegiScan. Ballotpedia is listed as an emerging player.
Does State Affairs have an API?
No public API is recorded for State Affairs.
What industry is State Affairs in?
State Affairs's product category is Policy Intelligence Software. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of MPAJADAE, News Agencies & Wire Services (General & Specialized). Its NAICS code is 54182 and its SIC code is 8600.