WisPolitics.com

Name

WisPolitics.com

Legal name

WisPolitics.com

Website

https://wispolitics.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Political News and Information Services

NAICS

Newspaper Publishers (513110), Broadcasting and Content Providers (516)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Political news coverage
• State politics reporting
• Legislative tracking tools
• Political news subscription
• Press release distribution

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Revenue: Premium subscription model providing access to exclusive news stories, subscriber newsletters, podcasts, press releases, and the WisPolitics-State Affairs platform with bill tracking and legislative directory tools.
2. Directory Sales: Sale of annual Wisconsin Directory & Government Guide publication containing photos and contact information for state lawmakers, congressional delegation, and top officials.
3. Event Sponsorships: Sponsorship and partnership revenue from political events, debates, and luncheons hosted by WisPolitics including collaboration with media stations like WISN 12.
4. Advertising Revenue: Digital advertising on the WisPolitics.com website reaching Wisconsin political audience, government professionals, and engaged citizens.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

WisPolitics.com is a Wisconsin-focused political news and information platform that aggregates and publishes state politics news, election coverage, press releases, opinion columns, and podcasts. It offers premium subscription access through the State Affairs Pro platform (mobile app and desktop) with bill tracking, legislative directory, and customizable keyword notifications, complemented by an annual printed Directory & Government Guide sold as a separate product.

Product overview

WisPolitics.com is a single-platform Wisconsin political news aggregator and publisher offering both free and subscriber-gated content. The core product is the WisPolitics News website, which distributes real-time political news, press releases, and opinion columns. The platform bundles several add-on modules including podcasts (Rewind, Capitol Chats, The Insiders), an events calendar, WisOpinion editorial content, and subscriber-only newsletters (AM Update, PM Update, News Summary, Friday Report, Budget). Premium access is delivered through the State Affairs Pro – Wisconsin mobile app (iOS/Android) and the State Affairs Pro desktop platform (pro.stateaffairs.com/wi), both of which provide news, bill tracking, a legislative directory, and customizable keyword notifications. The 2026 WisPolitics Directory & Government Guide is a sold annual print/digital reference publication. Collaborative coverage of major events such as the WISN 12 Democratic gubernatorial primary debate is also offered.

Differentiator

Problem solved

Functional benefit

Products and services

• WisPolitics Premium Subscription

Quantifiable outcome

• 2026 Directory & Government Guide sold at $10 per copy with minimum 5-copy order
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WISN 12coreGTM or Marketing Partner · 9 June 2026Television partnership for hosting and broadcasting the Democratic gubernatorial primary debate on July 28, 2026. WisPolitics collaborated as UPFRONT partner for statewide distribution across multiple Wisconsin television stations.
• State AffairscoreStrategic or Co-development Partner · 13 April 2025WisPolitics content and subscription platform migrated to State Affairs Pro network, providing mobile app and desktop platform for WisPolitics subscriber content including bill tracking and legislative directory.
• WisconsinEyecoreStrategic or Co-development PartnerVideo production and streaming partnership for Rewind weekly review show and other WisPolitics video content. WisconsinEye serves as the video platform for WisPolitics political coverage.
• Wisconsin Technology CouncilcoreStrategic or Co-development PartnerCo-hosting partner for tech-related events including AI in healthcare panels and broadband discussions. Joint programming on technology and innovation issues affecting Wisconsin.
• Tommy G. Thompson Center on Public LeadershipminorGTM or Marketing PartnerSponsor of WisOpinion The Insiders podcast discussing congressional races, providing support for political analysis content.
• UPFRONT Partner Stations (WBAY, WKOW, WAOW, WQOW, WXOW)coreChannel Partner/ Reseller/ DistributorStatewide broadcast distribution network for WisPolitics-State Affairs debate coverage across Green Bay, Madison, Wausau, Eau Claire, and La Crosse markets.
• Wisconsin Counties AssociationminorGTM or Marketing PartnerSponsor of WisOpinion content including The Insiders podcast on congressional races.
• Medical College of WisconsinminorStrategic or Co-development PartnerVenue and program partner for AI in healthcare panel discussions at the Medical College of Wisconsin.
• Marquette UniversitycoreImplementation/ SI/ Consulting PartnerHost venue partner for gubernatorial primary debate held at Weasler Auditorium on Marquette University campus.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MinnPost: Minnesota-based nonprofit online news outlet covering state politics, policy, and civic affairs with a membership model. Comparable to WisPolitics as a Midwest state-focused digital news platform with a professional and engaged-citizen subscriber base.
• State Affairs: Multi-state political news and legislative tracking network whose Pro platform now hosts WisPolitics subscribers. Closely comparable as both a peer (operating in other states) and the technology/infrastructure partner for WisPolitics' subscription product.
• Iowa Starting Line: Iowa-focused political news site covering state government, elections, and progressive politics. Highly comparable to WisPolitics as a neighboring Midwest single-state political news platform with similar newsletter and event-driven audience engagement.
• Michigan Advance: Nonprofit digital news outlet covering Michigan state politics and policy. Direct peer to WisPolitics given similar single-state political news positioning, newsletter-driven audience, and reliance on policy professional readership.
• Minnesota Reformer: Nonprofit digital news organization covering Minnesota state government and politics. Comparable to WisPolitics as a state-focused political news outlet serving a Midwest audience with similar professional and engaged-citizen readership.
• Texas Tribune: Nonprofit digital news outlet covering Texas state politics, government, and policy with a subscription/membership model. Closest direct peer to WisPolitics given the analogous single-state political news focus, professional subscriber base, and event programming.

Broad incumbents

• Politico: National political news organization with state-level editions and a professional subscription product. Comparable to WisPolitics in audience (political professionals) and content mix, but operates at national scale rather than a single state.
• Milwaukee Journal Sentinel: Wisconsin's largest newspaper covering state and Milwaukee-area politics. Comparable coverage overlap with WisPolitics but broader general-interest scope and significantly larger legacy subscriber base.
• Wisconsin State Journal: Madison-based daily newspaper covering Wisconsin politics and government. Adjacent peer sharing the Wisconsin political news beat, with broader general-interest coverage and a larger legacy audience than WisPolitics' niche focus.

Regional players

• WisconsinEye: Wisconsin public affairs television network streaming legislative proceedings and political coverage. Comparable as a Wisconsin political media partner already distributing WisPolitics video content, though operating as a nonprofit cable-style channel rather than a news publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wispolitics
• YouTubeyoutube.com/channel/UC0FO8o8WdB99-9uZXQWqP6w
• Facebookfacebook.com/wispolitics
• LinkedInlinkedin.com/company/764087
• Instagraminstagram.com/wispolitics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WisPolitics.com