Al Rawabi

Name

Al Rawabi

Legal name

Al Rawabi Dairy Co. LLC

Website

https://alrawabidairy.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC)

akta.pro secondary industries

Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Refrigerated Juices & Smoothies (CRADACAL)

Keywords

• Dairy products
• Fresh milk
• Fruit juices
• Yoghurt and laban
• Food manufacturing

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Dairy Products: Al Rawabi generates revenue through the production and sale of fresh dairy products including milk (full cream, low fat, skimmed, vitamin D fortified, flavored), yogurt (regular, Greek, fruit-flavored), laban, cream (fresh, sour, breakfast), and cheese (mozzarella, halloumi, cream cheese, labneh, burger slices, sandwich slices). Products are sold through retail stores throughout the UAE with emphasis on 24-hour farm-to-table freshness.
2. Fresh and Long-Life Juices: Production and sale of fruit juices including orange, apple, mango, berry blends, and specialty varieties. Products available in both fresh (requiring refrigeration) and long-life (UHT) formats.
3. Specialty Dairy Products: Value-added products including Nutree Boost (laban with oats and fruit), protein milk, dates milk, and specialty items targeting health-conscious consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Al Rawabi manufactures and distributes a broad portfolio of fresh and long-life dairy products — including fresh and UHT milk, laban, yoghurt, cheese, and cream — alongside fresh and long-life fruit juices and fortified functional beverages such as Nutree Boost. The company also operates adjacent fresh food lines (Butcherz for meat and Bakerz for bakery), serving mass-market consumers across the UAE through retail and foodservice channels.

Product overview

Al Rawabi is the UAE's leading Dairy & Juice company with three main sub-brands: Dairy and Juices (fresh milk, laban, yoghurt, cheese, cream, and juices), Butcherz (fresh meat products), and Bakerz (bakery items including croissants). Founded in 1989 on a farm in Dubai's Al Khawaneej, the company operates over 14,000 cattle on a 300-acre farm and produces more than 250,000 liters of milk daily, serving over 1 million customers per day. Products proudly bear the 'Home Made in the UAE' label and reach customers within 24 hours from farm to table. The diverse portfolio includes fresh milk variants (full cream, low fat, skimmed, double cream), fortified milks (vitamin D, super milk, chocolate, strawberry, mango lychee), laban products (full fat laban, Rawabi Up, Nutree Boost with oats), extensive yoghurt range (plain, Greek, fruit-flavored), cheese products (mozzarella, halloumi, labneh, cream cheese, sandwich slices), cream products (sour cream, breakfast cream), and fresh/long-life juices (orange, apple, mango, berry, tropical fruit blends).

Differentiator

Problem solved

Functional benefit

Brands

• Butcherz: Meat products brand under Al Rawabi offering fresh cuts and steaks from the farm.
• Bakerz
• Nutree Boost
• Rawabi Up

Products and services

• Fresh Milk

Quantifiable outcome

• 250,000-270,000 liters of fresh milk produced daily
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Almarai: Saudi Arabia's largest vertically integrated dairy company with comparable farm-to-consumer operations, large herd, juices, and bakery. Closest regional peer given similar scale, business model, and GCC market focus.
• Marmum Dairy: UAE-based dairy brand operating in fresh milk, flavored milk, yogurt, and laban. Competes directly with Al Rawabi in UAE retail shelves and offers comparable locally produced positioning.
• Al Ain Dairy: UAE-based dairy producer with overlapping fresh milk, yogurt, laban, and juice portfolios serving the same domestic retail channels as Al Rawabi; a direct head-to-head competitor in the UAE mass market.
• Sadafco: Saudi Arabia-based dairy and food company producing milk, juices, and ice cream with regional GCC distribution. Comparable in category mix and target consumer to Al Rawabi's dairy and juice portfolio.

Emerging players

• Yili Group: China's largest dairy producer with rapidly expanding international footprint in liquid milk, yogurt, and functional dairy. Comparable to Al Rawabi in scale of daily production, vertically integrated operations, and functional dairy innovation.
• Müller: Dairy company with strong functional and protein-positioned products (e.g., Müller Corner, Müllerlight, protein-rich yogurt). Comparable to Al Rawabi's Nutree Boost, Greek yogurt, and protein milk premium offerings.

Broad incumbents

• Nestlé: Global food and beverage giant with extensive dairy, juice, and nutrition offerings across the UAE and wider region. Overlaps with Al Rawabi across multiple categories but operates at vastly greater scale and global portfolio breadth.
• Arla Foods: International dairy cooperative with a strong Middle East footprint in cheese, milk, and yogurt. Comparable as a broad-line dairy manufacturer competing for the same UAE retail and foodservice customers.
• FrieslandCampina: Global dairy cooperative with branded dairy, flavored milk, and yogurt products distributed across MENA. Comparable in functional and children's dairy segments to Al Rawabi's fortified Super Milk and flavored milk lines.
• Danone: Global dairy and plant-based nutrition major with established presence in Middle East markets through Activia, Danette, and similar brands. Comparable in functional yogurt and probiotic positioning to Al Rawabi's laban and Rawabi Up.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DP6seDnDcKS

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Rawabi