Hudson Yards

What Hudson Yards does

Hudson Yards is a privately held, large-scale mixed-use real estate development on the West Side of Manhattan, developed and operated by Related Companies, L.P. in partnership with Oxford Properties Group (the real estate arm of OMERS). Spanning approximately 28 acres adjacent to Penn Station and the Javits Center, the development opened in 2019 and integrates luxury retail (100+ brands including Louis Vuitton, Cartier, Dior, and Tiffany & Co.), more than 20 dining concepts anchored by chefs José Andrés and Andrew Carmellini, Class A office space across towers at 10, 20, 35, and 50 Hudson Yards, luxury residential condominiums and rentals across four buildings plus senior living (Coterie), the Equinox Hotel, and signature attractions including Vessel and Edge — the highest outdoor sky deck in the Western Hemisphere at 1,100 feet.

The development generates revenue through seven primary streams: recurring retail and restaurant leasing (subscription-style base rent), commercial office leasing to corporate tenants, residential condominium sales and rental income, transaction-based ticket sales for Edge and Vessel plus special-event programming, and advertising/sponsorship revenue from institutional partners including Wells Fargo, Mastercard, and American Airlines. Customer-facing technology is limited to the HY+ Rewards mobile loyalty application (iOS/Android with Bronze/Silver/Gold tiers), OpenTable reservation integration, and digital ticket-booking platforms — no proprietary AI/ML systems are disclosed. The capital structure is backed by Related Companies and Oxford Properties equity plus substantial project-level debt; in February 2026, GO Residential REIT entered agreements to acquire three multifamily assets in the Hudson Yards portfolio for US$380.5 million, representing a material portfolio repositioning.

The go-to-market motion combines event-driven demand generation (Backyard outdoor programming, FIFA World Cup 2026 watch parties, Shine Bright holiday installation) with direct-to-consumer digital channels (mobile app, loyalty program, ticket booking). Tenant and visitor concentration is diversified across 100+ retail brands and 20+ restaurants, but the entire revenue base is concentrated in a single Manhattan asset, and a small group of marquee tenants and brand partners anchor prestige and sponsorship economics.

Name

Hudson Yards

Legal name

Related Companies, L.P.

Website

https://hudsonyardsnewyork.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hudson Yards is a privately held, ~28-acre mixed-use real estate development on Manhattan's West Side, operated by Related Companies and Oxford Properties Group, integrating 100+ luxury retailers, 20+ dining concepts, Class A offices, residential towers, and the Edge and Vessel attractions to serve affluent consumers, tourists, corporate tenants, and residents.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Operators Of Nonresidential Buildings (6512), Real Estate (6500), Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Urban & City Homes (THAMAAAH)

Keywords

• Mixed-use real estate development
• Luxury retail leasing
• Commercial office leasing
• Urban entertainment attractions
• Luxury residential properties

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Leasing: Hudson Yards leases physical retail space to luxury and lifestyle brands including Louis Vuitton, Cartier, Dior, Bvlgari, and over 100 additional retailers across categories including women's apparel, men's apparel, children's, shoes, jewelry, health & beauty, eyewear, and home & gifts.
2. Restaurant Leasing and Food & Beverage: Leasing of restaurant and dining space to approximately 20+ food and beverage concepts including fine dining (Oyamel, Locanda Verde, Electric Lemon, Estiatorio Milos), fast-casual (NAYA, Miznon, Just Salad, Chipotle), coffee and sweets (Blue Bottle Coffee, Van Leeuwen, Magnolia Bakery), and bars and lounges.
3. Residential Sales and Rentals: Sale and rental of luxury residential units across multiple towers: 15 Hudson Yards (condominiums), 35 Hudson Yards (condominiums), One Hudson Yards (rentals), Abington House (rentals), and The Set (rentals). The Coterie senior living community is also located at Hudson Yards.
4. Commercial Office Leasing: Leasing of Class A commercial office space to corporate tenants at 10 Hudson Yards, 20 Hudson Yards, and 35 Hudson Yards. The development offers office leasing inquiry forms indicating an enterprise B2B sales motion.
5. Attraction Ticket Sales: Revenue generated from sale of tickets to Edge (outdoor observation deck) and Vessel (climbing structure), with additional revenue from private bookings, special events (July 4th celebrations, Sky High Yoga, Vessel Run fitness classes), and the Priceless with Mastercard experience program.
6. Events and Sponsorships: Revenue from hosting major events including FIFA World Cup 2026 watch parties (partnered with American Airlines), Pride Month celebrations, holiday programming (Shine Bright), summer Backyard series (sponsored by Wells Fargo), and corporate event facilities. Brand partnerships with Wells Fargo, Mastercard, and American Airlines provide sponsorship revenue.
7. Property Portfolio Sales: In February 2026, GO Residential REIT entered into agreements to acquire properties in the Hudson Yards portfolio for an aggregate consideration of US$380.5 million, indicating the portfolio contains income-producing multifamily assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hudson Yards operates a 28-acre mixed-use real estate development on Manhattan's West Side, comprising Class A commercial office towers, The Shops & Restaurants (100+ retail and 20+ dining concepts), luxury residential condominiums and rentals, the Equinox Hotel, and signature attractions Edge and Vessel. The complex generates revenue through retail and office leasing, attraction ticket sales, residential sales/rentals, sponsorship and event programming, and the HY+ Rewards loyalty program.

Product overview

Hudson Yards is a mixed-use development complex offering a unified platform of retail, dining, entertainment, residential, and hospitality experiences. The core offerings include The Shops & Restaurants (featuring over 100 retail and dining options), major attractions (Vessel and Edge observation deck), Backyard programming, HY+ Rewards loyalty program, and the Hudson Yards mobile app. The complex also includes residential towers and Equinox Hotels, all centered around the Public Square and Gardens with seasonal events including FIFA World Cup 2026 watch parties.

Differentiator

Problem solved

Functional benefit

Brands

• Vessel: Iconic public art installation and climbing structure, a signature NYC experience offering views of the city from multiple angles.
• Edge
• HY+ Rewards
• Backyard at Hudson Yards
• The Shops & Restaurants

Products and services

• The Shops & Restaurants at Hudson Yards Retail and dining complex featuring 100+ shops and 20+ restaurants across women's apparel, men's apparel, children's, shoes, jewelry, health & beauty, eyewear, and home & gifts, including luxury brands Louis Vuitton, Cartier, Dior, Bvlgari, and Tiffany & Co.
• Edge Observation Deck Highest outdoor observation deck in the Western Hemisphere located at 1,100 feet, offering 360-degree views of New York City with glass floor panels, angled glass walls, and seasonal immersive installations.
• Vessel Iconic climbable public art structure featuring 154 interconnected staircases, 81 landings, and 2,500 steps offering panoramic views of Manhattan from the Hudson Yards Public Square and Gardens.
• Backyard at Hudson Yards Free outdoor programming series in the Public Square and Gardens featuring live concerts, sports watch parties, fitness sessions, family activities, and seasonal events from May through October, presented by Wells Fargo.
• HY+ Rewards Loyalty Program Free customer loyalty program enabling points accumulation on shopping and dining, with tiered Bronze, Silver, and Gold benefits including exclusive offers, early event access, reserved seating, and promotional discounts at participating retailers and restaurants.
• Residences at Hudson Yards Luxury residential offerings including condominiums at 15 Hudson Yards and 35 Hudson Yards, rental apartments at One Hudson Yards, Abington House, and The Set, plus Coterie senior living community.
• Equinox Hotel at Hudson Yards Luxury hotel operated by Equinox Hotels at 35 Hudson Yards offering high-end accommodations with spa services, fitness amenities, and the Vessel Run fitness experience.
• Mercado Little Spain Spanish dining destination by Chef José Andrés featuring multiple restaurants including Oyamel, La Barra, and Txula Steak, offering authentic Spanish cuisine and Mercado food hall with churros, crepes, and specialty items.
• FIFA World Cup 2026 Official Merchandise Store Official retail store at Hudson Yards selling FIFA World Cup 2026 merchandise including jerseys, art, and commemorative items for the tournament hosted across the US, Canada, and Mexico.

Quantifiable outcome

• Hudson Yards is hosting World Cup Watch Parties presented by American Airlines, with FIFA World Cup 2026 matches broadcast on a 30-foot outdoor screen from June 11 – July 19, 2026
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• AdidasminorGTM or Marketing Partner · 14 June 2026Adidas is hosting the TRIONDA – FIFA World Cup 2026 Official Match Ball Showcase at Hudson Yards, featuring the official match ball and soccer-themed activations. The partnership is part of the broader FIFA World Cup 2026 programming at the venue.
• American AirlinescoreGTM or Marketing Partner · 11 June 2026American Airlines is the presenting partner of World Cup Watch Parties at Hudson Yards during FIFA World Cup 2026 (June 11 – July 19). The partnership includes the 'Fly Your Flag' experience at Vessel, cross-promotional marketing, and fan engagement activations.
• Inmar MediaminorStrategic or Co-development Partner · 4 May 2026Hudson Yards Experiences participated in an ADWEEK House Possible panel discussion co-hosted with Inmar Media alongside HalloweenCostumes.com, Mars, Sparks, and AARP. The panel explored strategies for building authentic audience connections through combined data sources and direct customer engagement.
• New York Chinese Cultural CenterminorStrategic or Co-development Partner · 4 February 2026The New York Chinese Cultural Center partnered with Hudson Yards for Lunar New Year 2026 celebrations, providing traditional lion dances, Dunhuang dance (silk ribbon) performances, and Shaolin Kung Fu demonstrations, along with lantern-making workshops for visitors.
• EquinoxcoreStrategic or Co-development Partner · 2 February 2026Equinox operates the Equinox Hotel at 35 Hudson Yards and partners with Hudson Yards on branded fitness experiences including Vessel Run (high-impact interval training by Precision Run), Vessel Fly Your Flag (American Airlines-presented aerial flag experience), and Equinox Precision Run classes on the Vessel structure.
• BUENA VISTA SOCIAL CLUB (Broadway musical)minorStrategic or Co-development Partner · 15 January 2026The Tony Award-winning Broadway musical BUENA VISTA SOCIAL CLUB partnered with Oyamel Cocina Mexicana at Hudson Yards for a monthly taco series celebrating cultural exchange. The January 2026 collaboration featured the 'Chan Chan' taco inspired by Cuban cuisine, connecting stage and culinary arts.
• Wells FargocoreGTM or Marketing Partner · 1 January 2026Wells Fargo is a Proud Partner of Hudson Yards, presenting the Backyard at Hudson Yards outdoor programming series (free concerts, fitness classes, sports events May–October), customer benefit programs, Pride Month celebrations, and FIFA World Cup 2026 activations. The partnership provides cross-promotional marketing and co-branded event programming.
• MastercardcoreGTM or Marketing Partner · 1 January 2026Mastercard is a Proud Partner of Hudson Yards offering Priceless experiences including Sky High Yoga at Edge, July 4th celebrations at Edge, and exclusive cardholder events. The partnership enables Mastercard to engage affluent cardholders while Hudson Yards gains premium event programming and marketing co-investment.
• VêtirminorStrategic or Co-development Partner · 1 August 2024Shopping app Vêtir partnered with WME Fashion and Hudson Yards to host fashion shows and enhance shopping experiences. The partnership combined fashion retail, talent management, and real estate development to create immersive shopping experiences at Hudson Yards.
• WME FashionminorStrategic or Co-development Partner · 1 August 2024WME Fashion (William Morris Endeavor entertainment and sports talent agency) partnered with Vêtir and Hudson Yards to co-develop fashion shows and elevated shopping experiences leveraging WME's fashion and entertainment industry relationships.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Wharf (Washington, D.C.): Waterfront mixed-use development combining Class A office, retail, dining, residential, and entertainment venues — a strong analog to Hudson Yards' integrated live-work-shop-dine-entertainment model.
• Brookfield Place: Direct competitor in NYC mixed-use destinations. Brookfield Place in Lower Manhattan combines Class A office, luxury retail (Hermès, Gucci, Louis Vuitton), dining, and the Winter Garden atrium — the closest analog to Hudson Yards' retail/dining/office mix.
• Manhattan West: Brookfield's Midtown West mixed-use development directly adjacent to Hudson Yards, offering Class A office, retail, dining, and public plaza programming — competing for the same tenants, office occupants, and West Side foot traffic.
• The Shops at Columbus Circle: Related Companies' own luxury retail and dining destination at Columbus Circle, sharing the same developer, tenant relationships, and operational playbook as Hudson Yards — directly comparable in mix and target consumer.
• Top of the Rock Observation Deck: Iconic NYC observation deck atop Rockefeller Center, the principal direct competitor to Edge for tourist ticket spend and Manhattan skyline views, also embedded in a mixed-use complex.
• Roppongi Hills: Tokyo's premier large-scale mixed-use complex developed by Mori Building, combining office, luxury retail, residential, hotels, art museum, and observation deck (Tokyo City View) — closely comparable in scale, structure, and experiential positioning.

Emerging players

• One Vanderbilt / SUMMIT One Vanderbilt: Midtown Manhattan mixed-use tower combining Class A office, transit retail, and SUMMIT One Vanderbilt observation experience — directly comparable to the Edge attraction and office leasing model at Hudson Yards.

Broad incumbents

• Empire State Realty Trust: Owner of the Empire State Building and its observation deck; operates Class A office and tourist-attraction assets across NYC, with a comparable blend of office leasing and ticketed attraction revenue streams.
• The Venetian Resort / Las Vegas Sands: Iconic integrated resort combining luxury retail (Grand Canal Shoppes), hotel, dining, and attractions — a relevant peer for the experiential destination and luxury retail leasing playbook, though in a different operating context.
• Vornado Realty Trust: Major NYC office and retail REIT, including PENN DISTRICT and Manhattan Mall adjacent to Penn Station — directly comparable Class A office landlord competing for similar corporate tenants in the same submarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hudsonyards
• Xx.com/hudsonyardsexp
• Facebookfacebook.com/HudsonYardsNewYork

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hudson Yards