Vêtir
Vêtir is a New York-based luxury fashion marketplace and app that aggregates hundreds of designer brands across apparel, accessories, beauty, and home, adding an AI personal stylist, digital closet, and concierge digitization service for affluent consumers.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vêtir does
Vêtir is a New York-based, privately held luxury fashion platform that operates a mobile-first marketplace and app (vetirapp.com) aggregating hundreds of designer brands across women's, men's, and kids' categories in apparel, shoes, bags, jewelry, accessories, beauty, and home. Brands represented include Gucci, Prada, Balenciaga, Saint Laurent, Cartier, Dior, Bottega Veneta, Loro Piana, The Row, and others. The marketplace is the commercial core, supplemented by an editorial content module (The Edit), shoppable fashion video, and an affiliate program for fashion creators.
Vêtir's differentiated layer is an AI-powered personal stylist system exposed through dedicated /ai-stylist and /personal-styling surfaces. The system combines text (natural-language style queries), image (wardrobe and product catalog), and multimodal processing to deliver free, personalized outfit recommendations; complementary capabilities include computer vision for garment cataloging, a recommendation engine, generative editorial content, and process automation for closet onboarding. The platform also offers a Digital Closet feature and a paid White Glove Closet Digitization Service (concierge and virtual packages) that converts a customer's physical wardrobe into a structured digital inventory used by the stylist.
The business model is primarily marketplace commission on luxury goods transactions, augmented by affiliate/referral revenue from the Vêtir Affiliate Program and a smaller professional services line from the White Glove concierge. Pricing is not publicly disclosed; the AI stylist is offered free to consumers. GTM is direct-to-consumer, mobile-first, supported by editorial content, email, SEO-optimized category and designer pages, shoppable video, an affiliate channel, and a concierge email channel for high-value private clients. Founded in 2023 by Kate Davidson Hudson (CEO & Founder; former co-founder of Editorialist and editor at Elle and Harper's Bazaar), with Jemma Plaue as SVP, Global Styling & Strategy, the company operates with 51–100 employees and is funded by a $5.5M round (Laidlaw & Company, 2026-05-21).
Vêtir firmographics
Firmographics- Name
- Vêtir
- Legal name
- Vêtir
- Website
- https://vetirapp.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vêtir is a New York-based luxury fashion marketplace and app that aggregates hundreds of designer brands across apparel, accessories, beauty, and home, adding an AI personal stylist, digital closet, and concierge digitization service for affluent consumers.
- Ownership category
- akta.pro rank
Where Vêtir is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vêtir business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Luxury fashion marketplace sales: Direct e-commerce transactions across women's, men's, and home categories featuring hundreds of designer brands (clothing, shoes, bags, jewelry, accessories, beauty, home). Revenue generated through product sales on the Vêtir platform.
- Affiliate / Creator Partnerships: Vêtir Affiliate Program targeted at fashion creators and partners, generating referral-based revenue.
- White Glove Closet Digitization Service: Concierge and virtual closet digitization packages offered as a paid/professional service alongside marketplace retail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | AI Personal Stylist — Free |
| Other | Pay-as-you-go | White Glove Closet Digitization — Concierge / Virtual Packages |
| Unit Pricing | Pay-as-you-go | Luxury fashion retail products |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
Vêtir product offering
Product offeringCore offering
Vêtir is a mobile-first luxury fashion marketplace that aggregates hundreds of designer brands (Gucci, Prada, Balenciaga, Saint Laurent, Cartier, Dior, Bottega Veneta, Loro Piana, The Row, etc.) across clothing, shoes, bags, jewelry, accessories, beauty, and home for men and women. It layers an AI Personal Stylist delivering free personalized outfit recommendations, a Digital Closet for wardrobe management, a paid White Glove concierge closet digitization service, AI-generated editorial content in The Edit, and shoppable fashion videos. The core product is the unified shopping app/website; the AI styling and closet features are tightly integrated modules that personalize discovery and conversion around that catalog.
Product overview
Vêtir is a single, unified luxury fashion shopping app rather than a multi-product suite: a mobile-first marketplace of designer clothing, shoes, bags, jewelry, accessories, beauty, and home (men and women) that is augmented by a tightly integrated set of AI-powered modules. The core shopping platform delivers the catalog and checkout, while the AI Personal Stylist (with a separate /personal-styling surface), the Digital Closet (supported by the White Glove Closet Digitization Service), and AI-generated editorial in The Edit layer intelligence on top of it to drive personalization. Shoppable Fashion Videos extend discovery, and the Vêtir Affiliate Program provides a partner channel around the same product — all sharing one catalog and one account model.
Differentiator
Problem solved
Functional benefit
Products and services
- Vêtir Luxury Fashion Shopping App Mobile-first luxury fashion marketplace aggregating hundreds of designer brands (Gucci, Prada, Balenciaga, Saint Laurent, Cartier, Dior, Bottega Veneta, Loro Piana, The Row, etc.) across clothing, shoes, bags, jewelry, accessories, beauty, and home for men and women. Customers can browse by category or designer, view new arrivals, and purchase directly in the app or on the website.
- AI Personal Stylist AI-powered personal stylist that delivers free, personalized outfit recommendations and style guidance based on a user's style profile, browsing behavior, and digitized wardrobe. Available to all shoppers via the Vêtir app and website.
- White Glove Closet Digitization Service Paid concierge and virtual packages that physically or virtually digitize a customer's closet into the Vêtir platform, combining a human concierge workflow with AI image cataloging so the wardrobe can be used by the AI Personal Stylist. Targeted at high-net-worth private clients via [email protected].
- Vêtir Affiliate Program Partnership program for fashion creators and affiliates to earn commissions by referring shoppers to Vêtir's luxury catalog and styling services. Functions as a partner/affiliate offering around the marketplace.
Quantifiable outcome
- Hundreds of luxury designer brands offered on a single platform (e.g., Gucci, Prada, Balenciaga, Saint Laurent, Cartier, Dior).
- +1 more outcomes
Companies that use Vêtir
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Vêtir technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Vêtir partnerships and signals
Strategic signalPartnerships
24 partnerships are on record.
- GucciGucci products (e.g., Gucci Jackie bag) are carried and sold through the Vêtir marketplace. Listed among "hundreds of luxury brands" featured on the platform.
- PradaPrada products (e.g., leather card holders) are sold through the Vêtir marketplace. Listed among the platform's featured luxury brands.
- BalenciagaBalenciaga is listed as a featured designer brand carried on Vêtir.
- Saint LaurentSaint Laurent products (e.g., wool wide-leg pants) are sold via the Vêtir marketplace and listed as a featured brand.
- CartierCartier is referenced as one of the prestigious fashion houses whose products Vêtir brings together.
- DiorDior is referenced as one of the prestigious fashion houses whose products Vêtir brings together.
- AlaïaAlaïa products (e.g., spiral hoop earrings, Le Teckel bag) are sold through Vêtir; listed as a featured designer.
- Bottega VenetaBottega Veneta products (e.g., Andiamo bag) are featured and sold via Vêtir.
- Brunello CucinelliBrunello Cucinelli is listed as a featured designer brand on Vêtir.
- ChloéChloé is listed as a featured designer brand on Vêtir.
- Dolce & GabbanaDolce & Gabbana is listed as a featured designer brand on Vêtir.
- Dries Van NotenDries Van Noten is listed as a featured designer brand on Vêtir.
- Isabel MarantIsabel Marant is listed as a featured designer brand on Vêtir.
- KHAITEKHAITE is listed as a featured designer brand on Vêtir.
- LOEWELOEWE products (e.g., Puzzle bag) are sold via Vêtir; listed as a featured designer.
- Loro PianaLoro Piana is listed as a featured designer brand on Vêtir.
- The RowThe Row is listed as a featured designer brand on Vêtir.
- Tom FordTom Ford is listed as a featured designer brand in both fashion and beauty categories on Vêtir.
- TOTEMETOTEME is listed as a featured designer brand on Vêtir.
- Valentino GaravaniValentino Garavani is listed as a featured designer brand on Vêtir.
- VersaceVersace is listed as a featured designer brand on Vêtir.
- Victoria BeckhamVictoria Beckham is listed as a featured designer brand in both fashion and beauty categories on Vêtir.
- Miu MiuMiu Miu products (e.g., waxed suede miniskirt) are featured and sold via Vêtir.
- Vêtir Affiliate Program creators / partnersAffiliate/creator referral program for fashion influencers and partners to drive traffic and sales to the Vêtir marketplace.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Vêtir competitors and assessment
Company assessmentDirect peers
- Shopbop: Multi-brand online retailer carrying designer and contemporary fashion, footwear, bags, and accessories for women and men. Comparable to Vêtir in curating premium brands under one storefront for global luxury shoppers.
- Stitch Fix: AI- and data-driven personalized styling service that combines recommendation algorithms with wardrobe management. Closely matches Vêtir's AI Personal Stylist and digital closet value proposition, though Stitch Fix serves mass-premium rather than ultra-luxury.
- Farfetch: Global luxury fashion marketplace aggregating hundreds of designer brands with concierge and marketplace models. Directly comparable to Vêtir's multi-brand luxury aggregation and global DTC e-commerce offering.
- Moda Operandi: Online luxury fashion retailer offering both in-season and pre-order access to designer collections with editorial curation. Comparable to Vêtir in serving affluent multi-brand luxury shoppers via a curated discovery model.
- Mytheresa: Curated online luxury fashion retailer carrying designers such as Gucci, Prada, Bottega Veneta, and Loro Piana. Directly comparable assortment and luxury shopper target to Vêtir's catalog.
- SSENSE: Multi-brand luxury and contemporary fashion e-commerce platform with strong editorial content and designer curation. Comparable to Vêtir in assortment breadth, design-led positioning, and discovery-driven shopping experience.
- Net-a-Porter: Premier multi-brand luxury fashion retailer offering designer clothing, shoes, bags, and accessories for women with editorial content. Closely matches Vêtir's curated designer marketplace and editorial-driven discovery experience.
Broad incumbents
- Nordstrom: Multi-channel luxury and premium fashion retailer with a sizable online marketplace of designer brands. Broad incumbent overlapping Vêtir in luxury assortment and customer segment, though as part of a larger department-store business.
- Saks Fifth Avenue: Established luxury department store with a large e-commerce marketplace featuring hundreds of designer brands. Broad incumbent offering overlapping assortment and luxury clientele, but as part of a wider omni-channel retail portfolio rather than a pure marketplace.
- Amazon Luxury Stores: Tech incumbent's curated luxury fashion destination featuring designer brands within the Amazon ecosystem. Represents a broad-incumbent competitive threat with materially larger traffic and logistics infrastructure than Vêtir.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vêtir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vêtir leadership team
Management profileNumber of profiles
Profiles2 records
Vêtir funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vêtir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vêtir
What does Vêtir do?
Vêtir is a mobile-first luxury fashion marketplace that aggregates hundreds of designer brands (Gucci, Prada, Balenciaga, Saint Laurent, Cartier, Dior, Bottega Veneta, Loro Piana, The Row, etc.) across clothing, shoes, bags, jewelry, accessories, beauty, and home for men and women. It layers an AI Personal Stylist delivering free personalized outfit recommendations, a Digital Closet for wardrobe management, a paid White Glove concierge closet digitization service, AI-generated editorial content in The Edit, and shoppable fashion videos. The core product is the unified shopping app/website; the AI styling and closet features are tightly integrated modules that personalize discovery and conversion around that catalog.
Is Vêtir a public or private company?
Vêtir is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vêtir founded?
Vêtir was founded in 2023. It employs 51 to 100 people.
Where is Vêtir based?
Vêtir is headquartered in New York, United States, in the North America region.
How does Vêtir make money?
Three revenue lines are on record. Luxury fashion marketplace sales are the primary driver. The others are affiliate / Creator Partnerships and white Glove Closet Digitization Service.
Who are Vêtir's main competitors?
Direct peers on record are Shopbop, Stitch Fix, Farfetch, Moda Operandi, Mytheresa, SSENSE and Net-a-Porter. Broad incumbents are Nordstrom, Saks Fifth Avenue and Amazon Luxury Stores.
Does Vêtir have an API?
No public API is recorded for Vêtir.