Oklahoma Steel & Wire

What Oklahoma Steel & Wire does

Oklahoma Steel & Wire, operating under the OKBRAND brand, is a family-owned US manufacturer of agricultural fencing and industrial wire products founded in 1979 and headquartered in Madill, Oklahoma. The company produces livestock panels (horse, bull, cattle, hog, sheep and goat, utility, kennel), barbed wire variants, field fencing systems under the Max-Tight and Max-Loc lines, fencing accessories, and industrial products including bright basic wire, galvanized wire, straight and cut wire, welded wire reinforcement for concrete applications, and raw wire rods and coiled rebar. Its technology base is conventional steelmaking: scrap is melted in an Electric Arc Furnace at sister entity Mid American Steel & Wire, cast into billets, hot rolled into wire rod coils, and drawn or welded into finished goods — all marketed as 100% American melted and made.

The business operates through a vertically integrated group of three related entities: Oklahoma Steel & Wire (Madill, OK; headquarters), Iowa Steel & Wire (Centerville, IA; upper Midwest market), and Mid American Steel & Wire (melt shop and rolling mill). This structure provides control from raw scrap through finished fencing and wire goods, supporting cost stability and supply reliability. The company employs 501-1000 people, sells exclusively through an authorized dealer network across the United States with a published dealer locator, and supplements distribution with social media engagement on Facebook, YouTube, and Instagram.

Oklahoma Steel & Wire's revenue model is straightforward hardware sales across two primary segments: agricultural/ranch operations (livestock containment, property enclosure) and industrial/construction customers (concrete reinforcement, mining, erosion control, infrastructure). No pricing is publicly disclosed; dealer relationships mediate all transactions, and the company does not publish revenue, financials, certifications, or awards. The company remains privately held by the founding family with no identified institutional investors, parent company, or external funding.

Name

Oklahoma Steel & Wire

Legal name

Oklahoma Steel & Wire, Inc.

Website

https://okbrandwire.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Oklahoma Steel & Wire is a family-owned US manufacturer, founded in 1979, producing agricultural fencing and industrial wire products — including livestock panels, barbed wire, field fencing, and welded wire reinforcement — sold through a nationwide dealer network, with vertical integration through a sister melt shop and rolling mill.

Ownership category

akta.pro rank

Headquarters

HQ city

Madill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Fencing Products: Sale of agricultural fencing products including livestock panels (horse, bull, cattle, hog, sheep & goat, utility, kennel panels), barbed wire (high tensile, low carbon, barbless), field fencing (Max-Tight, Max-Loc, hinge-joint), and accessories (T-posts, clips, electric fence components). Revenue generated through dealer network.
2. Industrial Wire Products: Sale of industrial wire products including bright basic wire, galvanized wire, straight & cut wire, welded wire reinforcement, wire rods, coiled rebar, and specialty products (baler wire, vineyard wire, rebar tie wire). Sold through industrial supply dealers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Oklahoma Steel & Wire, operating under the OKBRAND brand, manufactures and sells agricultural fencing products (livestock panels, barbed wire, field fencing) and industrial wire products (bright basic wire, galvanized wire, straight and cut wire, welded wire reinforcement). The company is vertically integrated through its sister operation Mid American Steel & Wire, which runs an Electric Arc Furnace melt shop and rolling mill producing wire rod coils from 100% recycled scrap metal. Products are sold through a nationwide authorized dealer network serving farmers, ranchers, construction firms, and industrial fabricators.

Product overview

Oklahoma Steel & Wire operates as a manufacturer of wire and fencing products through its OKBRAND brand, offering a comprehensive portfolio of agricultural fencing and industrial wire products. The product line includes livestock panels (horse, bull, cattle, hog, sheep/goat, utility, and kennel panels), barbed wire variants (high tensile, low carbon, barbless), field fencing systems (Max-Tight and Max-Loc product lines with various configurations), utility fabric, and fencing accessories (T-posts, drivers, clips, staples, hinges, electric fence components). Industrial offerings encompass bright basic wire, galvanized wire, straight and cut wire, welded wire reinforcement for concrete (standard, fabricated mesh, retaining wall, erosion control, mine mesh, pipe fabric), and raw materials (wire rods, coiled rebar). The company maintains vertical integration through its Mid American Steel & Wire melt shop and rolling mill division, producing wire rods from recycled scrap in an Electric Arc Furnace, positioning them as a domestic manufacturer with 100% American-melted and American-made products since 1979.

Differentiator

Problem solved

Functional benefit

Brands

• OKBRAND: Quality agricultural products and fencing solutions brand under Oklahoma Steel & Wire

Products and services

• Livestock Panels (Horse, Bull, Max 50 Cattle, Hog, Sheep & Goat, Utility, Kennel) A complete line of livestock panels designed for housing and containing horses, bulls, cattle, hogs, sheep, goats, and for utility and kennel applications. Sold through authorized fencing dealers to farmers, ranchers, and livestock owners.
• Barbed Wire (High Tensile, Low Carbon, Barbless) Barbed wire variants including high tensile strength, low carbon steel, and barbless options for agricultural fencing applications. Sold through fencing dealers and agricultural supply retailers.
• Field Fencing (Max-Tight, Max-Loc, Hinge-Joint lines) Field fencing products including Max-Tight field fence, Max-Tight horse fence, Max-Tight sheep and goat fence, Max-Tight high-tensile sheep and goat, Max-Tight high-tensile horse fence, Max-Loc high-tensile fence, high-tensile hinge-joint field fence, and premium hinge-joint field fence. Designed for livestock containment in open field and ranch applications.
• Industrial Wire (Bright Basic, Galvanized, Straight & Cut) Industrial wire products including uncoated bright basic wire, zinc-coated galvanized wire for corrosion resistance, and wire cut to specific lengths for industrial manufacturing applications. Sold through industrial supply dealers to fabricators and manufacturers.
• Welded Wire Reinforcement (Standard, Fabricated Mesh, Retaining Wall, Erosion Control, Mine Mesh, Pipe Fabric) Welded wire mesh products for concrete reinforcement in construction applications: standard welded wire reinforcement, custom-fabricated mesh, retaining wall and earth stabilization mesh, soil erosion control and slope stabilization mesh, underground mining reinforcement mesh, and pipe construction wire fabric. Sold through industrial supply dealers.
• Wire Rods and Coiled Rebar Raw wire rod coils and coiled rebar produced from Mid American Steel & Wire's Electric Arc Furnace melt shop and rolling mill. Sold as raw material inputs and finished industrial products.
• Fencing Accessories (T-Posts, Drivers, Clips, Drill Chucks, Electric Fence Posts and Wire, Fence Staples, Panel Hinges, Fence Stays) Accessories supporting fence installation and operation including steel T-shaped posts, T-post driving tools, metal clips, drill chucks, electric fence posts and wire, fence staples for wooden posts, panel hinges, and fence stays for vertical wire spacing.
• Specialty Wire Products (Baler Wire, Vineyard Wire, Catchweight Coils, Rebar Tie Wire) Specialty wire products including baler wire for agricultural baler equipment, vineyard wire for trellis and support systems, catchweight coils sold by variable weight, and rebar tie wire for tying rebar in construction and concrete reinforcement applications.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Iowa Steel & WirecoreOthersIowa Steel & Wire is part of the OKBRAND family of companies, operating as a sister division alongside Oklahoma Steel & Wire. Located in Centerville, Iowa, it serves the upper Midwest market with the same product lines and brand standards.
• Mid American Steel & WirecoreStrategic or Co-development PartnerMid American Steel & Wire provides vertical integration through its Melt Shop and Rolling Mill operations. Located at 1327 Smiley Road, it supplies raw wire rods and coiled rebar to Oklahoma Steel & Wire and Iowa Steel & Wire, enabling control over raw material quality from scrap recycling through finished products.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Tree Island Steel: Canadian-headquartered manufacturer of steel wire and wire products serving agricultural fencing, industrial, and construction end markets — a close functional analogue to OKBRAND's product portfolio and dealer-distribution model.
• Davis Wire Corporation: Western U.S. manufacturer of wire products including agricultural fencing, barbed wire, and industrial wire — directly comparable to Oklahoma Steel & Wire in product mix and dealer channel.
• Keystone Consolidated Industries (Red Brand): Owner of the Red Brand agricultural fencing brand, manufacturing field fence, barbed wire, and livestock panels — a direct head-to-head competitor in the agricultural fencing category.
• Insteel Industries: U.S. manufacturer of steel wire reinforcing products for concrete construction (welded wire reinforcement, prestressed concrete strand) — directly comparable to Oklahoma Steel & Wire's industrial welded wire reinforcement business.
• Mar-Mac Industries: U.S. producer of galvanized wire, fence wire, and welded wire reinforcement serving agricultural and construction markets — a comparable regional wire products manufacturer competing for similar dealer customers.

Broad incumbents

• Bekaert: Global leader in steel wire transformation and coatings, serving agricultural fencing, industrial, and construction markets worldwide — sets competitive benchmarks on scale, product breadth, and coated-wire technology that Oklahoma Steel & Wire competes against.
• Leggett & Platt: Diversified industrial manufacturer with a wire products segment producing rod and drawn wire for bedding, agricultural, and industrial uses — relevant for benchmarking scale and capital intensity in the wire manufacturing category.
• Nucor Corporation: Largest U.S. EAF steel producer with significant wire rod output that feeds into downstream fencing and reinforcement markets — sets the pricing benchmark for wire rod raw material and represents a large-scale competitive reference point.

Emerging players

• National Strand Products: U.S. manufacturer of steel wire strand and wire products for industrial and agricultural applications — overlapping product categories with Oklahoma Steel & Wire's industrial wire and specialty offerings.
• OK Brand / Peer agricultural fence manufacturers (Stay-Tuff Fence & Manufacturing): Specialty agricultural high-tensile fixed-knot fencing manufacturer focused on livestock containment — competes with OKBRAND's Max-Tight and Max-Loc high-tensile field fencing lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNqD7sC3ZYizGZyWoDRXpRA
• Facebookfacebook.com/okbrandwire
• Instagraminstagram.com/okbrandwire

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oklahoma Steel & Wire