Tree Island Steel

Name

Tree Island Steel

Legal name

Tree Island Steel Ltd.

Website

https://treeisland.com

Company type

Public

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Tree Island Steel Ltd. is a Canadian public manufacturer of premium steel wire, nails, stucco reinforcement, agricultural fencing, and welded wire reinforcement, serving construction, agricultural, and industrial customers across North America through three plants.

Ownership category

akta.pro rank

Product category

Steel Wire and Wire Products Manufacturing

NAICS

Steel Wire Drawing (331222), Spring and Wire Product Manufacturing (33261), Spring and Wire Product Manufacturing (3326), Other Fabricated Wire Product Manufacturing (332618)

SIC

Miscellaneous Primary Metal Products (3390), Screw Machine Products (3451)

akta.pro primary industry

Building Wire & Cable (Residential/Commercial) (IMADAMAA)

akta.pro secondary industry

Specialty & Alloy Steel (Stainless, Tool Steel, Electrical Steel, High-Strength/HSLA) (IMAKABAJ)

Keywords

• Steel wire manufacturing
• Construction fasteners
• Welded wire reinforcement
• Agricultural fencing products
• Stucco reinforcement mesh

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Steel Wire Products Sales: Revenue generated from manufacturing and selling steel wire products including industrial wire, nails, stucco reinforcement, agricultural fencing, and welded wire reinforcement. Products sold to distributors, retailers, and industrial customers. Revenue decreased from $207M in 2024 to $161.8M in 2025 primarily due to lower U.S. sales volumes impacted by tariffs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tree Island Steel manufactures and sells steel wire and wire products across five main categories: industrial wire (high carbon, low carbon, black annealed), nails (bulk, packaged, collated), K-Lath stucco reinforcement, agricultural fencing products (ToughStrand and ToughPanel brands), and welded wire reinforcement including Maple Leaf Mesh. The company operates three North American manufacturing facilities and produces over 400 types, sizes, and finishes of nails and staples.

Product overview

Tree Island Steel is a wire products manufacturer offering a diversified portfolio of steel wire and wire products across five main categories: Industrial Wire (high carbon, low carbon, and black annealed wire), Nails (bulk, packaged, and collated nails under ZincGard, Halsteel, TrueSpec, and PhosGrip brands), K-Lath Stucco Reinforcement (welded/woven wire lath, corners, and accessories), Agricultural Products (ToughStrand and ToughPanel branded fencing, fence panels, and wire), and Welded Wire Reinforcement including Maple Leaf Mesh concrete reinforcing mesh. The company operates three manufacturing facilities in North America (Richmond, BC, Calgary, AB, and San Bernardino, CA) and produces over 400 types, sizes, and finishes of nails and staples.

Differentiator

Problem solved

Functional benefit

Brands

• K-Lath®: Stucco reinforcement products including woven wire lath, welded wire lath, corners, and accessories.
• ZincGard®
• Halsteel®
• TrueSpec®
• PhosGrip™
• ToughStrand
• ToughPanel
• Maple Leaf Mesh™

Products and services

• High Carbon Wire High-carbon steel wire produced in a wide range of tensile strengths and diameters, including OEM wire, galvanized recycling wire, pulp baling wire, spring wire for mattresses and furniture, gravel screen wire, snap tie wire, and duct wire. For industrial customers and OEMs.
• Low Carbon Wire Low-carbon steel wire manufactured in various tensile strengths and diameters, including OEM wire, straightened and cut wire, chain link wire (galvanized or PVC coated), shaped wire, and concrete reinforcing wire meeting ASTM A1064 standards. For industrial and construction customers.
• Black Annealed Wire Annealed wire produced using a heat treatment process that provides greater ductility while retaining strength, ideal for tying and baling applications in the recycling industry.
• Bulk Nails Over 400 types, sizes, and finishes of nails and staples for construction and consumer markets, featuring ZincGard hot-dipped galvanizing for corrosion protection. Includes common, box, finishing, casing, roofing, flooring, drywall, siding, and masonry nails.
• Packaged Nails Consumer packaged nails supplied in 100% reusable and recyclable plastic containers, including shingle, common, box, spiral, finishing, casing, drywall, joist hanger, siding, roofing, and masonry nails.
• Collated Nails (Halsteel) Gun nails produced under the Halsteel brand, available in plastic and paper tape collation, featuring TrueSpec nail identification system and PhosGrip phosphate coating for enhanced grip and reduced jamming.
• K-Lath Woven & Welded Wire Galvanized welded and woven wire lath for stucco reinforcement, including Stucco-Rite paper-backed sheets, tile mesh, stucco mesh, and 17/20 gauge woven wire lath with hexagonal openings for Portland cement-based plaster reinforcement.
• K-Lath Corners Welded wire corner assemblies for stucco applications, including Kwik Corner right angle, bullnose, short flange, and arch configurations with optional PVC noses and Class 3 galvanizing.
• Stucco Reinforcement Accessories Accessories for stucco reinforcement including galvanized line wire, furring nails with cardboard wads, woven wire stripping, and welded wire (spaghetti wire) for stucco trim and patching.
• Rolled Fencing (ToughStrand) ToughStrand brand agricultural fencing including livestock fence, game fence, farm and field fence (hinge knot and square knot), deer and garden fence, horse fence, sheep and goat fence, utility fence, garden fence, and lawn fence.
• Fence Panels (ToughPanel)
• Agricultural Accessories (Fence Staples) Heavy-duty double-barbed fence staples with uniform points and barbed shanks for maximizing ease of driving and holding power.
• Agricultural Wire (ToughStrand) ToughStrand brand agricultural wire products including barbed and barbless wire, barbed wire stays, high tensile fence wire, electric fence wire, vineyard wire for trellising, and merchant wire for general farm and home use. Meets ASTM A121 and ASTM A-854 specifications.
• Maple Leaf Mesh 100% Canadian concrete reinforcing mesh, fully manufactured in Canada from Canadian raw materials melted and poured in Canada. An efficient and economical replacement for rebar in concrete construction.
• Welded Wire Reinforcement Welded wire reinforcement for concrete construction including standard WWR (wire sizes W1.4 to W4.0), engineered WWR, pipe mesh and flexicage for concrete pipe, mine mesh and earth reinforcement, concrete wire, and rebar tie wire.

Quantifiable outcome

• Up to 20 additional years of service life compared to standard galvanized coatings
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Insteel Industries: U.S. manufacturer of welded wire reinforcement and concrete pipe reinforcing mesh, plus engineered structural mesh — directly overlapping with Tree Island's Welded Wire Reinforcement and Maple Leaf Mesh product lines serving concrete contractors and infrastructure customers.
• Sumiden Wire Products Corporation: Manufacturer of steel wire products including welded wire reinforcement, prestressed concrete strand, and industrial wire — closely comparable to Tree Island's wire product range and notably acquired Tree Island's stainless division in 2016.
• Oklahoma Steel & Wire: U.S. manufacturer of welded wire reinforcement, cold-drawn wire, nails, and agricultural fence products — direct overlap with Tree Island's construction/agricultural wire and welded wire reinforcement offering.
• Davis Wire Corporation: North American producer of wire products including industrial wire, nails, and welded wire reinforcement — a direct competitor across Tree Island's core industrial wire, nail, and concrete reinforcement categories.
• Wheeling-Nippon Steel (formerly Wheeling-LaBelle Roofing): Producer of agricultural fencing, barbed wire, and steel wire products serving farm and ranch customers across North America — directly comparable to Tree Island's ToughStrand agricultural fencing and ToughPanel fence panel business.
• National Nail (Pro-Fast/Top Notch): North American nail manufacturer offering bulk, packaged, and collated nails including hot-dip galvanized products — directly competing with Tree Island's Halsteel collated nail and ZincGard galvanized nail lines.

Broad incumbents

• Leggett & Platt: Diversified U.S. manufacturer of engineered components including wire products, bedding and furniture springs, and industrial materials — operates broadly in steel wire and spring/wire products, comparable to Tree Island's high-carbon, low-carbon, and annealed wire offerings as part of a much larger portfolio.
• WireCo WorldGroup: Global manufacturer of wire rope, synthetic rope, and electromechanical cable serving industrial, mining, and energy end markets — a broader incumbent in the steel wire value chain with overlapping industrial wire and fabricated wire product lines.
• Cleveland-Cliffs (Steel Wire Rod): Major integrated U.S. steelmaker producing wire rod that feeds the wire drawing industry — a critical upstream supplier/comparator to Tree Island's wire drawing operations rather than a direct downstream competitor.

Emerging players

• Olympic Steel / Mid-Continent Steel: Smaller regional steel product manufacturers serving construction and industrial customers with nails, wire, and metal building components — partial overlap with Tree Island's construction product portfolio at a sub-scale, regional level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/TreeIslandSteel
• YouTubeyoutube.com/channel/UC78l5Aq9IZmx6w8FtPh-73A
• Facebookfacebook.com/pages/Tree-Island-Steel-Ltd/256804541095369
• LinkedInlinkedin.com/company/tree-island-steel-ltd-
• Instagraminstagram.com/officialtreeislandsteel

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree Island Steel