Corona Tools

What Corona Tools does

Corona Tools (legal entity Corona Clipper Inc.) is a US-based, privately held manufacturer of professional-grade hand tools founded in 1928 and headquartered in Corona, California. The company designs, produces, and distributes a portfolio spanning pruning tools, long-handled tools, gardening tools, demolition and striking tools, and material handling equipment (carts and wheelbarrows), with proprietary lines including the FlexReach System®, Pro Boron Steel Shovels, and solid-core fiberglass-handle tools. Most products carry a lifetime warranty, reinforcing a durability-led value proposition anchored in nearly a century of brand history.

The business sells primarily through a direct-to-consumer Shopify storefront at coronatools.com, supplemented by dealer/reseller relationships and industry-segmented merchandising across agriculture, landscaping and tree care, construction, and nurseries and garden centers. Pricing is unit-based, with new SKUs in the $59.99-$74.99 range and free shipping triggered at a $100 order threshold. Corona also distributes Burgon & Ball, a British heritage garden accessories brand, and operates the Corona Cares corporate social responsibility program alongside a multi-platform social presence (Facebook, Instagram, TikTok, LinkedIn, YouTube) and a high-visibility 15-year GRAMMY Awards partnership with floral designer Tu Bloom.

Customer segments are intentionally diversified across home growers, landscape professionals, farmers, construction professionals, and secondary channels including nurseries and a kids' tools line. With 251-500 employees and no disclosed funding rounds, acquisitions, or executive team details in the source data, the operating posture reads as a mature, family-controlled or closely-held mid-market manufacturer executing a steady product expansion and D2C channel buildout rather than a venture-backed growth play.

Name

Corona Tools

Legal name

Corona Clipper Inc.

Website

https://coronatoolsusa.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Short description

Corona Tools is a privately held US manufacturer founded in 1928 that designs and sells professional-grade hand tools — pruning, long-handled, gardening, demolition, and material handling — directly to consumers and professionals across agriculture, landscaping, construction, and garden retail channels.

Ownership category

akta.pro rank

Product category

Hand Tools

NAICS

Saw Blade and Handtool Manufacturing (332216)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Cleaning Tool Handles, Refills & Replacement Heads (CRAJAIAH)

Keywords

• Hand tool manufacturing
• Pruning and cutting tools
• Lawn and garden equipment
• Demolition and striking tools
• Landscape professional tools

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hand Tool Sales: One-time purchase model for hand tools including pruning tools, long-handled tools, gardening tools, demolition & striking tools, and carts & wheelbarrows. Products sold at various price points from approximately $59.99 to $74.99 for new products.
2. Replacement Parts: Sale of replacement parts for pruners, loppers, pruning saws, shears, snips, tree pruners, brooms, forks, hoes, shovels, rakes, picks, mattocks, tampers, utility tools, and wheelbarrows.
3. Burgon & Ball Products: Distribution of complementary British garden tool brand including enamelware, garden wear, pottery, trugs, watering products, cutting tools, hoes, weeders, spades, and forks.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Corona Tools manufactures and sells professional-grade hand tools spanning pruning tools (hand pruners, loppers, saws, shears, snips, tree pruners), long-handled tools (shovels, rakes, forks, hoes, brooms), gardening tools, and demolition and striking tools (axes, hammers, picks, mattocks), as well as carts and wheelbarrows. The company also distributes the British Burgon & Ball garden tool brand in the US market and sells replacement parts for its product lines, backed by a lifetime warranty on most products.

Product overview

Corona Tools offers a comprehensive portfolio of professional-grade hand tools for home growers, landscape professionals, farmers, and construction professionals. The core product line spans pruning tools (hand pruners, loppers, saws, shears, snips, tree pruners), long-handled tools (shovels, rakes, forks, hoes, brooms), gardening tools, and demolition & striking tools (axes, hammers, picks, mattocks). The company also offers material handling equipment (carts, wheelbarrows) and the FlexReach System® for extended-reach applications. Under the Pro sub-brand, Corona provides professional-grade wheelbarrows, boron steel shovels, and demo/striking tools. Through its acquisition of Burgon & Ball, the company offers premium British garden accessories including enamelware, pottery, trugs, watering equipment, and traditional cutting tools. Replacement parts are available for all major product categories. The company has been manufacturing tools since 1928 and backs most products with a lifetime warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Burgon & Ball: A brand of enamelware, garden wear, pottery, trugs, watering products, cutting tools, hoes, weeders, spades, and forks offered by Corona Tools.

Products and services

• Pruning Tools

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Tu BloomflagshipGTM or Marketing Partner · 1 January 201115-year partnership (since 2011) where Corona Tools provides precision tools for Tu Bloom's visionary floral creations at the GRAMMY Awards. Corona's tools enabled the transformation of the Red Carpet into a breathtaking floral runway with blooms, bouquets, and intricate arrangements. This partnership showcases Corona's artistry, craftsmanship, and innovation at a high-profile entertainment industry event.
• Burgon & BallcoreChannel Partner/ Reseller/ DistributorCorona Tools distributes Burgon & Ball products in the US market. Burgon & Ball is a British garden tools manufacturer offering enamelware, garden wear, pottery, trugs, watering products, cutting tools, hoes, weeders, spades, and forks. Products are available through Corona's e-commerce platform and distribution channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fiskars: Fiskars Group is a global leader in consumer hand tools for garden, crafting, and outdoor categories, with deep retail distribution (Walmart, Home Depot, Lowe's). Direct overlap with Corona's pruning, cutting, and digging tool categories, and comparable professional/consumer dual positioning.
• True Temper (Ames): True Temper (now part of Griffon's Ames Tools Group) is a leading US maker of long-handled tools — shovels, rakes, snow tools, wheelbarrows — directly competing with Corona's Long-Handled Tools and Carts & Wheelbarrows categories at big-box retailers.
• AMES Tools: Ames is a 240+ year-old US brand making long-handled tools, wheelbarrows, snow tools, and striking tools. Direct product overlap with Corona's long-handled and demo/striking lines, and similar big-box retail channel exposure.
• Bahco (Snap-on): Bahco is a global professional hand tool brand (pruners, loppers, saws, wrenches) under Snap-on. Direct overlap with Corona's pruning and cutting tool categories, particularly in the professional/landscaper segment Bahco targets.

Broad incumbents

• Stanley Black & Decker: Diversified tools and outdoor products conglomerate (Stanley, DeWalt, Craftsman, Cub Cadet) competing across hand tools, power tools, and outdoor equipment. Competes with Corona in hammers, shovels, and rakes while operating a much larger portfolio and distribution footprint.
• Husqvarna Group: Husqvarna (including Gardena) is a major outdoor products maker serving landscapers, tree care professionals, and consumers. Competes with Corona in pruning, cutting, and digging tools, particularly through its Gardena brand in the consumer/prosumer segment.
• Scotts Miracle-Gro: Scotts is the leading US consumer lawn and garden brand (fertilizer, seed, soil) that also sells adjacent tools. While not a direct hand tool competitor, Scotts targets the same home grower and garden center channels and competes for the consumer gardening wallet.

Emerging players

• Bully Tools: Bully Tools is a US manufacturer of professional-grade fiberglass-handle shovels, rakes, and striking tools made in the USA. Direct product overlap with Corona's Pro Boron Steel Shovels and demo/striking lines, with a comparable professional-positioning story.
• DeWit Tools: DeWit is a Dutch premium garden hand tool maker (forged steel trowels, forks, hoes) sold in specialty garden centers. Comparable to Corona's higher-end positioning and the premium tier represented by the Burgon & Ball partnership.

Regional players

• Seymour Midwest: Seymour Midwest makes long-handled tools, posthole diggers, and striking tools for the utility, agricultural, and construction markets. Comparable to Corona's Pro Demo & Striking and Long-Handled Tools lines, with stronger presence in utility/construction channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/coronatoolsusa
• Facebookfacebook.com/coronatools
• LinkedInlinkedin.com/company/corona-clipper-inc
• Instagraminstagram.com/coronatools
• TikToktiktok.com/@corona.tools?is_from_webapp=1&sender_device=pc
• Xx.com/coronatools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corona Tools