What Eplehuset does

Eplehuset is Norway's only Apple Premium Partner, the highest tier of Apple authorized reseller, operating a comprehensive Apple retail ecosystem across both physical storefronts and e-commerce (eplehuset.no). The company sells the full Apple hardware range — Mac (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Studio Display), iPad (Pro, Air, standard, mini), iPhone (17 series, Air, 16, 15, 14), Apple Watch (Ultra 3, Series 11, SE), AirPods, AirPods Max, HomePod, Apple TV 4K, and AirTag — alongside a deep accessories catalog spanning brands such as Belkin, Logitech, Sonos, Peak Design, Twelve South, and Beats. Pricing is fixed in Norwegian Krone, with student discounts on Mac and iPad, Klarna financing (pay-in-30 or 6/12/24-month installments at 21.9% interest), and a trade-in program (Pant og innbytte) for device upgrades.

The business operates across three primary customer segments: individual consumers (DTC retail and e-commerce), business customers (a dedicated For bedrifter division offering device leasing, fleet management, employee gifting, and meeting room solutions), and the education sector (For utdanning channel with pedagogical support and student pricing). Revenue is generated primarily through hardware sales at fixed retail margins, supplemented by authorized repair services performed by Apple-certified technicians using genuine Apple parts (including same-hour screen and battery replacement for iPhone), AppleCare+ extended warranty subscriptions, B2B device leasing as a managed service, and accessories. The company is an Apple Authorized Service Provider, Apple Authorized Reseller, and Apple Authorized Education Reseller, with multiple store locations across Norway and service centers operating under Apple certification.

Eplehuset is a privately held Norwegian company with no disclosed parent, investors, or public listing. Its distribution combines nationwide physical retail with a full e-commerce platform supporting Klarna, Vipps, Apple Pay, American Express, Visa, and Mastercard, plus click-and-collect integration between online and physical channels. Marketing is driven through SEO, organic social (Facebook, Instagram, YouTube, LinkedIn), email newsletters, seasonal campaigns (Back2School, summer promotions), and a student discount program. No funding rounds, acquisitions, M&A activity, or leadership changes are disclosed in the source data.

Name

Eplehuset

Legal name

Eplehuset

Website

https://eplehuset.no

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Eplehuset is Norway's only Apple Premium Partner, operating nationwide physical retail stores and an e-commerce platform selling the full Apple hardware range, accessories, AppleCare+, and authorized repair services to individual consumers, businesses, and the education sector.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (449210)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

Keywords

• Apple authorized reseller
• Consumer electronics retail
• Authorized device repair
• Extended warranty services
• IT device leasing

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Retail: Eplehuset generates revenue primarily through retail sales of Apple products including Mac, iPad, iPhone, Apple Watch, AirPods, and accessories. Products are sold at fixed retail prices in Norwegian Krone.
2. Authorized Repair Services: Eplehuset provides certified repair services for Apple devices including screen replacement, battery replacement, and general hardware service, offered as an Apple Authorized Service Provider.
3. AppleCare+ Sales: Sale of AppleCare+ extended warranty and support plans for Mac, iPad, iPhone, Apple Watch, and AirPods.
4. Device Leasing: Eplehuset offers device leasing options for business customers as part of their B2B services.
5. Klarna Financing: Partnership with Klarna enables installment payment options, with Eplehuset benefiting from increased purchase conversion and larger average order values through financing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eplehuset is Norway's only Apple Premium Partner, retailing the complete Apple product lineup (Mac, iPad, iPhone, Apple Watch, AirPods, Apple TV, HomePod, Beats, AirTag) and accessories through physical stores and e-commerce. The company layers services on top of hardware sales, including AppleCare+ extended warranty, Apple Authorized repair with genuine parts, trade-in/buyback, same-hour screen and battery replacement, business device leasing, and education-sector pricing.

Product overview

Eplehuset is Norway's only Apple Premium Partner, operating as a comprehensive Apple retail ecosystem offering the full range of Apple hardware products, accessories, and services. The product portfolio centers on Apple's core computing devices (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Studio Display), mobile devices (iPhone 17 series, iPad lineup including iPad Pro, iPad Air, iPad, iPad mini), wearables (Apple Watch Ultra 3, Series 11, SE), and audio products (AirPods Pro 3, AirPods, AirPods Max 2, HomePod, Beats). The company complements hardware sales with a comprehensive suite of services including AppleCare+ protection plans for all product categories, authorized repair services with certified technicians, device trade-in and exchange programs, business leasing solutions, and same-hour screen/battery replacement services. Eplehuset also offers extensive accessory categories spanning Mac, iPad, iPhone, Apple Watch, AirPods, and TV & Home products, along with financing options through Klarna and Vipps payment integration.

Differentiator

Problem solved

Functional benefit

Products and services

• MacBook Neo Apple's entry-level MacBook line, 13-inch Liquid Retina display, available in four colors. Starting at 8,990 kr. Sold to consumers and businesses across Norway.
• MacBook Air Thin and light Apple laptop available in 13-inch and 15-inch sizes with M5 chip. Fanless design, all-day battery. Prices from 17,490 kr.
• MacBook Pro Apple professional laptop with M5, M5 Pro, and M5 Max chips in 14-inch and 16-inch models. Prices from 27,490 kr.
• iMac Apple all-in-one desktop with 24-inch Retina 4.5K display, M4 chip, available in multiple colors. Prices from 19,990 kr.
• Mac mini Apple compact desktop computer with M4 and M4 Pro chips. Prices from 13,990 kr.
• Mac Studio Apple high-performance desktop workstation with M4 Max and M3 Ultra chips for creative professionals. Prices from 32,990 kr.
• Studio Display Apple 27-inch professional display, standard and XDR versions. Prices from 19,990 kr (standard) to 40,990 kr (XDR).
• iPad Pro Apple professional tablet with M5 chip in 11-inch and 13-inch sizes. Prices from 15,990 kr.
• iPad Air Apple lightweight tablet with M4 chip in 11-inch and 13-inch sizes. Prices from 9,990 kr.
• iPad Apple standard iPad with A16 chip and 11-inch display, entry-level tablet. Prices from 5,990 kr.
• iPad mini Apple compact tablet with A17 Pro chip and 8.3-inch display, Apple Pencil support. Prices from 8,290 kr.
• iPhone 17 Pro and iPhone 17 Apple iPhone 17 series smartphones including iPhone 17 Pro (A18 Pro) and iPhone 17 (A18). Prices from 11,990 kr.
• iPhone 17e Apple budget-friendly iPhone model with A16 chip, positioned at accessible price point. 8,990 kr.
• iPhone Air Apple slimmer iPhone variant positioned between standard and Pro models.
• Apple Watch Ultra 3 Apple premium smartwatch for extreme sports and adventures with advanced GPS and dive features.
• Apple Watch Series 11 Apple standard smartwatch with latest health and fitness features. Prices from 3,190 kr.
• Apple Watch SE Apple entry-level smartwatch with essential health and fitness tracking at accessible price point.
• AirPods Pro 3 Apple premium wireless earbuds with active noise cancellation and adaptive audio. Price 2,990 kr.
• AirPods Apple standard wireless earbuds available in multiple generations. Prices from 1,790 kr.
• AirPods Max 2 Apple premium over-ear headphones with spatial audio and active noise cancellation. Price 6,490 kr.
• HomePod Apple smart speaker with Siri integration and high-quality audio.
• Beats Audio Products Beats audio products including Powerbeats Pro 2, Beats Pill, Beats Solo Buds, and Studio Buds+.
• Apple TV 4K Apple streaming device with 4K HDR video and Dolby Atmos support. Prices from 1,549 kr.
• AirTag Apple Bluetooth tracker for finding lost items. Price 399 kr.
• AppleCare+ Apple extended warranty and support plans covering Mac, iPad, iPhone, Apple Watch, AirPods, HomePod, and Apple TV with unlimited accident coverage, certified repairs using genuine Apple parts, and priority technical support. Deductibles of 890 kr for screen/casing damage and 2,690 kr for other accidental damage.
• Authorized Repair Services Apple Authorized repair services performed by Apple-certified technicians using genuine Apple parts, available for Mac, iPad, iPhone, Apple Watch, and other Apple products.
• Same-Hour iPhone Screen Replacement Same-hour iPhone screen replacement service for customers in Norway.
• Same-Hour iPhone Battery Replacement Same-hour iPhone battery replacement service for customers in Norway.
• Trade-In and Exchange Program Trade-in and exchange program allowing customers to exchange old devices for credit toward new Apple purchases, supporting sustainable device disposal.
• Device Leasing for Business Device rental and leasing service for business customers, enabling corporate device procurement, fleet management, and employee device programs.
• Business Services (For bedrifter) Comprehensive B2B service offering for Norwegian businesses including device management, device leasing, employee gifting, and meeting room solutions.
• Education Services (For utdanningssektor) Specialized Apple education services for Norwegian schools, school leaders, IT staff, and teachers, including student discounts on Mac and iPad and dedicated pedagogical support.

Quantifiable outcome

• Trade-in program enables customers to offset new device purchases with value from old devices
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ApplecoreChannel Partner/ Reseller/ DistributorEplehuset is Norway's only Apple Premium Partner, the highest tier of Apple authorized reseller. This partnership grants exclusive rights to sell the full Apple product range, provide authorized repairs using genuine Apple parts, and deliver Apple-certified support services. Eplehuset is also an Apple Authorized Service Provider, Apple Authorized Reseller, and Apple Authorized Education Partner.
• KlarnacoreGTM or Marketing PartnerEplehuset partners with Klarna to offer flexible payment options including pay-in-30-days rent-free, and installment plans over 6, 12, or 24 months at 21.9% interest. This enables customers to purchase higher-value Apple products through affordable payment plans, increasing conversion rates and average order values.
• VippsminorGTM or Marketing PartnerVipps payment integration allows Norwegian customers to pay using the Vipps mobile payment app, which is widely used in Norway, simplifying the checkout process for domestic customers.
• American ExpressminorGTM or Marketing PartnerAmerican Express is accepted as a payment method both online and in physical Eplehuset stores, expanding payment options for customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elkjøp: Elkjøp is the largest consumer electronics retailer in the Nordics, operating nationwide in Norway. It sells Apple products alongside other major brands through physical stores and online, making it the most direct comparable to Eplehuset's omnichannel Apple-focused retail model — though Elkjøp is a multi-brand broad-line retailer rather than Apple-exclusive.
• Power: Power is one of Norway's largest electronics retail chains with extensive physical and online presence. It competes directly with Eplehuset on Apple hardware sales, accessories, and consumer electronics broadly, serving the same Norwegian consumer and SMB market segments.
• Komplett: Komplett is a major Norwegian online-first electronics retailer offering computers, mobile devices, and accessories. It competes with Eplehuset on hardware pricing and selection, particularly among more price-sensitive Norwegian consumers, though it lacks Apple Premium Partner status and authorized service capability.
• Dustin: Dustin is a Nordic B2B-focused IT and electronics reseller with Norwegian operations, serving enterprises and public sector with device procurement, lifecycle management, and leasing — overlapping meaningfully with Eplehuset's B2B 'For bedrifter' device management and leasing offerings.

Regional players

• NetOnNet: NetOnNet is a large Nordic electronics retailer primarily based in Sweden with cross-border operations into Norway. It sells Apple products and competes in the same consumer electronics category as Eplehuset, though it does not hold Apple's Premium Partner designation and operates with a different store format.
• Proshop: Proshop is a Danish-founded Nordic online electronics retailer operating in Norway, focused on computers, components, and consumer electronics. It competes with Eplehuset on hardware pricing among Norwegian online shoppers but lacks authorized Apple service capability.

Broad incumbents

• Apple Inc. Apple is both Eplehuset's primary supplier and a direct competitor via apple.com (online direct sales to Norwegian consumers). Apple could at any time bypass Eplehuset by opening Apple Stores in Norway or shifting channel strategy, making it the most consequential incumbent counterpart.
• MediaMarkt: MediaMarkt operates large-format consumer electronics stores in Norway as part of the broader European MediaMarkt chain. It competes with Eplehuset on Apple hardware and accessories among Norwegian consumers seeking in-store demos and immediate pickup, but as a multi-brand broad-line retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@eplehuset5079
• Facebookfacebook.com/EplehusetNO
• LinkedInlinkedin.com/company/eplehuset
• Instagraminstagram.com/eplehusetno
• Xx.com/EplehusetNO

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eplehuset