Brasserie du Pays Flamand

What Brasserie du Pays Flamand does

Brasserie du Pays Flamand is a privately held French craft brewery founded in November 2006 by childhood friends Olivier Duthoit and Mathieu Lesenne. It operates two production sites in northern France: the original facility in Blaringhem at the border of French Flanders and Artois (the "heart" where the core brands were born), and a second, larger production site in Merville established to meet growing demand. The company produces artisanal beers organized under multiple sub-brands — Anosteké (the core range including Blonde, IPA, Prestige, NEIPA, Saison, Extra Stout, and Freestyle limited editions), Bracine (Nord-Pas de Calais regional range including Pale Ale, Amber Ale, Tripel, and Wheat IPA), Wilde Leeuw (premium barrel-aged specialties using first-pass Sherry, Pineau des Charentes, Bourbon, and Bordeaux casks), and Spontanerie (Brett and wild-fermented styles) — plus the Noko kombucha line. Technical differentiation rests on a proprietary house Brett yeast strain called "Blaringhemus" developed in-house and a structured barrel-aging program producing premium SKUs priced up to €14.00 per 75cl.

The company's go-to-market is direct-to-consumer e-commerce via its own website (brasseriedupaysflamand.com), supplemented by a B2B "Je suis un pro" channel for bars and restaurants. UPS serves as the exclusive logistics partner with delivery limited to metropolitan France, offering both home delivery and Access Point pickup options. Ancillary revenue comes from branded merchandise including Santini-manufactured cycling jerseys (€55), Freemoon-embroidered caps, organic cotton apparel, water bottles, and branded glassware. Unit pricing ranges from €2.20 for entry-level Anosteké Saison to €14.00 for Wilde Leeuw Triple Pineau Sherry Bourbon, with per-liter pricing between €6.40 and €12.93. The brewery has earned third-party validation including World's Best Triple 2023 at the World Beer Awards (Bracine Tripel) and multiple Gold and Silver medals at the Concours Général Agricole Paris across multiple SKUs and years (2011, 2012, 2015, 2018, 2019). Ownership remains entirely with the two co-founders; no external institutional investors, funding rounds, M&A activity, or AI/technology integrations are disclosed.

Name

Brasserie du Pays Flamand

Legal name

Brasserie du Pays Flamand

Website

https://brasseriedupaysflamand.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Brasserie du Pays Flamand is a French craft brewery founded in 2006 producing artisanal beers under sub-brands Anosteké, Bracine, Wilde Leeuw, and Spontanerie, plus the Noko kombucha line, selling direct-to-consumer and to hospitality trade accounts across metropolitan France.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAA

Beer Brewing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAB

Packaging & Production Breweries (Limited/No On-site Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYAFAFAHAA

Kombucha Production

Agriculture & Food Production/Beverage Production/Fermented Beverage Production (Kombucha, Kefir, Probiotics)

Keywords

• Craft beer brewing
• Artisanal beer production
• Barrel-aged beers
• Kombucha beverages
• Branded brewery merchandise

Headquarters

HQ city

Merville

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct beer sales: Primary revenue stream through direct-to-consumer e-commerce sales of branded beers including Anosteké, Bracine, Noko, Wilde Leeuw, PSYK'HOP, and Spontanerie product lines. Products sold in various formats (33cl, 44cl, 75cl).
2. Merchandise and accessories: Sale of branded merchandise including cycling jerseys, caps, t-shirts, sweatshirts, water bottles, and glassware featuring Anosteké and Bracine branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Brasserie du Pays Flamand brews and sells craft beers across multiple product lines (Anosteké, Bracine, Wilde Leeuw, Spontanerie, PSYK'HOP) in formats of 33cl, 44cl, and 75cl, plus a kombucha line (Noko) and branded merchandise (caps, t-shirts, sweatshirts, cycling jerseys, water bottles, glassware). Products are sold primarily through the company's own e-commerce website and delivered across metropolitan France via UPS.

Product overview

Brasserie du Pays Flamand is a traditional brewery founded in November 2006 by Olivier Duthoit and Mathieu Lesenne. The company operates multiple product lines: (1) Anosteké beers (Blonde, IPA, Prestige, NEIPA, Saison, Extra Stout, and limited Freestyle editions), (2) Bracine beers representing Nord-Pas de Calais tradition (Pale Ale, Amber Ale, Tripel, Wheat IPA), (3) Noko kombucha beverages (Houblon, flavored varieties), (4) Wilde Leeuw specialty barrel-aged beers (Saison Brett, Barley Wine, Sour Intuition, Wee Heavy, Triple variants), (5) Spontanerie/Specialty limited editions (PSYK'HOP IPA, JONG Brett Ale), and (6) merchandise accessories (cycling jerseys, caps, sweatshirts, t-shirts, water bottles, glassware). The company sources show no formal product integrations, API, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Anosteké: Core beer brand featuring multiple varieties including Blonde, IPA, Prestige, NEIPA, Saison, and Extra Stout.
• Bracine
• Noko
• Wilde Leeuw
• Spontanerie

Products and services

• Anosteké beer line Core beer brand from Brasserie du Pays Flamand featuring multiple varieties including Blonde, IPA, Prestige, NEIPA, Saison, Extra Stout, and limited Freestyle releases such as Freestyle #22 Ephémère. Sold in 33cl, 44cl, and 75cl formats at €2.20–€5.50, targeting adult craft beer consumers across metropolitan France.
• Bracine beer line Regional beer brand representing the Nord-Pas de Calais tradition, featuring Pale Ale, Amber Ale, Tripel, and Wheat IPA varieties. Bracine Tripel (9% ABV) won World's Best Triple 2023 at the World Beer Award, with multiple Gold and Silver medals at the Concours Général Agricole Paris. Sold in 33cl and 75cl formats at €2.30–€5.60.
• Wilde Leeuw barrel-aged beer line Premium specialty beer brand featuring barrel-aged and Brett-fermented beers including Saison Brett (aged 6 months in red Bordeaux foudre, 6.5% ABV), Barley Wine, Sour Intuition, WL Wee Heavy Pineau Sherry (16 months in Sherry/Pineau des Charentes barrels, 9.8% ABV, €7.00), and WL Triple Pineau Sherry Bourbon (11 months in Bourbon/Sherry/Pineau des Charentes barrels, 11.7% ABV, €14.00 per 75cl). Targeted at craft beer enthusiasts and collectors seeking complex, wood-matured flavor profiles.
• Spontanerie specialty beer line (JONG and PSYK'HOP) Specialty beer line featuring Brett and spontaneous fermentation styles, including JONG (Brett Ale co-fermented with the proprietary "Blaringhemus" house Brett strain on Pilsen/wheat/Cara base with Cascade and Flemish Golding hops, aged 3 months, 6% ABV at €5.70) and .PSYK'HOP West Coast IPA (7% ABV, tropical hops, coconut and stone fruit notes, €4.50 for 44cl). Targeted at craft beer enthusiasts seeking experimental and limited-production styles.
• Noko kombucha line Kombucha brand offering sparkling fermented tea beverages in multiple flavor profiles including Houblon (with hops), Framboise Hibiscus Citron vert (raspberry, hibiscus, lime), Citron Gingembre (lemon, ginger), and Menthe Poivrée Poire (peppermint, pear). Sold at €2.50, targeting adult consumers seeking non-alcoholic craft fermented beverages.
• Branded brewery merchandise and accessories Branded merchandise line including cycling jerseys (men's and women's, Nova by Santini collaboration, €55.00), caps (gray, khaki, black corduroy, embroidered by Freemoon workshops in Landas, Hauts de France), sweatshirts (unisex, organic combed cotton/recycled polyester, €47.00), t-shirts, a 750ml Gourde water bottle (€27.00), and Noko and Bracine branded glassware (€6.00–€30.00). Targeted at craft beer enthusiasts and brand fans seeking branded apparel and accessories.

Quantifiable outcome

• World's Best Triple 2023 (World Beer Award) - Bracine Tripel
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UPScoreChannel Partner/ Reseller/ DistributorUPS is the exclusive logistics partner for delivering products to customers in mainland France. They provide two delivery options: home delivery and UPS Access Point pickup locations.
• FreemoonminorStrategic or Co-development PartnerFreemoon embroidery workshop located in Landas, Hauts de France produces the branded caps and merchandise. The partnership ensures local production with the Anosteké and Gentle Factory hop design.
• SantiniminorStrategic or Co-development PartnerSantini, an Italian cycling apparel manufacturer, produces the branded cycling jerseys sold under the Brasserie du Pays Flamand brand for the Nova cycling jersey line.
• International brewery collaboratorsminorStrategic or Co-development PartnerThe brewery collaborates regularly with brewers from around the world, sharing cultures and ideas to create exceptional beers. International collaborations include barrel aging projects and recipe development.
• GrizzlyminorStrategic or Co-development PartnerCollaboration with Grizzly for the Wee Heavy Pineau Sherry beer, showcasing co-development of specialty barrel-aged recipes.
• O2SWITCHcoreTechnology or IntegrationWebsite hosting provider O2SWITCH hosts the e-commerce platform. PCI-DSS compliant payment processing infrastructure supporting secure credit card transactions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brasserie Thiriez: French craft brewery based in Esquelbecq, Hauts-de-France, producing a range of traditional and hop-forward beers. Closest geographic and craft-scale analogue to Brasserie du Pays Flamand, with similar size, regional identity, and D2C/brewpub model.
• Brasserie 3 Monts: Regional brewery in Saint-Sylvestre-Cappel, Hauts-de-France, producing amber ales and traditional lagers. Directly comparable as a French northern regional brewery with multi-style portfolio and local terroir-driven positioning.
• Brasserie Duyck (Jenlain): Independent French brewery producing Jenlain and other regional ales in Nord. Directly comparable in geography (Hauts-de-France), product category (amber/traditional ales), and family/independent ownership profile.
• Brasserie La Choulette: French craft brewery in Hordain (Hauts-de-France) producing traditional ales with strong regional identity. Comparable in scale, regional positioning, and independent craft positioning in the Nord brewing cluster.
• Brasserie de Saint-Sylvestre: French craft brewery known for St. Sylvestre 3 Monts and other regional ales. Closely matches Brasserie du Pays Flamand on craft scale, French regional brand heritage, and traditional ale portfolio.
• Ninkasi Brasserie: Independent French craft brewery with multiple taprooms and a broad core/specialty beer range. Comparable on craft-brewing model, multi-format portfolio, and D2C/own-retail emphasis, though larger and headquartered in the Lyon region rather than northern France.

Regional players

• Brasserie Huyghe: Belgian brewery (Melle, near French border) producing Delirium and other specialty ales, including wild/sour and barrel-aged programs. Comparable on the Flemish brewing heritage, wild fermentation expertise, and barrel-aged premium line; regional because it operates in Belgium rather than France.
• Brasserie De Ryck: Belgian craft brewery in Herzele producing traditional and specialty ales with heritage recipes. Comparable as an independent Flemish-family craft brewery with a similar size and traditional/specialty ale mix, though geographically based in Belgium.
• Brasserie Castelain: French regional brewery in Benifontaine producing Ch'ti and other northern French lagers and ales. Comparable as a Hauts-de-France producer with similar regional brand positioning, though larger and broader in distribution than Brasserie du Pays Flamand.

Broad incumbents

• BrewDog: Large multinational craft brewer with a broad portfolio of own-brand beers, extensive D2C e-commerce, and a global retail/bar network. Relevant as a broad incumbent in the same craft-beer category that demonstrates the upper bound of what an independent craft brand can scale toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DuFlamand
• Facebookfacebook.com/BrasserieDuPaysFlamand.Anosteke.Bracine
• LinkedInlinkedin.com/company/brasserie-du-pays-flamand

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie du Pays Flamand