Santini Cycling
Santini Cycling is an Italian premium cycling apparel manufacturer (est. 1965, Bergamo) designing jerseys, bib shorts, and accessories for professional teams, race organizers, and cycling enthusiasts globally via DTC e-commerce, B2B team kits, retail stores, and licensed event collections.
- Company typePrivate
- Founded1965
- HeadquartersLallio, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Santini Cycling does
Santini Cycling (legal entity Santini S.p.A.) is an Italian premium cycling apparel manufacturer founded in 1965 and headquartered in Bergamo, Italy, with three company-owned retail stores in Bergamo, Bologna, and Como. The company designs, produces, and sells road, triathlon, gravel, indoor, and lifestyle cycling wear — including jerseys, bib shorts, jackets, skinsuits, base layers, and accessories — targeting professional and amateur road cyclists, professional teams, race organizers, and cycling enthusiasts globally.
The product portfolio is built around proprietary textile and engineering features: Polartec Power Dry fabric with recycled carbon content derived from captured industrial CO2 emissions (reducing carbon footprint by up to 66% vs. virgin polyester and adopted as the first cycling brand in Europe and North America), Vortex Generation aerodynamic technology validated via wind-tunnel testing, the C3 ergonomic 3D chamois with gel inserts, an Industrial Tie Dye process co-developed with Taiana to reproduce artisanal tie-dye at industrial scale, and PFOA-free water-resistant treatments. The portfolio is organized into collections including Aero Race, UNICO, Ready to Ride, Online Exclusive, plus licensed/co-branded lines with Pirelli, K-Way, Atalanta, Brooklyn, and the Mads Pedersen Momentum Series.
Santini operates a hybrid go-to-market combining direct-to-consumer e-commerce (santinicycling.com, multi-language IT/EN/FR/DE/ES with global shipping), a B2B portal (b2b.santinicycling.com) for custom team-kit and race-organization orders, an Industry Program affiliate channel offering 30% discounts to approved bike professionals, and three Italian retail stores. Revenue is generated through unit-priced DTC sales (jerseys €110–250, bib shorts €190–220, accessories €10–80), B2B custom team-kit contracts, retail store sales, and licensing/royalty streams from official partnerships with Tour de France, UCI, La Vuelta, Lidl-Trek, and others. The company is privately held under sole shareholder Vibria S.r.l., with registered capital of €1,000,000 and 51–100 employees.
Santini Cycling firmographics
Firmographics- Name
- Santini Cycling
- Legal name
- Santini S.p.A.
- Website
- https://santinicycling.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Santini Cycling is an Italian premium cycling apparel manufacturer (est. 1965, Bergamo) designing jerseys, bib shorts, and accessories for professional teams, race organizers, and cycling enthusiasts globally via DTC e-commerce, B2B team kits, retail stores, and licensed event collections.
- Ownership category
- akta.pro rank
Santini Cycling industry classification
Industry- Product category
- Cycling Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Santini Cycling is headquartered
LocationHeadquarters
- HQ city
- Lallio
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Santini Cycling business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through owned e-commerce platform with multi-language support and global shipping to customers worldwide
- B2B Custom/Team Orders: Sales to professional cycling teams, race organizations, and custom team kit orders through B2B platform
- Retail Store Sales: Physical retail stores in Italy (Bergamo, Bologna, Como) offering direct consumer sales
- Licensed Collections: Co-branded and licensed collections with partners (Tour de France, UCI, Pirelli, etc.) generating revenue through premium branded products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium cycling jerseys from Santini X Pirelli collection |
| Unit Pricing | Pay-as-you-go | Aero Race Tie Dye Bib Shorts - premium performance shorts |
| Unit Pricing | Pay-as-you-go | Pirelli Sport Club T-shirt - casual lifestyle wear |
| Unit Pricing | Pay-as-you-go | Pirelli Wheel Water Bottle - 500ml capacity |
| Unit Pricing | Pay-as-you-go | EVO Cycling Cap - technical accessory |
| Other | Pay-as-you-go | Industry Program - affiliate discount program for bike professionals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Santini Cycling product offering
Product offeringCore offering
Santini Cycling designs, manufactures, and sells premium Italian-made cycling apparel including performance jerseys, bib shorts, jackets, vests, base layers, skinsuits, and accessories for road, triathlon, gravel, and indoor cycling. The company sells direct-to-consumer through its multi-language e-commerce site and three Italian retail stores, and serves professional cycling teams and race organizers via a dedicated B2B custom kit platform. Co-branded licensed collections with Tour de France, UCI, Pirelli, and others supplement the core range.
Product overview
Santini Cycling is an Italian premium cycling apparel brand offering a comprehensive portfolio of performance cycling clothing. The core offering includes men's and women's cycling apparel (jerseys, bib shorts, jackets, vests, base layers, skinsuits, tights) organized into collections and sub-brands. Key product lines include the Aero Race Collection (wind-tunnel-tested aerodynamic garments, including the Aero Race Tie Dye Bib Shorts at €220), the Santini X Pirelli collaboration collection (€13-250, including jerseys, bib shorts, accessories), the Ready to Ride Collection, UNICO Collection, and Online Exclusive Collection. Accessories include socks, gloves, warmers, shoe covers, headwear, water bottles (e.g., Pirelli Water Bottle Wheel at €13), and care products. The brand also produces lifestyle/casual wear and custom cycling clothing through its B2B platform. Santini holds partnerships with major cycling events (Tour de France, UCI, La Vuelta) and teams (Lidl-Trek). Products are available through the e-commerce website, physical retail stores in Italy, and a B2B platform for team orders.
Differentiator
Problem solved
Functional benefit
Brands
- Santini X Pirelli: Collaboration collection with Pirelli Sport Club, inspired by the club founded in Milan in 1922, celebrating Pirelli's cycling heritage
- Santini X Mads Pedersen
- Santini X Brooklyn
- Santini X K-Way
- Santini X Atalanta
- Aero Race
- UNICO
- Ready to Ride
- Online Exclusive
Products and services
- Santini Cycling Wear (Men's & Women's Core Apparel) Premium Italian-made performance cycling clothing for men and women, covering on-bike apparel (jerseys, bib shorts, jackets, vests, skinsuits, base layers, tights) and accessories. Targeted at road, triathlon, gravel, indoor, and lifestyle cyclists.
- Aero Race Tie Dye Bib Shorts Men's premium bib shorts (€220) featuring unique industrial Tie Dye coloring, ultra-stretch woven shaping fabric, and C3 ergonomic gel chamois. Online exclusive.
- Aero Race Jersey (Polartec Power Dry Recycled Carbon) High-performance aerodynamic road cycling jersey constructed with Polartec Power Dry fabric containing recycled carbon derived from captured industrial CO2 emissions, combining sustainability with aerodynamic performance and moisture management.
- Santini X Pirelli Collection Co-branded cycling apparel and lifestyle collection with Pirelli Sport Club, including jerseys, bib shorts, wool jerseys, jackets, vests, base layers, casual t-shirts, sweatshirts, caps, socks, and water bottles (€13-€250).
- Pirelli Water Bottle Wheel (500ml) 500ml cycling water bottle (€13) made from biodegradable polyethylene with bio-batch additive, branded under the Santini X Pirelli collaboration. Dishwasher safe.
- Cycling Accessories Complete range of cycling accessories: socks, gloves, arm/leg/knee warmers, shoe covers, headwear (cycling caps, balaclavas), water bottles, merchandise, and laundry/care products.
- Lifestyle/Casual Wear Cycling-inspired casual apparel for off-bike daily wear, including denim jackets, t-shirts, sweatshirts, and polo shirts.
- Custom Cycling Clothing (B2B Team Kits) Bespoke team kit and apparel service for professional cycling teams, clubs, race organizations, and corporate buyers, ordered through a dedicated B2B portal with account management.
- Event & Partnership Collections (Tour de France, UCI, La Vuelta, Lidl-Trek, Eroica, Mads Pedersen, Maillot Jaune, Atalanta, Brooklyn, K-Way) Licensed and co-branded apparel collections tied to cycling events, professional teams, athletes, and brand collaborations, including Maillot Jaune and event-specific merchandise.
Quantifiable outcome
- Carbon footprint reduction of up to 66% compared to virgin polyester fabrics using Polartec Power Dry with Recycled Carbon
- +1 more outcomes
Companies that use Santini Cycling
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Santini Cycling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Santini Cycling partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- PolarteccoreStrategic technology partnership for sustainable fabric innovation. Santini became the only cycling brand in Europe and North America to adopt Polartec's Power Dry fabric with recycled carbon derived from captured industrial CO2 emissions, reducing carbon footprint by up to 66% compared to virgin polyester. First applied to Aero Race Jersey in April 2026.
- Tour de FranceflagshipOfficial collaborator for Tour de France merchandise collections. Santini develops licensed apparel collections celebrating the iconic cycling race, including the Maillot Jaune collection honoring the race's yellow jersey tradition.
- UCI (Union Cycliste Internationale)flagshipOfficial apparel supplier for UCI World Championships and Nations Cup events. Santini provides official race merchandise and apparel for elite cycling competitions worldwide.
- La VueltacoreOfficial apparel supplier and collaborator for La Vuelta cycling race merchandise collections and event apparel.
- Lidl-TrekcoreProfessional cycling team sponsorship providing official team kit and apparel. Santini supplies performance cycling wear for one of the WorldTour teams.
- PirellicoreCo-branded Santini X Pirelli Sport Club collection celebrating Pirelli's cycling heritage founded in Milan in 1922. Includes jerseys, bib shorts, casual wear, and accessories with distinctive Pirelli branding.
- DHLminorDHL GoGreen Neutral Program partnership for carbon-neutral shipping, supporting Santini's sustainability initiatives in logistics and配送.
- EroicacorePartnership with Eroica vintage cycling event, developing exclusive collections for the iconic gran fondo that celebrates cycling heritage.
- Mads PedersencoreSignature collection collaboration with professional cyclist Mads Pedersen (Momentum Series), featuring performance apparel designed with input from the WorldTour rider.
- K-WayminorCollaboration collection with outdoor brand K-Way, combining Santini's cycling expertise with K-Way's outdoor apparel heritage.
- BrooklynminorCollaboration collection with Brooklyn, featuring cycling apparel with Brooklyn branding and style.
- AtalantaminorSports partnership with Atalanta football club, creating cycling and sports apparel collections.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Santini Cycling competitors and assessment
Company assessmentEmerging players
- Le Col: British premium cycling apparel brand with WorldTour team sponsorships and growing DTC presence. Competes with Santini for premium road cyclists, particularly in the UK and European markets.
- Q36.5: Italian-born premium technical cycling apparel brand with strong performance fabric innovation and WorldTour presence. Emerging specialist directly competing with Santini in the premium aero and pro-team kit category.
- MAAP: Australian premium cycling apparel brand with rapid global growth, strong DTC, and WorldTour team sponsorships. Direct competitor in premium road cycling kits with comparable price points and design-led positioning.
- Pas Normal Studios: Danish premium cycling apparel brand with strong DTC and lifestyle positioning. Competes for the same premium enthusiast cyclist and overlaps in Scandinavian/Northern European markets where Santini also sells.
Direct peers
- Rapha: Premium road cycling apparel brand with strong DTC model, global retail footprint, and racing sponsorship pedigree. Competes for the same premium enthusiast segment with similar pricing tiers and brand-led positioning.
- Assos: Swiss premium cycling apparel specialist with deep performance technology heritage. Direct competitor in high-end road bib shorts, jerseys, and skinsuits; serves WorldTour teams similar to Santini.
- Castelli Cycling: Italian-founded premium cycling apparel brand with deep heritage, official supplier to many of the same pro teams and races as Santini. Direct competitor in road cycling jerseys, bib shorts, and skinsuits at similar premium price points.
- Sportful: Italian cycling apparel brand with similar heritage and ownership lineage, offering road, cross-country, and team kit products. Closely comparable in market positioning, B2B team kit focus, and Italian craftsmanship identity.
Broad incumbents
- Pearl Izumi: Established cycling apparel brand with broader product breadth across road, mountain, and run. Competes with Santini in performance road cycling apparel but operates at larger scale across multiple categories.
Regional players
- Gobik: Spanish premium cycling apparel brand with strong team kit and B2B focus, comparable to Santini's custom team kit platform. Regional overlap in European markets with similar pricing and pro-team kit heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Santini Cycling social profiles
Digital presenceSantini Cycling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santini Cycling leadership team
Management profileNumber of profiles
Santini Cycling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santini Cycling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santini Cycling
What does Santini Cycling do?
Santini Cycling designs, manufactures, and sells premium Italian-made cycling apparel including performance jerseys, bib shorts, jackets, vests, base layers, skinsuits, and accessories for road, triathlon, gravel, and indoor cycling. The company sells direct-to-consumer through its multi-language e-commerce site and three Italian retail stores, and serves professional cycling teams and race organizers via a dedicated B2B custom kit platform. Co-branded licensed collections with Tour de France, UCI, Pirelli, and others supplement the core range.
Is Santini Cycling a public or private company?
Santini Cycling is a private company. It is classified as corporate owned and is currently operating.
When was Santini Cycling founded?
Santini Cycling was founded in 1965. It employs 51 to 100 people.
Where is Santini Cycling based?
Santini Cycling is headquartered in Lallio, Italy, in the Europe region.
How does Santini Cycling make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B Custom/Team Orders, retail Store Sales and licensed Collections.
Who are Santini Cycling's main competitors?
Emerging players on record are Le Col, Q36.5, MAAP and Pas Normal Studios. Direct peers are Rapha, Assos, Castelli Cycling and Sportful. Pearl Izumi is listed as a broad incumbent. Gobik is listed as a regional player.
Does Santini Cycling have an API?
No public API is recorded for Santini Cycling.
What industry is Santini Cycling in?
Santini Cycling's product category is Cycling Apparel. Its primary akta.pro industry code is CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 3159 and its SIC code is 2300.