Liberty Coin

What Liberty Coin does

Liberty Coin is a privately held, direct-to-consumer e-commerce retailer of precious metals and collectible coins, headquartered in Signal Hill, California. Per the company source data, the business was established in 1972 and has served collectors and investors for over 50 years. The company sells gold, silver, platinum, and palladium products across bars, coins, rounds, and bullets, and also offers NGC- and PCGS-graded numismatic coins, official US Mint annual sets and proof sets, historic US coinage spanning pre-1933 through modern commemoratives, and a deep catalog of world coins organized by region (Africa, Europe, Asia, Australia/Oceania, Middle East, North/Central America, South America). Ancillary categories include copper, rhodium, US and world currency, jewelry, and coin collecting supplies.

The technology foundation is a BigCommerce-powered storefront with shopping cart, comparison, user accounts, wish list, and order tracking; product pages are organized by metal and mint for SEO. Order capture is augmented by toll-free phone sales (833-833-6002) and email support ([email protected]), with a $50,000 cap on paper-check payments requiring wire transfer or credit card above that threshold. Marketing channels are conventional: SEO, email newsletter, and content/educational resources including a Resource Library and FAQ. The company has 11-50 employees, no disclosed revenue, no outside funding or parent company, and no public listing.

The business model is transactional retail: Liberty Coin purchases inventory from a diversified portfolio of government mints (US Mint, Royal Canadian Mint, British Royal Mint, Austrian Mint, Chinese Mint, Perth Mint) and private refiners (PAMP Suisse, Valcambi, Argor Heraeus, Engelhard, Johnson Matthey, Sunshine Minting, Golden State Mint, SilverTowne, Highland Mint, Asahi), and resells to end consumers at unit prices linked to spot and graded-coin market values. Individual product prices range from roughly $58 for common silver coins to over $138,000 for kilo gold bars, with bulk discounts available through tubes and rolls. Customer segments are horizontal across individual precious-metals investors, numismatists, IRA-eligible bullion buyers, and gift-purchase collectors. Strategic differentiation is grounded in catalog breadth, multi-decade reputation, and supply-side diversification rather than proprietary technology.

Name

Liberty Coin

Legal name

Liberty Coin

Website

https://libertycoin.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Coin is a privately held US e-commerce retailer of precious metals and collectible coins, serving individual investors and collectors since 1972 through a BigCommerce storefront offering gold, silver, platinum, and palladium products.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

NAICS

Jewelry Retailers (45831), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

Keywords

• Precious metals dealer
• Gold silver bullion
• Rare coin retail
• Numismatic products
• Bullion e-commerce

Headquarters

HQ city

Signal Hill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Precious Metals Sales: One-time transaction-based sales of precious metals products including gold bars, gold coins, silver bars, silver coins, platinum and palladium products, US Mint products, and rare/collectible coins. Revenue generated through direct product markups over spot prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Liberty Coin sells investment-grade and collectible precious metal coins and bars — including gold, silver, platinum, and palladium — to individual collectors and investors. The company operates an online storefront with a physical showroom presence in Signal Hill, California, serving customers nationwide since its founding around 1972.

Product overview

Liberty Coin is an e-commerce retailer specializing in precious metals and collectible coins, serving collectors and investors for over 50 years. The company operates as an online marketplace built on BigCommerce, offering a comprehensive portfolio organized across major precious metals (Gold, Silver, Platinum & Palladium), official US Mint products, historic US coins, and world coins. The product lineup includes gold bars from refineries like Argor Heraeus, PAMP Suisse, Perth Mint, and Valcambi; US gold coins such as American Gold Eagles and Buffalos; world gold coins from major mints globally; extensive silver bars and rounds from multiple private mints; US Mint products including annual proof and uncirculated sets; historic US coinage spanning centuries; and world coins organized by region. Additional offerings include copper, currency, jewelry, rhodium, and coin collecting supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Bullion Coins and Bars Investment-grade gold coins and bars sold to individual investors and collectors for wealth preservation and diversification.
• Silver Bullion Coins and Bars Investment-grade silver coins and bars sold to individual investors and collectors at accessible price points for portfolio diversification.
• Platinum Bullion Coins and Bars Platinum coins and bars offered to individual investors seeking diversified exposure to precious metals beyond gold and silver.
• Palladium Bullion Coins and Bars Palladium coins and bars offered to individual investors and collectors seeking specialized precious-metals exposure.
• Rare and Numismatic Coins Collectible and historic rare coins sold to numismatists and hobbyist collectors based on rarity, condition, and historical significance.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Perth MintcoreOthersAustralian government-owned mint producing gold and silver bars and coins including Kangaroo, Kookaburra, and Lunar series products. Products sold through Liberty Coin include various weights of gold bars (1 gram to 10 oz) and silver bars.
• PAMP SuissecoreOthersSwiss precious metals refinery producing gold and silver bars including the Fortuna and Rosa design series. Products include 1 gram to 100 gram gold bars and various silver bar sizes sold through Liberty Coin.
• Royal Canadian Mint (RCM)coreOthersCanadian government mint producing gold and silver maple leaf coins and bars. Products sold include Canadian Gold Maple Leaf coins in various weights and gold bars with assay certification.
• ValcambicoreOthersSwiss precious metals refinery producing gold CombiBars and standard gold bars. Products include 1 gram to 100 gram gold bars and innovative CombiBar products sold through Liberty Coin.
• U.S. MintcoreOthersOfficial mint of the United States producing American Gold Eagles, American Silver Eagles, Gold Buffalos, and various commemorative coin programs. Major supplier of bullion and collector coins.
• Golden State MintminorOthersPrivate US mint producing silver and gold bars and rounds. Products include 1 oz, 5 oz, and other size silver bars and rounds with bull/bear designs.
• Argor HeraeusminorOthersSwiss precious metals company producing gold bars. Products include 5 gram and 10 gram gold bars in assay packaging.
• Sunshine MintingminorOthersUS-based private mint producing silver bars and rounds. Products include 10 gram gold bars and various silver bars and rounds.
• EngelhardminorOthersHistoric precious metals refiner producing silver bars. Legacy brand known for quality precious metals products.
• Johnson MattheyminorOthersBritish multinational specializing in precious metals products. Products include 1 oz JM silver bars.
• Austrian MintminorOthersAustrian government mint producing the Gold Philharmonic coin series. Products include various weights of Austrian Gold Philharmonic coins.
• British Royal MintminorOthersUK government mint producing gold Britannia and Queen's Beasts coin series. Products include 1/4 oz and 1/2 oz gold Britannia coins.
• Chinese MintminorOthersOfficial mints of China producing Gold Panda coins in various sizes. Products include 30g, 1 oz, and 1/2 oz gold pandas.
• Dillon GageminorOthersPrecious metals trading and refining company producing silver bars. Products include kilo (32.15 oz), 100 oz, and 10 oz silver bars.
• NGC (Numismatic Guaranty Corporation)coreTechnology or IntegrationThird-party coin grading service providing certification for collectible and investment-grade coins. Many products sold are NGC certified, indicating professional grading and authentication.
• PCGS (Professional Coin Grading Service)coreTechnology or IntegrationThird-party coin grading service providing certification for collectible and investment-grade coins. Many products sold are PCGS certified, indicating professional grading and authentication.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Provident Metals: Provident Metals is an online precious metals dealer offering gold, silver, and platinum bullion and numismatic products to investors and collectors, with a comparable catalog breadth and customer base to Liberty Coin.
• APMEX (American Precious Metals Exchange): APMEX is the largest U.S. online precious metals dealer, offering gold, silver, platinum, and palladium bullion and numismatic products direct-to-consumer — directly competing with Liberty Coin across all major product categories and customer segments.
• JM Bullion: JM Bullion is a leading online precious metals retailer selling gold, silver, platinum, and palladium coins and bars directly to investors and collectors, operating with a comparable e-commerce model and product breadth to Liberty Coin.
• SD Bullion: SD Bullion is a fast-growing online dealer of gold, silver, and platinum bullion products competing on price and selection, with a similar direct-to-consumer precious metals e-commerce model to Liberty Coin.
• SilverTowne: SilverTowne is a private mint and precious metals dealer selling silver and gold rounds, bars, and coins directly to collectors and investors — overlapping with Liberty Coin's catalog across silver rounds and bullion bars.
• Golden State Mint: Golden State Mint is a U.S. private mint producing silver and gold bars and rounds — listed as a Liberty Coin supplier, but also a direct competitor selling similar products to collectors and investors through its own channels.
• Texas Precious Metals: Texas Precious Metals is an online dealer specializing in IRA-eligible gold and silver bullion, offering direct-to-consumer sales similar to Liberty Coin with overlapping customer segments of retirement-focused precious metals investors.

Broad incumbents

• Monex Precious Metals: Monex is a long-established U.S. precious metals dealer offering gold, silver, and platinum coins and bars to investors across multiple channels (online, phone, account-based) — competing with Liberty Coin with a broader, more institutional-leaning product set.
• Kitco: Kitco is a leading precious metals retailer and information platform selling gold, silver, platinum, and palladium products while also providing spot pricing, news, and charts — broader in scope but overlapping with Liberty Coin's bullion retail business.

Emerging players

• BullionVault: BullionVault is an online platform enabling retail investors to buy, sell, and store allocated physical gold, silver, platinum, and palladium — an emerging digital-native alternative that competes for the same retail-investor demand Liberty Coin serves, albeit via vaulted ownership rather than shipped product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liberty_coin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Coin