Performance Ink

Name

Performance Ink

Legal name

Performance Ink, Inc.

Website

https://performance-ink.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Industrial Printing and Manufacturing

NAICS

Commercial Screen Printing (323113), Commercial Printing (except Screen and Books) (323111), Support Activities for Printing (32312)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Custom industrial printing
• Screen printed labels
• Membrane switches manufacturing
• Promotional signage printing
• OEM graphic overlays

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Printed Products Manufacturing: Revenue generated from custom manufacturing of printed products including screen-printed labels and decals, membrane switches, graphical overlays, domed products, and nameplates. Primarily one-time purchase model for custom manufactured goods to specification.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Performance Ink is a custom printing and manufacturing company that produces screen-printed labels and decals, membrane switches, graphical overlays, domed products, nameplates, equipment tags, seals, and a full line of marketing/promotional materials such as banners, signage, vehicle/floor graphics, and point-of-purchase displays. Operations are consolidated in a single Columbia, SC facility using digital/screen/flexo/offset printing, die cutting, CNC routing, laser cutting, injection molding, and rubber extrusion, with an in-house art department providing design and engineering services.

Product overview

Performance Ink is a printing and manufacturing company offering a portfolio of products across two main divisions: OEM components and Marketing/Promotional products. The OEM division provides electronic components (membrane switches, flex circuits), control interfaces (overlays, keypads), identification solutions (VersiPlate patent-pending nameplates, equipment tags, plates), sealing components (gaskets, O-rings), and specialty materials (antimicrobial, marine). The Marketing division offers a comprehensive range of promotional displays including interior/exterior banners, backdrops, signage (interior, exterior, vehicle, floor, wall graphics), table covers, point-of-purchase items (magnets, decals, stickers, posters), and custom printing services. Core manufacturing capabilities include digital printing, screen printing, die cutting, laser cutting, CNC cutting, injection molding, and rubber extrusion, all supported by an in-house art department providing design and engineering services. The company also operates a separate petroleum products division through performancepetro.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Screen-Printed Labels and Decals High-quality custom screen-printed labels and decals produced in-house using digital printing and plotter equipment, with design and engineering services provided for industrial OEMs, manufacturers, and commercial customers needing durable product identification and branding.
• Membrane Switches Custom membrane switches designed for control panels and electronic interfaces used in industrial and consumer equipment, manufactured in-house for OEM customers.
• Graphical Overlays Graphical overlays for equipment interfaces that combine visual design with functional protective layers, serving OEM manufacturers of industrial and consumer equipment.
• Domed Products Domed products providing a 3D raised appearance for branding and label applications, with enhanced durability for industrial and commercial branding use.
• VersiPlate Nameplates Patent-pending VersiPlate™ nameplate solution offering distinctive nameplate products as an alternative to traditional engraved or embossed metal nameplates, with comparable quality and durability for equipment identification.
• OEM Decals (Fleet, Warning, Compliance) Custom OEM decals for fleet branding and graphics, warning safety decals, and compliance decals applied to equipment and products for industrial OEM customers.
• OEM Seals and O-Rings Sealing components including neoprene gaskets and O-rings manufactured for industrial equipment applications, leveraging in-house rubber extrusion capability.
• Equipment Tags and Plates Identification and labeling solutions for equipment including Versa Plates, metal plates, name plates, and face plates for equipment identification across industrial OEMs.
• Specialty OEM Materials Specialized materials including antimicrobial materials for medical and kitchen applications and marine-grade materials for harsh-environment use, supplied to OEM customers.
• Interior and Exterior Banners Custom interior and exterior banners in multiple formats — retractable, telescopic, tension pole, Hop-Up, backdrops, hanging banners, and wind-resistant flags with rotating graphics — available with single/double-sided printing, various sizes, stands, and carrying cases for businesses, events, and trade shows.
• Vehicle Graphics and Wraps Custom vehicle graphics and wraps featuring custom lettering, swiping, or full graphics used for mobile advertising by businesses.
• Floor and Wall Graphics Custom floor graphics in any shape and size with slip-resistant laminate for carpet, tile, and other surfaces, plus peel-and-stick wall graphics available in permanent or reusable formats for high-traffic display areas.
• Interior and Exterior Signs Interior signage (room signs, ADA-compliant signage, acrylic signs with wall-mount or stand-off options) and exterior signage (Corex, Coroplast, A-frame signs with various frame options) for businesses and institutions.
• Point-of-Purchase Displays and Table Covers Tabletop displays, table throws (4/6/8 ft) and runners (24/30/60 in) in fabric and vinyl, custom 3D lettering and graphics, door wraps, and point-of-purchase items including magnets, die-cut stickers, posters, window clings, and custom table numbers for retail and event marketing.
• Petroleum Products Products for petroleum and fuel-related applications including pump layouts, hoses, replacement nozzle boots, and associated decals, sold through a dedicated division and performancepetro.com website to gas pump and fuel-equipment customers.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Quality Nameplate: Quality Nameplate is a Grand Rapids-based custom manufacturer of nameplates, decals, overlays, and membrane switches for industrial OEM customers. Its product mix, customer profile, and in-house screen printing + cutting capabilities closely mirror Performance Ink's OEM division, making it the closest like-for-like competitor to Performance Ink in the U.S. industrial graphics market.
• ID Label Inc. ID Label is a custom manufacturer of industrial barcode labels, equipment tags, and compliance decals serving OEMs and distributors in warehousing, manufacturing, and equipment markets. Its size, custom-printing model, and OEM customer base make it a direct small-shop analog to Performance Ink's OEM division, particularly around decals and equipment identification products.
• Nameplates for Industry: Nameplates for Industry is a long-standing U.S. custom manufacturer of nameplates, serial plates, equipment tags, and industrial decals serving OEMs in appliances, electronics, and machinery. Its narrow, custom-OEM focus directly overlaps with Performance Ink's VersiPlate and traditional nameplate offerings, making it a viable comparable for specialty industrial graphics work.
• SignZone (Sign Zone / Discount Sign Center): SignZone is a U.S. manufacturer and direct-to-customer seller of signage, banners, and printed marketing materials. While SignZone emphasizes e-commerce and standardized SKUs while Performance Ink emphasizes custom OEM work, the two compete for the same large-format banner, sign, and promotional product dollars from end customers such as retail, dealerships, and service businesses.

Broad incumbents

• Avery Dennison: Avery Dennison is the global leader in pressure-sensitive labels and specialty materials, with a substantial industrial OEM label business. While Avery operates at scale and with proprietary materials science that Performance Ink does not, its Industrial & Healthcare Materials group targets the same industrial OEMs for compliance labels, equipment identification, and specialty decals that Performance Ink supplies.
• Mactac (a Lintec company): Mactac manufactures pressure-sensitive adhesive films, labelstocks, and graphic materials used by converters like Performance Ink to produce industrial decals, equipment labels, and vehicle graphics. It is one tier upstream in the same value chain but is a relevant peer for understanding pricing dynamics, material availability, and competitive pressure on Performance Ink's label and decal production economics.
• Brady Corporation: Brady is the largest U.S. pure-play industrial identification company, producing labels, signs, and safety products for OEMs across industrial and electronics manufacturing. Although much larger and broader than Performance Ink, Brady competes directly in industrial labels, equipment decals, and OEM identification graphics - the same core OEM product line Performance Ink serves in Columbia, SC.
• Multicolor Corporation: Multicolor is a large specialty label converter serving consumer brand and industrial customers with pressure-sensitive labels. Although it focuses on consumer and brand labeling rather than OEM industrial graphics, it operates in the same converted-paper/labels manufacturing category and represents the type of larger, scaled-up label convertor that Performance Ink could realistically aspire to via acquisition or partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Ink