De RAMA

What De RAMA does

De RAMA (드라마 산후조리원, DBA "DeRAMA SEOUL") is a privately held South Korean premium postpartum care operator headquartered in Seoul's Gangnam district (303 Unjuro, J&J Building, multi-floor facility). Established in 2009, the company positions itself as Korea's first premium postpartum care center, operating two principal brands: "그녀의정원 드라마 (Her Garden Drama)" with mid-tier and premium suites (Suite at 12M KRW, R-Suite at 16M KRW for 2-week stays) and the higher-tier "드라마글로벌 (Drama Global)" with W-Suite at 29M KRW and P-Suite at 50.4M KRW. Services span 1:1 personalized postpartum recovery, certified-nurse newborn care, structured breastfeeding management, high-frequency postpartum body management, and skincare, delivered by therapists with 10+ years of postpartum specialization.

The company's underlying technology is anchored on a patented heat-recovery ventilation system ("열회수환기시스템 / Recoupaerator") — claimed as Korea's first domestically introduced system of this kind and certified by Canada's ORTECH INTERNATIONAL. The system is described as requiring building and interior design from inception, creating a stated barrier to competitor replication. De RAMA sells its services through direct phone reservations, an in-house consultation board, Naver Blog and Instagram content marketing, and a Naver Smart Store ("DERAMA_mall") for cosmetics and baby wipes. A related subsidiary, "Cosmetique Drama" (cremederama.com), sells postpartum-safe cosmetics and newborn-safe products, and the company runs an international expansion vehicle ("Drama Global") via partnerships with firms in China, the USA, Russia, and Thailand, plus a Singapore office and regional site (derama.sg).

Revenue mechanics are anchored on multi-week accommodation contracts (2-week basis) with tiered pricing, supplemented by add-on body management, skincare, and twin-baby-care services. Cancellation terms are restrictive, particularly at the P-Suite tier where no cancellation/refund is permitted. The customer base skews toward affluent Korean mothers and celebrities (e.g., actress Kim Hee-sun) seeking high-touch medical and aesthetic postpartum recovery. No funding rounds, acquisitions, leadership changes, or revenue figures are publicly disclosed, and ownership structure appears founder/family-managed based on available data.

Name

De RAMA

Legal name

DeRAMA SEOUL

Website

https://derama.co.kr

Company type

Private

Founded year

2009

Operating status

Operating

Short description

De RAMA is a privately held Seoul-based premium postpartum care center (est. 2009) serving affluent Korean mothers with multi-week accommodation, certified-nurse newborn care, and postpartum body management, now extending internationally via its Drama Global brand.

Ownership category

akta.pro rank

Product category

Postpartum Care Services

NAICS

Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Postpartum Feminine Care (CRABAIAL), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

Keywords

• Postpartum care services
• Newborn care
• Maternal health
• Premium recovery services
• Breastfeeding support

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Postpartum Care Accommodation Services: Premium postpartum care services with room-based pricing (2-week basis). Services include body management, skincare, postpartum massage, and baby care. Premium suites (R-Suite, Suite for Her Garden; P-Suite, W-Suite for Drama Global) at different price points.
2. Additional Care Services: Add-on services including additional body management sessions, shampoo, limousine service, guardian meals, and twin baby care.
3. Cosmetics and Baby Care Products: Development and sale of baby wipes safe for newborns and cosmetics safe for mothers. Sold through Naver Smart Store (DERAMA official store).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

De RAMA operates premium postpartum care centers in Seoul, South Korea, providing 1:1 personalized postpartum recovery and newborn care services. The company offers multi-week accommodation programs with certified nurses, body management, skincare, breastfeeding support, and dedicated postpartum doctors. De RAMA also sells complementary cosmetics and baby care products under its subsidiary brand Cosmetique Drama, and extends its services internationally via the Drama Global brand.

Product overview

DeRAMA operates a multi-tiered premium postpartum care ecosystem consisting of two main facilities — '그녀의정원 드라마' (Her Garden Drama) and '드라마글로벌' (Drama Global) — alongside specialized service sub-brands. '그녀의정원 드라마' is positioned as Korea's first premium postpartum care center (est. 2009), offering room tiers (R-Suite, Suite), postnatal body management, skincare, and specialized breastfeeding management with certified nurses. '드라마글로벌' represents the pinnacle tier with ultra-premium room options (P-Suite, W-Suite) and an international expansion focus, including product sales of baby wipes and cosmetics. The portfolio also includes Air Fresh Zone (proprietary air quality management system), '그녀의 셀럽' (celebrity program), and postpartum body management services. All services operate through the Seoul Gangnam facility, with international presence in Singapore via derama.sg.

Differentiator

Problem solved

Functional benefit

Brands

• 그녀의정원 드라마: Premium postpartum care center offering individualized 1:1 services including breastfeeding management, postpartum body care, and skin care programs.
• 드라마글로벌 (Drama Global)
• Air Fresh Zone
• 산후 체형 관리 (Postpartum Body Management)
• 그녀의 셀럽 (Her Celeb)

Products and services

• Her Garden Drama (그녀의정원 드라마) Premium postpartum care center offering 1:1 personalized postpartum management programs including newborn care with certified nurses holding international breastfeeding qualifications. Includes body management, skincare, postpartum massage, and dedicated postpartum doctors. Room tiers include R-Suite (16 million KRW / 2 weeks) and Suite (12 million KRW / 2 weeks).
• Drama Global (드라마글로벌) Highest-tier premium postpartum care service representing DeRAMA's international flagship brand. Provides premier-grade postpartum care with top-tier room options (P-Suite at 50.4 million KRW and W-Suite at 29 million KRW for 2-week stays). Operates international partnerships in China, USA, Russia, and Thailand, and develops baby care and cosmetics products for global distribution.
• Postpartum Body Management (산후 체형 관리) 1:1 personalized body management program conducted in private rooms at Drama Spa. Therapists with 10+ years of experience specialize in maternal care. Includes high-frequency therapy to improve blood circulation, eliminate waste, relieve muscle tension, and reduce body fat, along with postpartum massage services.
• Cosmetique Drama (코스메티크 드라마) Subsidiary brand under DeRAMA, developing and selling cosmetics and baby care products safe for newborns and mothers. Operates as a separate brand identity through www.cremederama.com and the official Naver Smart Store.

Quantifiable outcome

• High-frequency management helps blood circulation, promotes waste elimination, relieves muscle tension, and reduces body fat
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Leading companies in China, USA, Russia, and ThailandcoreStrategic or Co-development Partner · 9 June 2024Drama Global brand partnerships with leading international companies in China, USA, Russia, and Thailand for global expansion of K-premium postpartum care services. Partners collaborate to establish DeRAMA's premium postpartum care standards internationally.
• ORTECH INTERNATIONALcoreTechnology or IntegrationCanadian world-renowned R&D and testing evaluation company that provides certification for the heat recovery ventilation system (Recoupaerator). ORTECH INTERNATIONAL has certified the patented air quality technology used in DeRAMA facilities.
• Naver Smart StoreminorChannel Partner/ Reseller/ DistributorOfficial DERAMA mall distribution partnership through Naver's e-commerce platform for cosmetics and baby care product sales.
• Cosmetics Drama (크레메 드라마)minorStrategic or Co-development PartnerRelated company developing and selling cosmetics. Separate brand identity (cremederama.com) under the DeRAMA umbrella for postpartum-safe cosmetic products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Frida: US maternal and postpartum consumer products company selling through DTC and retail. Comparable to DeRAMA's Cosmetique Drama product line in serving postpartum and newborn care needs via consumer goods, though not a service operator.

Emerging players

• Hatch: US-based maternal/postpartum brand and services platform offering curated products and care experiences targeting new mothers. Comparable premium positioning and DTC (direct-to-consumer) channel model to DeRAMA's Cosmetique Drama subsidiary.
• The Motherhood Center: US-based postpartum support and wellness provider offering clinical and educational services to new mothers. Comparable to DeRAMA in providing specialized postpartum support beyond standard OB care, though at smaller scale and different price tier.

Direct peers

• MizMedi Hospital (미즈메디병원): Korean specialty hospital group known for women's health services and operating premium postpartum care facilities. Directly comparable to DeRAMA in target customer (affluent expectant mothers) and clinical positioning.
• CHA Hospital (차병원): Major Korean premium medical group operating a postpartum care center (산후조리원) that competes directly with DeRAMA's premium positioning. Hospital affiliation provides clinical credibility that competes with DeRAMA's certified-RN model in the same Seoul catchment.
• Kangbuk Samsung Hospital (강북삼성병원): Flagship Samsung-affiliated hospital in Seoul operating a premium postpartum care center, leveraging hospital clinical reputation to compete with DeRAMA for affluent mothers seeking medically-backed postpartum services.
• Hanyang University Medical Center (한양대학교병원): Major Seoul university hospital with an attached premium postpartum care center. Competes directly with DeRAMA in the medically-supervised premium segment of the Korean postpartum care market.

Regional players

• Boram Postnatal Retreat: NYC-based luxury postpartum retreat offering concierge-style maternal and newborn care to affluent mothers in the US. Most internationally comparable premium postpartum service model to DeRAMA, though in a different geography and smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/derama_seoul

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De RAMA