The Motherhood Center

What The Motherhood Center does

The Motherhood Center is a New York City-based, for-profit maternal mental health treatment practice founded in 2017 that specializes in perinatal mood and anxiety disorders (PMADs). It serves pregnant and postpartum women, birthing people, their partners, and infants through a full continuum of care spanning preconception counseling, outpatient therapy, reproductive psychiatry and medication management, a Perinatal Day Program (a partial hospitalization level of care averaging 4-6 weeks in length with groups of ~10 attendees), and virtual support groups delivered via HIPAA-compliant Zoom. Its underlying clinical model is built on evidence-based modalities including interpersonal therapy, cognitive behavioral therapy, dialectical behavioral therapy, family therapy, and a distinctive dyadic therapy approach that incorporates the infant directly into treatment sessions.

The center monetizes primarily as an out-of-network provider, with patients paying for outpatient and Day Program services and seeking reimbursement through insurance; the practice offers courtesy billing and limited sliding-scale fees to mitigate access barriers. Secondary revenue comes from paid Continuing Education trainings for NY-licensed providers ($50 per 2-hour session), while support groups and provider trainings are offered free, functioning as top-of-funnel lead generation. The company is founder-controlled, with no disclosed institutional funding, and operates from a single 10th-floor Lexington Avenue headquarters with 11-50 employees.

Customer acquisition is predominantly referral- and community-led, driven by relationships with OBGYNs, midwives, pediatricians, and therapists, supplemented by partnerships with the NYC Department of Health and Mental Hygiene, Planned Parenthood, Ronald McDonald House, NYPD, and Carnegie Hall's Lullaby Project, as well as press coverage in outlets such as The New York Times, Vogue, The Atlantic, and Today. The center has also invested in training and education infrastructure, publishing original research (including a study of 178 women in its Day Program) and providing PMAD training to international bodies such as the International Rescue Committee.

Name

The Motherhood Center

Legal name

The Motherhood Center

Website

https://themotherhoodcenter.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Motherhood Center is a New York City-based maternal mental health practice founded in 2017 that treats perinatal mood and anxiety disorders through outpatient therapy, a partial hospitalization Day Program, and virtual support groups, serving pregnant and postpartum women, birthing people, and their infants.

Ownership category

akta.pro rank

Product category

Maternal Mental Health Treatment Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

Keywords

• Maternal mental health treatment
• Perinatal mood disorder care
• Postpartum depression treatment
• Reproductive psychiatry services
• Perinatal day program

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Outpatient Treatment Services: Individual therapy, medication management, expert consultation, and preconception counseling provided as outpatient services. Patients pay for treatment and seek reimbursement through insurance as an out-of-network provider.
2. Perinatal Day Program: Partial hospitalization program (PHP) providing intensive daily treatment for moderate to severe PMAD symptoms. Comprehensive level of care including group therapy, individual therapy, and medication management with dedicated billing support.
3. Support Groups: Virtual support groups offered for new and expecting birthing people. Registration tickets required for participation. Free support groups offered during Maternal Mental Health Month (May).
4. Continuing Education Training: CE trainings for NY-licensed social workers, psychologists, and PMH-C providers. Free trainings available; paid CE credits cost $50 per 2-hour session.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Motherhood Center provides specialized clinical treatment and supportive services for new and expecting mothers/birthing people experiencing perinatal mood and anxiety disorders (PMADs). Its core offerings include a Perinatal Day Program (partial hospitalization), outpatient individual therapy, reproductive psychiatry and medication management, preconception counseling, expert consultation, and virtual support groups. Treatment incorporates evidence-based modalities and dyadic therapy that includes the baby as part of care.

Product overview

The Motherhood Center is a maternal mental health treatment center offering a comprehensive continuum of specialized services for perinatal mood and anxiety disorders (PMADs). The core offerings consist of the Perinatal Day Program (a partial hospitalization level of care), outpatient services including individual therapy and reproductive psychiatry, and virtual support groups. Additional services include free provider trainings and CE-approved clinical trainings for professionals, free initial PMAD screening, educational webinars, and downloadable patient resources including support plans for pregnancy, postpartum, and pregnancy loss.

Differentiator

Problem solved

Functional benefit

Products and services

• Perinatal Day Program Comprehensive partial hospitalization level of care for new and expecting mothers/birthing people experiencing postpartum depression or moderate to severe PMAD symptoms; combines group therapy, individual therapy, medication management, and onsite nursery support. Designed to deliver rapid symptom reduction over an average 4-6 week length of stay, with typically 10 attendees per group.
• Outpatient Services Evaluation, individual therapy, reproductive psychiatry, and medication management services for patients with PMADs. Provided as out-of-network outpatient treatment with courtesy billing and sliding scale fees for financial hardship.
• Expert Consultation Expert consultation services for healthcare providers and patients seeking specialized perinatal mental health guidance, including preconception counseling.
• Preconception Counseling Counseling services for individuals trying to conceive, addressing mental health considerations during the preconception period.
• Support Groups Virtual support groups offering community, education, and peer support across the spectrum of perinatal experiences. All groups are conducted via HIPAA-compliant Zoom platform and require registration; groups are free during Maternal Mental Health Month.
• Continuing Education (CE) Trainings Advanced 2-hour virtual trainings for NY-licensed Social Workers, Psychologists, and PMH-C providers offering deeper clinical skills; 2 CE credits awarded per session at $50 per session.
• Free Provider Trainings Free introductory trainings for professionals and students interested in learning the basics of perinatal mood and anxiety disorders (PMADs), helping attendees recognize PMAD symptoms and connect mothers/birthing people to specialized care.
• Free Initial PMAD Screen Free initial screening for Perinatal Mood and Anxiety Disorders conducted via phone or online form; Care Coordinators gather information about how patients are feeling and schedule evaluations with clinicians.

Quantifiable outcome

• Average length of stay is 4-6 weeks in Day Program with rapid symptom reduction
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• VitaminminorGTM or Marketing Partner · 12 May 2026Vitamin, a full-service branding and PR agency, has been selected by The Mood Center as its public relations agency of record. Note: This partnership is with The Mood Center, a separate entity from The Motherhood Center.
• Ronald McDonald House of New YorkcoreStrategic or Co-development PartnerTMC has partnered with Ronald McDonald House New York to provide free, temporary housing for out-of-town pregnant and postpartum women and their families receiving treatment in the Day Program. Located on East 73rd Street in Manhattan, the house provides transportation to and from The Motherhood Center, three meals a day, a wellness center and much more.
• New York City Early Childhood Mental Health Training and Technical Assistance Center (TTAC)coreStrategic or Co-development PartnerTMC has partnered with TTAC to bring PMAD training to both internal staff as well as several city agencies and outside groups.
• Planned Parenthood of Hudson PeconiccoreStrategic or Co-development PartnerTMC has provided PMAD Training at Planned Parenthood's Grand Rounds and will begin offering PMAD education and support to perinatal women in their Centering Pregnancy Program.
• Lullaby Project, Carnegie HallminorStrategic or Co-development PartnerTMC has partnered with Carnegie Hall for many years to bring the gift of writing and professionally recording a lullaby to new and expecting mothers in the Day Program.
• International Rescue CommitteeminorStrategic or Co-development PartnerThe International Rescue Committee helps people affected by humanitarian crises. TMC has provided PMAD training for U.S. and Europe-based IRC teams.
• New York City Department of Health and Mental HealthcoreStrategic or Co-development PartnerSince inception, TMC has worked closely with many departments and programs within DOHMH including the Bureau of Maternal Infant and Reproductive Health, Nurse Family Partnership Program, Maternal Health Quality Improvement Network, Maternal Mortality and Morbidity Review Committee, and Citywide Doula Initiative. TMC has offered PMAD trainings, maternal mental health consultation support, and free support groups for low-income perinatal women.
• New York Police DepartmentminorStrategic or Co-development PartnerTMC has trained NYPD officers, the EAP program, and the Medical Department on how to recognize and respond to PMADs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seleni Institute: New York City-based nonprofit founded by reproductive psychiatrist Dr. Catherine Monk, offering specialized maternal mental health, reproductive psychiatry, and family mental health services. Operates in the same geography and serves the same population as The Motherhood Center, with overlapping clinical offerings including individual therapy, support groups, and intensive programming.
• The Postpartum Stress Center: Specialty clinic founded by Dr. Shoshana Bennett focused on treating postpartum depression and related perinatal mood disorders. Provides direct specialty outpatient treatment with a similar evidence-based therapy model and comparable patient population, though based in Pennsylvania rather than NYC.
• Maven Clinic: Digital women's and family health platform offering virtual care across preconception, pregnancy, postpartum, and maternal mental health. Competes most directly with TMC's virtual support groups, expert consultation, and reproductive psychiatry services via a scaled telehealth-only model with national reach.

Broad incumbents

• MGH Center for Women's Mental Health: Massachusetts General Hospital's reproductive psychiatry program led by Dr. Marlene Freeman. Provides specialty care for PMADs within an academic hospital setting, with overlapping clinical mission and research output. Operates as part of a broader academic medical center rather than as a freestanding specialty clinic.
• McLean Hospital Mother-Baby Program: Hospital-affiliated intensive program at Harvard's McLean Hospital treating pregnant and postpartum women with severe mental illness. Offers comparable inpatient/PHP-level care for perinatal mental health within a large academic psychiatric hospital, with broader institutional resources than a freestanding specialty clinic.

Emerging players

• Reproductive Psychiatry Online: Specialty resource and education platform for clinicians practicing reproductive psychiatry, providing training and clinical tools for PMAD treatment. Overlaps with TMC's CE training and provider education mission but operates as a resource/training organization rather than direct care provider.

Others

• Postpartum Support International: Leading national nonprofit dedicated to PMAD awareness, support, and provider training. Provides the PMH-C certification program for clinicians and a national support-group directory. Not a direct care provider, but a critical referrer, training partner, and ecosystem participant for any PMAD specialty clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJxjAVF2wAZajnX4Z7PR9jQ
• Facebookfacebook.com/motherhoodnyc
• LinkedInlinkedin.com/company/the-motherhood-center-of-new-york
• Instagraminstagram.com/themotherhoodcenter
• Xx.com/motherhoodnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Motherhood Center