Insight Decision Solutions

What Insight Decision Solutions does

Insight Decision Solutions Inc., incorporated in 2000 in Markham, Ontario, Canada, develops Insight Enterprise, a modular business intelligence and data warehouse platform purpose-built for the insurance industry. The company addresses a gap between generic operational BI tools (which mirror policy admin data structures) and the specialized actuarial, financial, and regulatory analytics required by life & health and property & casualty carriers — including experience studies, IBNR/claims development, source of earnings, profitability, and in-force management. The system runs on the Microsoft BI stack (SQL Server, SharePoint, Excel, SSAS Tabular mode) and centers on an Insurance Dimensional Model with analytic dimensions and a temporal data model. Modular offerings include Insight Enterprise L&H (Policy, Claim, Paid Claim) and Insight Enterprise P&C (Policy, Claim, Reported Claim), with optional add-on modules for experience studies, profitability, and agent/broker productivity.

The business operates as a private, founder-led company (Co-Founder & CEO John McGarry) with a small team (1-10 employees) headquartered in Markham, with R&D carried out in the Toronto-area office. Customer engagement follows an enterprise field sales model with a consultative pre-sale assessment and proof-of-concept process, multi-year contract licensing with modular scope, and recurring maintenance and support revenue covering updates, technical support, training, source-code escrow, and preferential consulting rates. Implementation services, special studies/ad-hoc analysis, and pre-sale assessments provide professional services revenue alongside the license stream. Named customers include CUMIS Life Insurance Company, Munich Life Management Corporation, and The Guardian Life Insurance Company of America.

The company supports projects worldwide either directly or through a partner network, though only North America (Canada, USA) is explicitly listed as a documented operating geography. No external funding, M&A activity, partnerships, or AI/ML capability is disclosed in the available data; the latest major platform release (Insight Enterprise v10.0) shipped in January 2020 with a migration to SSAS Tabular cubes. CEO McGarry maintains active thought leadership via presentations at Society of Actuaries events on experience study methodology.

Name

Insight Decision Solutions

Legal name

Insight Decision Solutions Inc.

Website

https://insightdecision.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Insight Decision Solutions develops Insight Enterprise, a specialized business intelligence and data warehouse platform built on the Microsoft BI stack for life & health and property & casualty insurance companies, supporting actuarial, financial, and operational analytics including experience studies, IBNR, and in-force management.

Ownership category

akta.pro rank

Product category

Insurance Business Intelligence Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

akta.pro secondary industries

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Insurance analytics software
• Actuarial business intelligence
• Insurance data warehouse
• Experience study software
• Insurance BI platform

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licensing: Insight Enterprise is licensed as separate products covering full or partial functionality depending on lines of business and level of functionality required. The system is sold as enterprise software with modular licensing for Life & Health, Property & Casualty, and optional functionality modules.
2. Software Support & Maintenance: Maintenance and Support include access to system updates, technical support, training and documentation, escrow and preferential consulting rates. Support contract covers software issues, upgrades to latest releases, and annual system reviews.
3. Implementation Services: Implementation services where Insight's team provides guidance to client teams for data mapping, ETL development, data warehouse loading and testing, and deployment including testing and training. Clients drive implementation while Insight provides consulting support.
4. Pre-sale Assessment: Pre-sale assessment services including detailed functionality review, requirements analysis, system environment review, data requirements outline, product recommendation, and proof of concept.
5. Special Studies or Analysis: Ad-hoc project services for experience studies or profitability analysis where clients are not ready to commit to full licensing. Insight loads data into Insight Enterprise deployed in cloud and provides access for report development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Insight Decision Solutions develops and sells Insight Enterprise, an integrated, modular business intelligence platform built specifically for insurance companies. The system runs on the Microsoft BI stack (SQL Server, SharePoint, Excel, SSAS Tabular) and delivers pre-built actuarial, financial, and operational analytics through an insurance-specific data warehouse using an Insurance Dimensional Model with analytic dimensions and a temporal data model. The company also provides related pre-sale assessment, implementation, support, and special studies services.

Product overview

Insight Decision Solutions offers Insight Enterprise, a unified business intelligence analytics platform designed specifically for the insurance industry. The platform consists of core system components and modular add-ons. For Life & Health insurance, the offerings include Insight Enterprise L&H Policy, L&H Claim, and L&H Paid Claim modules. For Property & Casualty insurance, offerings include P&C Policy, P&C Claim, and P&C Reported Claim modules. Each module can be licensed separately or as part of a full release. The system provides analytics for experience studies, IBNR, claims development, profitability, source of earnings, sales & marketing, reinsurance, in-force management, and data management & audit processes. Additional services include Pre-sale Assessment, Implementation, Support, and Special Studies or Analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Insight Enterprise: The core BI system for insurance companies covering Life & Health, Reinsurance, and Property & Casualty lines of business. It includes pre-built insurance applications for actuarial, financial, and operational analytics.

Products and services

• Insight Enterprise (Life & Health) Integrated, modular BI system for Life & Health insurance providing actuarial, financial, and operational analytics. Includes Insight Enterprise L&H Policy (in-force, new business, movements, transactions, reserves), L&H Claim (open claims, movements, payments, reserves for Disability Income and Long Term Care), and L&H Paid Claim (paid claim ratios, chain ladder development for Group & Medical or Life with IBNR). Optional modules cover experience studies, profitability, and agent/broker productivity.
• Insight Enterprise (Property & Casualty) Integrated, modular BI system for Property & Casualty insurance providing policy, claim, and reported-claim analytics. Includes Insight Enterprise P&C Policy (in-force, new business, movements, transactions, reserves), P&C Claim (open claims, movements, payments, reserves), and P&C Reported Claim (reported claim ratios, chain ladder development). Optional modules cover experience studies, profitability, and agent/broker productivity.
• Pre-sale Assessment

Quantifiable outcome

• Core admin data implementation timeline: 3 months in single policy admin system environments
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Milliman: Global actuarial consulting firm that also builds and licenses proprietary insurance analytics software (e.g., MG-ALFA, Integrate) for life and P&C insurers. Directly comparable as a domain-specialized insurance analytics vendor, addressing experience studies, IBNR, and financial reporting for the same target customers.

Broad incumbents

• Insurity: Large insurance software suite vendor offering data, analytics, and BI capabilities alongside policy admin, claims, and billing. Competes for the same insurance analytics budget on a broader platform, though its analytics modules are part of a wider portfolio rather than a pure BI play like Insight Enterprise.
• Majesco: Provider of core insurance software and analytics for P&C and L&H carriers, including data management, BI, and predictive analytics suites. Comparable because it bundles BI and analytics into insurance-specific platforms, increasingly overlapping with Insight's value proposition at enterprise scale.
• Duck Creek Technologies: Cloud-native insurance core platform provider that offers embedded analytics and reporting for P&C carriers. Overlaps with Insight's P&C analytics use cases but operates at a broader platform level rather than as a focused analytics specialist.
• Sapiens International: Global provider of software solutions for the insurance industry, including analytics, digital, and core system offerings across L&H, P&C, and reinsurance. Comparable target market and analytics-adjacent functionality with broader geographic reach.
• Microsoft Power BI: Microsoft's flagship BI and analytics platform built on the same underlying SSAS Tabular engine that Insight Enterprise runs on. Represents the strongest substitution risk for insurers standardizing on Microsoft data analytics stacks.
• Verisk Analytics: Established insurance analytics and data services company providing industry-standard loss development, ISO analytics, and predictive models. Comparable in serving insurers' actuarial and financial analytics needs, though as a much larger data and analytics platform.
• Guidewire Software: Leading P&C insurance core platform with InsuranceSuite and embedded analytics, including Guidewire DataHub for enterprise data management. Competes for the same insurance analytics budget at platform-vendor scale with overlapping experience study, profitability, and BI functionality.

Others

• Oliver Wyman: Global management consulting firm with a deep insurance practice that advises carriers on actuarial analytics, experience studies, and transformation. Comparable in addressing the same analytical problems (often via consulting rather than licensed software) and is an established competitor for analytics budgets.

Emerging players

• Tableau (Salesforce): General-purpose BI and data visualization platform increasingly used by insurers for self-service analytics and dashboarding. Represents a partial overlap and potential substitute for non-actuarial analytical use cases that don't require insurance-specific data models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InsightDecision
• LinkedInlinkedin.com/company/2184866

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Decision Solutions