NowSkills

Name

NowSkills

Legal name

NowSkills Limited

Website

https://nowskills.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vocational Apprenticeship Training

NAICS

Educational Services (611), Technical and Trade Schools (6115), Professional and Management Development Training (611430), Computer Training (611420), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

akta.pro secondary industries

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Job Placement, Matching & Career Navigation Services (EDAAAOAL), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

Keywords

• Digital apprenticeships
• IT training programmes
• Apprenticeship training provider
• Digital skills training
• Vocational education

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government-Funded Apprenticeship Delivery: NowSkills generates revenue by delivering UK government-funded digital apprenticeship programmes. Training costs are covered through the Apprenticeship Levy (for large employers with annual wage bills over £3 million) or government co-investment (up to 95% funding for non-levy employers, with small employers potentially eligible for 100% funding). The company acts as a training provider paid by government agencies for programme delivery.
2. Employer Recruitment Services: NowSkills offers no-fee recruitment services to employers, matching candidates based on skills and personality fit. This service handles job descriptions, interview preparation, and incentive claims at no cost to employers. Revenue for this service is indirectly generated through government funding tied to successful apprenticeship completions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

NowSkills is a UK government-backed digital apprenticeship training provider delivering accredited IT, Data, Digital Marketing, and AI apprenticeship programmes at Levels 3, 4, and 5. Apprenticeship delivery combines 20% off-the-job training (online virtual classrooms, in-person tutoring, vendor labs) with employer workplace experience, and includes wraparound support such as one-to-one mentoring, wellbeing services, and career guidance. The company also provides employer-facing recruitment and upskilling services, navigating UK Apprenticeship Levy and government co-investment funding on behalf of clients.

Product overview

NowSkills is a UK government-backed digital apprenticeship provider offering accredited IT, Data, and AI training programmes. The portfolio consists of multiple apprenticeship programmes at Levels 3, 4, and 5 spanning Digital Infrastructure (Information Communication Technician, Digital Support Technician, Network Engineer), Digital Marketing & Creative (Multi-Channel Marketer, Content Creator), Data & Analytics (Data Technician, Data Analyst, Business Analyst), and AI specialisations (AI and Automation Practitioner, AI Leadership units). The programmes combine 20% off-the-job training with employer workplace experience, include vendor certifications (CompTIA, Cisco, Microsoft), and are funded through the UK Apprenticeship Levy or government co-investment. Supporting services include a live vacancies portal, eligibility registration, and employer recruitment/enrollment support.

Differentiator

Problem solved

Functional benefit

Products and services

• Information Communication Technician with Cloud and Security Level 3 apprenticeship programme focusing on IT support, cloud infrastructure, cybersecurity fundamentals, troubleshooting, and system maintenance for entry-level IT roles.
• Digital Support Technician with Systems Management Level 3 apprenticeship programme covering IT support, troubleshooting, system configuration, and desktop management for first-line support roles.
• Network Engineer with Servers & Security Level 4 apprenticeship programme focusing on network configuration, server management, cybersecurity implementation, and infrastructure design, incorporating Cisco and CompTIA curriculum.
• Multi Channel Marketer with Artificial Intelligence Tools Level 3 apprenticeship covering digital advertising, SEO, analytics, email marketing, and AI-driven marketing automation tools for aspiring digital marketers.
• Content Creator with Artificial Intelligence Tools Level 3 apprenticeship focusing on social media strategy, video creation, digital campaigns, and AI tools for content production and productivity.
• Data Technician with Business Insights & Analytics Level 3 apprenticeship covering data processing, database fundamentals, data handling, and analytics for entry-level data roles.
• Data Analyst with Power BI & Python Level 4 apprenticeship programme teaching data modelling, dashboards, Excel, Python programming, and business insights using Power BI.
• Business Analyst with BCS International Diploma Level 4 apprenticeship covering business processes, project delivery, requirements gathering, and digital transformation with BCS professional certification.
• AI and Automation Practitioner Apprenticeship focusing on AI implementation, automation tools, and practical applications of artificial intelligence in workplace settings.
• AI Leadership (Level 5 Apprenticeship Units) Level 5 apprenticeship units covering AI strategy, procurement, governance frameworks, AI project delivery, organisational transformation, and identifying business opportunities through AI technologies.
• NowSkills Live Vacancies Portal Online portal displaying hundreds of live apprenticeship job roles across multiple UK regions, with daily updates, used by prospective apprentices to find employer opportunities.
• NowSkills Eligibility Check & Registration Online eligibility verification and registration system for prospective apprentices to check qualification status and apply for NowSkills programmes.
• NowSkills Employer Services Recruitment, enrollment, and upskilling services for employers including candidate matching based on skills and personality fit, interview preparation, and guidance on accessing government apprenticeship funding (Apprenticeship Levy and co-investment).

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Multiverse: UK-based digital apprenticeship provider offering programmes in data, AI, software engineering, and digital marketing. Directly comparable in product, customer base (UK employers), and government-funded revenue model, with a larger scale and significant venture funding.
• Corndel: UK apprenticeship training provider focused on data, digital, and leadership apprenticeships. Closely comparable in delivery model (Level 4-5 standards), employer customer base, and government funding reliance.
• Estio Training: UK IT and digital apprenticeship provider offering programmes in software development, data, and infrastructure. Directly comparable digital apprenticeship portfolio and UK employer focus.
• Baltic Apprenticeships: UK-based apprenticeship provider with programmes in digital, data, and technology. Comparable in target audience (UK employers and learners), funding model, and geographic distribution.
• Apprentify: UK digital apprenticeship provider focused on marketing, content, and data programmes. Directly comparable in apprenticeship standards, learner demographic, and employer customer base.
• Firebrand Training: UK accelerated IT training provider with apprenticeship programmes in network engineering, cyber security, and cloud. Comparable technical IT curriculum and UK employer-focused delivery.

Broad incumbents

• QA Apprenticeships: Part of QA Group, one of the UK's largest training providers offering digital, IT, and business apprenticeships. Larger and broader portfolio, but directly competes for the same employer customers and apprenticeship standards as NowSkills.
• Learning Curve Group: Large UK education and training provider offering apprenticeships, vocational training, and commercial courses. Overlapping in apprenticeship delivery and government-funded revenue model, with broader scope.
• Kaplan UK: Established UK education provider offering apprenticeships, professional training, and qualifications. Comparable employer-funded delivery model and apprenticeship standards portfolio, with broader market reach.

Others

• City & Guilds: UK awarding body and training organisation that sets standards for many of the apprenticeships NowSkills delivers. Indirect peer - more ecosystem enabler than direct competitor, but shapes the apprenticeship standards NowSkills operates against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NowSkillsIT

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NowSkills