Comarch AG
- Company typePublic
- Founded1993
- HeadquartersKrakow, Germany
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Comarch AG does
Comarch AG is the German operating subsidiary of Comarch SA, a Polish-founded global software house established in 1993 in Krakow by Prof. Janusz Filipiak. Comarch SA is publicly listed on the Warsaw Stock Exchange (ticker: CMR) and operates across 33 countries through more than 59 subsidiaries, employing approximately 6,998 specialists as of 2023, with ~15% of revenue reinvested into R&D (EUR 85.1M in 2022) and 95% of revenue derived from proprietary products and services.
The company builds and owns an integrated enterprise software stack anchored by Comarch ERP Enterprise and Comarch Financials, extended with Loyalty Management and Marketing Automation, EDI and E-Invoicing (supporting ZUGFeRD, XRechnung, PEPPOL and country-specific mandates), Comarch POS and Unified Commerce for retail, Comarch Infraspace Cloud (IaaS/PaaS/PowerCloud), Field Service Management, IoT Connect for telecoms, Cybersecurity, and AI-augmented features such as the ChatERP assistant, OCR, RPA, and predictive analytics for customer churn and lifetime value. The technology footprint is supported by 14-15 globally distributed Tier III/IV data centers and a research network including RWTH Aachen (Internet of Production) and Fraunhofer IAO (e-invoicing).
Comarch monetizes primarily through software licensing, recurring cloud subscriptions (ERP Cloud, Loyalty Cloud, E-Invoicing Cloud), managed IT services, professional services for implementation and integration, and transaction-based e-invoicing/EDI volume. Go-to-market combines direct enterprise field sales with regional sales directors (e.g., DACH), an ERP Partner Program for mid-market reach, a self-service cloud portal with pricing calculator, and co-delivery with system integrators such as PwC, BearingPoint, and IBM. Customers include large enterprises across retail (Lidl, METRO Digital, Galeries Lafayette), food service (KFC France), automotive (Renault, MAN Truck & Bus, Valeo), logistics (Hermes, Schnellecke), manufacturing (Victorinox, Thyssenkrupp), telecom (E-Plus/Telefónica, A1 Telekom Austria), aviation (Heathrow, JetBlue), energy (BP), and certification (TÜV SÜD).
Comarch AG firmographics
Firmographics- Name
- Comarch AG
- Legal name
- Comarch SA
- Website
- https://comarch.de
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Comarch AG industry classification
Industry- Product category
- Enterprise Software
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)
Keywords
Where Comarch AG is headquartered
LocationHeadquarters
- HQ city
- Krakow
- HQ country
- Germany
- HQ region
- Europe
Offices10 records
Markets served
Comarch AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Software Licensing: Sale of proprietary software licenses including ERP, CRM, POS, and other enterprise solutions. The company emphasizes its own products, with 95% of revenues coming from proprietary products and services.
- Cloud Services: Subscription-based cloud services including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) offerings. Cloud services include Comarch Infraspace Cloud, PowerCloud, and various cloud-hosted applications.
- Managed IT Services: Managed services including data center operations, IT outsourcing, mainframe management, and multi-cloud management. Provided through Comarch's global data center infrastructure.
- Professional Services: Implementation, consulting, training, and support services for software deployments. Includes ERP partner program and custom integration services.
- E-Invoicing Services: Electronic invoicing solutions including EDI, WebEDI, and e-invoicing cloud services with support for international standards and regulatory compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cloud-based solutions with subscription pricing |
| Other | Pay-as-you-go | Operating cost reduction through cloud migration |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Comarch AG product offering
Product offeringCore offering
Comarch AG is the German subsidiary of Comarch SA, a global software company that develops and sells enterprise IT solutions including ERP, CRM, loyalty management, e-invoicing, cloud, POS, EDI, and IoT platforms. The company serves clients across telecommunications, banking, insurance, retail, and healthcare industries through its own software products, supported by 14 global data centers and a network of 59+ subsidiaries operating in 33 countries.
Product overview
Comarch AG offers a comprehensive portfolio of enterprise software solutions organized around several interconnected platforms: ERP & Business Management (centered on Comarch ERP Enterprise with Financials, Business Intelligence, Business Process Management, OCR, RPA, and AI assistant ChatERP), Customer Engagement (Comarch Loyalty Marketing Platform encompassing Loyalty Management, Marketing Automation, Data Analytics, and Omnichannel Marketing), Data Exchange (EDI, WebEDI, and E-Invoicing solutions supporting international standards including XRechnung, ZUGFeRD, PEPPOL, and country-specific mandates), Retail (POS and Mobile POS for point-of-sale operations integrated with Comarch ERP), Cloud & IT Infrastructure (Comarch Infraspace Cloud providing IaaS, PaaS, and managed services with Cloud Engine, Private Cloud, PowerCloud, and Multi-Cloud Management), IoT & Manufacturing (IoT Connect for telecommunications and IoT ecosystem solutions), Field Service Management (mobile workforce management with scheduling and augmented reality), E-Commerce (Webshop B2B/B2C integrated with ERP), and Cybersecurity (identity management, transaction protection, and adaptive authentication). The company serves diverse industries including retail, manufacturing, telecommunications, banking, insurance, and healthcare across 33 countries through over 59 subsidiaries.
Differentiator
Problem solved
Functional benefit
Brands
- Comarch ERP Enterprise: Enterprise resource planning system for large businesses
- Comarch Infraspace Cloud
- Comarch Cloud
- Comarch POS
- Comarch POS Backoffice/mPOS
- ChatERP
- Comarch Loyalty Management
Products and services
- Comarch ERP
Quantifiable outcome
- Operating cost reduction of 50-80% through cloud adoption
- +2 more outcomes
Companies that use Comarch AG
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles1 record
Comarch AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature12 records
Comarch AG partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- PwC (PricewaterhouseCoopers)coreCollaboration on ESEF (European Single Electronic Format) financial reporting solutions. PwC provides expertise in capital markets and accounting advisory services for ESEF implementation projects.
- BearingPointcorePartnership for digital transformation and e-invoicing implementations. BearingPoint provides consulting expertise for XRechnung and digital finance process projects.
- Dr. Holger Schmidt (TU Darmstadt)minorAcademic collaboration for thought leadership on AI and machine learning in retail and industry. Dr. Schmidt contributes expertise in digital economy and platform economics.
- FIR e.V. at RWTH AachencoreResearch partnership for Internet of Production (IoP) projects at the RWTH Aachen Campus. Comarch collaborates on digital transformation research including ERP, IoT, and workforce tracking solutions.
- Bonpago GmbHminorPartnership for electronic invoice exchange and digital finance process consulting. Bonpago specializes in electronic billing and document management.
- IBMcoreStrategic technology partnership for IBM Power Systems, PowerVC, and PowerCloud solutions. Comarch offers managed services for IBM infrastructure and is part of IBM's partner ecosystem.
- IBM Deutschland GmbHcoreJoint go-to-market for IBM PowerVC solutions with Stephen Lutz from IBM Germany. Comarch Cloud Infraspace integrates with IBM Power architecture.
- Fraunhofer IAOcoreResearch partnership for e-invoicing studies in Germany. Joint study on e-invoicing mandate and digital transformation in German companies.
- Global Loyalty OrganisationcoreCollaboration on global loyalty trends research and studies. Joint publication of annual Global Loyalty Trends report.
- Holzeisein Reich Oberthaler PutzminorItalian tax and legal advisory partnership for e-invoicing compliance in Italy. Richard Putz provides expertise on Italian e-invoicing regulations.
- ERP Partner NetworkcoreChannel partner program including DKL Software & Consulting, Delta Informatica Spa, KI GmbH, Polynorm Software AG, MAIT Germany GmbH, VLEXsoftware gmbh, and ImPuls AG for ERP implementations across DACH region.
- TEAMWORK Global GmbHminorChannel partner for Comarch software distribution and implementation services.
- HändlerbundminorCollaboration with Hendrik Rudolph from Händlerbund (80,000+ online presences) on loyalty trends and e-commerce topics.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
Comarch AG competitors and assessment
Company assessmentDirect peers
- SAP: SAP is the dominant global ERP vendor with S/4HANA Cloud and Business Suite. It is the primary direct competitor to Comarch ERP Enterprise across enterprise and mid-market customers, especially in DACH where SAP's installed base is deepest.
- Microsoft (Dynamics 365): Microsoft Dynamics 365 competes head-on with Comarch ERP Enterprise and CRM offerings, leveraging Microsoft 365, Azure, and Copilot AI integration. Dynamics is a key challenger for Comarch's mid-market and large-enterprise accounts.
- Oracle (Oracle ERP Cloud / NetSuite): Oracle competes across ERP (Fusion ERP Cloud, NetSuite), Loyalty (CrowdTwist/Oracle CrowdTwist Loyalty), and CX products. It overlaps with Comarch in mid-market ERP, large enterprise financials, and customer engagement suites.
- Infor: Infor provides industry-specific ERP (Infor CloudSuite) for manufacturing, distribution, and retail—the same verticals Comarch targets. Comparable cloud-first mid-market/enterprise positioning makes it a direct peer.
- Epicor: Epicor Kinetic and Epicor Prophet 21 compete with Comarch ERP Enterprise in discrete manufacturing, distribution, and retail mid-market. The vertical specialization and mid-market focus closely mirror Comarch's go-to-market.
- IFS: IFS Cloud competes in enterprise asset management, manufacturing, and Field Service Management—all overlapping with Comarch's ERP, FSM, and Industry 4.0/IoT product lines, particularly in aerospace, manufacturing, and energy verticals.
- Sage Group: Sage Intacct and Sage X3 target mid-market financials and ERP, competing directly with Comarch ERP Enterprise and Financials Enterprise in DACH and other European markets where Sage has a strong partner channel.
- Odoo: Odoo's open-source, modular ERP suite (CRM, e-commerce, manufacturing, accounting) directly competes with Comarch's mid-market ERP offering, often winning on price and faster deployment for SMB and growth-stage customers.
Broad incumbents
- TOTVS: TOTVS is the leading ERP and business software provider in Latin America with a comparable scale (~10,000+ employees, multiple product lines) and vertical specialization strategy. While geographically separated, the comparable mid-market vertical ERP model makes it a relevant peer.
- Salesforce: Salesforce competes via Loyalty Cloud (formerly Loyalty Management) and Marketing Cloud against Comarch Loyalty Marketing Platform, and increasingly in broader CRM/CX. Salesforce's scale, ecosystem, and Einstein AI make it the broadest incumbent in customer engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Comarch AG social profiles
Digital presenceComarch AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comarch AG leadership team
Management profileNumber of profiles
Profiles1 record
Comarch AG subsidiaries and ownership
Company hierarchySubsidiaries2 records
Comarch AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comarch AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comarch AG
What does Comarch AG do?
Comarch AG is the German subsidiary of Comarch SA, a global software company that develops and sells enterprise IT solutions including ERP, CRM, loyalty management, e-invoicing, cloud, POS, EDI, and IoT platforms. The company serves clients across telecommunications, banking, insurance, retail, and healthcare industries through its own software products, supported by 14 global data centers and a network of 59+ subsidiaries operating in 33 countries.
Is Comarch AG a public or private company?
Comarch AG is a public company. It is classified as corporate owned and is currently operating.
When was Comarch AG founded?
Comarch AG was founded in 1993. It employs 5,001 to 10,000 people.
Where is Comarch AG based?
Comarch AG is headquartered in Krakow, Germany, in the Europe region.
How does Comarch AG make money?
Five revenue lines are on record. Software Licensing is the primary driver. The others are cloud Services, managed IT Services, professional Services and E-Invoicing Services.
Who are Comarch AG's main competitors?
Direct peers on record are SAP, Microsoft (Dynamics 365), Oracle (Oracle ERP Cloud / NetSuite), Infor, Epicor, IFS, Sage Group and Odoo. Broad incumbents are TOTVS and Salesforce.
Does Comarch AG have an API?
No public API is recorded for Comarch AG.
What industry is Comarch AG in?
Comarch AG's product category is Enterprise Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 51321 and its SIC code is 7372.