Comarch AG

What Comarch AG does

Comarch AG is the German operating subsidiary of Comarch SA, a Polish-founded global software house established in 1993 in Krakow by Prof. Janusz Filipiak. Comarch SA is publicly listed on the Warsaw Stock Exchange (ticker: CMR) and operates across 33 countries through more than 59 subsidiaries, employing approximately 6,998 specialists as of 2023, with ~15% of revenue reinvested into R&D (EUR 85.1M in 2022) and 95% of revenue derived from proprietary products and services.

The company builds and owns an integrated enterprise software stack anchored by Comarch ERP Enterprise and Comarch Financials, extended with Loyalty Management and Marketing Automation, EDI and E-Invoicing (supporting ZUGFeRD, XRechnung, PEPPOL and country-specific mandates), Comarch POS and Unified Commerce for retail, Comarch Infraspace Cloud (IaaS/PaaS/PowerCloud), Field Service Management, IoT Connect for telecoms, Cybersecurity, and AI-augmented features such as the ChatERP assistant, OCR, RPA, and predictive analytics for customer churn and lifetime value. The technology footprint is supported by 14-15 globally distributed Tier III/IV data centers and a research network including RWTH Aachen (Internet of Production) and Fraunhofer IAO (e-invoicing).

Comarch monetizes primarily through software licensing, recurring cloud subscriptions (ERP Cloud, Loyalty Cloud, E-Invoicing Cloud), managed IT services, professional services for implementation and integration, and transaction-based e-invoicing/EDI volume. Go-to-market combines direct enterprise field sales with regional sales directors (e.g., DACH), an ERP Partner Program for mid-market reach, a self-service cloud portal with pricing calculator, and co-delivery with system integrators such as PwC, BearingPoint, and IBM. Customers include large enterprises across retail (Lidl, METRO Digital, Galeries Lafayette), food service (KFC France), automotive (Renault, MAN Truck & Bus, Valeo), logistics (Hermes, Schnellecke), manufacturing (Victorinox, Thyssenkrupp), telecom (E-Plus/Telefónica, A1 Telekom Austria), aviation (Heathrow, JetBlue), energy (BP), and certification (TÜV SÜD).

Name

Comarch AG

Legal name

Comarch SA

Website

https://comarch.de

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Enterprise Software

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

Keywords

• Enterprise software solutions
• ERP systems
• CRM platforms
• Loyalty management
• Cloud infrastructure services

Headquarters

HQ city

Krakow

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Software Licensing: Sale of proprietary software licenses including ERP, CRM, POS, and other enterprise solutions. The company emphasizes its own products, with 95% of revenues coming from proprietary products and services.
2. Cloud Services: Subscription-based cloud services including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) offerings. Cloud services include Comarch Infraspace Cloud, PowerCloud, and various cloud-hosted applications.
3. Managed IT Services: Managed services including data center operations, IT outsourcing, mainframe management, and multi-cloud management. Provided through Comarch's global data center infrastructure.
4. Professional Services: Implementation, consulting, training, and support services for software deployments. Includes ERP partner program and custom integration services.
5. E-Invoicing Services: Electronic invoicing solutions including EDI, WebEDI, and e-invoicing cloud services with support for international standards and regulatory compliance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Comarch AG is the German subsidiary of Comarch SA, a global software company that develops and sells enterprise IT solutions including ERP, CRM, loyalty management, e-invoicing, cloud, POS, EDI, and IoT platforms. The company serves clients across telecommunications, banking, insurance, retail, and healthcare industries through its own software products, supported by 14 global data centers and a network of 59+ subsidiaries operating in 33 countries.

Product overview

Comarch AG offers a comprehensive portfolio of enterprise software solutions organized around several interconnected platforms: ERP & Business Management (centered on Comarch ERP Enterprise with Financials, Business Intelligence, Business Process Management, OCR, RPA, and AI assistant ChatERP), Customer Engagement (Comarch Loyalty Marketing Platform encompassing Loyalty Management, Marketing Automation, Data Analytics, and Omnichannel Marketing), Data Exchange (EDI, WebEDI, and E-Invoicing solutions supporting international standards including XRechnung, ZUGFeRD, PEPPOL, and country-specific mandates), Retail (POS and Mobile POS for point-of-sale operations integrated with Comarch ERP), Cloud & IT Infrastructure (Comarch Infraspace Cloud providing IaaS, PaaS, and managed services with Cloud Engine, Private Cloud, PowerCloud, and Multi-Cloud Management), IoT & Manufacturing (IoT Connect for telecommunications and IoT ecosystem solutions), Field Service Management (mobile workforce management with scheduling and augmented reality), E-Commerce (Webshop B2B/B2C integrated with ERP), and Cybersecurity (identity management, transaction protection, and adaptive authentication). The company serves diverse industries including retail, manufacturing, telecommunications, banking, insurance, and healthcare across 33 countries through over 59 subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• Comarch ERP Enterprise: Enterprise resource planning system for large businesses
• Comarch Infraspace Cloud
• Comarch Cloud
• Comarch POS
• Comarch POS Backoffice/mPOS
• ChatERP
• Comarch Loyalty Management

Products and services

• Comarch ERP

Quantifiable outcome

• Operating cost reduction of 50-80% through cloud adoption
• +2 more outcomes

Named customers29 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature12 records

Partnerships

13 partnerships are on record, tiered core and minor.

• PwC (PricewaterhouseCoopers)coreImplementation/ SI/ Consulting PartnerCollaboration on ESEF (European Single Electronic Format) financial reporting solutions. PwC provides expertise in capital markets and accounting advisory services for ESEF implementation projects.
• BearingPointcoreImplementation/ SI/ Consulting PartnerPartnership for digital transformation and e-invoicing implementations. BearingPoint provides consulting expertise for XRechnung and digital finance process projects.
• Dr. Holger Schmidt (TU Darmstadt)minorStrategic or Co-development PartnerAcademic collaboration for thought leadership on AI and machine learning in retail and industry. Dr. Schmidt contributes expertise in digital economy and platform economics.
• FIR e.V. at RWTH AachencoreStrategic or Co-development PartnerResearch partnership for Internet of Production (IoP) projects at the RWTH Aachen Campus. Comarch collaborates on digital transformation research including ERP, IoT, and workforce tracking solutions.
• Bonpago GmbHminorImplementation/ SI/ Consulting PartnerPartnership for electronic invoice exchange and digital finance process consulting. Bonpago specializes in electronic billing and document management.
• IBMcoreTechnology or IntegrationStrategic technology partnership for IBM Power Systems, PowerVC, and PowerCloud solutions. Comarch offers managed services for IBM infrastructure and is part of IBM's partner ecosystem.
• IBM Deutschland GmbHcoreTechnology or IntegrationJoint go-to-market for IBM PowerVC solutions with Stephen Lutz from IBM Germany. Comarch Cloud Infraspace integrates with IBM Power architecture.
• Fraunhofer IAOcoreStrategic or Co-development PartnerResearch partnership for e-invoicing studies in Germany. Joint study on e-invoicing mandate and digital transformation in German companies.
• Global Loyalty OrganisationcoreStrategic or Co-development PartnerCollaboration on global loyalty trends research and studies. Joint publication of annual Global Loyalty Trends report.
• Holzeisein Reich Oberthaler PutzminorImplementation/ SI/ Consulting PartnerItalian tax and legal advisory partnership for e-invoicing compliance in Italy. Richard Putz provides expertise on Italian e-invoicing regulations.
• ERP Partner NetworkcoreChannel Partner/ Reseller/ DistributorChannel partner program including DKL Software & Consulting, Delta Informatica Spa, KI GmbH, Polynorm Software AG, MAIT Germany GmbH, VLEXsoftware gmbh, and ImPuls AG for ERP implementations across DACH region.
• TEAMWORK Global GmbHminorChannel Partner/ Reseller/ DistributorChannel partner for Comarch software distribution and implementation services.
• HändlerbundminorStrategic or Co-development PartnerCollaboration with Hendrik Rudolph from Händlerbund (80,000+ online presences) on loyalty trends and e-commerce topics.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• SAP: SAP is the dominant global ERP vendor with S/4HANA Cloud and Business Suite. It is the primary direct competitor to Comarch ERP Enterprise across enterprise and mid-market customers, especially in DACH where SAP's installed base is deepest.
• Microsoft (Dynamics 365): Microsoft Dynamics 365 competes head-on with Comarch ERP Enterprise and CRM offerings, leveraging Microsoft 365, Azure, and Copilot AI integration. Dynamics is a key challenger for Comarch's mid-market and large-enterprise accounts.
• Oracle (Oracle ERP Cloud / NetSuite): Oracle competes across ERP (Fusion ERP Cloud, NetSuite), Loyalty (CrowdTwist/Oracle CrowdTwist Loyalty), and CX products. It overlaps with Comarch in mid-market ERP, large enterprise financials, and customer engagement suites.
• Infor: Infor provides industry-specific ERP (Infor CloudSuite) for manufacturing, distribution, and retail—the same verticals Comarch targets. Comparable cloud-first mid-market/enterprise positioning makes it a direct peer.
• Epicor: Epicor Kinetic and Epicor Prophet 21 compete with Comarch ERP Enterprise in discrete manufacturing, distribution, and retail mid-market. The vertical specialization and mid-market focus closely mirror Comarch's go-to-market.
• IFS: IFS Cloud competes in enterprise asset management, manufacturing, and Field Service Management—all overlapping with Comarch's ERP, FSM, and Industry 4.0/IoT product lines, particularly in aerospace, manufacturing, and energy verticals.
• Sage Group: Sage Intacct and Sage X3 target mid-market financials and ERP, competing directly with Comarch ERP Enterprise and Financials Enterprise in DACH and other European markets where Sage has a strong partner channel.
• Odoo: Odoo's open-source, modular ERP suite (CRM, e-commerce, manufacturing, accounting) directly competes with Comarch's mid-market ERP offering, often winning on price and faster deployment for SMB and growth-stage customers.

Broad incumbents

• TOTVS: TOTVS is the leading ERP and business software provider in Latin America with a comparable scale (~10,000+ employees, multiple product lines) and vertical specialization strategy. While geographically separated, the comparable mid-market vertical ERP model makes it a relevant peer.
• Salesforce: Salesforce competes via Loyalty Cloud (formerly Loyalty Management) and Marketing Cloud against Comarch Loyalty Marketing Platform, and increasingly in broader CRM/CX. Salesforce's scale, ecosystem, and Einstein AI make it the broadest incumbent in customer engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ComarchDACH
• Facebookfacebook.com/ComarchDACH
• LinkedInlinkedin.com/company/comarch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comarch AG