Glatz

What Glatz does

Glatz GmbH is a fourth-generation, family-owned Austrian food company founded in 1892 and headquartered in Vienna. As of 2025, following the full divestment of its agricultural trading operations, the group focuses exclusively on super-premium ambient food brands. Its business model is organized around three pillars: (1) own-brand food production via wholly-owned subsidiaries Pinhais & Companhia in Matosinhos, Portugal (handcrafted Nuri sardines and the Reserva vintage collection) and Conservas Olasagasti in Markina-Xemein, Spain (Olasagasti tuna and anchovies, plus Orlando Italian conserves); (2) exclusive distribution in Austria, Hungary, the Balkans, the Baltics, and Bulgaria of internationally recognized partner brands such as Ritter Sport, Guylian, Delamaris, Filippo Berio, and Bite Me, run from offices in Vienna and Graz and Glatz Hungary Kft; and (3) long-term brand development for an in-house portfolio that includes Excelsior, Marilussys, and Farmer's Country alongside the production brands.

The group employs approximately 200 people across these subsidiaries and runs a hybrid B2B/B2C go-to-market: B2B revenues are derived from distribution margins, production wholesale, and key-account management into food retail, drugstore retail, and specialty retail; B2C revenues are generated through The Timeless Tin global e-commerce platform (launched 2024 via a Spanish subsidiary), the Nuri Shop flagship store in Vienna's 1st district, branded factory tours in Matosinhos, and premium tasting experiences. Pricing for tasting events is set at €40 (Classic) and €80 (Premium) per person, and bulk discounts of 10% apply on six-plus tins. The company holds IFS Broker, Austria BIO Garantie, GMP+, and EcoVadis certifications, supporting sales to retailers with strict food-safety and ESG procurement standards. Under owner Jakob Glatz (fourth-generation, in role since 2002) and managing directors Wendelin Wonesch and Reinhard Korner, the group has executed a sustained pivot from agricultural commodity trading toward a curated European house of premium food brands.

Name

Glatz

Legal name

Glatz GmbH

Website

https://glatz.co.at

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Glatz GmbH is a fourth-generation Austrian family-owned super-premium food company producing and distributing canned fish and ambient food brands across Europe. It owns brands including Nuri, Olasagasti, Orlando, Excelsior, and Marilussys, and exclusively distributes Ritter Sport, Guylian, and Delamaris in CEE markets.

Ownership category

akta.pro rank

Product category

Specialty Food Production and Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Retailers (44525)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Premium canned fish
• Food brand distribution
• Artisanal sardines
• Specialty food wholesale
• European food brands

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand Distribution: As an established food distributor, Glatz imports, distributes, and manages brands in the food industry with a focus on premium shelf-stable foods. They are exclusive distributors for internationally renowned brands in Austria, Hungary, Balkans, Baltics, and Bulgaria.
2. Food Production & Brand Sales: Through own production facilities for super-premium canned fish in Portugal and Spain (Pinhais & Companhia, Conservas Olasagasti), Glatz produces and sells proprietary brands including Nuri, Excelsior, Olasagasti, Orlando, Marilussys, and Farmer's Country.
3. Direct-to-Consumer E-commerce: The Timeless Tin S.L. operates an e-commerce platform for super-premium fish preserves, selling directly to consumers globally. The Nuri Shop in Vienna also sells directly to consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Glatz is a fourth-generation Austrian family business that develops, produces, and distributes super-premium food brands. It operates artisanal production facilities for canned fish in Portugal (Pinhais/NURI sardines) and Spain (Olasagasti/Orlando tuna and anchovies), while also distributing a portfolio of international premium brands (Ritter Sport, Guylian, Delamaris, Filippo Berio, Bite Me) across Central and Eastern Europe.

Product overview

Glatz is a European house of super-premium food brands operating as a fourth-generation Austrian family business founded in 1892. The company operates three core business segments: (1) Food Production - operating its own super-premium canned fish production facilities in Portugal (Pinhais/NURI) and Spain (Olasagasti/Orlando), producing sardines, tuna, and anchovies; (2) Brand Distribution - distributing internationally renowned brands (Ritter Sport, Guylian, Delamaris, Filippo Berio) and managing own brands across Austria, Hungary, Balkans, Baltics, and Bulgaria; (3) Brand Development - strategically building brand portfolio value through long-term investment. The product portfolio includes own premium brands (NURI sardines, Olasagasti tuna, Orlando conserves, Excelsior, Farmer's Country, Marilussy's peanut butter) and distributed partner brands. The company also operates The Timeless Tin e-commerce platform (2024), NURI physical retail shops, and factory tours in Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• Nuri: Handcrafted sardine brand from Portugal, celebrating 100th anniversary in 2024/2025. Features premium canned sardines with products including vintage sardines (Reserva), mackerel pâtés, and sardine roe. Operates Nuri Shop in Vienna's 1st district and offers factory tours in Matosinhos, Portugal.
• Excelsior
• Olasagasti
• Orlando
• Marilussys
• Farmer's Country
• The Timeless Tin

Products and services

• NURI Handcrafted sardines from Portugal, considered a super-premium canned fish product. The iconic brand produces sardines, tuna, mackerel pâtés, and specialty products including vintage sardines (Reserva) and sardine roe ('Portuguese caviar'). For retail and gourmet consumers.
• Olasagasti Super-premium tuna and anchovy products from Spain, featuring Bonito del Norte (white tuna) sourced from sustainable fisheries. For gourmet retail and food service.
• Orlando Italian super-premium fish preserves brand (Maestri conservieri) acquired as part of the Olasagasti acquisition. For gourmet retail.
• Excelsior Fish, fruit and vegetable preserves brand offering premium canned goods. For retail and wholesale distribution.
• Farmer's Country Brand focusing on nuts, seeds, and dried fruits. For retail distribution.
• Marilussy's Leading peanut butter brand in Hungary, acquired in 2022. For retail distribution.
• The Timeless Tin International direct-to-consumer e-commerce platform for super-premium fish preserves, featuring NURI and other premium brands including Olasagasti, Los Peperetes, Pinhais, and Fangst. For affluent consumers and gift buyers globally.
• NURI Shop Physical popup retail store in Vienna's Herrengasse (1st district) offering the largest selection of NURI tins, gift sets, fan merchandise, weekly tasting experiences, and gift vouchers.
• NURI Factory Tour Factory tours at the Pinhais production facility in Matosinhos near Porto, Portugal, offering visitors exclusive insights into the artisanal sardine production process. For tourists and gourmet enthusiasts.
• Brand Distribution Services Distribution services bringing premium brands to retail partners in Austria, Hungary, Balkans, Baltics, and Bulgaria through an extensive distribution network with warehousing facilities in Vienna and Graz. For food retailers and wholesalers.
• Brand Development Services Strategic brand management services including brand launch, brand building, market analysis, and route-to-market strategies. For brand owners seeking Central/Eastern European distribution.

Quantifiable outcome

• EcoVadis sustainability certification confirming high standards in environment, labor and human rights, ethics, and sustainable procurement

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Olasagasti (Conservas Olasagasti)coreStrategic or Co-development Partner · 1 January 2022Acquisition of Olasagasti including the Olasagasti and Orlando brands - entry into Italian/Spanish super-premium fish-preserves production and expansion of the premium portfolio for the global market.
• MarilussysminorStrategic or Co-development Partner · 1 January 2022Brand acquisition of the leading peanut butter brand in Hungary.
• Markenagentur OlivierminorStrategic or Co-development Partner · 1 January 2021Integration of the brand agency acquired 10 years earlier with a focus on confectionery into the sales structure of Glatz GmbH in 2021.
• Pinhais & Companhia, Lda.coreStrategic or Co-development Partner · 1 January 2016Acquisition of the traditional Portuguese manufacturer Pinhais, producer of the iconic Nuri sardines. This strategic acquisition marked Glatz's entry into production and premium food craftsmanship, securing the continued existence of a cult brand.
• F. Url's canned food and rice businessminorStrategic or Co-development Partner · 1 January 2013Acquisition of the canned food and rice business from F. Url in 2013, broadening the brand portfolio.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Orkla: Orkla is a large Nordic branded consumer goods conglomerate that owns and distributes a broad portfolio of food and household brands across Northern Europe. Comparable to Glatz as a multi-brand house with a mix of owned and distributed brands, though at vastly larger scale and broader category footprint.
• Thai Union Group: Thai Union is a global seafood giant producing and distributing canned tuna, sardines, and shelf-stable seafood under brands like Chicken of the Sea, John West, and Petit Navire. Comparable to Glatz in canned seafood, but at vastly larger scale and broader geographic reach.
• John West Foods: John West is a large UK/European canned fish brand owned by Thai Union, with deep distribution across European food retail. Comparable to Glatz in the canned fish category, but competes as a mass-market incumbent rather than super-premium niche player.

Direct peers

• Lotus Bakeries: Lotus Bakeries is a family-controlled Belgian premium food company built around iconic brands (Biscoff, Lotus, Nakd) with global distribution and a strong focus on premiumization. Closely comparable to Glatz as a European family-owned premium food brand house expanding globally through branded products.
• Princes Group: Princes Group is a UK-headquartered food and drink group producing and distributing branded and private-label products including canned fish, juices, and packaged foods. Comparable to Glatz through its combination of own-brand production (canned seafood) and third-party distribution across European markets.
• Zentis: Zentis is a family-owned German premium fruit preserves and sweet spreads producer with a heritage brand (Zentis) and B2B manufacturing for retailers. Comparable to Glatz as a multi-generational European family business focused on premium shelf-stable foods with own-brand production and brand development.
• Cloetta: Cloetta is a Swedish confectionery company owning brands like Kexchoklad, Plopp, and Pick Up, with pan-European distribution. Comparable to Glatz as a European branded packaged food house distributing both owned and partner brands, though focused on confectionery.
• King Oscar: King Oscar is a Norwegian-owned premium canned seafood brand specializing in sardines, mackerel, and tuna sold across Europe and the US. A direct product peer to NURI and Olasagasti in the super-premium canned fish category.
• Angulas Aguinaga: Angulas Aguinaga is a Spanish premium seafood company producing and distributing branded canned and ready-to-eat seafood products (La Gula del Norte, Krissia) across Europe. Comparable to Olasagasti as a Spanish-based premium canned seafood brand with European distribution.

Emerging players

• Connors Bros. (Brunswick): Connors Bros./Brunswick is a North American canned seafood company producing sardines, herring, and other shelf-stable seafood under private label and select brands. A relevant peer in the super-premium canned seafood category, though primarily serving North American retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glatz