Bnchmrk
Bnchmrk is a bootstrapped, US-based SaaS platform founded in 2015 that sells verified benefits benchmarking — built from actual employer plan documents rather than surveys — to benefits consultants, brokers, HR teams, and HR tech platforms via subscriptions and API.
- Company typePrivate
- Founded2015
- HeadquartersSouth Orange, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Bnchmrk does
Bnchmrk is a US-based, privately held, bootstrapped benefits benchmarking company founded in 2015 by Andrew Kimmel (ex-NFP analytics lead) and headquartered in South Orange, NJ. The company operates a SaaS platform that ingests verified employer plan documents — Summary of Benefits and Coverages (SBCs), rate sheets, and benefit guides — and processes them through a proprietary Document Validation Engine before storing them in a continuously updated dataset. As of the 2025 Year in Review, the platform covers 11,500+ employers and 73,000+ verified plans across all 50 states plus Washington, DC, spanning 65+ industries, with the 2025 launch of PTO benchmarking pushing coverage into 603+ verified paid-time-off policies across 10 industries.
The platform surfaces this data through several products: subscription tiers named Essentials ($11,500/year), Advanced ($19,500/year), and Enterprise ($35,000/year) with a Custom tier above that; one-time Individual Reports at $399 delivered in 5 business days; and a REST Partner API (v2.2.1) for embedded integrations into HR tech, benefits administration, and insurance platforms. Core modules include Plan Scoring (a 0-100 competitiveness score with outlier flags), Contribution Modeling (scenario planning across core/buyup, tiered, and HDHP-incentive structures), percentage-of-premium contribution benchmarking, and stop-loss benchmarking with captive-participation detail. White-label reporting and 3-minute report generation are positioned for the primary buyer — benefits consultants and advisors — with HR and benefits teams served as a parallel persona and platform developers served via API.
Bnchmrk monetizes through annual subscriptions and per-report fees, distributing primarily via direct enterprise sales, self-service individual report purchases, and channel partnerships with large brokerages including NFP (since 2016) and Wakely Consulting Group (since 2022). The company has reported profitability and year-over-year growth every year since launch with $0 of venture capital raised.
Bnchmrk firmographics
Firmographics- Name
- Bnchmrk
- Legal name
- Bnchmrk
- Website
- https://bnchmrk.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bnchmrk is a bootstrapped, US-based SaaS platform founded in 2015 that sells verified benefits benchmarking — built from actual employer plan documents rather than surveys — to benefits consultants, brokers, HR teams, and HR tech platforms via subscriptions and API.
- Ownership category
- akta.pro rank
Where Bnchmrk is headquartered
LocationHeadquarters
- HQ city
- South Orange
- HQ country
- United States
- HQ region
- North America
Markets served
Bnchmrk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription Access: Annual subscription plans providing unlimited report generation, contribution modeling, white-label reporting, and multi-client management. Four tiers: Essentials ($11,500/year), Advanced ($19,500/year), Enterprise ($35,000/year), and Custom pricing for specialized needs.
- Individual Benchmark Reports: One-time purchase of $399 for a single comprehensive benchmark analysis delivered within 5 business days. Includes complete benchmark analysis, plan scoring, top/bottom performers, and strategic recommendations.
- API Access Licensing: Enterprise tier API access with dedicated support and custom data exports for platform developers and large organizations requiring programmatic access to benchmarking data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | National benchmarking with core platform features |
| Subscription | Annual | Enhanced analytics and book of business insights |
| Subscription | Annual | Full platform with API access and dedicated support |
| Subscription | Multi-year contract | Custom pricing for specialized needs |
| One time/ perpetual license | Pay-as-you-go | Single report purchase without subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Bnchmrk product offering
Product offeringCore offering
Bnchmrk provides a cloud-based benefits benchmarking platform that delivers real-time, verified employer benefits plan data sourced directly from plan documents (SBCs, rate sheets, benefit guides) rather than self-reported surveys. The platform offers peer-group matching, plan scoring (0-100 competitiveness score), contribution modeling for scenario planning, white-label reporting, and a REST API for programmatic access, targeting benefits consultants, brokers, HR teams, and HR tech platforms.
Product overview
Bnchmrk is a benefits benchmarking platform offering verified plan data from real employer documents (not surveys). The core platform provides peer-group benchmarking, plan scoring, and contribution modeling. The product suite includes Platform Access subscriptions (Essentials, Advanced, Enterprise tiers) for unlimited reporting, Individual Reports for single reports at $399, PTO Benchmarking for time-off data, and a Partner REST API for programmatic access. Key modules include Plan Scoring (0-100 competitiveness scores) and Contribution Modeling (scenario planning). Consultants use white-labeled reports under their own branding.
Differentiator
Problem solved
Functional benefit
Products and services
- Bnchmrk Platform A cloud-based benefits benchmarking platform providing verified plan data, peer group matching, plan scoring, contribution modeling, and reporting for benefits consultants and HR teams.
- Platform Access Subscription Annual subscription providing unlimited benchmark reports, contribution modeling, white-label reporting, and multi-client management across three tiers (Essentials, Advanced, Enterprise) plus custom pricing.
- Individual Benchmark Reports Single comprehensive benchmark analysis report for $399 delivered within 5 business days, including complete benchmark analysis, plan scoring, top/bottom performers, and strategic recommendations in executive-ready PDF.
- PTO Benchmarking Paid time off benchmarking covering vacation days, parental leave policies, and PTO models from verified employer policies across 603+ employers and 10 industries.
- Bnchmrk Partner API REST API (v2.2.1) for programmatic access to manage employers, benefit plans (Medical/Rx, Dental, Vision, Basic Life, Voluntary Life, STD, LTD, Stop Loss, Supplemental), and users/divisions.
Quantifiable outcome
- 3-minute report generation for consultants
- +3 more outcomes
Companies that use Bnchmrk
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Bnchmrk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Bnchmrk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Wakely Consulting GroupcoreWakely Consulting Group selected Bnchmrk as its benchmarking solution for employer clients in August 2022, transitioning existing benchmarking clients to the Bnchmrk platform. This brought significant enterprise client volume to Bnchmrk.
- NFPcoreNFP, a leading insurance broker and consultant, partnered with Bnchmrk in October 2016 to deliver real-time benchmarking to its advisors nationwide. The partnership enabled NFP advisors to access Bnchmrk's verified benchmarking data for client recommendations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Bnchmrk competitors and assessment
Company assessmentDirect peers
- Lockton: Largest independent insurance brokerage in the US with a benefits practice that develops proprietary benchmarking tools for employer clients. Comparable as a direct competitor in the broker-led benefits benchmarking space.
- Zywave: Insurance and benefits technology platform that provides benchmarking, content, and analytics tools to brokers, carriers, and employers. Comparable as a tech-enabled benefits intelligence vendor selling into the broker channel with similar SaaS distribution.
- Segal: Independent benefits and HR consulting firm that provides benchmarking and survey data to employer clients. Comparable as a direct competitor in benefits benchmarking, particularly for mid-market and public-sector employers.
- OneDigital: Top-20 US benefits brokerage and consulting firm that combines advisory with proprietary benchmarking and analytics tools for employer clients. Comparable because it competes for the same consultant-channel buyer and increasingly offers tech-enabled benchmarking.
Broad incumbents
- Mercer: Global consulting giant that publishes proprietary benefits benchmarking surveys (e.g., Mercer BENEFITSbenchmarking) used by large employers. Comparable because it sells benefits benchmarking data and advisory services to the same HR and consultant buyer base, but operates as a broad advisory firm rather than a focused SaaS platform.
- Willis Towers Watson (WTW): Major benefits and actuarial consulting firm that publishes industry-standard benefits surveys. Comparable because it sells benefits benchmarking to large employers and consultants, but bundles it with broader actuarial and consulting services.
- Aon: Global professional services firm with a substantial benefits consulting practice and proprietary benchmarking data assets. Comparable as a competitor for large-employer benchmarking engagements, but offers benchmarking as part of a much wider consulting portfolio.
Others
- PlanSource: Cloud-based benefits administration platform serving employers, brokers, and carriers. Comparable as an adjacent HR-tech ecosystem participant that benefits admins and HR tech platforms could integrate Bnchmrk data into via API.
- NFP: Top-10 US insurance broker and consultant that has been a Bnchmrk channel partner since 2016. Comparable as both a customer/distribution partner and a competing advisory firm that offers benchmarking to its own clients.
Emerging players
- Accordion Partners: Specialized consulting firm focused on benefits, compensation, and financial planning analytics for mid-market and PE-backed employers. Comparable as a tech-enabled consulting competitor in benefits benchmarking for growth-stage companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bnchmrk social profiles
Digital presenceBnchmrk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bnchmrk leadership team
Management profileNumber of profiles
Profiles3 records
Bnchmrk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bnchmrk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bnchmrk
What does Bnchmrk do?
Bnchmrk provides a cloud-based benefits benchmarking platform that delivers real-time, verified employer benefits plan data sourced directly from plan documents (SBCs, rate sheets, benefit guides) rather than self-reported surveys. The platform offers peer-group matching, plan scoring (0-100 competitiveness score), contribution modeling for scenario planning, white-label reporting, and a REST API for programmatic access, targeting benefits consultants, brokers, HR teams, and HR tech platforms.
Is Bnchmrk a public or private company?
Bnchmrk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bnchmrk founded?
Bnchmrk was founded in 2015. It employs 1 to 10 people.
Where is Bnchmrk based?
Bnchmrk is headquartered in South Orange, United States, in the North America region.
How does Bnchmrk make money?
Three revenue lines are on record. Platform Subscription Access are the primary driver. The others are individual Benchmark Reports and API Access Licensing.
Who are Bnchmrk's main competitors?
Direct peers on record are Lockton, Zywave, Segal and OneDigital. Broad incumbents are Mercer, Willis Towers Watson (WTW) and Aon. Others are PlanSource and NFP. Accordion Partners is listed as an emerging player.
Does Bnchmrk have an API?
Yes. Bnchmrk Partner API v2.2.1 for production use. Provides REST endpoints for managing employers, benefit plans (Medical/Rx, Dental, Vision, Basic Life, Voluntary Life, STD, LTD, Stop Loss, Supplemental), and users/divisions programmatically. Authentication via Token YOUR_API_TOKEN header. Base URL: https://api.bnchmrk.com/partner. Content type: application/json. Developer documentation is at www.bnchmrk.com/developers/docs.