MyoCore

What MyoCore does

MyoCore is a privately held, multi-state chiropractic services operator founded in 2007 by Dr. Jason Moss (originally as KC Core, rebranded in June 2020) and headquartered in Lee's Summit, Missouri. The company delivers drug-free, non-invasive pain management through a portfolio of in-hospital clinics — applying myofascial release therapy, trigger-point therapy, instrument-assisted soft tissue mobilization (IASTM), and gentle chiropractic adjustments under personalized treatment plans structured in therapeutic, restorative, and maintenance phases. Patient care is delivered by licensed chiropractic doctors working alongside medical doctors, physical therapists, and other specialists within partner hospital systems.

MyoCore operates 20+ clinic locations embedded in hospital settings across Kansas, Missouri, and Texas — co-located with systems including SSM Health, HCA Houston Healthcare, Medical City, Baylor Scott & White, Texas Health, and Memorial Hermann. Its go-to-market combines a bottom-of-funnel physician referral channel (orthopedic surgeons, neurosurgeons, PCPs, pain management specialists, OBGYNs, podiatrists, emergency/urgent care) with a direct-to-consumer acquisition motion via phone scheduling (888-470-4441), location-based SEO landing pages, and online appointment requests. The company treats acute and chronic musculoskeletal pain, sports injuries, fibromyalgia, plantar fasciitis, and pediatric conditions, and holds Titleist Performance Institute certification for golf-specific care.

Revenue is generated through insurance reimbursement (Aetna, BCBS-KS, BCBS-MO, Medicaid, Cigna, Coventry/FMH, Humana, Medicare, Multiplan, PHCS, United Healthcare) and self-pay payment plans, with HIPAA-compliant clinical operations. The clinics are independently owned and operated under a model that appears franchised via Medulla LLC (per career-page and contact-domain routing). The company employs 101-250 staff across its corporate office and clinical network and has accumulated over 17,000 patient treatments with its lead clinician alone, indicating meaningful throughput across its footprint.

Name

MyoCore

Legal name

MyoCore

Website

https://myocore.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

MyoCore operates 20+ in-hospital chiropractic clinics across Kansas, Missouri, and Texas, delivering drug-free, non-invasive pain management via myofascial release therapy and personalized treatment plans to acute and chronic musculoskeletal pain patients.

Ownership category

akta.pro rank

Product category

Chiropractic Pain Management Services

NAICS

Offices of Chiropractors (62131), Outpatient Care Centers (6214), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Myofascial Release & Structural Bodywork (HSADAHAE), Trigger Point & Myofascial Release Massage (HSALAEAE)

Keywords

• Chiropractic care services
• Myofascial release therapy
• Pain management clinics
• In-hospital chiropractic
• Manual therapy treatments

Headquarters

HQ city

Lees Summit

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Insurance-Based Services: MyoCore accepts most insurance plans including Aetna, BCBS-KS, BCBS-MO, Medicaid, Cigna, Coventry/FMH, Humana, Medicare, Multiplan, PHCS and United Healthcare. Services are billed through insurance for covered patients.
2. Out-of-Pocket Payments: For uninsured patients or services not covered by insurance, MyoCore offers affordable payment plans. Patients receive full cost breakdowns including deductibles and out-of-pocket expenses before treatment.
3. Per-Visit Treatment Sessions: Treatment plans are structured in phases (therapeutic, restorative, maintenance) with costs presented for each phase. Initial treatments include myofascial release (15-30 minutes) combined with gentle adjustments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MyoCore delivers drug-free, non-invasive chiropractic treatments — primarily Myofascial Release Therapy, Trigger-Point Therapy, Instrument-Assisted Soft Tissue Mobilization, and gentle Chiropractic Adjustments — through personalized treatment plans delivered at 20+ clinic locations embedded within hospital systems across Kansas, Missouri, and Texas. The company targets patients with acute and chronic musculoskeletal pain seeking conservative, non-surgical, non-pharmaceutical alternatives, and accepts most major insurance plans plus self-pay options.

Product overview

MyoCore is a comprehensive conservative pain care center providing customized, non-invasive, drug-free therapies for acute and chronic pain patients. The company operates an integrated in-hospital chiropractic care model where doctors work collaboratively with medical doctors, physical therapists, and other healthcare professionals. The core service portfolio consists of Myofascial Release Therapy, Trigger-Point Therapy, Instrument-Assisted Soft Tissue Mobilization, and Chiropractic Adjustments, all delivered through a personalized treatment plan approach. MyoCore specializes in treating conditions including neck pain, back pain, shoulder pain, fibromyalgia, extremity pain, and plantar fasciitis. The company was founded in 2007 (originally as KC Core) and rebranded to MyoCore in 2020 to reflect national expansion beyond the Kansas City market.

Differentiator

Problem solved

Functional benefit

Products and services

• Myofascial Release Therapy A hands-on deep tissue manual therapy technique that focuses on releasing muscular shortness and tightness by targeting hard knots or trigger points in muscle tissue, addressing pain originating from skeletal muscle or connective tissues bound by tight fascia. Delivered to patients with acute or chronic musculoskeletal pain at in-hospital clinic locations.
• Trigger-Point Therapy Pressure applied with a finger or other instrument to trigger points, increasing pressure as the trigger point releases and softens. A skilled practitioner selects the appropriate variation for each patient and muscle treated as part of the personalized treatment plan.
• Instrument-Assisted Soft Tissue Mobilization Evidence-based rehabilitation process designed to effectively treat chronic tendon disorders, scar tissue, and fibrosis by stimulating the body's healing response, resulting in resorption and remodeling of scar tissue and regeneration of degenerative tendons.
• Chiropractic Adjustments Gentle pressure applied to the spine to reduce joint pain and inflammation and decrease restriction in spinal joints. Adjustments improve range of motion and decrease pain levels, performed as part of a personalized treatment plan combining Myofascial Release and gentle adjustments.
• Pain Care Treatment Plans Personalized treatment plans created after comprehensive exam and evaluation, addressing each patient's physical health, lifestyle goals, and stressors. Plans combine Myofascial Release and gentle chiropractic adjustments across therapeutic, restorative, and maintenance phases for acute and chronic pain patients seeking drug-free, non-surgical care.

Quantifiable outcome

• Patients experience pain relief quickly, often after just 1-2 treatments
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Foundation for Chiropractic Progress (F4CP)coreGTM or Marketing Partner · 27 January 2022MyoCore was named a Silver Sponsor of the Foundation for Chiropractic Progress, a not-for-profit organization with over 29,000 members dedicated to educating the public about the value of chiropractic care and its role in drug-free pain management. This partnership supports MyoCore's mission of educating patients and healthcare providers about the benefits of chiropractic care.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Joint Chiropractic: The Joint is the largest chiropractic franchise in the US with hundreds of locations, directly comparable to MyoCore as a multi-site chiropractic services operator targeting pain patients, though distribution is retail-strip-mall rather than in-hospital.
• Airrosti: Airrosti is a direct peer operating a national network of outpatient clinics specializing in myofascial release and soft-tissue-based conservative pain management, with a virtually identical clinical methodology and target patient base as MyoCore.
• BenchMark Physical Therapy: BenchMark operates a multi-state outpatient physical therapy network focused on hands-on manual therapy for musculoskeletal pain, directly comparable to MyoCore in clinical methodology and outpatient delivery model.
• Results Physiotherapy: Results Physiotherapy operates a large network of outpatient clinics delivering hands-on, conservative musculoskeletal pain care including manual therapy, directly overlapping with MyoCore's clinical approach and patient segments.
• HealthSource Chiropractic: HealthSource is a chiropractic franchise network providing conservative pain and rehabilitation care across the US, directly comparable to MyoCore in clinical service mix and multi-site delivery model.
• Chiro One Wellness Centers: Chiro One operates a multi-location chiropractic clinic network in the Midwest with a comparable model of patient-centered conservative pain care delivered across many sites under a unified brand.

Broad incumbents

• Select Medical / Concentra: Select Medical operates a broad outpatient and occupational health platform including pain management and rehabilitation services that intersect with MyoCore's in-hospital conservative care model, though at much larger scale and broader service mix.
• Ivy Rehab Network: Ivy Rehab is a multi-site outpatient rehabilitation provider offering physical therapy and conservative pain management services that overlap with MyoCore's conservative pain-care value proposition across a broader service portfolio.
• ATI Physical Therapy: ATI is one of the largest US outpatient physical therapy chains offering conservative pain management including manual therapy techniques, overlapping with MyoCore's patient population but operating at much greater scale and as a broader service portfolio.

Others

• Medulla LLC: Medulla LLC appears to be the corporate parent or management company behind MyoCore based on shared contact emails and careers infrastructure (TVG-MedullaLLC), making it directly relevant for ownership/governance diligence rather than as a clinical competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/myocore_chiro
• Xx.com/myocore_chiro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyoCore