NAI Brannen Goddard

What NAI Brannen Goddard does

NAI Brannen Goddard is a privately-held commercial real estate firm headquartered in Atlanta, Georgia, founded in 1978 by Mitchell Brannen. The firm operates as the Metropolitan Atlanta representative of the NAI Global network, a partnership established in 1994 that provides access to approximately 5,800 professionals across 300 offices in 65 countries, with the broader network completing over $20 billion in combined annual transactions and managing 1.1 billion square feet of commercial space globally. The firm serves tenants, landlords, and institutional and private investors across the office, industrial, retail, and land asset classes, with brokers collectively managing approximately 60 million square feet of listings in metro Atlanta. Its underlying platform is a relationship-driven brokerage business leveraging direct broker sales and the NAI Global distribution channel; no proprietary technology stack or AI-driven systems are disclosed.

The firm offers seven integrated service lines: Capital Markets, Corporate Solutions, Tenant Services, Owner Services, Property Management, Project Management, and Marketing & Research. Capital Markets has executed approximately $16 billion in cumulative property sales across office, retail, hotel, industrial, and multifamily assets; Corporate Solutions delivers integrated portfolio and facilities management for Fortune 500 clients; Tenant and Owner Services cover tenant representation, lease negotiation, and property marketing; Property Management provides recurring asset management, tenant retention, and financial reporting; Project Management oversees construction and build-outs including LEED-certified projects; and Marketing & Research produces market analytics, geo-mapping, and positioning collateral. Notable enterprise engagements include a 352,994-square-foot office lease for Inspire Brands, a 105,095-square-foot office commitment for KPMG, an EV manufacturing facility expansion for Rivian in Georgia, a hotel development for Virgin Hotels at Centennial Yards (opening 2027), and a 592-acre land sale for The Rose Golf Club (Cassini Holdings/Bubba Watson) near Athens, GA.

Revenue is generated primarily through two streams: transaction-based commissions on leasing and sales engagements and recurring fees from property management contracts. Pricing is not publicly disclosed and varies by transaction size, property type, and service scope. Go-to-market is sales-led, executed through direct broker relationships in metro Atlanta and leveraging the NAI Global network for cross-border engagements. The firm has received multiple industry recognitions, including CoStar Power Broker Awards (2021, 2023), Atlanta Commercial Board of Realtors Million Dollar Club (2022, 2023), and inclusion in Lipsey's Top 25 Commercial Real Estate Firms (2024 via NAI Global).

Name

NAI Brannen Goddard

Legal name

NAI Brannen/Goddard, LLC

Website

https://naibg.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

NAI Brannen Goddard is a privately-held Atlanta commercial real estate firm offering brokerage, property management, and capital markets services to tenants, landlords, and investors across office, industrial, retail, and land assets, with global reach via the NAI Global partnership.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (5312), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)

akta.pro secondary industries

Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Commercial real estate brokerage
• Property management services
• Tenant representation
• Capital markets advisory
• Office industrial retail leasing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brokerage Commissions: Transaction-based fees for commercial real estate leasing and sales. Brokers represent tenants, landlords, and investors in office, industrial, retail, and land transactions.
2. Property Management Services: Ongoing property management fees for office, industrial, retail, and land properties. Includes tenant retention, operations, client accounting, and financial reporting.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

NAI Brannen Goddard is a privately-held, full-service commercial real estate firm that delivers brokerage, property management, project management, capital markets advisory, corporate solutions, tenant representation, owner services, and marketing & research to tenants, landlords, and investors across office, industrial, retail, and land property types. The firm operates primarily in metro Atlanta as the local representative of the NAI Global network.

Product overview

NAI Brannen Goddard operates as a full-service commercial real estate brokerage firm rather than a unified software product. The company offers seven integrated service lines that work together: Capital Markets (investment sales and property transactions), Corporate Solutions (portfolio management and facilities services), Tenant Services (tenant representation and lease negotiations), Owner Services (property marketing and leasing), Property Management (asset management and tenant retention), Project Management (construction oversight and tenant build-outs), and Marketing & Research (market analytics and property promotion). These services are designed to be delivered cohesively, with brokers and property managers coordinating to maximize asset value for clients ranging from Fortune 500 companies to small businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Capital Markets Disposition and acquisition services for office, retail, hotel, industrial, and multifamily properties for private and institutional owners and investors. The Capital Markets group has successfully sold approximately $16 billion of properties worldwide.
• Corporate Solutions Integrated services aligning real estate needs of an entire organization with business goals, including property and facilities management, building consultancy, workspace planning, lease administration, and transaction management. Targeted at corporate occupiers and large enterprises.
• Tenant Services Tenant representation services including tactical and strategic planning, demographic and location consulting, renewals, expansions, relocations, space and financial analysis, and rental rate negotiations, targeted at corporate tenants and occupiers.
• Owner Services Marketing and leasing programs for owners and investors, securing tenants and negotiating lease terms, including tenant relations, strategic marketing, proactive leasing, and broker relationships. Targeted at property owners, landlords, and investors.
• Property Management Property management services coordinated with project leasing and marketing programs, including tenant retention, value enhancement, operations, client accounting, financial reporting, engineering, and safety compliance for office, industrial, retail, and land properties.
• Project Management Construction project management for full property renovations and commercial tenant build-outs, covering office, medical, industrial, flex, retail, data center, film and entertainment, and special operations. Includes design development, relocation, vendor selection, and LEED-certified projects.
• Marketing & Research Market research and competitive property marketing collateral including research analysis, geo-mapping, positioning strategy, marketing plans and brochures, PR campaigns, and website exposure for owners, tenants, and investors.

Quantifiable outcome

• $16 billion in property sales completed by Capital Markets group
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NAI GlobalcoreChannel Partner/ Reseller/ Distributor · 1 January 1994NAI Brannen Goddard is the Metropolitan Atlanta and NAI Global representative. Through this partnership, the firm gains access to a global network of 5,800 professionals across 300 offices in 65 countries. NAI offices complete over $20 billion in combined transactions annually and manage 1.1 billion square feet of commercial space. The partnership enables NAI Brannen Goddard to serve clients' needs globally while providing local market expertise.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CBRE Group: The largest global commercial real estate services firm, offering brokerage, property management, capital markets, and project management. Competes with NAI Brannen Goddard in metro Atlanta for large corporate, landlord, and capital markets mandates, but operates at a vastly larger scale and global footprint.
• JLL (Jones Lang LaSalle): Global real estate services and investment management firm with brokerage, property management, capital markets, and corporate solutions. Directly comparable in service mix (tenant rep, owner services, project management, capital markets) and competes with NAIBG in Atlanta for enterprise and institutional clients.
• Cushman & Wakefield: Global commercial real estate services firm offering brokerage, property management, valuation, and capital markets. Competes with NAIBG in Atlanta and across the same product types (office, industrial, retail), with substantially greater international reach and capital markets depth.
• Colliers International: Global professional services and investment management firm with brokerage, property management, and capital markets. Direct overlap with NAIBG's service lines and product mix; Colliers is among the global firms that compete with NAI Global affiliates in major U.S. markets including Atlanta.
• Newmark Group: Commercial real estate advisory and services firm with leasing, investment sales, property management, and capital markets. Competes with NAIBG across office, industrial, and capital markets product lines, particularly for mid-market and large institutional transactions in Atlanta.
• Savills: Global real estate services firm with brokerage, property management, and investment advisory. Operates in major U.S. markets including the Southeast, competing with NAI Global affiliates and NAIBG in office, industrial, and capital markets segments.

Direct peers

• Avison Young: Privately-held global commercial real estate services firm with brokerage, property management, and capital markets. Closely comparable to NAIBG as a privately-held, full-service CRE firm competing in major U.S. markets with similar service mix and landlord/tenant-side capabilities.
• Lee & Associates: Privately-held commercial real estate brokerage firm operating through a national network of owner-operated offices. Similar privately-held, relationship-driven, full-service brokerage model competing with NAIBG in industrial, office, retail, and land product lines across the U.S.
• Transwestern: Privately-held commercial real estate firm offering leasing, property management, capital markets, and project management. Comparable in size and ownership structure, competing with NAIBG for landlord, tenant, and capital markets mandates in major U.S. markets.

Others

• NAI Global: The global network of which NAI Brannen Goddard is the Atlanta affiliate. Functions as a referral and coordination platform (5,800 professionals, 325 offices, 65 countries) rather than a directly competing employer, but shapes NAIBG's distribution capability and the competitive set of other NAI affiliates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naibg
• Facebookfacebook.com/nai-brannen-goddard-172049669499487
• LinkedInlinkedin.com/company/nai-brannen-goddard

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAI Brannen Goddard