Mobiversal
Mobiversal is an Oradea, Romania-based custom software and AI solutions boutique (11–50 employees, founded 2011) that delivers fixed-price AI-assisted projects in 30–60 days to established non-tech SMEs across manufacturing, logistics, finance, real estate, and NGO verticals across Europe.
- Company typePrivate
- Founded2011
- HeadquartersOradea, Romania
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mobiversal does
Mobiversal S.R.L. is a privately held Romanian software development company founded in 2011 and headquartered in Oradea, operating with a small (11–50 employee) team of business analysts, product specialists, designers, and software engineers. The company builds custom software and AI-driven solutions for established, non-tech small and medium-sized enterprises across operationally complex industries including manufacturing, logistics, distribution, finance-heavy operations, real estate, field services, and the non-profit sector. Its core technical differentiator is a proprietary AI-assisted development methodology that compresses custom software delivery timelines from the industry-standard 12 months to 30–60 days, using modern stacks (Node.js/TypeScript, Angular, React/Next.js, PostgreSQL, cloud-native) and AI tools for repetitive code generation while engineers focus on business logic and integrations.
The company monetizes through fixed-price implementation fees plus recurring monthly maintenance subscriptions, packaged into three tiers — Workflow Starter (€4,900 implementation + €190/month), Automation Pro (€9,900 + €440/month), and Business OS (€14,900 + €990/month) — with a Custom Plan for more complex engagements such as the NGO OS (Covenor), the lending CRM (Romcom), and the financial-audit pipeline (GoDocly). Go-to-market is sales-led via the company website, with business-analyst-led discovery to identify operational problems and ROI potential before scoping custom builds. Mobiversal holds no institutional funding, has grown organically over 15+ years, and serves customers across Romania, Italy, the Netherlands, Poland, Bulgaria, and Hungary. A notable past venture, the Appointfix consumer scheduling app (rebranded Goldie in December 2021), was successfully divested, and a second incubated product, FieldVibe, received angel funding in 2021.
Mobiversal firmographics
Firmographics- Name
- Mobiversal
- Legal name
- Mobiversal S.R.L.
- Website
- https://mobiversal.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobiversal is an Oradea, Romania-based custom software and AI solutions boutique (11–50 employees, founded 2011) that delivers fixed-price AI-assisted projects in 30–60 days to established non-tech SMEs across manufacturing, logistics, finance, real estate, and NGO verticals across Europe.
- Ownership category
- akta.pro rank
Mobiversal industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
- akta.pro secondary industries
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
Keywords
Where Mobiversal is headquartered
LocationHeadquarters
- HQ city
- Oradea
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Mobiversal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development Services: Fixed-price implementation fees for custom software projects delivered in 30-60 days, followed by monthly maintenance and support subscriptions. Three standard packages (Workflow Starter €4,900, Automation Pro €9,900, Business OS €14,900) plus Custom Plan for complex requirements. Monthly fees cover hosting, technical maintenance, and ongoing assistance (€190-990/month depending on package). Optional one-time payment eliminates ongoing monthly fees while transferring full IP to client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Fast fix for one daily friction workflow - lead capture, paperless reception, or sales dashboard. Delivered in 30 days. |
| Hybrid | Monthly | Complete digitalization of core workflows for one important business area - full ERP/CRM digitalization or AI agent automation. Delivered in 45 days. |
| Hybrid | Monthly | Integrated, scalable digital ecosystem across multiple systems, people, and operational steps. Delivered in 60 days. |
| Hybrid | Multi-year contract | Custom subscription for specific industry requirements (used when standard packages don't fit). |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mobiversal product offering
Product offeringCore offering
Mobiversal is a custom software development agency that builds AI-augmented software solutions for established non-tech SMEs in operationally complex industries. They deliver fixed-price custom projects in 30-60 days using an AI-assisted development methodology, paired with optional monthly maintenance and hosting subscriptions (€190-€990/month). Deliverables include workflow automation, ERP/CRM digitalization, AI document extraction pipelines, predictive analytics platforms, cross-platform mobile/web apps, and orchestrator layers that unify fragmented third-party tools.
Differentiator
Problem solved
Functional benefit
Brands
- Goldie: Free appointment scheduling app for beauty, fitness, and wellness professionals, formerly known as Appointfix, launched December 2014 and rebranded/acquired in 2021.
Products and services
- Custom Software Development Services Fixed-price custom software and AI development projects delivered in 30-60 days for established SMEs in operationally complex industries. Includes AI-assisted development methodology for accelerated timelines, business analyst-led discovery, workflow automation, ERP/CRM digitalization, document extraction, predictive analytics, and cross-platform mobile/web apps. Available in three packages plus custom plans, with optional ongoing monthly maintenance subscriptions covering hosting, technical maintenance, and ongoing assistance.
- Goldie (formerly Appointfix) Free appointment scheduling mobile app for beauty, fitness, and wellness professionals. Helps professionals reduce no-shows through automated SMS reminders. Originally launched as Appointfix in December 2014 as Mobiversal's first proprietary product and subsequently rebranded and acquired as Goldie in December 2021.
- FieldVibe Mobile app for field service management targeting plumbing, electrical, HVAC, and lawn care businesses. Includes job scheduling, employee tracking, and client notifications. FieldVibe approached product-market fit and received angel investor funding in 2021.
Quantifiable outcome
- 99%+ accuracy in personnel and vehicle planning
- +5 more outcomes
Companies that use Mobiversal
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles1 record
Mobiversal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature11 records
Mobiversal partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HostifycorePMS (Property Management System) integration for FlatWhite short-term rental solution. Hostify serves as the main source of reservations, with the Mobiversal platform orchestrating check-in, invoicing, and reconciliation on top.
- TTlockcoreSmart lock integration for automatic generation and revocation of access codes for short-term rental guests. Part of FlatWhite's unified check-in automation.
- EasyBillcoreInvoicing software integration for automatic invoice issuance in FlatWhite's short-term rental operations. Replaced costly external check-in software.
- LULAcoreHousekeeping integration for FlatWhite that collects damage information from cleaning teams and integrates with maintenance workflows.
- WhatsApp Business APIcoreMulti-channel guest communication system for FlatWhite combining Hostify notifications with WhatsApp Business API for guest messaging and check-in communication.
- BT (Banca Transilvania)coreBank statement reconciliation integration for FlatWhite's payment verification system, enabling automated matching of bank statements with invoices.
- ONRC (Oficiul Național al Registrului Comerțului)coreRomanian National Trade Registry Office integration for Romcom's lending CRM. API-based querying of company data for client verification and compliance.
- ANCPI (Agenția Națională de Cadastru și Publicitate Imobiliară)coreRomanian National Cadastre and Land Registration Office integration for querying loan guarantee information in Romcom's lending CRM.
- Oradea Tech HubcoreMobiversal is a founding member of Oradea Tech Hub, a local tech community in Romania. Employees get opportunities to engage with like-minded tech enthusiasts.
- Make IT in OradeaminorMobiversal is a founding member of Make IT in Oradea, a tech startup local incubator. Community involvement opportunity for employees.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Mobiversal competitors and assessment
Company assessmentDirect peers
- Itransition: Custom software development and IT consulting company with Eastern European delivery centers, offering fixed-price and dedicated-team models for SMEs and mid-market clients. Directly comparable in service model, target customer profile, and delivery approach.
- ScienceSoft: Custom software development and IT consulting firm focused on industry-specific solutions for SMEs and mid-market, with strong AI and automation practice. Closely matches Mobiversal's vertical-custom approach and AI integration capabilities.
- Geniusee: Eastern European (Ukraine-rooted) custom software development company serving SMEs and enterprises with web, mobile, and AI solutions. Comparable in delivery model, target customer, and AI-assisted service offering.
- Pentalog: Romania-headquartered IT services and custom software development firm serving European SMEs and mid-market. Directly comparable geography, target segment, and full-stack delivery model.
- Endava: London-listed IT services firm with major Romanian delivery operations, offering custom software and digital transformation to mid-market and enterprise. Comparable in custom-software focus but at significantly larger scale.
- SoftServe: Large Eastern European (Ukraine-rooted) digital services firm providing custom software, AI/ML, and cloud engineering to enterprise and mid-market. Comparable technology stack and AI integration focus, though serving larger customers.
- BairesDev: Latin American-rooted custom software development and staff augmentation firm serving SMEs and enterprises globally. Comparable service model and custom-software delivery, though different delivery geography.
- Thoughtworks: Global custom software and digital transformation consultancy specializing in agile delivery and AI-assisted engineering. Comparable methodology focus, though typically serving larger enterprise clients.
Broad incumbents
- EPAM Systems: Global digital engineering and IT services firm with substantial Eastern European presence and strong AI/ML practice. Overlaps with Mobiversal's custom software and AI integration services but serves a much broader portfolio of larger clients.
Others
- UiPath: Romania-founded enterprise RPA and hyperautomation platform. Adjacent rather than directly competitive: UiPath sells productized automation while Mobiversal delivers custom automation services, but both target operational efficiency in European enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobiversal social profiles
Digital presenceMobiversal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobiversal leadership team
Management profileNumber of profiles
Profiles2 records
Mobiversal subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mobiversal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobiversal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobiversal
What does Mobiversal do?
Mobiversal is a custom software development agency that builds AI-augmented software solutions for established non-tech SMEs in operationally complex industries. They deliver fixed-price custom projects in 30-60 days using an AI-assisted development methodology, paired with optional monthly maintenance and hosting subscriptions (€190-€990/month). Deliverables include workflow automation, ERP/CRM digitalization, AI document extraction pipelines, predictive analytics platforms, cross-platform mobile/web apps, and orchestrator layers that unify fragmented third-party tools.
Is Mobiversal a public or private company?
Mobiversal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobiversal founded?
Mobiversal was founded in 2011. It employs 11 to 50 people.
Where is Mobiversal based?
Mobiversal is headquartered in Oradea, Romania, in the Europe region.
How does Mobiversal make money?
One revenue line is on record: custom Software Development Services.
Who are Mobiversal's main competitors?
Direct peers on record are Itransition, ScienceSoft, Geniusee, Pentalog, Endava, SoftServe, BairesDev and Thoughtworks. EPAM Systems is listed as a broad incumbent. UiPath is listed as an others.
Does Mobiversal have an API?
No public API is recorded for Mobiversal.
What industry is Mobiversal in?
Mobiversal's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement, with a secondary code of HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites. Its NAICS code is 5415 and its SIC code is 7371.