Smith & Sinclair
Smith & Sinclair is a London-founded, privately held alcohol-and-confectionery brand that sells alcoholic cocktail gummies direct-to-consumer online to adult (21+) consumers in the US, UK, and several European markets, with adjacent cocktail accessories and customizable gift boxes.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Smith & Sinclair does
Smith & Sinclair is a London-headquartered, privately held alcohol-and-confectionery company that manufactures and sells alcoholic cocktail gummies — a product it positions as the "world's first" in the category. The core technology is the infusion of distilled spirits into edible gummy confectionery, with a flavor range anchored around whiskey, tequila, and party-themed SKUs; the company also markets adjacent accessories such as cocktail shakers and curated gift sets. Its commercial proposition is targeted at adults aged 21+ who want a novel, shareable, giftable alternative to traditional cocktail consumption, and it explicitly positions itself as an adult-candy or "Willy Wonka for adults" brand.
The business operates almost exclusively as a direct-to-consumer e-commerce retailer through a Shopify storefront, with a dedicated US sub-domain (us.smithandsinclair.com) handling state-by-state age verification and USD pricing, alongside multi-country localization for the UK, Germany, Spain, France, Italy, and the Netherlands with currency switching. Pricing is straightforward unit-based: individual flavor packs at $25, a 30-gummy best-sellers bag at $50 (marketed at a $75 value), and a "Design Your Box" personalization flow for custom assortments; free shipping triggers at $75. Customer acquisition runs primarily through organic social channels — Instagram (most active), Facebook, and Twitter/X — supported by on-site mission marketing around the tagline "Make Adulting More Fun." No retail, wholesale, hospitality, or marketplace distribution is disclosed.
The company was founded in 2014 by co-founders Emile Bernard and Melanie Goldsmith, employs 11–50 people, and discloses no external funding rounds, no patents, no material partnerships, and no management team beyond the two co-founders in the available data. It self-describes as "award-winning" without specifying the awarding body, year, or category. The firmographic description also references multi-sensorial experiential events as an adjacent competency, though this is not productized on the e-commerce site. Operationally, the company is active and selling, but the absence of disclosed revenue, funding, or distribution scale makes any scale assessment speculative beyond a small-niche DTC brand.
Smith & Sinclair firmographics
Firmographics- Name
- Smith & Sinclair
- Legal name
- Smith & Sinclair US
- Website
- https://smithandsinclair.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smith & Sinclair is a London-founded, privately held alcohol-and-confectionery brand that sells alcoholic cocktail gummies direct-to-consumer online to adult (21+) consumers in the US, UK, and several European markets, with adjacent cocktail accessories and customizable gift boxes.
- Ownership category
- akta.pro rank
Smith & Sinclair industry classification
Industry- Product category
- Alcoholic Confectionery
- NAICS
- Nonchocolate Confectionery Manufacturing (31134), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)
- akta.pro secondary industry
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Smith & Sinclair is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Smith & Sinclair business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: The company generates revenue through direct-to-consumer sales of alcoholic cocktail gummies, spirits, gift sets, and cocktail accessories via their e-commerce platform. Products include customizable gummy boxes, pre-made flavor varieties, and cocktail-related merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Best Sellers Bag - 30 Gummies for $50 |
| Unit Pricing | Pay-as-you-go | Individual Flavor Packs - $25 each |
| Unit Pricing | Pay-as-you-go | Custom Design Your Box |
| Unit Pricing | Pay-as-you-go | Gift Sets and Spirits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Smith & Sinclair product offering
Product offeringCore offering
Smith & Sinclair manufactures and sells alcoholic cocktail gummies — gummy candies infused with spirits — along with related gift sets and cocktail accessories. Products are sold directly to consumers through their own e-commerce storefront.
Product overview
Smith & Sinclair is a cocktail confectionery company that produces alcoholic cocktail gummies, described as the world's first. The product portfolio centers on award-winning alcoholic gummies in various flavors (Whiskey Club, Tequila Time, The Party, Birthday themes), sold individually and in curated collections. The core offering includes personalized 'Design Your Box' customization, pre-packaged gift sets, and best-seller bundles. The company operates as a single-product e-commerce platform with additional categories for birthday gifting, spirits-inspired flavors, and cocktail accessories like shakers. Products are positioned for adult consumers (21+) who enjoy cocktails and confectionery, with a focus on gifting and sharing occasions.
Differentiator
Problem solved
Functional benefit
Products and services
- Whiskey Club Alcoholic cocktail gummy infused with whiskey, sold as a standalone confectionery product for adult consumers.
- Tequila Time Alcoholic cocktail gummy infused with tequila, sold as a standalone confectionery product for adult consumers.
- The Party Gift box containing an assortment of alcoholic cocktail gummies, targeted at adult consumers for gifting and social occasions.
- Birthday Box Birthday-themed gift box of alcoholic cocktail gummies aimed at adult gift buyers for celebratory occasions.
- Cocktail Shakers Physical cocktail-shaker accessories sold alongside the confectionery range for adult cocktail enthusiasts.
Companies that use Smith & Sinclair
Customer profileSegments1 record
Ideal customer profiles1 record
Smith & Sinclair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Smith & Sinclair partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
Smith & Sinclair competitors and assessment
Company assessmentBroad incumbents
- Drizly: Largest US on-demand alcohol delivery marketplace (now under Uber). Broader alcohol e-commerce incumbent; relevant for understanding regulatory and distribution dynamics that constrain single-brand DTC operators like Smith & Sinclair.
- ReserveBar: Premium online alcohol gifting marketplace offering curated spirits, wine, and gift sets (parent of MiniBar). Comparable as a higher-scale incumbent in the alcohol gifting e-commerce space that Smith & Sinclair also competes in.
Direct peers
- Tipsy Scoop: Alcohol-infused ice cream brand selling boozy pints and ice cream sandwiches via DTC e-commerce. Closely comparable to Smith & Sinclair as another novel 'eat your cocktail' adult treat targeting gifting and shareable occasions.
- Sugarfina: Premium alcohol-infused candy brand offering champagne bears, rosé gummies, and cocktail-themed confections through DTC and retail. Direct competitor in the luxury adult confectionery / giftable alcohol treat category, with very similar gifting-led positioning.
Emerging players
- Vosges Haut-Chocolat: Premium chocolate maker known for spirits-infused truffles and experiential flavors. Comparable as a luxury confectionery brand pairing alcohol/spirit flavor cues with gifting — an adjacent format competing for the same purchase occasion.
- Jelly Belly Candy Company: Major confectioner producing cocktail- and champagne-flavored gummies (non-alcoholic). Adjacent competitor whose eventual move into alcoholic gummies would represent the most credible threat to Smith & Sinclair's category lead.
- Winc: Direct-to-consumer wine subscription and online retailer offering personalized cases. Comparable as a DTC alcohol brand using personalization and gifting for repeat purchase; different sub-category but analogous business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Smith & Sinclair social profiles
Digital presenceSmith & Sinclair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smith & Sinclair leadership team
Management profileNumber of profiles
Profiles2 records
Smith & Sinclair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smith & Sinclair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smith & Sinclair
What does Smith & Sinclair do?
Smith & Sinclair manufactures and sells alcoholic cocktail gummies — gummy candies infused with spirits — along with related gift sets and cocktail accessories. Products are sold directly to consumers through their own e-commerce storefront.
Is Smith & Sinclair a public or private company?
Smith & Sinclair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smith & Sinclair founded?
Smith & Sinclair was founded in 2014. It employs 11 to 50 people.
Where is Smith & Sinclair based?
Smith & Sinclair is headquartered in London, United Kingdom, in the Europe region.
How does Smith & Sinclair make money?
One revenue line is on record: direct Product Sales.
Who are Smith & Sinclair's main competitors?
Broad incumbents on record are Drizly and ReserveBar. Direct peers are Tipsy Scoop and Sugarfina. Emerging players are Vosges Haut-Chocolat, Jelly Belly Candy Company and Winc.
Does Smith & Sinclair have an API?
No public API is recorded for Smith & Sinclair.
What industry is Smith & Sinclair in?
Smith & Sinclair's product category is Alcoholic Confectionery. Its primary akta.pro industry code is CRANABAG, Alcohol Gift, Basket & Specialty Packaging Retail, with a secondary code of CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 31134 and its SIC code is 2060.