What Epinion does

Epinion is a privately held Danish-origin market research and consulting firm founded in 2000 and headquartered in Copenhagen, with additional offices in Aarhus, Reykjavik, London, and Ho Chi Minh City and a stated headcount above 250 employees. The company combines quantitative research with qualitative anthropological methods to deliver consumer and citizen insights to enterprise clients, public-sector institutions, and non-governmental organizations across seven industry verticals: Aviation, Transport & Mobility, Civil Society & Politics, Polls & Social Science, Public Welfare, Private Sector, and Tourism/Culture/Places.

The firm's analytical offering is organised around three cross-cutting Expert-HUBs — Data Science & Analytics, Design Innovation & Impact, and Human Minds & Anthropology — that layer over each vertical. The Data Science HUB integrates generative AI and Large Language Models to process text-as-data, merges unstructured text with survey, behavioural, telecom, geospatial, and registry data, and supports predictive segmentation. The Human Minds & Anthropology HUB applies VR, mobile ethnography, digital forums, and traditional anthropological techniques (observations, in-depth interviews, focus groups). The Design, Innovation & Impact HUB focuses on communicating insights through development processes and innovative formats.

Epinion operates a sales-led, project-based consulting model with bespoke engagements priced by scope and methodology rather than disclosed unit economics. Revenue depends on long-running relationships with enterprise and government accounts including Heathrow, Singapore Changi Airport, Avinor (44 airports), Arla, DSB, Movia, Copenhagen Municipality, Danmarks Radio, VisitDenmark, and UNICEF Denmark. Go-to-market combines direct sales outreach, referral-based expansion within named accounts, thought-leadership content (POV articles, Political Salon and Adfærdsdesign events), and an active LinkedIn presence. The firm is privately held under CEO and CFO Berit Didriksen with no disclosed external investors, parent entity, or acquisition activity.

Name

Epinion

Legal name

Epinion

Website

https://epinionglobal.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Epinion is a privately held Danish-origin market research and consulting firm that combines quantitative data analytics with qualitative anthropological methods to deliver consumer and citizen insights across aviation, transport, public sector, and private-sector clients in Europe and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Research and Consulting Services: Epinion generates revenue through bespoke research and consulting engagements across multiple industries. Services include quantitative and qualitative research, data analytics, advisory services, and impact assessments for both public and private sector clients. Projects range from single studies to ongoing partnerships with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Epinion provides bespoke market research and analysis consulting services that combine big quantifiable data with thick qualitative insights. The company operates through three expert HUBs (Data Science & Analytics, Design Innovation & Impact, Human Minds & Anthropology) and serves clients across seven industry verticals. Services include quantitative and qualitative research, data analytics, AI-driven text analysis, advisory, and impact assessments for both public and private sector clients.

Product overview

Epinion is a research and analysis consultancy operating as a unified service offering organized around two dimensions: industry verticals (Aviation, Transport & Mobility, Civil Society & Politics, Polls & Social Science, Public Welfare, Private Sector, Tourism Culture & Places) and three expert-HUBs (Data Science & Analytics, Design Innovation & Impact, Human Minds & Anthropology). The company combines big quantifiable data with thick qualitative insights, leveraging AI technologies including generative AI and Large Language Models. Their core offering is custom research and analysis consulting, supported by specialized industry expertise and methodological HUBs that drive innovation across all projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Research & Analysis Consulting Bespoke research and analysis services combining qualitative and quantitative methods to deliver actionable consumer and citizen insights for companies and institutions.
• Data Science & Analytics

Named customers12 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Norstat: Nordic-origin market research firm with proprietary panels across the Nordics and DACH. Comparable because it competes head-to-head in Danish, Swedish, Norwegian, and Finnish consumer and B2B research using similar mixed-methodology approaches.
• Voxmeter: Danish opinion-polling and research firm producing election forecasts and media research. Comparable because it directly competes in Danish political polling, citizen research, and media-client engagements — an almost identical slice of Epinion's portfolio.
• YouGov: Online research and polling firm combining panel data with survey methodology and syndicated products. Comparable because it competes in opinion polling, brand tracking, and custom research for media and enterprise clients — the same core offerings Epinion delivers.
• Opinium: UK-based research and insights agency offering custom research, brand tracking, and public opinion polling. Comparable because it directly competes for UK and European client engagements with a similar methodology-led, mixed-method approach and overlapping media/enterprise client base.

Regional players

• Megafon: Swedish market research and opinion-polling firm with strong public-sector and media-client base. Comparable because it offers parallel social-research, election-polling, and consumer-insight services in the Swedish/Nordic market that borders Epinion's Danish core.
• Hallvarsson & Halvarsson: Swedish communications and research consultancy offering brand research, public opinion research, and advisory. Comparable because it operates in the Nordic research and advisory market with overlapping client types in civil society, public sector, and enterprise communications.
• Ramboll Management Consulting: Nordic-headquartered engineering, design, and management consulting firm with a strong public-sector and infrastructure advisory practice. Comparable because it competes for the same Danish public-sector, transport, and welfare clients with adjacent advisory services that include market and impact research.

Broad incumbents

• NielsenIQ: Global consumer measurement and analytics firm with deep FMCG, retail, and CPG expertise. Comparable because it serves overlapping private-sector clients on consumer behavior, customer journey, and loyalty research that Epinion delivers through its Private Sector and Tourism/Culture verticals.
• Ipsos: Paris-headquartered global research and consulting firm with strong public-sector, polling, and consumer insight practices. Comparable because it directly competes for the same enterprise, public-sector, and election-polling engagements Epinion wins in the Nordics and across Europe.
• Kantar: Global market research and consulting leader with end-to-end quant and qual capabilities. Comparable because it offers consumer insights, brand research, and public-sector advisory across aviation, retail, and government — the same end markets Epinion serves, but at vastly larger scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/epinion
• Xx.com/EPINIONGLOBAL

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epinion