What Voxmeter does

Voxmeter A/S is an independent, 100% Danish-owned market-research and analysis institute founded in 1997 and headquartered in Copenhagen, with an additional IT/programming office in Vietnam established in 2003. The firm conducts interviews and analyses for both private and public sector clients in Denmark, operating a nationwide corps of approximately 150 interviewers alongside a core staff of about 30, and running a proprietary web panel of roughly 100,000 nationally representative Danes (refreshed with 48,000 new telephone recruitments each year) plus a ~20,000-member business panel (refreshed with 13,000 each year). Through these panels Voxmeter executes more than 2 million interviews annually, including weekly political polling for Ritzaus Bureau (since 2001) and 2,000-interview weekly inputs into its Konjunkturbarometer economic indicator.

The company's product surface is organized around CEM Intelligence, a Customer Experience Management platform built on its proprietary Catglobe IT system (in development since 2001). CEM Intelligence aggregates six modules — VoxNexus, VoxInsights, VoxTest, VoxCall, VoxMatch, and VoxHR — covering customer and market monitoring, product and concept testing, call-center operations, partner matching, and HR analytics. Adjacent services include Analyser (bespoke research), Interview (telephone, web, focus group, B2B, hall test, mobile ethnography), Greencheck (climate/sustainability), Konjunkturbarometer (monthly economic forecasting), and a dedicated Ungepanel for youth research. Compliance posture includes GDPR, ISAE 3000 (VoxCall), and DORA-readiness disclosures.

Voxmeter monetizes through a mix of project-based research fees, recurring platform subscriptions (CEM Intelligence annual contracts), the Konjunkturbarometer subscription series priced at 9,800 kr per single report and 15,700 kr for a half-year agreement, usage-based panel access, and software licensing (VoxCall with a pay-per-usage component). Go-to-market is sales-led and consulting-driven, primarily direct enterprise sales in Denmark, supplemented by earned-media visibility from weekly political polling, free weekly research publications, and free school presentations reaching over 10,000 students annually. Selected customers include Kræftens Bekæmpelse, Forbrugerrådet Tænk, Danica, Louis Nielsen, Lif, Jyske Bank, Live Nation, Mødrehjælpen, Ritzau Bureau, and Danish government/municipal clients.

Name

Voxmeter

Legal name

Voxmeter A/S

Website

https://voxmeter.dk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Voxmeter A/S is an independent Danish analysis institute founded in 1997 that runs surveys, interviews, and a proprietary 100,000-member web panel for private companies, public-sector clients, NGOs, and media across Denmark, delivered through its CEM Intelligence platform.

Ownership category

akta.pro rank

Product category

Market Research & Survey Analytics

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• Market research services
• Customer experience management
• Political polling
• Survey analysis
• Economic forecasting

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Analysis and Research Services: Custom research projects including surveys, interviews, focus groups, and market analyses for private and public sector clients. Projects are scoped and priced individually based on methodology, sample size, and deliverables.
2. Konjunkturbarometer Subscription: Monthly economic forecast reports sold on subscription basis. 9,800 kr for single report, 15,700 kr for two reports (half-year agreement). Includes optional oral presentation with analysis conclusions and recommendations.
3. CEM Intelligence Platform: Annual platform subscriptions for enterprise customers to access integrated survey tools, panel resources, and analytics. Pricing based on setup assistance, data consumption, and interview execution volume.
4. Web Panel Access: Access to 100,000 nationally representative Danish panel members for survey distribution. Either via Voxmeter-managed distribution or client-managed questionnaires.
5. VoxCall Software License: Call center software solution with pay-per-usage model. Implementation includes 2-hour admin training and 4 modules of 2 hours each for users, with pricing significantly below competing call center systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Voxmeter delivers bespoke market and social research services — including surveys, political polling, brand tracking, customer satisfaction studies, and economic forecasting (Konjunkturbarometer) — to private and public sector clients in Denmark. These services are delivered alongside its proprietary CEM Intelligence software platform (built on the Catglobe system), which integrates survey design, panel management, data collection, and real-time analytics into a unified customer experience management offering.

Product overview

Voxmeter is a Danish analysis institute offering a dual portfolio of research services and a unified technology platform. The service offerings include Analyser (analyses), Interview (interview collection), and specialized offerings such as Greencheck (climate/sustainability), Konjunkturbarometer (economic monitoring), and Ungepanel (youth panel). All capabilities are consolidated within CEM Intelligence, a Customer Experience Management platform that serves as the core product. CEM Intelligence comprises six interconnected modules: VoxNexus (360-degree customer understanding), VoxInsights (market monitoring with VoxStrategy/VoxScore), VoxTest (product/concept testing), VoxCall (call center), VoxMatch (partner matching), and VoxHR (HR analytics). The proprietary IT system Catglobe, developed since 2001, underpins all operations. Voxmeter also maintains a panel of 100,000 representative Danes and a dedicated youth panel (15-25 years) for survey distribution.

Differentiator

Problem solved

Functional benefit

Brands

• CEM Intelligence: Customer Experience Management platform that collects and structures all customer and market analyses
• VoxInsights
• VoxTest
• VoxCall
• VoxMatch
• VoxHR

Products and services

• CEM Intelligence Customer Experience Management platform that consolidates all customer and market analyses, delivering real-time insights to decision-makers in private and public sector organizations. Bundles VoxNexus, VoxInsights, VoxTest, VoxCall, VoxMatch, and VoxHR modules.
• Analyser (Analysis Services)

Quantifiable outcome

• Accurate political polling: 12 out of 14 parties within tolerance in 2026 election forecast
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature11 records

Partnerships

One partnership is on record.

• Ritzaus BureaucoreStrategic or Co-development Partner · 1 January 2001Ongoing exclusive partnership since 2001 for weekly political polling. Voxmeter conducts weekly surveys of minimum 1,000 nationally representative Danes asking 'Which party would you vote for if there were a parliamentary election tomorrow?' Data is attributed as 'Voxmeter for Ritzaus Bureau' when published. This partnership has provided consistent visibility and credibility through high-profile weekly publications.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Megafon: Danish polling and analysis institute known for political polling and public opinion research. Direct competitor to Voxmeter in Danish political polling and survey-based research services.
• Analyse Danmark: Danish market research and analysis firm providing consumer insights, customer satisfaction studies, and public sector research. Competes with Voxmeter for similar Danish enterprise and public-sector clients.
• Norstat: Nordic-headquartered data collection and panel-based market research firm operating large consumer panels across Europe. Comparable to Voxmeter's panel-based survey infrastructure and B2B research methodology.
• Epinion: Danish-headquartered market research firm offering consumer insights, opinion polling, and data-driven advisory services across Nordic and global markets. Directly comparable to Voxmeter as a Denmark-based full-service analysis institute competing for similar private and public sector research budgets.

Broad incumbents

• Kantar: Global market research and insights leader with significant Danish operations covering brand tracking, consumer panels, and analytics. Competes with Voxmeter on enterprise accounts and offers broader, capital-backed analytics platform capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/voxmeter
• YouTubeyoutube.com/channel/UCYEyHaoY98iS8AaQ5Zk-vdQ
• Facebookfacebook.com/Voxmeter
• LinkedInlinkedin.com/company/voxmeter-cem-institute

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voxmeter