Exotic India Art

What Exotic India Art does

Exotic India Art Pvt Ltd, founded in 1998 and headquartered in Delhi, operates a global direct-to-consumer e-commerce platform (exoticindiaart.com) retailing handcrafted Indian religious artifacts, gemstone jewelry, traditional textiles, folk and Tanjore paintings, books on Hinduism, Buddhism, Ayurveda, and yoga, and home decor. The catalog spans more than 30,000 SKUs across six core categories — statues, books, jewelry, clothing & textiles, paintings, and home & living — with prices ranging from roughly $13 for small items to $13,455 for high-end sterling silver pieces, and discounts of up to 70% on select merchandise.

The underlying technology is a proprietary e-commerce storefront complemented by native iOS and Android applications, supporting 16 currencies and four languages (English, Spanish, French, Russian) for international buyers. Operational infrastructure includes FedEx-backed free worldwide shipping with 2-3 day delivery, Google and Facebook OAuth sign-in, WhatsApp customer chat, a 7-day returns policy, and an email newsletter funnel offering 10% off first orders. The company maintains a flagship retail showroom in Kirti Nagar, Delhi, alongside its headquarters and additional product locations in the Delhi NCR region.

The business model is one-time product sales to individual consumers worldwide, augmented by a wholesale/distributor channel offering bulk lots in jewelry and clothing to resellers. Marketing is multi-channel — organic social (Facebook, Pinterest, Twitter, WhatsApp share), content/blog, SEO, and email — targeting spiritual and cultural enthusiasts, home decor buyers, and traditional Indian fashion shoppers. The company is privately held, founder/owner-operated per available signals, with 51-100 employees and no disclosed funding rounds, ownership changes, or institutional investors in the source data.

Name

Exotic India Art

Legal name

Exotic India Art Pvt Ltd

Website

https://exoticindiaart.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Exotic India Art is a privately held, Delhi-based global e-commerce retailer founded in 1998 that sells 30,000+ handcrafted Indian SKUs — religious statues, gemstone jewelry, textiles, paintings, books, and home decor — to diaspora and cultural-enthusiast consumers worldwide via its own storefront, mobile apps, and wholesale channel.

Ownership category

akta.pro rank

Product category

Indian Art & Handicrafts E-commerce

NAICS

Art Dealers (45992), Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industries

Religious & Cultural Fine Jewelry (CRAKAAAH), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Indian art collectibles
• Handcrafted indian jewelry
• Religious sculptures
• Traditional indian textiles
• Indian home decor

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales across multiple categories including jewelry, statues, books, textiles, and home decor. Revenue is generated through direct e-commerce transactions with customers worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Exotic India Art operates a direct-to-consumer e-commerce platform that sells handcrafted Indian art, religious artifacts, gemstone jewelry, traditional textiles, paintings, and home decor sourced from artisans across India. The platform lists over 30,000 items across six core categories — Statues, Books, Jewelry, Clothing & Textiles, Paintings, and Home & Living — and ships globally via FedEx with free worldwide delivery, multiple currency and language support, and dedicated iOS and Android mobile applications.

Product overview

Exotic India Art is an e-commerce platform offering a comprehensive marketplace for traditional Indian art, artifacts, and cultural products. The core offering spans six main categories: Statues (religious sculptures in brass, bronze, stone, and wood), Books (religious texts, philosophy, Ayurveda, yoga, and regional language publications), Jewelry (gemstone and metal jewelry with religious and cultural motifs), Clothing & More (traditional textiles including sarees, shawls, and ethnic wear), Paintings (Tanjore, folk, Buddhist thangka, and traditional art forms), and Home & Living (decorative items, furniture, and cultural home accessories). The platform operates globally with free shipping, multiple currency and language support, and features mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Statues

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jaypore: Online-first Indian marketplace specializing in handcrafted clothing, jewelry, and home decor sourced from Indian artisans; operates in effectively the same niche of curated, authentic Indian craft products targeting diaspora and culturally-engaged consumers.
• Craftsvilla: Indian e-commerce marketplace focused on ethnic wear, handcrafted products, and home decor sourced from artisans — directly competes with Exotic India Art on sarees, kurtas, jewelry, and handicraft categories with the same Indo-diaspora buyer profile.
• Nicobar: Indian design-forward lifestyle brand selling home textiles, decor, and accessories via own D2C and select retail — comparable target customer (design-conscious Indian and Indo-diaspora buyers) and overlap in home & living and decorative accessory categories.
• FabIndia: India's iconic multi-category brand spanning ethnic apparel (sarees, kurtas), home textiles, and jewelry, sold through both physical stores (including international flagships) and online — directly overlapping with Exotic India's textile, jewelry, and home decor categories and customer demographic.
• Novica: Global direct-to-consumer marketplace for handcrafted artisan goods with deep Indian artisan representation (jewelry, home decor, sculptures). Operates under similar model of sourcing from independent craftspeople and shipping internationally, now acquired by Etsy but still operating as a focused Indian-art destination.
• Chumbak: Design-led Indian brand selling home decor, accessories, stationery, and lifestyle products with Indian-inspired motifs through D2C channels and retail stores; overlaps heavily with Exotic India's decorative accessories, home decor, and gift categories.
• The India Craft House: Indian e-commerce retailer focused on handcrafted home decor, textiles, and traditional artifacts sourced directly from artisans — operates in essentially the same niche as Exotic India Art targeting both Indian and international buyers of authentic crafts.

Broad incumbents

• Etsy: Largest global marketplace for handmade, vintage, and craft goods with thousands of Indian artisan listings in jewelry, home decor, and textiles; competes on breadth and customer acquisition but lacks Exotic India's curated, single-country cultural focus.
• IndiaMART: India's largest B2B marketplace connecting buyers and suppliers across categories including jewelry, handicrafts, and home decor; overlaps with Exotic India's wholesale program and supplier-side relationships rather than its DTC retail focus.
• Amazon Handmade: Amazon's handmade-focused storefront within its global marketplace; lists Indian artisan jewelry, home decor, and crafts and competes on Prime-level fulfillment speed and customer reach rather than cultural curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/exoticindiaart
• Facebookfacebook.com/exotikindia
• LinkedInlinkedin.com/company/exoticindiaart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exotic India Art