Spejder Sport

What Spejder Sport does

Spejder Sport A/S is a Danish specialty outdoor retailer founded in 1945 and headquartered in Værløse, Denmark, with 101–250 employees. The company operates a nationwide chain of physical retail stores across Denmark combined with a comprehensive e-commerce webshop at spejdersport.dk, supported by click-and-collect, GLS Pakkeshop, and PostNord delivery options. Spejder Sport is 100% owned by Det Danske Spejderkorps (The Danish Scout Association), and all retail profits are directed to supporting youth scout activities — a structural feature that defines both its mission positioning and its customer relationship with the Danish scouting movement. The company is registered as Spejder Sport A/S, a private company under a nonprofit foundation parent.

The product assortment spans men's, women's, and children's outdoor apparel, footwear (hiking shoes and boots, sandals, climbing shoes, home shoes), and a broad equipment catalog covering backpacks, tents, sleeping bags, sleeping pads, kitchen gear, lighting and power, tools and knives, navigation, climbing hardware, tactical equipment, festival gear, and prepper supplies. Spejder Sport carries premium third-party brands (Fjällräven, Arc'teryx, Bergans, Mammut, Patagonia, Salomon, Hoka, La Sportiva, Scarpa, Teva, KEEN, Columbia, Crocs) alongside its proprietary Asivik private label, which is developed internally based on Danish outdoor conditions. Services include a Second Hand buyback/resale program (accepting used premium-brand gear), a Customer Club membership with extra discounts, 365-day return policy, and price matching, and a dedicated B2B sales division (Erhvervssalg).

The business model is multi-channel and unit-priced: retail sales through physical stores and the webshop, second-hand resale, and subscription-like customer-club retention. The go-to-market combines direct-to-consumer (in-store and online), community-led (scout-mission alignment, event sponsorship including Spejdernes Lejr 2026), event-driven (festival and scout camp demand), and enterprise field sales. Customer segments include general outdoor enthusiasts, scouts and youth organizations, families and children, climbers, festival-goers, and preppers. No proprietary technology platforms or AI/ML capabilities are disclosed.

Name

Spejder Sport

Legal name

Spejder Sport A/S

Website

https://spejdersport.dk

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Outdoor Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industry

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Outdoor retail
• Hiking gear
• Camping equipment
• Outdoor apparel
• Scout supplies

Headquarters

HQ city

Værløse

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales - Physical Stores: Revenue from sales through nationwide chain of physical Spejder Sport retail stores. Customers can browse, try products, and receive expert advice from experienced outdoor enthusiasts.
2. E-commerce Online Sales: Revenue from online sales through spejdersport.dk webshop with home delivery and click-and-collect options.
3. Second Hand / Trade-In: Buyback program where customers can sell back used outdoor equipment. Products are refurbished and resold at discounted prices. Spejder Sport accepts items from other retailers (Fjällräven, Arc'teryx, Bergans, Mammut, Patagonia) at 20% of average category price or 30% for Spejder Sport purchases.
4. Customer Club Membership: Members receive extra discounts, 365-day return policy, and price matching benefits that drive customer loyalty and repeat purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Spejder Sport is Denmark's first and largest chain of outdoor retail stores, founded in 1945 and 100% owned by Det Danske Spejderkorps (The Danish Scout Association). It sells outdoor apparel, footwear (hiking shoes, boots, climbing shoes, sandals), and equipment (tents, sleeping bags, backpacks, kitchen gear, navigation, climbing equipment) through a nationwide network of physical stores and an e-commerce webshop. The company also operates a Second Hand buyback program and a customer club membership.

Product overview

Spejder Sport is Denmark's first and largest chain of outdoor retail stores, founded in 1945 and 100% owned by Det Danske Spejderkorps (The Danish Scout Association). The company operates as a multi-category outdoor retailer offering a comprehensive portfolio of apparel, footwear, and equipment products. The product range includes men's, women's, and children's clothing (jackets, pants, tops, underwear, socks, rain gear, ski wear), footwear (hiking shoes, boots, sandals, climbing shoes, home shoes), and extensive equipment categories (backpacks, tents, sleeping bags, sleeping pads, kitchen gear, lighting, power banks, tools, knives, navigation, camping furniture, climbing equipment, tactical gear, canoes). The company also offers its own proprietary brand, Asivik, alongside third-party brands including Arcteryx, Patagonia, Fjällräven, Salomon, Mammut, Hoka, and others. Services include a Second Hand buyback program and a customer club membership with exclusive benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Asivik: Spejder Sport's own private label brand for outdoor equipment and apparel, developed with a focus on Danish outdoor conditions and priced affordably to compete with premium brands.

Products and services

• Asivik Private Label Brand Spejder Sport's own proprietary outdoor equipment and apparel brand, developed in-house based on Danish outdoor conditions and priced affordably to compete with premium international brands.
• Outdoor Apparel Multi-category outdoor clothing range for men, women, and children including jackets, pants, tops, underwear, socks, rain gear, and ski wear designed for hiking, trekking, and outdoor activities.
• Outdoor Footwear Outdoor footwear including hiking shoes, hiking boots, sandals, climbing shoes, winter boots, rubber boots, and home shoes for men, women, and children.
• Tents Tents for hiking, camping, family trips, and festivals ranging from 1-person to 8+ person configurations, including lightweight, tipi, cotton, glamping, tunnel, igloo, and dome designs.
• Sleeping Bags Sleeping bags for all seasons (3-season, year-round, winter, sheet, summer) including down and fiber options, plus children's bags, pillows, and blankets.
• Sleeping Pads Sleeping pads and air mattresses including inflatable, self-inflating, and foam designs, plus air pumps, repair kits, and sitting pads.
• Backpacks and Bags Backpacks and bags spanning hiking backpacks, backpacking packs, everyday packs, Camino packs, duffel bags, children's backpacks, waterproof bags, travel bags, belt bags, ski backpacks, and school bags.
• Kitchen Gear and Camp Food Camp kitchen equipment including Trangia and Omnia stoves, burners, pots and pans, water bottles, water containers, hydration systems, campfire equipment, utensils, thermoses, flasks, and coolers.
• Lights and Power Portable lighting and power solutions including power banks, solar panels, flashlights, headlamps, tent lanterns, and related accessories.
• Tools and Knives Outdoor cutting and utility tools including axes, knives, folding knives, daggers, multitools, folding saws, sharpening stones, honing steels, rope, and cord.
• Navigation Equipment Outdoor navigation tools including compasses, GPS devices, GPS watches, and watch straps.
• Climbing Equipment Climbing gear including climbing shoes, chalk bags and chalk, carabiners, ropes and slings, harnesses, helmets, rope brakes, and ascenders for indoor bouldering and outdoor sport climbing.
• Tactical Equipment Tactical equipment including tactical clothing, footwear, backpacks and bags, sleep equipment, and hardware for tactical and professional outdoor use.
• Prepper Equipment Emergency preparedness equipment including prepper packs, hand-crank emergency radios, water purification, long-lasting food, burners, lanterns, flashlights, first aid kits, blankets, solar panels, and power banks.
• Festival Equipment Festival equipment bundles including festival kits, tents, furniture, sleep equipment, practical gear, and hygiene products for multi-day music festivals.
• Second Hand Buyback Service Trade-in and resale service for pre-owned outdoor gear from premium brands, enabling customers to exchange used equipment for gift cards at fixed percentages of category average price.
• Customer Club Membership Loyalty membership offering extra discounts, an extended 365-day return policy, and price matching benefits to drive customer retention and repeat purchases.
• B2B Enterprise Sales (Erhvervssalg) Dedicated B2B sales division (Erhvervssalg) offering businesses and organizations dedicated sales support and bulk procurement of outdoor equipment.

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Det Danske Spejderkorps (DDS)flagshipStrategic or Co-development Partner · 1 January 1945Spejder Sport is 100% owned by Det Danske Spejderkorps. All company profits go directly to supporting scout activities and youth outdoor experiences. This unique ownership structure means every purchase customers make contributes to the scout movement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: REI is a US outdoor cooperative operating member-based retail stores and a major e-commerce business with deep educational content. Comparable to Spejder Sport on multi-channel outdoor specialty retail, expert staff, and a mission/community-driven brand ethos — though on a far larger and US-focused scale.
• Helly Hansen: Helly Hansen is a Norwegian heritage outdoor and sailing brand selling comparable apparel and footwear, with its own DTC stores and brand outlets. Comparable on product offering and premium Scandinavian outdoor positioning, though vertically a brand/manufacturer rather than multi-brand retailer.
• Fjällräven: Fjällräven is a Swedish outdoor brand carried by Spejder Sport and competing for the same end consumer via its own DTC and brand stores. Comparable on product (backpacks, outdoor apparel) and premium-Scandinavian outdoor positioning; Spejder Sport's buyback program even accepts Fjällräven trade-ins.

Direct peers

• Decathlon: Decathlon operates Danish stores and a strong e-commerce presence with vertically integrated low-price private-label outdoor and sport gear. Comparable to Spejder Sport across most product categories and customer segments, with materially broader scale.
• Sport24: Sport24 is a Danish sporting goods chain with nationwide physical stores and e-commerce. It is the most direct head-to-head competitor to Spejder Sport, serving overlapping customer segments across outdoor, fitness, and team sport categories in Denmark.
• XXL Sport: XXL is a Nordic sporting goods chain with stores in Norway, Sweden, Finland, and Denmark. It competes with Spejder Sport on multi-category outdoor and sport equipment and is meaningfully larger, putting pricing and assortment pressure on the Danish market.
• Intersport: Intersport is a global sports retailer with a franchise network in Denmark. Comparable to Spejder Sport across footwear, apparel, and equipment categories, though with a broader sport rather than outdoor-specialist positioning.
• Friluftsland: Friluftsland is a Danish outdoor retailer with a nationwide store footprint and webshop, focused on hiking, camping, and outdoor clothing. Directly comparable to Spejder Sport in product mix and target customer within Denmark.

Regional players

• Stadium: Stadium is a Swedish sporting goods chain with limited Danish footprint. Comparable on multi-category sporting goods assortment and price-positioning, but primarily a Swedish market player rather than a direct Danish competitor.
• Mountain Warehouse: Mountain Warehouse is a UK-based outdoor and family apparel retailer with own-brand and third-party brands, selling comparable hiking, camping, and outdoor products. Comparable on product and value-positioning but geographically focused on the UK and continental Europe beyond Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spejdersport
• LinkedInlinkedin.com/company/spejder-sport-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spejder Sport