Estel
Estel Numérique is a French digital services company (ESN), founded in 1969 as ARSOE Nord-Est, that builds specialized software and managed IT services for agritech (livestock, cooperatives), healthcare (EHPAD, hospitals), and local government/SMEs across the Grand Est region.
- Company typePrivate
- Founded1969
- HeadquartersMalzéville, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Estel does
Estel (legal name Estel Numérique), founded in 1969 as ARSOE Nord-Est and headquartered in Malzéville near Nancy in the Grand Est region of France, is a private digital services company (ESN) operating with approximately 37 employees. The company builds and maintains a portfolio of roughly 42 active digital solutions targeted at three verticals: agritech (livestock and agriculture), healthcare (EHPAD, hospitals, healthcare groups), and local government/SMEs (municipalities, associations, small businesses). Its agritech stack includes EstElevage (flagship herd management platform with ~4,000 subscribers via the "La famille des élevés" cooperative), Geremie (animal identification), Galaclick (milk recording), Winsemin, Morpho'One (morphological scoring), Sanipass (livestock competition management), DataHUB 360° (IoT data exchange integrating Lely robots and ORI-Automate), APICBOV (beef cattle productivity analytics), Viaduc (national SIG database compliance), and ISIA (mobile app for inseminators). The cross-vertical stack comprises ESCAL (scheduling), ESTIME (time tracking), ESQUAD (GMAO), Mon Petit Agri (local marketplace), and HubSTAR (federated authentication). The platform is built on Microsoft technologies (.NET, Microsoft 365 Silver partnership) with HDS, RGPD, and RGAA certifications gating healthcare and public-sector contracts.
Estel's business model combines managed services (Estel Assistance, Estel Backup, Estel Secure), custom professional services (audit, consulting, application development, hosting/infogérance, training), and proprietary software licenses sold under multi-year enterprise contracts with pricing set through consultation rather than public disclosure. Distribution runs through direct enterprise field sales supported by a newly created Responsable Commercial role, alongside cooperative and chamber-of-agriculture channel partners in agritech and direct engagement with healthcare facilities. Revenue figures are not publicly disclosed (the website's "Chiffre d'affaires" counter is unpopulated).
Recent strategic posture includes obtaining QUALIOPI training certification (2022), a 2023 leadership transition (Michel Paolillo departing, Michèle Dietsch as Présidente), European Interreg participation (HappyMoo, Holicow), and product launches in 2024 (Mon Petit Agri marketplace, Agrimétéo hyper-local weather data, Copilot adoption services). The company maintains no external private equity or venture capital ownership and operates as an independent entity with cooperative heritage tied to French livestock organizations.
Estel firmographics
Firmographics- Name
- Estel
- Legal name
- Estel Numérique
- Website
- https://estel-numerique.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Estel Numérique is a French digital services company (ESN), founded in 1969 as ARSOE Nord-Est, that builds specialized software and managed IT services for agritech (livestock, cooperatives), healthcare (EHPAD, hospitals), and local government/SMEs across the Grand Est region.
- Ownership category
- akta.pro rank
Estel industry classification
Industry- Product category
- Agritech Software and IT Services
- NAICS
- Farm Management Services (115116)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
- akta.pro secondary industry
- Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL)
Keywords
Where Estel is headquartered
LocationHeadquarters
- HQ city
- Malzéville
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Estel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- IT Services and Digital Solutions: Enterprise providing IT services including audit, consulting, digital conception, communication, hosting and infrastructure management, and training. Revenue generated through project-based engagements, managed services contracts, and professional services for Agritech, Health, and Local Government sectors.
- Custom Software Development: Custom application development for web and mobile platforms targeting specific sector needs including agricultural management, healthcare administration, and municipal services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions - pricing upon request |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Estel product offering
Product offeringCore offering
Estel is a French digital services company (ESN) that develops and sells proprietary software solutions for the agricultural (livestock management), healthcare (scheduling, time tracking), and local government/SME sectors, alongside offering IT services including consulting, web/mobile development, hosting, infrastructure management, training, and managed services. Its flagship product is EstElevage, a livestock management web application used by farmers and breeding organizations across the Grand Est region of France.
Product overview
Estel is an IT services company (ESN) offering a portfolio of specialized agricultural (Agritech) solutions, office/RH/commercial tools, and managed IT services. The Agritech portfolio includes EstElevage as the flagship livestock management platform, complemented by specialized tools for animal identification (Geremie), milk recording (Galaclick), data exchange (Gedeos), insemination management (Winsemin), morphological scoring (Morpho'One), and sanitary management (Sanipass). Data integration products include DataHUB 360° for automated milking system data, APIBOV for beef cattle productivity analytics, and Viaduc for national database synchronization. The office/RH segment offers ESCAL for scheduling, ESTIME for time tracking, ESQUAD for maintenance management (GMAO), and Microsoft 365/EBP as partnership offerings. Managed services include Estel Assistance (support), Estel Backup (data protection), and Estel Secure (cybersecurity). The ecosystem shares a common infrastructure with shared hosting, security, and training capabilities across sectors including agriculture, healthcare, and local government.
Differentiator
Problem solved
Functional benefit
Products and services
- EstElevage
Quantifiable outcome
- Reduced intervention request processing time by 60% for municipalities
- +4 more outcomes
Companies that use Estel
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Estel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature9 records
Estel partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- HappyMoo (European Partnership)coreCofinanced at 2.4 million euros under Interreg North-West Europe program, project to develop tools for evaluating dairy cow welfare. Estel as one of multiple partners from 7 countries including France, Germany, Switzerland, Belgium, Luxembourg, Ireland, and UK.
- Chambre d'agriculturecoreNational chamber of agriculture network representing agricultural stakeholders with 4200 elected officials and 8000 employees. Partnership for agricultural digital transformation projects.
- GDS FrancecoreNational federation of Sanitary Defense Groups representing livestock farmers (bovine, porcine, ovine, caprine). Partnership for animal health data management solutions.
- ACM METZminorResearch and development center for metallurgy (ABS Centre Métallurgique) requiring IT infrastructure support and maintenance for research computing equipment.
- ORIGENPLUScoreBovine selection company (Prim'Holstein and Normande) and placement company for bovine, sheep, and goats with network of 115 inseminators in Normandy. Partnership for genetics and reproduction technology solutions.
- Institut de l'Élevage (IDELE)coreResearch and development organization for livestock farming improving competitiveness of herbivore farms. Partnership for technical solutions, genetic tools, and farming system innovations.
- EliancecoreFrance Conseil Élevage network of 100+ companies providing performance control for milk producers, cattle breeders, and goat farmers with 4500 employees.
- HARMONY GRAND ESTcorePlatform for cross-cultivation and livestock data processing in Grand Est region with API integrations and ethical charter for agricultural data management.
- La famille des élevéscoreLargest EstElevage market with 4000 subscribers managing livestock data in Alsace and Lorraine. Primary distribution channel for agricultural management solutions.
- MicrosoftcoreCertified Microsoft Silver partner providing Microsoft 365, Office applications, and technical support for client deployments.
- DellminorComputer hardware supplier for desktops, laptops, workstations, and peripherals for client infrastructure deployments.
- EpsonminorPrinter and accessory supplier providing printing solutions for business clients.
- Interreg HolicowcoreEuropean Interreg project focused on dairy cow welfare with international partners including France, Germany, Switzerland, Belgium, Luxembourg, Ireland, and UK.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Estel competitors and assessment
Company assessmentDirect peers
- ISAGRI: France's leading agritech software vendor (Comptabilité, Elevage, Paie, Geofolia) competing with Estel across farm management, accounting, and livestock solutions for farmers and cooperatives nationwide.
- SMAG (now part of InVivo Digital Solutions): Major French agritech SaaS provider (AgriWeb, GérezMonElevage) serving arable and livestock farmers with farm management, traceability, and decision-support tools directly competing with EstElevage.
- Infagri (DL Software / Infflux group): Editor of agricultural management software for French farms and cooperatives (tracking, traceability, regulatory reporting) offering comparable ERP-style functionality to Estel's agritech suite.
- Optival: French livestock services cooperative providing dairy/beef data and breeding controls with overlapping software offerings (Latis, Smartelevage) to the same farmer-cooperative market segment.
Emerging players
- Be Api: French agtech data-exchange API platform focused on agricultural data interoperability, addressing similar farm data integration and API problems as Estel's DataHUB 360° and APIBOV.
- 365FarmNet: European (Claas/Kverneland-led) farm management platform offering FMIS, document management and agronomic decision support, comparable in scope to Estel's agritech tools.
- SNGTV (Société Nationale des Groupements Techniques Vétérinaires): French veterinary professional network operating animal-health and sanitary-management digital tools comparable to Estel's Sanipass, GEREMIE and GDS France-adjacent solutions.
Broad incumbents
- Sopra Steria: Large French IT services and software vendor competing with Estel in public-sector digital transformation, healthcare scheduling, and Microsoft 365-based deployments at regional level.
- Capgemini: Global IT services leader with strong French public-sector and healthcare practices that compete with Estel on large municipal/hospital digital transformation RFPs in Grand Est.
- Econocom: French-headquartered digital services and managed-services firm offering IT infrastructure, workplace, and financing services that overlap with Estel's managed-services, hosting and assistance offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Estel social profiles
Digital presenceEstel compliance and trust
Trust signalCompliance6 records
Estel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estel leadership team
Management profileNumber of profiles
Profiles2 records
Estel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estel
What does Estel do?
Estel is a French digital services company (ESN) that develops and sells proprietary software solutions for the agricultural (livestock management), healthcare (scheduling, time tracking), and local government/SME sectors, alongside offering IT services including consulting, web/mobile development, hosting, infrastructure management, training, and managed services. Its flagship product is EstElevage, a livestock management web application used by farmers and breeding organizations across the Grand Est region of France.
Is Estel a public or private company?
Estel is a private company. It is classified as corporate owned and is currently operating.
When was Estel founded?
Estel was founded in 1969. It employs 11 to 50 people.
Where is Estel based?
Estel is headquartered in Malzéville, France, in the Europe region.
How does Estel make money?
Two revenue lines are on record. IT Services and Digital Solutions are the primary driver. The others are custom Software Development.
Who are Estel's main competitors?
Direct peers on record are ISAGRI, SMAG (now part of InVivo Digital Solutions), Infagri (DL Software / Infflux group) and Optival. Emerging players are Be Api, 365FarmNet and SNGTV (Société Nationale des Groupements Techniques Vétérinaires). Broad incumbents are Sopra Steria, Capgemini and Econocom.
Does Estel have an API?
No public API is recorded for Estel.
What industry is Estel in?
Estel's product category is Agritech Software and IT Services. Its primary akta.pro industry code is AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support), with a secondary code of AFACAEAL, Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture). Its NAICS code is 115116 and its SIC code is 7371.