What Orijin Plus does

Orijin Plus is a private Australian SaaS company headquartered in Perth that operates a connected packaging platform for consumer packaged goods brands, primarily in food and beverage. The platform is built on the GS1 Digital Link standard and a managed GS1 resolver, enabling a single 2D barcode on a product to serve both regulatory access (e.g., for FSMA 204, EU Digital Product Passport, California AB 899, EU Digital Wine Labelling) and consumer-facing engagement content (loyalty rewards, competitions, provenance stories, certifications). Its product surface is organized around three core modules — Traceability Hub (supply chain data capture with blockchain verifications and GPS tracking), Engagement Hub (loyalty, competitions, receipt verification, geo/language routing), and Transparency Hub (certification and document management) — supplemented by compliance-specific modules mapped to individual regulatory regimes.

Underlying technology uses IoT trackers (e.g., GPS/temperature sensors for fresh produce shipments), GS1-compliant 2D barcodes, and a managed resolver that routes a single scan to different content based on audience, geography, or batch. Distribution is product-led via a self-serve portal (brand.orijin.plus) with a no-credit-card free tier; the company claims 850+ brands across 32 markets. Revenue is subscription-based SaaS with a freemium entry point. The company is co-founded by James Williamson and Rhys Williamson, holds GS1 Alliance Partner status, and has built a partnership channel with compliance consultancies such as TPS Tech Services to reach food manufacturers needing BRCGS/SALSA traceability. The company is small (1–10 employees), has no disclosed funding rounds, and has not publicly disclosed revenue.

Name

Orijin Plus

Legal name

Orijin Plus Ltd

Website

https://orijinplus.global

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Orijin Plus is a Perth-based SaaS platform that turns one GS1 2D barcode into compliance (EU DPP, FSMA 204, GS1 2027) and consumer engagement for food, beverage, and CPG brands across 32 markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS Platform: SaaS platform providing connected packaging solutions, QR codes, and 2D barcodes for CPG brands. Subscription-based model with a free tier available. No credit card required for free signup.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Orijin Plus is a SaaS connected packaging platform that turns a single GS1 Digital Link 2D barcode into both a regulatory compliance mechanism (Digital Product Passports, GS1 2027 Sunrise, FSMA 204, EU wine labelling, EUDR, California AB 899, BRCGS) and a consumer engagement channel (loyalty, competitions, provenance storytelling) for food and beverage CPG brands. Customers sign up at brand.orijin.plus, generate SKU-specific QR codes, and manage supply chain traceability, certifications, and audience-targeted content through Traceability, Engagement, and Transparency Hubs.

Product overview

Orijin Plus is a connected packaging platform for food and beverage brands, combining a unified platform architecture with multiple integrated modules. The core platform delivers three interconnected hubs: the Traceability Hub for supply chain data capture and product origin visibility, the Engagement Hub for loyalty programs and competitions, and the Transparency Hub for certifications and document management. Built on GS1 Digital Link standards, the platform supports GS1 2D barcodes for retail compliance while enabling consumer-facing QR code experiences. The product portfolio includes compliance-specific modules for EU Digital Product Passports, FSMA 204, GS1 2027 Sunrise, EU Deforestation Regulation, California AB 899, and BRCGS standards, all accessible through a single code on packaging that serves both regulatory requirements and consumer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Traceability Hub Supply chain story builder and traceability management module that captures supply chain data for Digital Product Passports, FSMA 204, and evolving standards, with blockchain verifications, GPS tracking integration, and interactive maps for consumer-facing product origin visibility. Targeted at food and beverage CPG brands needing to evidence provenance and meet traceability regulations.
• Engagement Hub Consumer engagement and loyalty module enabling brands to activate loyalty rewards, run packaging competitions, conduct purchase receipt verifications, and target by time or place via geo and language routing. Targeted at CPG brands that want to convert product scans into loyalty moments and repeat purchase without requiring a mobile app.
• Transparency Hub Certification and document management module that lets brands upload certifications once and distribute them across the supply chain, with batch/lot lookups, a certifications library, and verified documents accessible to partners and consumers. Targeted at CPG brands that need to surface ingredient, origin, and sustainability proof at the point of scan.
• GS1 Digital Link GS1-compliant 2D barcode standard enabling a single QR code to serve as both a retail GTIN at checkout and a dynamic web address linking to rich data online, with geo and language routing. Targeted at brands preparing for the January 2027 GS1 Sunrise mandate.
• Digital Product Passport (DPP) EU-mandated structured digital record of product identity, materials, origin, and environmental data accessible via QR code scan, required for textiles and batteries from 2027 under ESPR. Targeted at brands selling into the EU that need to comply with ESPR digital product passport obligations.
• GS1 2027 Sunrise Compliance Compliance preparation module for the January 2027 GS1 Sunrise deadline when retailers can require GS1 Digital Link as a ranging condition for 2D barcode adoption. Targeted at CPG brands ranging in major retailers that need to be retail-ready before the mandate.
• FSMA 204 Compliance FDA Food Traceability Rule compliance module covering leafy greens, fresh produce, seafood, eggs, nut butters, and soft cheeses with audit-ready traceability records retrievable within 24 hours. Targeted at US food producers and importers subject to FSMA 204 traceability requirements.
• EU Digital Wine Labelling EU wine labelling compliance solution providing digital ingredient and nutrition disclosure via QR code as required since December 2023. Targeted at wine and alcohol brands selling into the EU and exporting across multiple markets.
• EU Deforestation Regulation Compliance Supply chain due diligence compliance module for EU Deforestation Regulation (EUDR) requirements addressing deforestation origin evidence and traceability. Targeted at brands sourcing commodities covered by EUDR that need to evidence deforestation-free supply chains.
• California AB 899 Compliance California baby food heavy metals testing compliance module requiring monthly testing with results displayed via QR code on every label. Targeted at baby food brands selling into California that must comply with AB 899 heavy metals disclosure rules.
• BRCGS Compliance Support Food safety standard compliance support module offering rapid bi-directional traceability, mass balance verification, and recall readiness for BRCGS audit preparation. Targeted at food manufacturers pursuing or maintaining BRCGS certification, often engaged via implementation partners such as TPS Tech Services.

Quantifiable outcome

• 850+ brands trusted across 32 markets globally
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• TPS Tech ServicescoreImplementation/ SI/ Consulting PartnerTPS Tech Services is a UK-based food safety and compliance consultancy specializing in BRCGS, SALSA, and FSSC 22000 standards. Partnered with Orijin Plus to help food manufacturers strengthen traceability, compliance, and audit readiness by combining TPS Tech Services' regulatory expertise with Orijin Plus's digital traceability platform. The partnership enables manufacturers to move from paper-based traceability to digital systems with rapid bi-directional traceability and mass balance verification support.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Circulor: Supply-chain traceability platform with emphasis on raw-material provenance and ESG due diligence (batteries, minerals, automotive). Overlaps on traceability, DPP, and EUDR-style compliance workloads.
• Digimarc: Digital watermarking and 2D barcode platform for CPG packaging, retail, and supply-chain traceability. Directly comparable as a GS1-aligned product identity and connected-packaging infrastructure play competing for the same brand budget.
• Authentic Vision: Anti-counterfeit and brand-protection platform using secure QR labels combined with consumer-engagement features. Comparable product (secure codes + traceability + engagement) for CPG brands facing counterfeiting and transparency requirements.
• Kezzler: Serialization and traceability SaaS for brands and supply chains, including connected packaging and consumer engagement. Direct overlap on per-item serialization, traceability, and consumer-facing scan experiences for CPG and food brands.
• Scantrust: Secure QR codes and connected-packaging SaaS for brand protection, traceability, and consumer engagement. Closely comparable product surface (secure 2D codes, supply-chain traceability, consumer engagement) and customer base (CPG brands, regulators).
• EVRYTHNG (product cloud): Product-identity cloud that connects physical products to digital data via QR/RFID codes for CPG brands. Direct comparable on per-SKU digital identity, traceability, and consumer engagement use cases.

Emerging players

• OriginTrail: Decentralized knowledge graph for supply-chain interoperability and Digital Product Passports. Comparable on DPP and supply-chain transparency use cases, but emphasizes open/decentralized architecture rather than turnkey SaaS for CPG brands.

Broad incumbents

• Avery Dennison (atma.io): Global label giant offering atma.io, a connected-product cloud platform for traceability, DPP, and supply-chain visibility. Comparable DPP/traceability capability, but as part of Avery Dennison's much larger label and materials business with established enterprise relationships.
• TraceLink: Large pharmaceutical supply-chain serialization network expanding into adjacent regulated CPG categories. Comparable traceability, regulatory compliance, and partner-network DNA, but at much larger scale and primarily pharma-rooted.
• CCL Industries (EcoSense / Connect): Largest specialty label converter globally with connected-packaging and traceability offerings through its EcoSense/Connected Packaging programs. Competes for the same brand spend on smart labels but from a label-manufacturing incumbent position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orijinplus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orijin Plus