The Concord Advisory Group

What The Concord Advisory Group does

The Concord Advisory Group, Ltd. is a private investment consulting firm founded in 1988 in Princeton, New Jersey by Scott Santin and Christopher Cahill, both former wirehouse employees who built the firm around a fee-only, non-conflicted advisory model. The firm provides investment consulting services to approximately 130 institutional clients with over $38 billion in assets under advisement, organized around three core pillars: Governance (investment policy statements, board education, ESG/SRI/Impact Investing guidance, OCIO oversight), Strategy (asset allocation, risk management, portfolio customization), and Implementation (manager selection, rebalancing, performance attribution, cost analysis). Client segments span healthcare systems, religious organizations, endowments and foundations (representing about 25% of the client base), and corporate/insurance entities, with average client tenure exceeding a decade. Service delivery is supported by the proprietary CAG System (copyrighted 2012), an internal platform for GIPS-compliant performance reporting, manager research, and consulting project management, along with a dedicated Investment Strategy Group whose members average more than 15 years of industry experience. Revenue is generated entirely from client advisory fees scaled by services, asset size, and structural complexity, with no compensation from financial institutions; go-to-market is direct, relationship-driven, and amplified by thought-leadership content and conference participation, operating from Princeton, NJ and Orlando, FL offices.

Name

The Concord Advisory Group

Legal name

The Concord Advisory Group, Ltd.

Website

https://concordadvisory.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

The Concord Advisory Group is a private, fee-only institutional investment consulting firm founded in 1988, serving approximately 130 healthcare, religious, endowment, foundation, and corporate clients with $38B+ in assets under advisement across Governance, Strategy, and Implementation engagements.

Ownership category

akta.pro rank

Product category

Investment Consulting

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

akta.pro secondary industry

Fee-Only Advisory (FSAEAAAL)

Keywords

• Investment consulting services
• Institutional advisory services
• Portfolio advisory services
• Investment manager research
• OCIO oversight services

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Services Fees: Concord receives 100% of its revenues from clients. Fees are determined based on three factors: desired services, size of client assets, and the complexity of the client's investment structure. This fee-only model eliminates conflicts of interest that are rampant in the industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Concord Advisory Group is a fee-only investment consulting firm serving institutional clients with non-conflicted advice across three core practices: Governance (investment policy development, OCIO evaluation, manager oversight), Strategy (asset allocation studies, investment manager search and research), and Implementation (portfolio construction support, performance reporting). The firm advises approximately 130 institutional clients with assets under advisement exceeding $38 billion, using its proprietary CAG System to deliver governance, strategy, and implementation workflows.

Product overview

The Concord Advisory Group is an institutional investment consulting firm that provides non-conflicted advisory services to approximately 130 clients with over $38 billion in assets under advisement. Their service offering is built around three core pillars: Governance (investment policy, board education, ESG/SRI, OCIO oversight), Strategy (asset allocation, risk management, portfolio customization), and Implementation (manager selection, rebalancing, performance reporting, cost analysis). These consulting services are supported by the CAG System, a proprietary client service platform that combines performance reporting, manager research, and consulting project/task management into one integrated system. The firm primarily serves healthcare organizations, religious organizations, endowments and foundations, and corporate/insurance clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Governance Advisory Services Advisory services covering investment policy development, OCIO evaluation, investment manager search, monitoring, and termination for institutional clients. Designed for investment committees and trustees of healthcare, religious, endowment/foundation, and corporate/insurance pools.
• Strategy Advisory Services Strategy advisory covering asset allocation studies and investment manager research through the firm's Investment Strategy Group (ISG). Geared to institutional clients needing long-horizon allocation work and manager due diligence across public and private markets.
• Implementation Advisory Services Implementation advisory covering portfolio construction and ongoing investment manager oversight at the holdings level, delivered through the CAG System workflow. Targets institutional clients that need post-decision implementation rigor, including transition support and account-level oversight.
• CAG System Proprietary client service platform supporting Concord's governance, strategy, and implementation workflows for the firm's ~130 institutional clients with $38B+ assets under advisement.
• Market Commentary and Economic Updates Recurring publications for institutional clients covering market commentary, economic updates, performance reporting, and special topical pieces supporting portfolio governance.

Quantifiable outcome

• Average client tenure exceeding a decade demonstrates sustained value delivery

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered supporting.

• MSCIsupportingTechnology or IntegrationData and research partner for ESG impact monitoring. Concord uses MSCI ESG impact monitor to support ESG/SRI client guidelines and compliance requirements.
• EvestmentsupportingTechnology or IntegrationResearch partner for private markets data and analytics supporting Concord's investment manager research and due diligence processes.
• BloombergsupportingTechnology or IntegrationData subscription partner providing market data, pricing, and analytics supporting Concord's research and client reporting functions.
• InvmetricssupportingTechnology or IntegrationInvestment analytics and data partner supporting performance measurement and benchmarking for client portfolios.
• MorningstarsupportingTechnology or IntegrationData and research partner for investment manager analysis, fund data, and performance benchmarking.
• BarclayssupportingTechnology or IntegrationData and analytics partner (formerly Barclays Live) providing fixed income and market data supporting research and client portfolios.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mercer Advisors: Mercer (part of Marsh McLennan) is a global investment consulting leader serving institutional clients across pensions, endowments, foundations, and corporate plans. Comparable to Concord in core investment consulting services but operates at significantly larger scale as a global incumbent.
• Cambridge Associates: Cambridge Associates is a global investment firm providing investment consulting and OCIO services primarily to endowments, foundations, and pensions. Comparable to Concord in institutional client focus and non-discretionary advisory but operates at substantially larger scale.

Direct peers

• Meketa Investment Group: Meketa is an institutional investment consulting firm serving public pensions, endowments, foundations, and corporate plan sponsors. Closely comparable to Concord in business model, fee-only positioning, and institutional client focus.
• RVK, Inc. RVK is an independent investment consulting firm serving institutional clients including public funds, corporate plans, endowments, and foundations. Comparable to Concord in fee-only structure, institutional focus, and open-architecture manager research.
• Segal Marco Advisors: Segal Marco Advisors provides investment consulting to corporate, public, and multiemployer benefit plans as well as healthcare and endowment clients. Comparable to Concord in fee-only model and institutional retirement and reserves advisory.
• Aksia: Aksia provides investment advisory and OCIO services to institutional clients including pensions, endowments, and foundations, with particular strength in alternatives research. Comparable to Concord in independent advisory positioning and institutional focus.
• Callan LLC: Callan is an institutional investment consulting firm serving corporate pension plans, endowments, foundations, and healthcare organizations. Comparable to Concord in client mix, fee-based advisory model, and manager research services.
• Verus Investments: Verus is an institutional investment consulting firm offering advisory and OCIO services to foundations, endowments, corporate plans, and healthcare organizations. Comparable to Concord in client mix and investment advisory model.
• Marquette Associates: Marquette Associates is an independent institutional investment consulting firm serving endowments, foundations, healthcare systems, and corporate plan sponsors. Closely aligned with Concord in client verticals and consulting-only model.
• NEPC, LLC: NEPC is an independent, employee-owned investment consulting firm serving institutional clients including pensions, endowments, foundations, and healthcare systems. Comparable to Concord in fee-only model, client verticals, and consulting-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-concord-advisory-group-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Concord Advisory Group