What Gavita does

Gavita is a Dutch-origin horticultural lighting manufacturer founded in 1984, now operating as a commercial brand under Hawthorne Gardening Co., a subsidiary of ScottsMiracle-Gro. The company designs and sells full-spectrum LED grow lights, lighting controllers, and lighting-control software for two end markets: commercial cannabis cultivators and greenhouse agriculturalists operating controlled-environment agriculture facilities. Its hardware portfolio includes the flagship Pro RS 2400e (2,400 µmol/s at 3.2 µmol/J, eight-bar foldable form factor with 208-480V broad-range driver), RS 1900e (1,900 µmol/s, six-bar), CT 2000e (2,000 µmol/s HPS replacement), Under Canopy 150W (delivers up to 35% additional yield via sub-canopy supplementation), LED Clone Bar (18W, 9000K spectrum for propagation), and the Master Controller EL3 (eight-inch touchscreen, controls up to 512 fixtures). Major commercial fixtures carry 5-year limited warranties, and the company operates a US assembly facility in Temecula, California.

Gavita has shifted its strategic emphasis from point-product LED fixtures toward a platform and ecosystem model. The Agrolux Operating System, launched at Fruit Logistica 2026 in Berlin, supports powerline and wireless communication, the HLP protocol, and compatibility across luminaire generations and third-party brands. The LYRA Modular LED Platform, previewed at the same show, introduces a one-driver housing concept spanning 340W to 1200W across seven configurations, enabling growers to upgrade electrical components and LED modules in place rather than replace whole fixtures. Integration with Titan Controls environmental sensors (VPD, VWC, EC) extends the Master Controller EL3 from lighting control into environmental monitoring, while proprietary broad-range drivers, custom diodes, and engineered optics for uniform PPFD distribution remain the underlying technological differentiators.

Name

Gavita

Legal name

Gavita (Hawthorne Gardening Co.)

Website

https://gavita.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Gavita, founded in 1984 in the Netherlands and now operating under Hawthorne Gardening Co., manufactures full-spectrum LED horticultural lighting systems, modular LED platforms, and centralized controllers for commercial cannabis cultivators and greenhouse operators.

Ownership category

akta.pro rank

Product category

Horticultural Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)

akta.pro secondary industries

Plant Propagation & Nursery CEA Equipment (Germination Rooms, Tissue Culture Support) (AFAAAHAJ), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• LED grow lights
• Horticultural lighting
• Greenhouse lighting systems
• Commercial cultivation lighting
• Controlled environment agriculture

Headquarters

HQ city

Rozenburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LED Grow Light Fixtures: One-time hardware sales of LED grow light fixtures across multiple product lines (Pro RS, RS, CT, Under Canopy, Clone Bar). Customers purchase fixtures directly or through distributors. Price points range from ~$80 (Clone Bar) to ~$1,055 (Pro RS 2400e).
2. Lighting Controllers & Accessories: Sales of the Master Controller EL3 and associated accessories (sensor cables, mounting hardware). One-time hardware purchases that complement fixture sales.
3. Custom Lighting Design & Consultation Services: Expert consultation and custom lighting layout services for commercial operations. Includes project planning and implementation support from design through installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Gavita manufactures high-performance full-spectrum LED horticultural lighting fixtures, lighting controllers, and modular lighting platforms for commercial cannabis cultivation and greenhouse agriculture. The product portfolio spans propagation (Clone Bar), primary canopy lighting (Pro RS 2400e, RS 1900e, CT 2000e), supplemental under-canopy lighting (150W LED), and centralized control systems (Master Controller EL3), with the Agrolux Operating System and LYRA Modular LED Platform extending capabilities into cross-brand control and future-proof hardware upgrades.

Product overview

Gavita offers a comprehensive portfolio of high-performance LED grow lights for commercial cannabis cultivation and greenhouse agriculture. The product lineup centers on full-spectrum LED fixtures including the flagship Pro RS 2400e (8-bar, 2400 µmol/s), RS 1900e (6-bar, 1900 µmol/s), and CT 2000e compact toplight (direct HPS replacement), complemented by specialized under-canopy lighting (150W) and clone/propagation bars (9000K spectrum). Centralized control is provided by the Master Controller EL3 with Titan Controls sensor integration, while the Agrolux Operating System enables cross-brand compatibility. The LYRA modular platform supports future-proof upgrades. With over 40 years of horticultural expertise rooted in Dutch innovation, Gavita—now part of Hawthorne Gardening Co.—serves commercial growers from its U.S. assembly facility in Temecula, California.

Differentiator

Problem solved

Functional benefit

Brands

• LYRA: Modular LED platform featuring a one-driver housing concept with power range from 340W to 1200W, designed for long-term flexibility as technologies and regulations evolve.
• Agrolux

Products and services

• Gavita Under Canopy 150W LED

Quantifiable outcome

• Up to 35% yield increase by adding supplemental under-canopy lighting
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Light Science TechnologiescoreChannel Partner/ Reseller/ Distributor · 1 February 2025Light Science Technologies holds an exclusive UK distribution partnership for Agrolux LED lighting solutions. The partnership was originally established in February 2025 and was renewed through 2026. Both companies describe the collaboration as successful and express commitment to advancing horticultural lighting solutions for greenhouse growers in the UK and Ireland market.
• SeinergysupportingGTM or Marketing PartnerExclusive partnership with energy rebate experts Seinergy, through which a dedicated energy analyst and project manager handles energy rebate application processes for Gavita's commercial customers. Helps customers save 10-50% on energy costs, reducing friction in the purchase decision and supporting customer retention.
• Titan ControlssupportingTechnology or IntegrationThe Gavita Master Controller EL3 is compatible with Titan Controls NEW environmental sensors, including the Triton Substrate Sensor (VWC and EC) and Tali VPD Sensor. Each EL3 includes a Titan Sensor Adaptor Cable for seamless integration, allowing growers to monitor and track environmental data alongside lighting control from a single interface.
• Gavita International BV (parent entity)coreOthersGavita North America operates under Hawthorne Gardening Co. following a management buy-out of Gavita International on October 1, 2025. The company maintains relationships with Gavita International BV which developed the LYRA modular LED platform and Agrolux Operating System, positioning these products within the Gavita North America portfolio.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Fluence by OSRAM: Fluence, an ams OSRAM subsidiary, is one of the largest commercial horticultural LED lighting manufacturers globally, directly competing with Gavita in cannabis and greenhouse segments with overlapping PPFD/efficiency-focused product lines.
• Heliospectra: Heliospectra is a Swedish specialist in LED horticultural lighting and control systems, competing with Gavita in commercial greenhouse and research-grade cultivation with similar spectrum-tuning and controllability value propositions.
• California LightWorks: California LightWorks designs and manufactures commercial-grade LED grow lights for the cannabis and greenhouse markets, overlapping directly with Gavita's Pro RS and CT series in target customer and pricing tier.
• P.L. Light Systems: P.L. Light Systems is a Canadian horticultural lighting manufacturer with deep CEA expertise offering HPS and LED solutions, directly comparable to Gavita's commercial greenhouse product portfolio and customer base.

Broad incumbents

• Signify (Philips GreenPower): Signify's Philips GreenPower is the global incumbent in horticultural LED lighting; while a much larger general-lighting conglomerate, its horticulture division directly competes with Gavita across greenhouse and indoor cultivation accounts.
• ams OSRAM: ams OSRAM is the parent of Fluence and a major optoelectronics supplier; while broader in scope, its horticultural LED business and underlying LED chip supply compete with Gavita both directly and as a supplier to competing fixture brands.
• Current (GE Current, a Daintree company): Current, a Daintree company under American Industrial Partners, offers commercial and industrial LED solutions including horticultural applications, competing with Gavita in greenhouse and controlled environment lighting as a broad-line incumbent.

Emerging players

• LumiGrow: LumiGrow is a North American horticultural LED manufacturer offering smart lighting solutions with cloud-based controls, overlapping with Gavita's Master Controller EL3 and Agrolux OS in commercial cultivation accounts.
• Illumitex: Illumitex is a US-based horticultural LED lighting company focused on vertical farming and greenhouse applications, offering comparable spectrum-engineered fixtures to Gavita's product lines for commercial cultivators.
• Valoya: Valoya is a Finland-based horticultural LED lighting specialist focused on research-grade spectrum development and vertical farming, competing with Gavita in greenhouse and high-value crop segments across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Gavita
• Instagraminstagram.com/gavitanorthamerica
• Xx.com/gavitaint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gavita