Autoline
Autoline is an online B2B marketplace for advertising and trading commercial vehicles, trucks, buses, trailers, and spare parts across 80 countries, serving commercial vehicle dealers, traders, and fleet buyers globally since 2002.
- Company typePrivate
- Founded2002
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Autoline does
Autoline is an online B2B marketplace for advertising and trading commercial vehicles, trucks, buses, trailers, tankers, vans, and spare parts, operated by Linemedia Sp. z o.o., a Polish private limited liability company headquartered in Nowy Sącz, Poland (note: founder/ownership is not disclosed). The platform was founded in 2002 and operates across 80 countries with localized versions and automatic listing translation, supported by built-in chat translation, advanced search/filtering, seller verification badges, and ad performance analytics. As of the latest reporting, Autoline carries 442,692 active ads (920,000 total historical listings and 316,924 spare parts listings), serves 22.8 million monthly customers, and reports 80,000 vehicles sold through the platform each month; 6,500 client companies are cited as paying customers, and 70% of users access via iOS/Android mobile apps.
The core technology is a self-serve marketplace platform with multi-language support, OAuth-based SSO (Google, Facebook, Microsoft, Apple, LinkedIn), and a recently introduced (February 2026) AI-powered listing description generator using generative AI for marketing text. Sister platforms Machineryline (construction machinery) and Agroline (agricultural equipment), plus Linemedia Digital marketing services, extend the parent company's ecosystem into adjacent equipment verticals.
Autoline monetizes through five streams: (1) one-time paid ad placements active for 65 calendar days; (2) annual PRO/Corporate dealer subscriptions that include company pages, standalone websites, directory listings, and multi-user access; (3) banner advertising across homepage, listing, and mobile placements; (4) an affiliate program paying 10% commission on referred client payments; and (5) bundled service packages (newsletter highlighting, promoted ads, remarketing, personal manager). Pricing is quote-based and opaque. The go-to-market is self-serve PLG with no disclosed sales-led enterprise motion, and the company is GDPR- and EU DSA-compliant.
Autoline firmographics
Firmographics- Name
- Autoline
- Legal name
- Linemedia Spółka z ograniczoną odpowiedzialnością
- Website
- https://autoline.info
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Autoline is an online B2B marketplace for advertising and trading commercial vehicles, trucks, buses, trailers, and spare parts across 80 countries, serving commercial vehicle dealers, traders, and fleet buyers globally since 2002.
- Ownership category
- akta.pro rank
Autoline industry classification
Industry- Product category
- Commercial Vehicle Online Marketplace
- NAICS
- Motor Vehicle Parts (Used) Merchant Wholesalers (42314)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Autoline is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Autoline business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Paid ad placement: Users pay to place ads on the platform. A paid ad is placed for 65 calendar days and can be re-activated after paying an additional fee. Pricing is quote-based and sent via email after requesting information.
- PRO/Corporate account subscriptions: Corporate (PRO) accounts allow dealers to create company pages, standalone websites with business logo, and access enhanced services. Additional services include company directory listing, newsletter distribution, and ad import/export.
- Banner advertising: Banner advertising on the platform including homepage placement, listing placement, and mobile placement options. 70% of users visit via mobile devices.
- Affiliate program commission: Affiliates receive 10% commission on payments of attracted clients. Referred clients receive 10% discount on all services.
- Service packages: Various service packages accelerate sales including highlighting ads in newsletter, promoted ads placement, automatic renewal, banner advertising, remarketing, and personal manager services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual/private ad placement |
| Subscription | Annual | PRO/Corporate account with enhanced features |
| Other | Pay-as-you-go | Banner advertising placement |
| Other | Pay-as-you-go | Affiliate program participation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Autoline product offering
Product offeringCore offering
Autoline operates an international online B2B marketplace where commercial vehicle dealers, spare parts suppliers, and individual sellers list trucks, buses, vans, trailers, tankers, municipal vehicles, and spare parts for buyers across 80 countries. The platform enables self-serve ad placement, paid promotions, PRO corporate dealer subscriptions with branded microsites, and integrated cross-border communication tools. Revenue is generated through paid ad placements, banner advertising, subscription fees for dealer accounts, and an affiliate commission program.
Product overview
Autoline operates as a unified multi-category B2B marketplace platform for commercial vehicles and industrial equipment. The core Autoline Marketplace serves as the primary platform for listing and trading trucks, buses, trailers, tankers, vans, and spare parts. Two sister platforms—Machineryline (construction machinery) and Agroline (farm equipment)—extend the ecosystem into adjacent equipment categories. Additional modules include the Affiliate Program for partner revenue sharing, Banner Advertising for promotional visibility, PRO/Corporate Accounts for professional dealers with multi-user access and branded websites, Trusted Seller certificates for verified profiles, and an AI-powered listing description generator feature. All platforms are operated by Linemedia, headquartered in Poland, with a combined reach of over 22.8 million monthly customers across 80 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Machineryline™: Special machinery marketplace for construction machinery and industrial equipment
- Agroline™
- Linemedia Digital™
Products and services
- Autoline Marketplace International online B2B marketplace specializing in heavy commercial vehicles, trucks, buses, trailers, tankers, vans, municipal vehicles, and spare parts. Connects buyers and sellers globally across 80 countries, with 442,692+ ads and 316,924 spare parts listings at time of analysis.
- Machineryline
Quantifiable outcome
- More than 6,500 companies trust the platform
- +2 more outcomes
Companies that use Autoline
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Autoline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Autoline partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LinemediacoreLinemedia is the parent company and operator of Autoline. The company also operates Machineryline (construction machinery marketplace) and Agroline (farm equipment marketplace). All platforms share technology infrastructure, brand identity, and digital marketing capabilities.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Autoline competitors and assessment
Company assessmentDirect peers
- Commercial Truck Trader: Operates a dedicated online marketplace for new and used commercial trucks, trailers, and heavy equipment with listings, dealer directories, and search filters—directly comparable to Autoline's core offering.
- TruckPaper: Online marketplace for new and used semi-trucks, day cabs, dump trucks, trailers, and commercial vehicles with detailed category filtering; highly comparable B2B marketplace model and product taxonomy.
- Truck1.eu: European online marketplace for trucks, semi-trailers, trailers, construction machinery, and commercial vehicles, with multi-country listings and dealer lead tools—directly comparable international B2B marketplace.
- Mascus: Global online marketplace for used heavy machinery, trucks, and agricultural equipment, with country-specific portals and dealer subscriptions—highly comparable in vertical, monetization, and international structure.
Broad incumbents
- Machinery Trader / TractorHouse / Truck Paper (Sandhills Publishing): Sandhills operates a portfolio of vertical equipment marketplaces (Machinery Trader, TractorHouse, AuctionTime) that mirror Linemedia's Autoline/Machineryline/Agroline portfolio structure, sharing similar audience and dealer monetization.
- Auto Trader (UK): Largest UK vehicle marketplace; while passenger-car focused, it shares the marketplace-as-a-service, dealer subscription, and ad-promotion monetization playbook that Autoline applies to commercial vehicles.
- eBay Motors Commercial: Generalist e-commerce marketplace with significant commercial vehicle, truck, and parts inventory; competes at the margin for ad inventory and buyer attention in the cross-border commercial vehicle segment.
Regional players
- TruckScout24: German-language commercial vehicle and van marketplace serving DACH and broader European buyers; comparable listings/dealer model but with stronger regional (German-speaking) concentration than Autoline's 80-country global footprint.
- Mobile.de: Germany's leading vehicle marketplace with extensive commercial vehicle/truck categories; comparable dealer subscription and ad-placement model, though geographically concentrated in Germany versus Autoline's global reach.
Emerging players
- MyLorry: Online marketplace targeting commercial vehicle and truck buyers/sellers in select European markets; smaller and narrower in scope but pursues the same cross-border B2B commercial vehicle category as Autoline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Autoline social profiles
Digital presenceAutoline compliance and trust
Trust signalCompliance2 records
Autoline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autoline leadership team
Management profileNumber of profiles
Autoline subsidiaries and ownership
Company hierarchySubsidiaries2 records
Autoline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autoline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autoline
What does Autoline do?
Autoline operates an international online B2B marketplace where commercial vehicle dealers, spare parts suppliers, and individual sellers list trucks, buses, vans, trailers, tankers, municipal vehicles, and spare parts for buyers across 80 countries. The platform enables self-serve ad placement, paid promotions, PRO corporate dealer subscriptions with branded microsites, and integrated cross-border communication tools. Revenue is generated through paid ad placements, banner advertising, subscription fees for dealer accounts, and an affiliate commission program.
Is Autoline a public or private company?
Autoline is a private company. It is classified as unknown and is currently operating.
When was Autoline founded?
Autoline was founded in 2002. It employs 51 to 100 people.
Where is Autoline based?
Autoline is headquartered in Kyiv, Ukraine, in the Europe region.
How does Autoline make money?
Five revenue lines are on record. Paid ad placement is the primary driver. The others are PRO/Corporate account subscriptions, banner advertising, affiliate program commission and service packages.
Who are Autoline's main competitors?
Direct peers on record are Commercial Truck Trader, TruckPaper, Truck1.eu and Mascus. Broad incumbents are Machinery Trader / TractorHouse / Truck Paper (Sandhills Publishing), Auto Trader (UK) and eBay Motors Commercial. Regional players are TruckScout24 and Mobile.de. MyLorry is listed as an emerging player.
Does Autoline have an API?
No public API is recorded for Autoline.
What industry is Autoline in?
Autoline's product category is Commercial Vehicle Online Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 42314 and its SIC code is 5010.