Sunny Days

What Sunny Days does

Sunny Days Early Childhood Developmental Services, Inc. is a privately-held provider of early intervention (EI) and autism services for children from birth through age 21, founded in 1994 by Joyce Salzberg and Donna Maher, both of whom continue to serve as Co-CEOs. Headquartered in Manalapan, New Jersey, the company operates across six states — New York, New Jersey, Pennsylvania, Delaware, California, and Oklahoma — and is recognized as one of the largest early intervention agencies in the Northeastern United States, with 1,001-5,000 employees including Board Certified Behavior Analysts (BCBAs), speech-language pathologists, occupational and physical therapists, and clinical educators.

The company delivers services through multiple channels: in-home therapy, learning centers, community centers, nursery schools, teleintervention via a proprietary video and audio platform, and dedicated Sunshine Center facilities. Its service portfolio includes government-funded early intervention under IDEA Part C for children ages 0-3, ABA therapy and behavioral services, occupational and physical therapy, speech-language pathology, developmental evaluations and assessments, equipment and assistive technology recommendations, and the Sunshine Center facility-based autism sub-brand. The Sunshine Center operates in New Jersey and Oklahoma following the April 2021 acquisition of Gore Therapy Center in Lawton, Oklahoma.

Revenue is generated primarily through state-funded IDEA Part C programs authorized by county/municipality (notably contracts with New York City, Westchester, Ulster, Orange, and Sullivan counties), insurance reimbursement across most major plans, and private-pay arrangements. The company is HIPAA-compliant and adheres to TCPA requirements for SMS communications, reflecting a regulated healthcare operating model.

Name

Sunny Days

Legal name

Sunny Days Early Childhood Developmental Services, Inc.

Website

https://sunnydays.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sunny Days is a privately-held early intervention and autism services provider delivering therapy, evaluations, and behavioral/occupational/physical/speech therapy to children ages 0-21 across six U.S. states through in-home, center-based, and teleintervention channels.

Ownership category

akta.pro rank

Product category

Early Intervention Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190), Educational Support Services (61171)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Special Needs Early Intervention & Preschool Programs (EDAKAAAE)

akta.pro secondary industries

Autism & Neurodevelopmental Early Intervention Programs (EDACAFAF), Early Intervention OT (Birth–3) / Preschool OT (EDAKAFAJ), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)

Keywords

• Early intervention services
• Autism therapy services
• Speech language pathology
• Occupational therapy services
• Developmental assessments

Headquarters

HQ city

Manalapan

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government-Funded Early Intervention Services: Revenue from state-funded early intervention programs under IDEA Part C, providing services to eligible children ages 0-3 with developmental delays or disabilities. Services are authorized by county/municipality and funded through New York State, New Jersey, Pennsylvania, California, Delaware programs.
2. Insurance Reimbursement: Private pay options and insurance coverage for families seeking early intervention services. Sunny Days accepts most insurance plans for services.
3. Sunshine Center Autism Services: Revenue from the Sunshine Center facilities providing development center services for children with autism spectrum disorder and other developmental delays, offering safe therapeutic environments for children to learn and grow.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sunny Days delivers early intervention, autism, and developmental therapy services for children from birth through age three (and up to age 21 for autism services), including behavioral, occupational, physical, and speech therapy, applied behavior analysis (ABA) therapy, developmental evaluations, and assistive technology recommendations. Services are provided in-home, at the company's Sunshine Center facilities, at learning and community centers, at nursery schools, and virtually through its teleintervention platform, with reimbursement sourced from state IDEA Part C programs, most major insurance plans, and private pay.

Product overview

Sunny Days is a childhood developmental services organization that provides a comprehensive portfolio of early intervention and autism services for children from birth through age three (and up to age 21 for autism services). The core offering consists of Early Intervention Services operating under IDEA, complemented by specialized therapy services (behavioral/occupational/physical/speech therapy), Autism Services, and Evaluations & Assessments. The company operates through multiple delivery channels: in-home therapy, learning centers, community centers, nursery schools, and the Virtual Intervention teleintervention platform. The Sunshine Center serves as a facility-based sub-brand providing dedicated autism services. Supporting services include Equipment & Assistive Technology recommendations, Family Resources (with a milestone tracker app), and Training & Workshops for practitioners. The company operates across California, Delaware, New Jersey, New York, Pennsylvania, and Oklahoma.

Differentiator

Problem solved

Functional benefit

Brands

• Sunshine Center: A development center for children with autism spectrum disorder and other developmental delays offering multidisciplinary therapy services.

Products and services

• Early Intervention Services Government-funded early intervention services under IDEA for children from birth to age three with developmental delays or disabilities, offered in-home, at learning centers, community centers, nursery schools, and virtually.
• Early Childhood Services Developmental intervention services for children with learning disabilities, involving families in every step of the child's developmental program through a family-centered approach.
• Behavioral, Occupational, Physical, and Speech Therapy Services Comprehensive therapy services including behavioral therapy (ABA), occupational therapy, physical therapy, and speech-language pathology provided to children ages birth to three.
• Autism Services Specialized autism services including ABA therapy, behavior assessments, and support for children with autism spectrum disorder (birth through age 21) and their families.
• Evaluations & Assessments Comprehensive developmental evaluations and assessments, including independent initial eligibility evaluations and family-centered play-based evaluations, to determine eligibility for early intervention services and identify areas of need.
• Virtual Intervention (Teleintervention) Online therapy services delivered via video and audio communication tools, allowing children to receive therapeutic attention remotely with consistency and flexibility, particularly in areas with specialist shortages.
• Sunshine Center Facility-based development center for children with autism spectrum disorder and other developmental delays, offering safe, therapeutic environments in New Jersey and Oklahoma locations where children can learn and grow.
• Equipment & Assistive Technology Recommendations and support for assistive technology devices to help infants and toddlers with disabilities reach their full potential, including evaluation, selection, fitting, and training.

Quantifiable outcome

• Early intervention during birth to three years is crucial for addressing behavioral problems as children grow rather than when older
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cloudco Entertainment (Care Bears Licensing)minorOEM/ Whitelabel/ Licensing Partner · 18 May 2026Sunny Days appears as a partner in Cloudco Entertainment's Care Bears licensing partnerships. This may refer to a separate Sunny Days entity (possibly a toy/merchandise company) rather than the early intervention services company. The news article lists 'Sunnydays' among partners covering home fragrance, beauty, tech accessories, apparel, stationery, seasonal/gifting, and games.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EBS Healthcare: EBS Healthcare is a provider of early intervention, school-based, and pediatric therapy services (speech, OT, PT, ABA) across multiple U.S. states — directly comparable to Sunny Days in service mix, target population, and IDEA Part C contract relationships.
• Therapy Source: Therapy Source is a national provider of school-based and early intervention therapy staffing, placing SLPs, OTs, PTs, and BCBAs — a directly comparable service model to Sunny Days focused on EI and pediatric therapy delivery across multiple states.
• Bilinguals Inc. Bilinguals Inc. is a New York/New Jersey-based early intervention agency providing speech, occupational, and physical therapy to children ages 0-3 under IDEA Part C — a directly comparable regional EI peer to Sunny Days with similar service mix and payer profile.
• BlueSprig Pediatrics: BlueSprig Pediatrics is a large multi-state provider of ABA therapy and autism services for children, with clinical centers and home-based delivery — a directly comparable scaled autism services peer to Sunny Days' Sunshine Center offering.
• Proud Moments ABA: Proud Moments ABA is a multi-state provider of applied behavior analysis and autism services for children, operating center-based and home-based programs — a directly comparable scaled ABA peer overlapping with Sunny Days' Sunshine Center autism services.
• Centria Healthcare: Centria Healthcare is a national ABA and autism services provider serving children with autism across multiple states, operating both in-home and center-based — a direct peer to Sunny Days on autism service delivery, payer mix, and multi-state expansion model.
• Positive Behavior Support Consulting & Psychological Resources (PBS): PBS Corp is a national provider of ABA and behavioral health services for individuals with autism and developmental disabilities, with home-based and center-based delivery across multiple states — a directly comparable autism/behavioral services peer to Sunny Days.
• Invo Healthcare: Invo Healthcare provides early intervention, school-based, and pediatric therapy staffing across multiple states, including ABA and related services — a directly comparable therapy-services peer with overlapping customer base and contract-based delivery.
• All About Kids: All About Kids is a New York-based pediatric therapy and early intervention provider offering ABA, speech, OT, and evaluations to children with developmental delays — competing head-to-head with Sunny Days in the NYC EI market on overlapping services and similar in-home/center delivery.
• Hopebridge: Hopebridge is a multi-state pediatric therapy provider specializing in ABA, occupational, speech, and feeding therapy for children with autism and developmental delays — directly comparable to Sunny Days' combined EI/autism therapy portfolio and center-based model.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sunnydaysnj
• Facebookfacebook.com/sunnydaysinc
• LinkedInlinkedin.com/company/sunny-days
• Instagraminstagram.com/sunny.days.family
• Pinterestpinterest.com/SunnyDaysNJ

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunny Days