MP&F Strategic Communications

What MP&F Strategic Communications does

MP&F Strategic Communications is a privately held, wholly women-owned full-service advertising, marketing, and public relations agency founded in 1987 and headquartered in Nashville, Tennessee. The firm operates three offices (Nashville headquarters, Knoxville opened in 2025, and Washington D.C.) with a staff of 80+ and serves more than 100 clients across insurance, healthcare, higher education, senior living, spirits and tourism, automotive, manufacturing, real estate, federal and state government, and nonprofit sectors. Its client base includes nationally recognized enterprises (Nissan North America, Walmart, U.S. Department of Labor Job Corps, BlueCross BlueShield of Tennessee, Asurion, Ascension Saint Thomas, Farm Bureau Insurance of Tennessee, STV, Nokian Tyres) alongside Tennessee-anchored institutions (Vanderbilt University, University of Tennessee, Tennessee Valley Authority, Tennessee Whiskey Trail).

The agency delivers an integrated service portfolio spanning advertising, creative and brand strategy, integrated marketing, public relations, research and data analytics, social media, and website development. Its technology stack combines data analytics tooling (Excel, SQL, Python, Tableau) for campaign measurement and forecasting with digital development capabilities including UX/UI design, front-end web development, and CRM integrations; the firm has built custom solutions such as a graphic marketplace system for Integral Senior Living and an interactive research dashboard for Farm Bureau Insurance of Tennessee. MP&F launched Silverfox, its first standalone productized offering, in the senior living vertical. The firm holds WBENC Women Business Enterprise certification and is led by four partners (Jennifer Brantley, Kate Chinn, Mary Elizabeth Davis, Knight Stivender) supported by a senior team that includes former NBC News and local broadcast journalists, a former Southern Living managing editor, and award-winning creatives.

MP&F generates revenue through professional services fees on agency-of-record retainer relationships and project-based engagements, with pricing customized to scope and service mix. Distribution is via a consultative direct-sales motion—relationship-based business development, RFP responses, referrals, and a website inquiry channel—delivered through dedicated account teams. The firm has been named a Top Workplace by The Tennessean for 13 consecutive years, has logged 38+ years of continuous operation, and reports more than $250,000 in annual pro bono support to nonprofits.

Name

MP&F Strategic Communications

Legal name

MP&F Strategic Communications

Website

https://mpf.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

MP&F Strategic Communications is a women-owned, full-service advertising, marketing, and public relations agency founded in 1987 in Nashville, Tennessee. With 80+ staff across Nashville, Knoxville, and Washington D.C., it serves 100+ enterprise and mid-market clients across insurance, healthcare, education, senior living, spirits, government, and nonprofit sectors on a retainer and project basis.

Ownership category

akta.pro rank

Product category

Integrated Marketing Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Media Buying Agencies (54183)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Integrated marketing communications
• Public relations agency
• Advertising campaign services
• Brand strategy consulting
• Data-driven marketing analytics

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Agency Retainer and Project-Based Fees: MP&F generates revenue as a full-service communications agency, serving as agency of record for long-term retainer relationships and delivering project-based campaigns (integrated marketing, PR, branding, digital, event marketing, social media). Revenue is derived from professional service fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MP&F is a full-service advertising, marketing, and public relations agency that delivers integrated, end-to-end communications solutions spanning advertising, creative and brand strategy, integrated marketing, public relations, research and data analytics, social media, and website development for enterprise and mid-market clients across industries. The firm also offers a standalone seamless marketing product called Silverfox for senior living marketers, and operates on agency-of-record retainers and project-based engagements through direct consultative selling.

Product overview

MP&F Strategic Communications is a full-service advertising, marketing, and public relations agency offering a unified portfolio of services. The agency operates as a single integrated offering rather than a platform-plus-modules architecture, providing Advertising, Creative & Brand Strategy, Integrated Marketing, Public Relations, Research & Data Analytics, Social Media, and Website Development as core service lines. Additionally, the agency has developed Silverfox, a standalone marketing product specifically designed for senior living marketers. The services work together to deliver comprehensive communications solutions to clients across various industries including insurance, healthcare, spirits, education, and government sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Full-service advertising capabilities including broadcast, digital, print, and out-of-home advertising campaigns for enterprise and mid-market clients across MP&F's verticals.
• Creative & Brand Strategy Brand identity development, creative design, and strategic positioning services to establish and strengthen client brands across MP&F's verticals.
• Integrated Marketing Coordinated multi-channel marketing campaigns combining advertising, PR, social media, and digital marketing strategies for clients across MP&F's verticals.
• Public Relations Media relations, press outreach, crisis communications, and strategic public relations counsel for clients across MP&F's verticals.
• Research & Data Analytics Market research, audience insights, data analysis, and performance measurement services to inform marketing strategies, delivered using Excel, SQL, Python, and Tableau.
• Social Media Social media strategy, content creation, community management, and paid social advertising across platforms for clients across MP&F's verticals.
• Website Development Website design, development, and digital experience creation including UX design and front-end web development with CRM integrations for clients across MP&F's verticals.
• Silverfox MP&F's seamless marketing product for senior living marketers, designed to help with resident events, digital campaigns, and community visibility.

Quantifiable outcome

• Farm Bureau Insurance of Tennessee: Insurance quote completions are up and campaign efficiency to attain leads is significantly up.
• +10 more outcomes

Named customers33 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Spitfire Event MarketingminorStrategic or Co-development PartnerMP&F partnered with Spitfire Event Marketing to execute Nissan's nationwide grassroots activation program. Regional teams worked 505 event days across 24 weeks, delivering 9,313 leads and 12.84% conversion. Spitfire provided event production and field execution support complementing MP&F's strategy, creative, and data capture solutions.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DVL Seigenthaler: Nashville-based integrated public relations and marketing communications firm serving regional and national clients across healthcare, government, and consumer verticals. Closely comparable in geography, ownership structure (independently held), and integrated PR-plus-advertising offering to MP&F.
• Buntin Group: Nashville-based, independently held integrated advertising and marketing agency with a comparable Tennessee/Southeast client base and a similar full-service model spanning advertising, PR, digital, and creative. MP&F's leadership bios reference Buntin directly (Don Bailey's 14+ years there; Caitlin Barnes' account-lead tenure), making it the closest direct local peer.
• Inkhouse: Mid-size independently held public relations and integrated communications firm serving technology and consumer clients with a retainer-and-project-based model. Comparable in size, ownership independence, and the integrated PR-plus-content-plus-digital offering MP&F delivers.
• Walker Sands: Mid-size independently held integrated marketing and PR agency with comparable service mix (advertising, PR, digital, content, demand generation) and similar client scale. Directly comparable as a mid-market full-service agency competing for the same enterprise RFPs MP&F targets.
• 5W Public Relations: Independently held, mid-size U.S. public relations agency offering integrated communications across consumer, corporate, and digital. Comparable to MP&F in ownership independence, full-service positioning, and reliance on senior-led account teams for enterprise clients.

Broad incumbents

• Edelman: World's largest independently owned public relations firm, with integrated advertising, digital, and research capabilities. Directly comparable in full-service PR-plus-advertising positioning and independence, but operates at dramatically larger global scale.
• Weber Shandwick: Global top-tier public relations firm within Interpublic Group's IPG DXTRA, offering integrated communications across consumer, corporate, healthcare, technology, and public affairs. Comparable in the integrated PR model and enterprise client base, but with global scale and holding-company resources MP&F does not have.
• Finn Partners: Large independently held global public relations and integrated marketing firm. Comparable in independence and integrated PR-plus-digital model, but operates at a meaningfully larger scale across multiple geographies and verticals — represents the tier above MP&F's natural growth path.
• Ogilvy PR: Global advertising and public relations network within WPP offering integrated brand communications. Comparable in integrated advertising-plus-PR scope and enterprise/government client work, but with global holding-company scale and resources.

Emerging players

• Highwire PR: Mid-size independently held public relations agency focused on technology and B2B clients with a growing integrated digital offering. Comparable as an independent mid-tier PR firm competing for similar enterprise communications budgets, though concentrated in the technology vertical rather than MP&F's Tennessee-rooted verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mpf-strategic-communications
• Xx.com/mpfcomm

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MP&F Strategic Communications