Showtime Events

What Showtime Events does

Showtime Events India Private Limited is an Indian event production and experiential marketing company founded in 1997 by Michael Menezes. Headquartered in Gurgaon with operational offices in Bengaluru and Mumbai, the firm produces high-profile, large-format events including corporate product launches, opening ceremonies, government summits, international conference pavilions, incentive programs, and private social gatherings. Its client base is dominated by blue-chip enterprises and Indian government bodies, including Tata Motors, BMW, Daimler, Hero MotoCorp, Infosys, TCS, the Ministry of External Affairs, the Ministry of Environment, and India's Permanent Mission to the UN, with claimed operational reach across 49 countries and four continents.

The company's technology stack is anchored in physical event production rather than software platforms. Showtime introduced hi-tech laser systems to India in 1997 through a 33-city launch of the Hero Honda Street motorcycle, and has since developed capabilities in 3D projection mapping on heritage and modern buildings, motorized projection screens up to 110 feet wide, reinforced stage construction, and pyrotechnic-integrated show design. Notable technical milestones include creating the world's largest live domino tumble for the Hero Indian Super League Opening Ceremony in 2015, executing a 3D projection onto the Jaipur Vidhan Sabha facade during the Resurgent Rajasthan event, and designing India's pavilion at four consecutive UNFCCC Climate Change Conferences (COP21 through COP24). The firm has no disclosed AI/ML, API, SDK, or software-as-a-service offerings.

Showtime operates a project-based, fee-for-service revenue model with custom quotes per event scope and multi-year client engagements being common; pricing is not publicly disclosed. Go-to-market is a direct enterprise sales motion with competitive pitching against 14 top-tier agencies on flagship mandates. The company has no disclosed investors, no funding rounds, and no public financial reporting. Marketing is reputation-driven, anchored by the chairman's role as founding president of EEMA (the Indian Event & Entertainment Management Association, 300+ members) and the firm's portfolio of industry-recognized projects. Headcount is reported in the 51-100 range per firmographic data, scaling to 200+ professionals on individual flagship events through freelance deployment.

Name

Showtime Events

Legal name

Showtime Events India Pvt Ltd

Website

https://showtimegroup.in

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Showtime Events is an Indian event management firm producing large-format corporate launches, opening ceremonies, international conference pavilions, and government summits for blue-chip clients such as Tata, BMW, Daimler, and the Government of India, with operations spanning 49 countries.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), General Consumer Expos & Trade Shows (MPAGAFAA), Awards Ceremonies & Recognition Events (MPAGAHAF), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

Keywords

• Event management services
• Corporate event production
• Experiential marketing agency
• Product launch events
• Opening ceremony production

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Management Services: Full-service event management for corporate events, product launches, opening ceremonies, government projects, and international conferences. Revenue generated through project-based fees for event design, production, and execution services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Showtime Events is a technology-driven event and experiential marketing company that delivers end-to-end event production and management services for enterprise corporations, government bodies, and high-profile private clients. Core offerings span MICE events, product launches, opening ceremonies, road shows, incentive programs, international conferences (including India Pavilions at UN Climate Change Conferences), government projects, and private social events. Differentiated by pioneering hi-tech laser systems in India since 1997, advanced 3D projection mapping on heritage and modern buildings, motorized projection screens up to 110 feet wide, and specialized stage construction.

Product overview

Showtime Events is an Indian event management company that operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides comprehensive live event production and management services across eight distinct service categories: Event Production and Management, Product Launches, Opening Ceremonies, Road Shows, Incentive Programs, Government Projects, International Conferences, and Private Social Events. The company also offers specialized technology offerings including Hi-Tech Laser Systems (pioneered in India since 1997) and 3D Projection Mapping capabilities. With over two decades of experience and operations spanning 49 countries across 4 continents, Showtime serves brand leaders including Tata, Taj, Infosys, BMW, Daimler, Hero, and various government bodies. The company is led by Chairman Michael Menezes and operates from offices in Bengaluru, Delhi NCR, and Mumbai.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production and Management Services End-to-end event production covering concept, design, logistics, and on-site execution for corporate, government, and private clients, delivered as a managed project.
• Product Launch Events High-impact product launch events including launch ceremonies, 3D projection mapping, fashion showcases, and venue transformations for automobile and consumer brands.
• Opening Ceremony Production Large-scale opening ceremony production including entertainment programming, pyrotechnics, live performances, and theatrical presentations for sports leagues and conferences.
• Road Show Productions Mobile event productions that bring brand experiences to multiple locations across cities or regions, originated with Showtime's first multi-city launch in 1997.
• Incentive Programs Corporate incentive events and experiential marketing programs to reward and engage employees, partners, or customers.
• Government Projects Official government event production including international summits, pavilion designs for UN climate conferences, and cultural heritage celebrations.
• International Conference Pavilions Design and management of international conference pavilions and side events, including India Pavilions at UN Climate Change Conferences (COP) and the World Economic Forum, executed for governments and industry bodies.
• Private Social Events Private gala events, charity functions, and high-profile social gatherings at prestigious venues including palaces and heritage properties such as Jodhpur's One World Retreat for the Indian Head Injury Foundation.

Quantifiable outcome

• India Pavilion highly acclaimed by international media at COP21 Paris and COP22 Marrakech
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• India's Permanent Mission to UNcoreStrategic or Co-development Partner · 1 January 2018Partnership for International Yoga Day 2018 celebration at UN headquarters.
• Society of Indian Automobile Manufacturers (SIAM)coreStrategic or Co-development Partner · 1 January 2018Partnership for India's First Global Mobility Showcase - a major automotive industry event.
• Tata MotorscoreStrategic or Co-development Partner · 1 January 2018Won pitch to design, execute and manage Tata Motors Pavilion at Delhi Auto Expo 2018, beating 14 top agencies. Showtime designed over 4000 sq meters of exhibition space.
• United Nations Framework Convention on Climate Change (UNFCCC)flagshipStrategic or Co-development Partner · 1 January 2017Won competitive bid to design and manage India Pavilion for three consecutive years at COP21 (Paris 2015), COP22 (Marrakech 2016), and COP23 (Bonn 2017). This is Showtime's most prestigious government partnership for international diplomacy.
• CII (Confederation of Indian Industry)coreStrategic or Co-development Partner · 20 January 2016Partnership for major government events including #StartupIndia launch. CII is India's premier industry association and Showtime has worked with them on significant national events.
• Ministry of External Affairs (MEA) and Government of IndiaflagshipStrategic or Co-development Partner · 1 January 2015Curated Gandhi at 150 Film projection in 120 countries for MEA and Government of India - a major international cultural diplomacy project.
• Reliance and IMG (Reliance Industries)coreStrategic or Co-development Partner · 1 January 2015Partnership for Hero Indian Super League Opening Ceremonies (2015 and 2016). Showtime produced world-class stadium ceremonies under the aegis of All India Football Federation.
• BMW-MINI IndiacoreStrategic or Co-development Partner · 1 January 2014Premium automotive partnership for MINI COUNTRYMAN launch events with NOT NORMAL theme. Showtime created innovative rooftop nightclub launch and fashion show with Manish Arora.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IMG (Endeavor): Global sports and entertainment events company. Showtime explicitly partners with IMG-Reliance for Hero Indian Super League opening ceremonies, demonstrating direct collaboration rather than pure competition, but IMG is a major comparable in sports/event production globally.
• 70 Event Media Group: Indian full-service event management company covering corporate events, conferences, product launches, and entertainment properties. Comparable in serving mid-to-large enterprise clients with end-to-end event production and similar geographic footprint across India.
• Fountainhead MCM: Indian experiential marketing agency providing event management, brand activations, and on-ground promotion. Directly comparable in automotive and technology sector accounts, MICE events, and corporate entertainment contracts across India.
• Percept Limited: Indian marketing conglomerate with marquee event management, brand activation, and media capabilities. Competes head-to-head in corporate events, sports properties, and experiential marketing for similar enterprise and government clients in India.
• Cineyug: Mumbai-based event management and entertainment firm producing large-format weddings, corporate events, and award ceremonies. Comparable in scale and in serving Bollywood-endorsed celebrity events and high-end private social functions.
• Laqshya Eventders: Indian experiential marketing and event management firm with strong IP in large-scale public events and corporate brand activations. Comparable in managing high-profile government and corporate event mandates across India.
• Wizcraft Entertainment: India's largest event management and experiential marketing agency with similar depth in celebrity-driven live events, corporate activations, and entertainment productions. Directly comparable in serving Tata, BMW, and large Indian enterprise accounts across award shows, product launches, and weddings.

Broad incumbents

• Ogilvy: Global advertising and brand experience network with strong experiential marketing practice. While much larger and broader, Ogilvy's experiential arm competes for the same large enterprise event budgets and brand activation mandates that Showtime pursues.
• Jack Morton Worldwide: Global brand experience agency producing large-scale events, brand activations, and experiential programs for world-class brands. Comparable in serving automotive (including Daimler-related accounts) and technology clients with similar premium-tier event production approach.
• George P. Johnson Experience Marketing: Global experience marketing agency with deep enterprise and technology client base, offering similar trade show, conference, and product launch production services at international scale. Competes with Showtime for multinational event mandates and tech sector brand activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/showtime_group
• Facebookfacebook.com/showtimevents
• LinkedInlinkedin.com/company/showtime-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showtime Events