Schroeder Moving

What Schroeder Moving does

Schroeder Moving Systems, Inc. (legal entity Schroeder Moving Companies Inc.) is a privately held, full-service moving and relocation company founded in 1947 and headquartered at 15700 W Lincoln Ave, New Berlin, Wisconsin, with a second office in Appleton serving the Fox Valley. Operating as an award-winning United Van Lines agent under its own DOT numbers (512549 and 514341), the company serves residential customers, corporate/enterprise clients, commercial businesses, and government/military accounts across Wisconsin, the broader Midwest, and — through the United Van Lines network — nationally and internationally. In its most recent disclosed year, the company completed over 5,000 moves.

The company's service portfolio is built on a relocation platform architecture that combines owned physical infrastructure with partner-supplied digital tooling. Physical assets include over 200,000 square feet of climate-controlled storage and warehousing in New Berlin and Appleton, an in-house fleet, and dedicated Move Coordinators. Digital assets are largely delivered through the United Van Lines network: the Customer Move Portal for shipment tracking, the MoveTrack relocation management system with expense tracking and reporting for HR departments, and the Signature Relocation Platform for end-to-end corporate transferee management. Adjacent offerings include CityPointe Real Estate Services for bundled home sale/purchase coordination, IT & Data Center Relocation, exhibit and trade show transportation, white-glove/special products shipping, and warehouse & distribution. Marketing is executed through a Wisconsin-focused SEO footprint of 100+ location pages, an active blog, social channels on Facebook and LinkedIn, and a website 'Get a Free Quote' lead capture form, with leads converted by inside sales coordinators.

The business model is professional services revenue across multiple pricing structures. Local moves are billed hourly (with a typical two-hour minimum) for residential and small commercial customers in Wisconsin. Long-distance and interstate moves are priced on weight and distance, with full-service jobs typically ranging from $2,000 to $8,000 and larger moves exceeding $10,000; specialty items, packing, stairs, long carries, and peak-season surcharges are additive. Storage is billed monthly on a unit basis. Corporate relocation runs on multi-year contracts through the Signature Relocation Platform, bundling counseling, direct reimbursement, home sale services, temporary housing, moving, storage, and mortgage assistance. International relocation revenue is generated through coordinated cultural preparation, immigration assistance, and language training support under the United Van Lines global umbrella. The company is privately held with no disclosed funding rounds, no institutional investors, and no public ticker; ownership commentary indicates continued family/local control since founding.

Name

Schroeder Moving

Legal name

Schroeder Moving Companies Inc.

Website

https://schroedermoving.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Schroeder Moving is a Wisconsin-based, privately held full-service moving company operating as a United Van Lines agent since 1947, serving residential, corporate, commercial, and government/military clients locally, nationally, and internationally from offices in New Berlin and Appleton.

Ownership category

akta.pro rank

Product category

Moving and Relocation Services

NAICS

Used Household and Office Goods Moving (484210), Used Household and Office Goods Moving (48421)

SIC

Trucking & Courier Services (No Air) (4210), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Long-Distance & Interstate Household Moving (HSAKABAA)

akta.pro secondary industries

Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC), Interstate Full-Service Door-to-Door Moving (Pack/Load/Transport/Unload) (HSAKABAH), Apartment & Condo Local Moving (HSAKAAAB), Move Management (Office Relocations) (BPABAFAC), Dedicated/Exclusive-Use Interstate Moves (HSAKABAF)

Keywords

• Residential moving services
• Commercial relocation
• Corporate relocation management
• Warehousing and storage
• Long distance moving

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Local Moving Services: Hourly-based local moving services for residential customers within Wisconsin. Customers can request full-service moves including packing, loading, transportation, and unloading, or partial services.
2. Long-Distance/Interstate Moving: Pricing based on weight of shipment and distance traveled. Additional services include packing, storage, specialty item handling, and debris removal. Costs typically range from $2,000-$8,000 for full-service moves.
3. Corporate/Employee Relocation: Comprehensive relocation services for businesses including policy development, home sale assistance, temporary housing, mortgage assistance, and international relocation support through the Signature Relocation Platform.
4. Warehousing and Storage: Over 200,000 square feet of secure, climate-controlled storage facilities in New Berlin and Appleton for short-term and long-term storage needs.
5. Commercial Moving Services: Office relocation, IT and data center moving, exhibit/trade show transportation, and special products shipping for business customers.
6. International Moving: International relocation services including cultural preparation, immigration coordination, language training support, and assistance finding local service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Schroeder Moving is a full-service Wisconsin moving company and United Van Lines agent that provides local, long-distance, and international household moving; apartment, commercial, office, IT/data center, and exhibit/trade show relocation; corporate and employee relocation management; government and military moves; warehousing and climate-controlled storage; and white-glove special products delivery. As an award-winning agent since 1947, the company serves over 5,000 moves per year from offices in New Berlin and Appleton, leveraging United Van Lines' national network for coast-to-coast coverage.

Product overview

Schroeder Moving is a full-service moving company operating as a United Van Lines agent, offering a comprehensive portfolio of relocation services. The core offerings include local and long-distance household moving, apartment movers, international relocation, and corporate/employee relocation programs. Specialty services encompass IT & data center relocation, exhibit/trade show transportation, and white-glove final-mile delivery for special products. The company operates over 200,000 square feet of climate-controlled warehouse and storage facilities in New Berlin and Appleton. Supporting services include CityPointe real estate services for home sale assistance, a driver recruitment program, and the United Van Lines-powered customer move portal and Signature Relocation Platform with MoveTrack software for enterprise clients. The portfolio is anchored by United Van Lines' network resources while Schroeder provides localized Wisconsin service through offices in Milwaukee and Appleton.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Movers

Quantifiable outcome

• Over 5,000 moves completed annually
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• United Van LinescoreChannel Partner/ Reseller/ DistributorSchroeder Moving is an award-winning United Van Lines Agent, representing one of North America's largest moving carriers. This partnership provides access to coast-to-coast moving resources, equipment, and the extensive United Van Lines agent network of over 1,000 agents. United Van Lines DOT # 77949. Schroeder operates under their own DOT numbers (512549, 514341) for local operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Two Men and a Truck: Largest franchised local and long-distance moving brand in North America, operating residential and small-business moves with strong multi-region presence. Directly comparable to Schroeder's residential local/long-distance service portfolio and Move Coordinator-driven customer experience.
• Graebel Companies: Corporate relocation management and household goods moving provider with direct operations and agent network. Closely comparable corporate/employee relocation capability set including policy administration and expense management.
• Sirva Worldwide Relocation: Global corporate relocation and moving services platform offering policy management, home sale, and household goods transportation. Comparable at the enterprise/employee relocation layer where Schroeder competes via the Signature Relocation Platform.
• Bekins Moving Solutions: Midwest-based full-service moving company with residential, commercial, and corporate relocation offerings. Operates in overlapping Wisconsin-area geography with comparable storage and long-distance service mix.

Broad incumbents

• United Van Lines: Parent carrier network serving North America with coast-to-coast agent-based interstate and international moving services. Comparable as the brand and infrastructure Schroeder operates under, providing scale, technology (MoveTrack, Customer Portal), and national referral pipeline.
• Mayflower Transit: Interstate household goods carrier operating through an agent network comparable to United Van Lines. Competes for the same long-distance household moving demand and cross-references against Schroeder's commercial and long-distance offerings.
• North American Van Lines: Allied / North American Van Lines operates an agent-based interstate moving network serving residential and corporate customers. Comparable in scale of network, corporate relocation capabilities, and customer-facing technology stack to the United Van Lines platform Schroeder uses.
• Allied Van Lines: Major interstate household goods carrier with a national agent network and corporate relocation program. Competes head-to-head for enterprise and long-distance residential moves, particularly in the Midwest.
• Atlas Van Lines: Interstate household goods and corporate relocation carrier with an agent model. Comparable scope of services including long-distance household, corporate, and international relocation offerings.

Regional players

• Johnson Storage & Moving: Allied Van Lines agent with residential, commercial, and warehousing operations concentrated in the Midwest. Comparable full-service model and geographic overlap in Wisconsin-serving markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schroedermovingsystems
• LinkedInlinkedin.com/company/schroeder-moving
• Xx.com/schroedermoving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schroeder Moving