Atlas Van Lines Inc.

What Atlas Van Lines Inc. does

Atlas Van Lines, Inc. is a privately held household goods moving services company headquartered in Evansville, Indiana, founded in 1946 and operating for over 75 years. The company functions as a brand and coordination platform atop a network of more than 350 independent Atlas agents across the United States and Canada, with additional cross-country agent partners and international licensees supporting overseas moves. Customer segments span residential consumers (local, long-distance, cross-country, and international relocations), corporate employers with employee relocation programs, military families, and federal government agencies served through the GSA's Centralized Household Goods Traffic Management Program (CHAMP) and the Government Bill of Lading (GBL) process. Sub-brands include Atlas World-Class Travel (full-service travel agency established 1989) and Small Move Solutions (containerized shipping for smaller loads).

Core service offerings are organized around full-service residential and corporate moving — packing, loading, transportation, unloading, unpacking — priced primarily on shipment weight and distance, with binding and non-binding estimate options. Modular add-on services include packing materials, furniture protection, auto transportation, storage-in-transit and longer-term warehouse storage, specialty item handling (pianos, antiques, pool tables, vehicles), and valuation protection (Full Value Protection at a minimum of $6.00 per pound, with minimal protection at 60 cents per pound included). Digital infrastructure consists of the Atlas Customer Portal (desktop and mobile, used for shipment tracking, payments, documents, and claims), the Atlas Video Survey App (remote in-home video estimates), and the Corporate Client Dashboard (relocation analytics for employer clients). No public-facing API or developer SDK is offered.

Atlas Van Lines, Inc. is owned by its network of local moving agents and customer service companies, with AWGI LLC holding the trademarks and Atlas World Group, Inc. serving as the parent entity. The company has no disclosed outside institutional investors and is not publicly traded. Distribution is channel-led: the 350+ independent agent network handles front-line sales and operations, while self-service quote requests and portal tools serve direct-to-consumer demand, and direct enterprise/government sales cover corporate, military, and federal agency accounts. Marketing emphasizes content (blog, city guides, infographics, an annual Migration Patterns Study) and earned media, with recent recognition including Newsweek's Most Trustworthy Companies in America 2025 and Top 10 Best National Moving Company 2026.

Name

Atlas Van Lines Inc.

Legal name

Atlas Van Lines, Inc.

Website

https://atlasvanlines.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Atlas Van Lines is a privately held, agent-owned moving services company operating through 350+ independent agents across the U.S. and Canada. Founded in 1946 and headquartered in Evansville, Indiana, it serves residential, corporate, military, and government relocation customers with full-service household goods transportation, packing, storage, and specialty item handling.

Ownership category

akta.pro rank

Product category

Moving and Relocation Services

NAICS

Used Household and Office Goods Moving (484210)

SIC

Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Interstate Full-Service Door-to-Door Moving (Pack/Load/Transport/Unload) (HSAKABAH)

akta.pro secondary industries

Heavy Vehicle & Equipment Transport (RVs, Trucks, Buses) (HSAKAFAH), Interstate Specialty Household Moves (Pianos/Antiques/Fine Art/Safes) (HSAKABAJ)

Keywords

• Residential moving services
• Corporate relocation services
• Long-distance moving
• Military household goods
• Moving storage services

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Transportation and Moving Services: Core revenue from transporting household goods. Pricing is based on weight of shipment and distance traveled. Customers choose between binding (guaranteed price) or non-binding estimates. Payment can be made at origin or destination.
2. Packing and Additional Services: Optional services including professional packing, unpacking, furniture protection, storage, auto transportation, and special item handling (pianos, antiques, pool tables). These are charged as add-ons to the base moving service.
3. Valuation Protection: Full Value Protection (FVP) provides comprehensive coverage for lost or damaged items, with minimum declared value of $6.00 per pound of shipment weight. Minimal protection at no cost provides only 60 cents per pound coverage.
4. Storage Services: Short-term Storage-In-Transit and longer-term secure storage at Atlas warehouses across the U.S. and Canada. Storage is offered as an additional service at an extra cost.
5. Travel Services: Atlas World-Class Travel provides full-service travel agency capabilities including airline reservations, rail transportation, car rentals, hotel accommodations, and tour/cruise planning.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Atlas Van Lines provides household goods transportation, packing, storage, and related relocation services through a network of 350+ independent local agents across the United States and Canada. Offerings span local, long-distance, cross-country, and international residential moves; corporate employee relocation programs; military and government moves via the GSA CHAMP program; and supporting services such as auto transport, specialty-item handling, valuation protection, and travel booking.

Product overview

Atlas Van Lines is a moving services company operating as a network of over 350 independent Atlas agents across the U.S. and Canada. The company offers a comprehensive suite of relocation services organized around a core residential and corporate moving platform, with modular add-on services including packing, auto transport, storage, valuation protection, and travel services. Digital tools include the Atlas Customer Portal for shipment tracking and management, and the Atlas Video Survey App for remote estimates. Special items moving covers vehicles, pianos, pool tables, and unusual cargo. The network spans local moves, long-distance interstate relocations, and international moves through partnered licensees.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas World-Class Travel™: A full-service travel agency established in 1989 that handles flight and rail tickets, car rentals, hotel accommodations, and tour and cruise planning for customers moving for business or pleasure.
• Small Move Solutions

Products and services

• Residential Moving Services

Quantifiable outcome

• Approximately 7 million people changed their state of residence in 2024, with Atlas publishing annual Migration Patterns Study tracking these trends.
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• AAA (American Automobile Association)minorGTM or Marketing PartnerAAA offers Atlas Van Lines as a partner program, providing AAA members with discounts and rewards on moving services. This partnership targets AAA's member base seeking moving services.
• Shriners Children'sminorGTM or Marketing PartnerAtlas partners with Shriners Children's as part of its corporate social responsibility and community involvement initiatives.
• AMAC (American Military and Veterans Community)minorGTM or Marketing PartnerPartnership with AMAC providing moving services and discounts to the organization's members.
• American Red CrossminorOthersCorporate partnership supporting the American Red Cross humanitarian mission.
• American Heart AssociationminorOthersCorporate partnership supporting heart disease research and community health initiatives.
• Wounded Warrior ProjectminorOthersPartnership supporting wounded veterans through the Wounded Warrior Project organization.
• United Way of Southwestern IndianaminorOthersCorporate partnership supporting United Way's community service initiatives.
• American Trucking Associations (ATA) Moving and Storage ConferencecoreStrategic or Co-development PartnerAtlas is a member of the ATA Moving and Storage Conference, an industry designation that attests to ethical and responsible business conduct. Every local Atlas mover belongs to this industry organization.
• General Services Administration (GSA)coreChannel Partner/ Reseller/ DistributorAtlas is an approved service provider for the GSA's Centralized Household Goods Traffic Management Program (CHAMP), enabling the company to serve federal agency relocations.
• NewsweekminorGTM or Marketing PartnerNewsweek recognized Atlas Van Lines as Most Trustworthy Companies in America 2025 and Top 10 Best National Moving Company 2026.
• RedfinminorGTM or Marketing PartnerRedfin cited Atlas Van Lines for industry authority in an article about how moving trends are changing in 2026.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PODS: Portable On-Demand Storage company offering containerized moving and storage. Directly addresses Atlas's storage-in-transit and Small Move Solutions categories with a portable-container model.
• Bekins Van Lines: Agent-based national van line providing household goods moving services. Comparable to Atlas in business model (independent agent network) and service scope (residential, corporate, government).
• North American Van Lines: SIRVA-owned van line serving residential, corporate, military, and government moves through an agent network. Directly comparable in service mix, agent structure, and customer segments.
• United Van Lines: UniGroup's flagship household goods moving brand and Atlas's closest direct competitor. Operates a comparable agent-based national network serving residential, corporate, and government relocations across the U.S.
• Wheaton World Wide Moving: Agent-based interstate household goods carrier and a direct competitor in the long-distance moving van line category alongside Atlas, United, Allied, and Mayflower.
• Two Men and a Truck: Large franchised moving company specializing in local and intrastate household moves. Overlaps with Atlas's local and short-haul residential business and competes for the same customer.
• Allied Van Lines: SIRVA-owned national household goods carrier using the same agent-network model as Atlas. Directly competes for residential, corporate, and GSA CHAMP government move contracts.
• Mayflower Transit: UniGroup-owned interstate household goods mover with an agent-based network. Competes head-to-head with Atlas in long-distance residential and corporate relocation.

Broad incumbents

• Penske Truck Rental: Major national truck rental company offering one-way and local rentals. Competes with Atlas at the margin as a DIY alternative to full-service household goods moving.
• U-Haul: Largest DIY truck and trailer rental operator in North America. Represents the primary self-move alternative to Atlas's full-service offering, especially for cost-sensitive long-distance customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atlas_van_lines
• Facebookfacebook.com/atlasvanlines
• LinkedInlinkedin.com/company/atlas-van-lines

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Van Lines Inc.