Temple Israel of the City of New York

What Temple Israel of the City of New York does

Temple Israel of the City of New York (TINYC) is a 155-year-old Reform Jewish congregation founded in 1870 and headquartered in a single building at 112 East 75th Street on Manhattan's Upper East Side. The congregation serves Upper East Side households seeking a Reform Jewish community, with a core product portfolio spanning worship services (Shabbat, Torah Study, High Holy Days, Tot Shabbat, Healing services), lifecycle events (B'nai Mitzvah, weddings, funerals, conversion support), an educational continuum from Early Childhood Learning Center (ECLC) through PreK-5 Religious School, Jr. Academy (grades 6-7), and Academy/Teen Programming (grades 8-12), Adult Education (including an 18-week Introduction to Judaism course), Camp Chaverim, and affinity subgroups (NYConnect for 20s/30s, YETI youth, MEET men's group, WLC/Sisterhood). Technology infrastructure is limited to a ShulCloud-powered member portal (tinyc.shulcloud.com) for membership management, online registration, donations, and ACH/credit-card payments, a livestream of Shabbat services and Torah Study via tinyc.org/live, and Constant Contact for email marketing; no AI, API, or proprietary platform capabilities are disclosed.

The congregation's business model is a multi-stream religious non-profit: (1) tiered annual household membership dues ranging from $250 (Young Professional, one adult) to $36,000 (Leader enhanced), with standard two-adult Unreserved seats at $4,400 and a mandatory $600-$800 Security Fee; (2) Religious School and ECLC tuition with a $360 new-family deposit and payment plans to January 31; (3) an Annual Appeal launched each Yom Kippur; (4) a separate Capital Campaign funding the renovation of the 55-year-old synagogue building; (5) designated funds (Early Childhood Scholarship, Refugee Relief, Social Action, Music, Clergy Discretionary, Legacy Giving, Memorial/Yahrzeit); and (6) ancillary revenue from event fees, film screenings, travel seminars, and venue rentals ("Rent Our Space"). Customer segments include Upper East Side Reform Jewish households, Young Families with children (parents 34 and younger), Young Professionals (21-34), out-of-town Associate Members (>150 miles from NYC), Enhanced-tier major donors (Benefactor through Leader), interfaith and conversion-path adults, and teens retained through Academy and travel seminars. Distribution is single-site plus livestream and the online ShulCloud storefront, with off-site venue use at the Hewitt School for large events.

The organization is currently navigating a major leadership transition: after a seven-month CCAR-governed rabbinic search, Rabbi Matt Reimer was ratified by the congregation on February 24, 2026 as the sixth Senior Rabbi, succeeding Rabbi David Gelfand who retired June 30, 2026; Rabbi Reimer officially began July 1, 2026. A new Welcome Committee (co-chaired by Keith Gross and Amy Landis) is coordinating member-facing integration including NYC and Hamptons roundtables. The congregation is URJ-affiliated, partners with Hebrew Union College–Jewish Institute of Religion (HUC-JIR) through the Hanassi Rabbinical Fellows Program, and operates an annual social action calendar (Mitzvah Day, Rise Against Hunger, blood drives, NY Common Pantry sandwich-making, Midnight Run, Project Cicero, Project Ezra, NY Cares coat drive, Israel Guide Dog Center walk, American Cancer Society Making Strides).

Name

Temple Israel of the City of New York

Legal name

Temple Israel of the City of New York

Website

https://tinyc.org

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

51–100 employees

Short description

Temple Israel of the City of New York is a 155-year-old Reform Jewish congregation on Manhattan's Upper East Side that provides worship, education (ECLC through grade 12), B'nai Mitzvah preparation, adult learning, and lifecycle services to member households via tiered annual dues, tuition, and donations.

Ownership category

akta.pro rank

Product category

Religious Congregation Services

NAICS

Religious Organizations (8131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Reform jewish congregation
• Jewish education programs
• Lifecycle religious services
• Early childhood learning
• Congregational membership

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Tiered annual household membership dues ranging from $250 (Young Professional, one adult) to $36,000 (Leader enhanced level). Primary categories: Membership with Unreserved High Holy Day Seating (One Adult $2,200 / Two Adults $4,400), Reserved High Holy Day Seating starting at $2,600, Associate ($1,150 / $2,300, for households >150 miles from NYC), Young Family ($800 / $1,600, parents 34 and younger), Young Professional ($250 / $500, ages 21–34 without children), and enhanced tiers Benefactor ($12,000), Builder ($18,000), Pillar ($25,000), Leader ($36,000). Includes $600–$800 annual Security Fee per household. New members pay a $250–$500/year Building Assessment Fee for 3 years. Special consideration available regardless of financial ability.
2. Religious School & ECLC Tuition: Tuition-based programming for Early Childhood Learning Center (ECLC), PreK–5 Religious School, Jr. Academy (6–7), and Academy (8–12). New-family registration requires a $360 deposit (or $180 if scholarship-approved), with the balance billed over summer with payment plans to January 31.
3. Annual Appeal & Capital Campaign Donations: Annual Appeal launched at Yom Kippur each year and runs through end of June — supplemental fundraising because dues and tuition "only cover a fraction of the costs." Separate Capital Campaign funds 21st-century renovation of the 55-year-old synagogue building. Plus Legacy Giving, Clergy Discretionary Funds, Memorial/Yahrzeit Fund, and Designated Funds (Early Childhood Scholarship, Refugee Relief, Social Action, etc.).
4. Event & Program Fees: Miscellaneous fee-based programming: paid film screenings (e.g., $18 TI members / $36 non-members for The Return From the Other Planet), enrichment classes, travel seminars (Civil Rights trip, Prague trip, optional Israel extension), and event rentals ("Rent Our Space").

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Temple Israel of the City of New York is a Reform Jewish congregation that provides weekly Shabbat worship (in-person and livestreamed), High Holy Day services, lifecycle officiation (B'nai Mitzvah, weddings, funerals, baby namings), and a tiered membership program with annual dues. It sells ECLC preschool, Religious School (PreK-5), Jr. Academy (6-7), Academy/Teen Programming (8-12), Camp Chaverim, Adult Education (including Introduction to Judaism for conversion), and B'nai Mitzvah preparation as standalone educational offerings, supported by ShulCloud online registration and dues payments.

Product overview

Temple Israel of the City of New York (TINYC) is a Reform Jewish congregation on the Upper East Side of NYC, founded in 1870, that operates a portfolio of community, educational, worship, and social-action programs rather than a single product. Its educational core is the Early Childhood Learning Center (ECLC) feeding the Religious School (PreK-5), Jr. Academy (6-7), and the Academy/Teen Programming (8-12), with B'nai Mitzvah preparation as a lifecycle thread and Adult Education (including Introduction to Judaism and conversion support) extending learning across ages. Worship is delivered through Shabbat Services & Livestream, supported by affinity communities such as NYConnect (20s & 30s), YETI (youth), MEET (men's), and WLC/Sisterhood (women's), alongside Camp Chaverim and Baby & Toddler Classes. The Social Action Committee coordinates Mitzvah Day, Rise Against Hunger, and numerous tikkun olam drives; the membership program offers tiered dues with security and building fees, and the Annual Appeal, Capital Campaign, and Space Rentals round out the operational offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Early Childhood Learning Center (ECLC): Nursery school / early childhood education program at Temple Israel.
• Camp Chaverim
• WLC/Sisterhood (Women's Leadership Council/Sisterhood)
• MEET (Men's Enrichment Experience @ TI)
• NYConnect
• YETI (Youth Engagement at Temple Israel)

Products and services

• Early Childhood Learning Center (ECLC) Preschool and early-childhood education program emphasizing developmental milestones, social/emotional competencies, and Jewish values, reserved for members' children and led by Director Lisa Samick.
• Religious School (PreK-5) Values-based Jewish learning curriculum for Pre-K through 5th grade students connecting Jewish tradition to students' everyday lives.
• Jr. Academy (6-7) Middle-school Jewish history program for 6th and 7th graders alternating between Holocaust education (Facing History and Ourselves) and Israel studies, with weekly Hebrew tutoring and a 7th Grade Day Out field trip.
• Academy / Teen Programming (8-12) Monthly Sunday-evening program for 8th-12th graders covering Israel, antisemitism, Jewish identity, college life, and tikkun olam, supplemented by YETI youth engagement, Madrichim leadership, Mitzvah Makers service, and travel seminars to the U.S. South and Prague.
• B'nai Mitzvah Program Structured B'nai Mitzvah preparation and celebration pathway with only one celebration per service, beginning in 6th grade with clergy roundtables, Mitzvah Project meetings, Torah tutoring with Cantor Irena Altshul, and D'var Torah work with the Senior Rabbi.
• Adult Education Multi-track adult learning including an 18-week Introduction to Judaism course for conversion candidates, Adult B'nai Mitzvah preparation, Learn Shabbat Prayers workshops, and mini-courses such as Joyful Places & Holy Spaces.
• Camp Chaverim Summer camp offering associated with Temple Israel's Lifelong Learning programming.
• Baby & Toddler Classes / Parenting Family-engagement programming for the congregation's youngest members and their parents.
• Shabbat Services & Livestream Weekly Shabbat services, Torah Study, and High Holy Days services offered in-person and via livestream archive on the congregation's website.
• Social Action Committee Programming Year-round tikkun olam programming including Mitzvah Day, Rise Against Hunger meal packaging, monthly sandwich-making for the NY Common Pantry, Midnight Run toiletry drives, Project Cicero book drives, Project Ezra elder visits, and blood drives with the New York Blood Center.
• Membership Program Tiered congregational membership including Unreserved, Reserved, Associate, Young Family, Young Professional, and enhanced Benefactor/Builder/Pillar/Leader levels, coordinated by Membership Engagement & Development Director Eugenia Edwards.
• Space Rentals Rental of synagogue spaces for Kiddushes, B'nai Mitzvah parties, and other private events.

Quantifiable outcome

• ~300,000 meals donated through Rise Against Hunger over 11 years
• +4 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Union for Reform Judaism (URJ)flagshipStrategic or Co-development PartnerURJ-affiliated congregation; co-branded site footer; URJ news and content syndicated onto Temple Israel homepage; URJ ran required Anti-Bias Training Seminar for the Temple Israel Rabbinic Search Committee. URJ's Henry S. Jacobs Camp referenced as a partner for Israeli teen programming. Strategic denominational umbrella.
• Hebrew Union College – Jewish Institute of Religion (HUC-JIR), JerusalemcoreStrategic or Co-development PartnerHosts Israeli rabbinic fellows at Temple Israel through the John & Suzanne Golden Hanassi Rabbinical Fellows Program. Brings Israeli rabbis to Temple Israel for two two-week visits to mentor under Senior Rabbi; supports congregational engagement with Progressive Judaism in Israel.
• IsraAIDminorGTM or Marketing PartnerCo-hosted "Better Together: Temple Israel & IsraAID" educational event on April 12, 2021; collaborated on "Steps to Stress Less in a Post-Pandemic World in NYC" self-care session on May 19, 2021 (sponsored by TI Refugee Relief Task Force).
• Temple Emanu-El Streicker CenterminorGTM or Marketing PartnerCo-promoted speaker events hosted by Temple Israel including Bill Gates "How to Avoid a Climate Disaster" (Feb 16, 2021) and Charles M. Blow "Manifesto For Ending White Supremacy" (Mar 3, 2021). Streicker Center handles ticketing/streaming infrastructure.
• Redeemer East SideminorGTM or Marketing PartnerCo-hosted community Blood Drive on June 6, 2021 to address COVID-19-era blood supply shortages. Joint promotion and logistics.
• Hewitt SchoolminorImplementation/ SI/ Consulting PartnerProvides off-site venue space at 47 East 75th Street for large congregational events, including Mitzvah Day (Apr 24, 2022; Apr 14, 2024). Same block as the synagogue.
• Anti-Defamation League (ADL)minorGTM or Marketing PartnerADL's online report-incident platform linked from Temple Israel's Report Antisemitism page as a primary resource for congregants to report antisemitic, extremist, bias, bigotry, or hate incidents.
• Jewish Community Relations Council (JCRC)minorGTM or Marketing PartnerJCRC's antisemitism/bias/discrimination reporting link featured on Temple Israel's Report Antisemitism resource page.
• UJA Federation NYminorGTM or Marketing PartnerUJA Federation NY "Responding to Antisemitism" resource linked from Temple Israel's Report Antisemitism page; broader UJA–Federation funding ecosystem referenced as a community partner.
• American Cancer SocietyminorGTM or Marketing PartnerAnnual Making Strides Against Breast Cancer Walk held around Central Park on Oct 19; Temple Israel's Women's Leadership Circle (WLC) team fundraising channel through ACS portal.
• New York Common PantryminorGTM or Marketing PartnerMonthly sandwich-making during Religious School feeding program and High Holy Days canned food drive benefitting NY Common Pantry.
• New York Blood CenterminorGTM or Marketing PartnerAnnual blood drive at Mitzvah Day; 2024 donations helped 111 patients, 2025 donations helped 69 patients.
• Rise Against HungercoreGTM or Marketing PartnerAnnual pre-Thanksgiving meal-packing event entering 12th year in 2024; congregational tradition that has donated ~300,000 meals over 11 years; 2024 goal of $16,000 to fund 40,000+ meals.
• Israel Guide Dog Center for the BlindminorGTM or Marketing PartnerAnnual spring fundraising dog walk around Central Park (April 2026) organized by TI members for the Israel Guide Dog Center.
• Ronald McDonald House New YorkminorGTM or Marketing PartnerReligious School Snack Pack Making program assembling portable snacks for children and families undergoing treatment at area hospitals.
• Project CicerominorGTM or Marketing PartnerAnnual winter book drive (March 2026) donating new/gently-used books for children and young adults; Project Cicero has distributed over one million free books across NYC public schools.
• NY CaresminorGTM or Marketing PartnerAnnual Winter Coat Drive (December through January) collecting new/gently-used coats for New Yorkers in need.
• Midnight RunminorGTM or Marketing PartnerAnnual toiletry drive (February 2026) collecting sample-size toiletries, travel-size personal care items, hygienic supplies, and blankets for unhoused New Yorkers.
• Project EzraminorGTM or Marketing PartnerSenior engagement program hosting elderly Jewish adults bused from the Lower East Side to Temple Israel for lunch, games, and Jewish music (Sunday, March 15, 2026).
• Grassroots GroceryminorGTM or Marketing PartnerAnnual produce packing party on Saturday, November 1st collecting, sorting, and distributing healthy foods for food-insecure New Yorkers; ongoing BYOB to Tashlikh bread donation to NY Community Fridge.
• Central Conference of American Rabbis (CCAR)coreImplementation/ SI/ Consulting PartnerProfessional body governing rabbinic placement. Temple Israel's Rabbinic Search Committee submitted application to CCAR; CCAR set the 5-year-experience minimum for candidates given the congregation's size, providing placement vetting and search infrastructure.
• ShulCloudcoreTechnology or IntegrationMember portal, online enrollment, donations, payments, and event-registration platform hosted on tinyc.shulcloud.com. Stores enrollment information for ECLC, Religious School, and Academy programs; auto-populates family data across registrations and across years; supports ACH/credit card payments and scholarship flagging.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Congregation Beit Simchat Torah: Congregation Beit Simchat Torah is a Manhattan-based Jewish congregation serving the LGBTQ+ community with comparable worship, education, lifecycle, and social action programming. Comparable in scale and operating model though differentiated by community focus.
• Park Avenue Synagogue: Park Avenue Synagogue is a major Manhattan synagogue on the Upper East Side with comparable scale, lifecycle programming, and tiered membership structure. While Conservative (rather than Reform) in denomination, it competes for the same affluent UES member demographic.
• Stephen Wise Free Synagogue: Stephen Wise Free Synagogue is a historic Upper West Side Reform congregation with comparable religious school, adult education, and social action offerings. Named after its founding rabbi, it competes for the same Manhattan Jewish family demographic as Temple Israel.
• Temple Emanu-El: Temple Emanu-El is the largest Reform Jewish synagogue in New York City, located on Fifth Avenue, with comparable cradle-to-grave programming (Early Childhood Center, Religious School, adult education, social action, lifecycle events) and overlapping donor demographic on Manhattan's Upper East Side. Co-brands speaker programming with Temple Israel via the Streicker Center.
• Central Synagogue: Central Synagogue is a large Midtown Manhattan Reform congregation with a comparable portfolio of worship, education, social action, and adult learning programming. Comparable scale and membership-tier structure make it one of the closest direct peers for Temple Israel.
• B'nai Jeshurun: B'nai Jeshurun is a major Upper West Side Reform synagogue with similar extensive programming including religious school, adult education, social action, and lifecycle events. Operates as a direct competitor for Manhattan Jewish families choosing between congregations.
• Congregation Rodeph Sholom: Congregation Rodeph Sholom is a Reform synagogue on the Upper West Side affiliated with the Ramaz School, offering similar cradle-to-grave programming including early childhood, day school, religious school, and adult education. Directly comparable in mission and programming model.

Regional players

• Congregation Emanu-El (San Francisco): Congregation Emanu-El is one of the oldest and largest Reform synagogues on the West Coast, with similar cradle-to-grave programming and tiered membership. Operates in a different geography but is structurally comparable as a flagship historic Reform congregation with extensive programming.
• Westchester Reform Temple: Westchester Reform Temple is a large Reform congregation in Scarsdale, NY serving the suburban Westchester Jewish community. Comparable in programming breadth (Religious School, adult education, social action) but operates in a different geography from Temple Israel's UES core.

Emerging players

• Romemu: Romemu is a NYC-based Jewish spiritual community blending Jewish tradition with contemporary spiritual practice. Smaller and more emergent than Temple Israel but competes for the same young-adult (NYConnect-aged) Jewish demographic in Manhattan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/templeisraelofnyc
• Instagraminstagram.com/templeisraelnyc
• Xx.com/tinycorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Temple Israel of the City of New York