Daytona International Speedway

What Daytona International Speedway does

Daytona International Speedway operates a 500-acre motorsports and entertainment complex in Daytona Beach, Florida, hosting the Daytona 500 (NASCAR Cup Series flagship), Coke Zero Sugar 400 regular-season finale, Rolex 24 at DAYTONA (IMSA WeatherTech endurance), Daytona Supercross, Daytona 200 motorcycle race, Bike Week, Fall Cycle Scene, HSR Classic 24 Hour, and the Welcome to Rockville music festival. The venue features a 2.5-mile tri-oval superspeedway with 31-degree high banking (the steepest in NASCAR), ~101,500 permanent seats, three concourse levels spanning nearly a mile, 40 escalators, 17 elevators, and 60+ luxury suites after the $400 million Daytona Rising modernization completed in January 2016. The complex also houses the Motorsports Hall of Fame of America within the Ticket and Tours Building.

Name

Daytona International Speedway

Legal name

Daytona International Speedway

Website

https://daytonainternationalspeedway.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Daytona International Speedway operates a 500-acre motorsports and entertainment complex in Daytona Beach, Florida, hosting the Daytona 500, Rolex 24, Coke Zero Sugar 400, Daytona Supercross, Daytona 200, and Welcome to Rockville for racing fans, corporate clients, and families.

Ownership category

akta.pro rank

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

Keywords

• Motorsports venue
• Racing events
• Live entertainment
• Corporate hospitality
• Sports tourism

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Tickets: Primary revenue stream from ticket sales for NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Craftsman Truck Series, IMSA endurance racing, Supercross, and motorcycle events. Tickets sold through Ticketmaster platform with various seating tiers.
2. Corporate Hospitality: Premium suite rentals including Sky Suites (65 admissions), High Banks Suites, Midway Suites (50-400+ guests), and Rolex 24 Lounge Suites. Includes indoor seating, catering, bars, and Fanzone access.
3. Fan Hospitality: Fan-facing hospitality packages including Hard Rock Bet Fanzone access, pre-race experiences, and VIP upgrades for regular grandstand ticket holders.
4. Track Tours: Daily guided speedway tours (9:30 AM - 3:00 PM) and VIP tours (1:00 PM, Tuesday-Sunday) including access to Motorsports Hall of Fame of America. Also group field trip tours for schools.
5. NASCAR Racing Experience: Fan driving experiences allowing customers to drive real NASCAR race cars or ride along. Ranges from 5-minute sessions to 48-minute sessions. Sold through nascarracingexperience.com and 704-886-2400.
6. Camping & Parking: On-site RV and tent camping in infield areas and dedicated lots. Various camping zones including Green, Red, Yellow, and Park West. Parking passes for general and accessible lots.
7. Merchandise: Pit Shop retail store selling official NASCAR and Daytona International Speedway merchandise. Also available online through officialracegear.com.
8. Private Event Hosting: Corporate event rentals of venue spaces including DAYTONA 500 Club and Rolex 24 Lounge for conferences, receptions, and private gatherings. Levy is the official catering partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Daytona International Speedway operates a 2.5-mile tri-oval motorsports venue and ~500-acre entertainment complex in Daytona Beach, Florida, hosting NASCAR Cup/Xfinity/Truck Series, IMSA endurance, AMA Supercross, motorcycle road racing, and music festivals. The company sells event tickets, premium corporate and fan hospitality, on-site camping, daily speedway tours, NASCAR Racing Experience driving programs, group tickets, travel packages via On Location, private event/track rentals, and official merchandise.

Product overview

Daytona International Speedway operates as a motorsports venue and entertainment complex offering a portfolio of racing events and fan experiences. The core product portfolio centers on major racing events: the DAYTONA 500 (NASCAR Cup Series flagship), Coke Zero Sugar 400 (night race regular season finale), Rolex 24 at DAYTONA (IMSA endurance race), DAYTONA Supercross (motorcycle), and DAYTONA 200 (road racing). Supporting events include Speedweeks, Bike Week, Fall Cycle Scene, Welcome to Rockville music festival, and HSR Classic 24 Hour. Add-on modules include Hard Rock Bet Fanzone (pre-race entertainment), camping, corporate and fan hospitality suites, Speedway Tours, NASCAR Racing Experience (driving programs), group tickets, and official travel packages. The venue leverages Ticketmaster for ticketing and the NASCAR Tracks App for mobile fan engagement.

Differentiator

Problem solved

Functional benefit

Brands

• NASCAR Racing Experience: Official driving experience of NASCAR where customers can drive real NASCAR race cars or take high-speed ride alongs at Daytona International Speedway.
• Hard Rock Bet Fanzone
• Speedweeks Presented by AdventHealth

Quantifiable outcome

• Daytona 500 sold out for 11 consecutive years with ~150,000 attendees
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

14 partnerships are on record, tiered community, core, flagship, major and heritage.

• Daytona State CollegecommunityStrategic or Co-development Partner · 22 August 2025Partnership provides scholarship and internship opportunities for students pursuing workforce careers. Includes funding and hands-on experience at the Speedway for students in technical and vocational programs.
• On LocationcoreChannel Partner/ Reseller/ DistributorOn Location is the Official Travel Package Provider for Daytona International Speedway, offering official travel packages that can include hotel accommodations, premium race tickets, behind-the-scenes tours, driver meet & greets, race day hospitality, and worry-free transportation. Packages are customizable.
• NASCAR Racing ExperiencecoreStrategic or Co-development PartnerNASCAR Racing Experience is the Official Driving Experience of NASCAR and allows fans to drive real NASCAR race cars on the track or experience high-speed ride-alongs. This is a unique offering that brings fans into the racing experience directly.
• SunococoreOthersSunoco is expected to return as NASCAR's official fuel supplier in 2026. As a key NASCAR partner, Sunoco provides fuel for racing operations at Daytona International Speedway.
• TicketmastercoreTechnology or IntegrationTicketmaster is the exclusive primary ticketing platform for Daytona International Speedway events. Manages ticket sales, delivery, transfers, and account management through its platform.
• AdventHealthflagshipGTM or Marketing PartnerAdventHealth is the title sponsor of Speedweeks Presented by AdventHealth. First Aid Stations are located throughout the venue and the facility features the AdventHealth Infield Care Center.
• Hard Rock BetflagshipGTM or Marketing PartnerHard Rock Bet is the sponsor of the Hard Rock Bet Fanzone, the exclusive pre-race area offering driver introductions, pre-race concerts, driver Q&As, garage access, and Start/Finish Line signing.
• Coca-Cola / Coke Zero SugarflagshipGTM or Marketing PartnerCoca-Cola's Coke Zero Sugar brand is title sponsor of the Coke Zero Sugar 400, the NASCAR Cup Series Regular Season Finale held in August.
• O'Reilly Auto PartsflagshipGTM or Marketing PartnerO'Reilly Auto Parts is title sponsor of the NASCAR O'Reilly Auto Parts Series (Xfinity Series). Multi-year partnership announced for 2026 season.
• Danny Wimmer PresentsflagshipStrategic or Co-development PartnerDanny Wimmer Presents produces Welcome to Rockville, Florida's largest rock, metal & punk festival. A 10-year agreement secures the festival at the speedway through 2035.
• Busch LightmajorGTM or Marketing PartnerBusch Light is the presenting sponsor of the DAYTONA 500 Qualifying event.
• GEICOmajorGTM or Marketing PartnerGEICO is the presenting sponsor of Bike Week and Fall Cycle Scene motorcycle events at Daytona International Speedway.
• LevycoreImplementation/ SI/ Consulting PartnerLevy is the official in-house catering partner of Daytona International Speedway and must be used for any event held on the property, including DAYTONA 500 Club and Rolex 24 Lounge.
• Motorsports Hall of Fame of AmericaheritageStrategic or Co-development PartnerThe Motorsports Hall of Fame of America is housed within the DIS Ticket and Tours Building, showcasing displays honoring great achievers in all forms of motorsports.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Watkins Glen International: NASCAR-owned road course and endurance venue (hosting IMSA and Cup races) with similar corporate-hospitality, ticket, and motorsports-tourism product lines to Daytona.
• Sonoma Raceway: NASCAR-owned road course hosting the Cup Series' West Coast dates, with comparable corporate hospitality, drive experiences, and ticketed motorsports programming.
• Dover Motor Speedway: NASCAR-owned concrete-mile oval with comparable NASCAR calendar exposure, premium seating, and campground-anchored event economics; directly comparable mid-sized NASCAR venue.
• Indianapolis Motor Speedway: The other crown-jewel NASCAR venue (home of the Indianapolis 500 and Brickyard 400), owned by Roger Penske. Directly comparable as a superspeedway operator with multi-series scheduling, premium hospitality, and a global motorsports brand.
• Talladega Superspeedway: Sister NASCAR-owned superspeedway and the only other 2.66-mile restrictor-plate track on the Cup calendar. Closely comparable in event mix (NASCAR weekends), ticketing, and operational structure.
• Charlotte Motor Speedway: NASCAR-owned oval hosting the Coca-Cola 600 and ROVAL events, with comparable corporate hospitality, drive experiences, and tournament-style multi-series weekends. Operationally aligned with Daytona.
• Texas Motor Speedway: NASCAR-owned intermediate speedway hosting Cup and Xfinity races with similar premium-suite, corporate-hospitality, and sponsorship structures — comparable as a fellow multi-event Cup venue.
• Bristol Motor Speedway: NASCAR-owned short track famous for high-demand night races; directly comparable in premium-ticket yield, hardcore-fan monetization, and NASCAR-driven event programming.
• Circuit of the Americas (COTA): Multi-series motorsports and entertainment venue hosting F1, MotoGP, NASCAR, and major concerts. Comparable as a multi-purpose, large-capacity motorsports facility pursuing concerts, festivals, and corporate events alongside racing.
• Atlanta Motor Speedway: NASCAR-owned intermediate oval hosting Cup and lower-series races with similar ticket, hospitality, and campground product mixes; structural and operational parallel to Daytona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/disupdates
• Facebookfacebook.com/daytonainternationalspeedway
• Instagraminstagram.com/daytona
• TikToktiktok.com/@nascar
• LinkedInlinkedin.com/company/daytona-international-speedway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daytona International Speedway