What Danny Wimmer Presents does

Danny Wimmer Presents (DWP) is an independent, founder-owned US festival production company incorporated as a California LLC and headquartered in Los Angeles. Founded in 2007, DWP produces six flagship multi-day destination music festivals in the rock, metal, punk, and alternative genres: Aftershock (Sacramento, CA), Bourbon & Beyond (Louisville, KY), Inkcarceration (Mansfield, OH), Louder Than Life (Louisville, KY), Sonic Temple (Columbus, OH), and Welcome to Rockville (Daytona Beach, FL)—the last billed as the largest rock festival in North America, with 230,000+ attendees in 2025 and a 10-year lock-in at Daytona International Speedway through 2035. The company website also lists GoldenSky Festival, and DWP operates the DWP Foundation, contributing $0.25 per ticket to local nonprofits (over $2.5M since 2024 across 350+ charities).

DWP derives revenue across four streams: (1) multi-day festival ticket sales through owned festival websites; (2) brand partnerships and sponsorships providing activation, sampling, and product placement inventory at festivals; (3) a B2B venue services arm (Venue Services Department) that sells talent buying, marketing, brand-partnership development, CAD design, production management, legal/insurance advisement, and venue development consulting to a network of 20+ casino, amphitheater, arena, and convention-center operators across 12 US states (CA, KY, OH, FL, CT, AZ, WA, NM, NV, MS, AR, NY); and (4) a sanctioned secondary marketplace relationship with StubHub via the FestProtect platform covering Aftershock, Bourbon & Beyond, and Louder Than Life. Recent expansion activity includes a new concerts business unit (April 2026) and the Blood4Blood combat-sports/music hybrid launched with Bare-Knuckle Fighting Championship in May 2026 at Ocean Center Daytona Beach.

The company is privately held with no disclosed external funding, no parent company, and a lean core headcount (11-50 employees per firmographics). Distribution and revenue are concentrated seasonally around festival dates, while the recurring venue-services book and 10-year venue agreements provide multi-year revenue visibility. No AI/ML capabilities, patents, proprietary software, or regulated compliance regimes are disclosed in the source material.

Name

Danny Wimmer Presents

Legal name

Danny Wimmer Presents, LLC

Website

https://dannywimmerpresents.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Danny Wimmer Presents is a Los Angeles-based independent festival producer operating six flagship US rock/metal festivals (Aftershock, Bourbon & Beyond, Inkcarceration, Louder Than Life, Sonic Temple, Welcome to Rockville) and a B2B venue services arm serving 20+ casino and venue partners across 12 states.

Ownership category

akta.pro rank

Product category

Live Music Festival Production and Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA)

Keywords

• Music festival production
• Live event management
• Talent buying services
• Venue services consulting
• Brand partnership activation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Festival Ticket Sales: Revenue from selling tickets to multi-day destination music festivals including Aftershock, Bourbon & Beyond, Inkcarceration, Louder Than Life, Sonic Temple, and Welcome to Rockville
2. Brand Partnerships & Sponsorships: Strategic brand partnerships and sponsorship deals for festival activations, onsite sampling, and product placement
3. Venue & Casino Services: End-to-end venue services including talent buying, marketing, CAD design, legal advisement, production management, and venue development consulting for casino and amphitheater partners
4. Secondary Marketplace Integration: Partnership with StubHub for secondary ticket marketplace with FanProtect Guarantee coverage

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Danny Wimmer Presents produces, operates, and markets six flagship multi-day destination music festivals across the US (Aftershock, Bourbon & Beyond, Inkcarceration, Louder Than Life, Sonic Temple, Welcome to Rockville). Beyond festivals, DWP sells professional venue services to 20+ casino and venue partners, including talent buying, marketing, strategic brand partnerships, event and venue operations, and venue development consulting. The company also operates the DWP Foundation charitable program donating to local nonprofits in each festival market.

Product overview

Danny Wimmer Presents (DWP) is an independent festival production company operating a portfolio of six major music festivals and a comprehensive suite of venue services. The core festival products include Aftershock (Sacramento), Bourbon & Beyond (Louisville), Inkcarceration (Mansfield, OH), Louder Than Life (Louisville), Sonic Temple (Columbus, OH), and Welcome to Rockville (Daytona Beach, FL). Beyond festivals, DWP offers professional services including talent buying, marketing, brand partnerships, event and venue operations, and venue development consulting through its growing network of casino and venue partners. The company also operates the DWP Foundation for charitable giving to local communities.

Differentiator

Problem solved

Functional benefit

Brands

• DWP Foundation: The charitable arm of Danny Wimmer Presents that donates $0.25 per ticket sold to local nonprofits in each festival market, with over $2.5 million donated to charitable initiatives since 2024.

Products and services

• Aftershock A four-day rock, punk, and metal music festival held each October at Sacramento's Discovery Park, California — described as the West Coast's largest rock festival — featuring 100+ bands across multiple stages alongside art installations and craft vendors.
• Bourbon & Beyond A four-day music, bourbon, and food festival held each September in Louisville, Kentucky, featuring major rock, country, and blues acts alongside immersive bourbon tastings, culinary demos, and whiskey workshops.
• Inkcarceration A three-day rock and metal festival held each July at the Ohio State Reformatory in Mansfield, Ohio, featuring massive headliners alongside a sprawling tattoo expo and free prison tours.
• Louder Than Life A four-day hard rock and heavy metal festival held each September at Louisville's Highland Festival Grounds in Kentucky, featuring legendary headliners and 150+ bands across multiple stages.
• Sonic Temple A four-day rock and metal festival held each May at Historic Crew Stadium in Columbus, Ohio, featuring 100+ bands alongside large-scale art installations and interactive fan experiences.
• Welcome to Rockville A four-day hard rock and heavy metal destination festival held every May at Daytona International Speedway in Florida, recognized as the world's largest rock festival — featuring 150+ bands across five stages and drawing 230,000+ fans in 2025.
• Talent Buying Services Comprehensive talent services for casino, festival, and corporate event clients, including casino talent buying, corporate event entertainment, entertainment consulting, talent booking and coordination, and venue talent buying. Sold to casino, venue, and corporate partners.
• Marketing Services End-to-end marketing support for venues and partners including creative services, customer service support, email marketing, general marketing, public relations, social media management, ticketing consultation, and website build and maintenance.
• Strategic Brand Partnerships Strategic partnership development for consumer brands including brand strategy, creative ideation and development, onsite execution, sampling and product placement, and sponsorship acquisition at DWP's festival properties.
• Event & Venue Services Operational support for event and venue operations including CAD design for floor plans and overlays, calendar management, emergency action plan guidance, legal and insurance advisement, merch integration, operations and production management, and safety and security consulting.
• Venue Development New venue development and existing venue revitalization consulting including design functionality, fan experience design, programming strategy, revenue modeling, strategic site selection, and stakeholder engagement for casino and venue partners.
• Blood4Blood A bare-knuckle fighting and heavy metal music hybrid live event co-hosted with BKFC, combining live combat sports matches with metal band performances, designed for fans of both combat sports and heavy metal music attending Welcome to Rockville.

Quantifiable outcome

• 230,000+ fans attended Welcome to Rockville 2025
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and core.

• StubHubflagshipStrategic or Co-development Partner · 2 June 2026StubHub launched FestProtect, a tiered rewards and protection platform for festival fans, in partnership with Danny Wimmer Presents. This is StubHub's largest festival partnership to date, covering disruptions from weather cancellations and artist dropouts. DWP festivals Aftershock, Bourbon & Beyond, and Louder Than Life are covered under this partnership.
• Southern EntertainmentcoreStrategic or Co-development Partner · 2 June 2026Southern Entertainment is a key festival partner included in StubHub's FestProtect announcement alongside Danny Wimmer Presents and Pryor Creek Music Festivals.
• Pryor Creek Music FestivalscoreStrategic or Co-development Partner · 2 June 2026Pryor Creek Music Festivals partnered with StubHub for FestProtect platform alongside Danny Wimmer Presents and Southern Entertainment.
• BKFC (Bare-Knuckle Fighting Championship)coreStrategic or Co-development Partner · 4 March 2026DWP partnered with BKFC to launch Blood4Blood, a new event combining bare-knuckle fighting with heavy metal music. The inaugural event took place May 6 at Ocean Center in Daytona Beach, Florida as the opening act for Welcome to Rockville festival. Alex Terrible of Slaughter to Prevail headlined the main event.
• Daytona International SpeedwayflagshipStrategic or Co-development Partner · 18 November 202510-year agreement securing Welcome to Rockville at Daytona International Speedway through 2035. The 2025 edition drew record-breaking attendance of 230,000 fans and generated over $80 million in regional economic impact.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Country Thunder Music Festivals: Country Thunder operates multi-day destination music festivals in multiple U.S. states. Comparable to DWP in operating model and multi-state footprint, though focused on country rather than rock/metal.
• Goldenvoice: Goldenvoice produces Coachella and Stagecoach and operates as an AEG-affiliated festival producer. Comparable to DWP as a destination festival specialist with deep artist relationships, though concentrated in different genres.
• Riot Fest: Riot Fest is an independent music festival focused on punk, rock, metal, and alternative — DWP's core genres. Directly comparable in target audience, pricing model, and multi-stage multi-day format.
• C3 Presents: C3 Presents is an independent festival production company behind Austin City Limits Music Festival and Lollapalooza. Closely comparable to DWP as a festival-first producer with a portfolio of destination events and integrated venue services, though C3 is now owned by Live Nation.
• Pryor Creek Music Festivals: Pryor Creek produces Rocklahoma and other destination festivals and was named alongside DWP and Southern Entertainment as a StubHub FestProtect launch partner. Directly comparable as an independent multi-festival producer.
• Superfly Presents: Superfly is an independent experiential production company behind Bonnaroo and Outside Lands. Highly comparable to DWP as a multi-festival independent producer with a focus on destination-format live events and brand partnerships.
• Madison House Presents: Madison House is a talent buying and festival promotion company (co-founder of Bonnaroo). Comparable to DWP across both the talent-buying/casino-services and festival-production sides of the business.
• Founders Entertainment: Founders Entertainment produces Governors Ball and related destination festivals. Comparable to DWP as an independent festival operator focused on multi-day, multi-stage event production in major U.S. markets.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, promoting concerts and festivals globally. Comparable to DWP as a competitor for artist bookings, festival venues, and brand sponsorships, though vastly larger and portfolio-diversified beyond the rock/metal niche.
• AEG Presents: AEG Presents is a major live entertainment promoter and venue operator, parent of Goldenvoice (Coachella). Competes with DWP for headline artists, amphitheater programming, and major sponsors, with comparable B2B venue services exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danny Wimmer Presents