KEYfields Pte Ltd.

What KEYfields Pte Ltd. does

KEYfields Pte Ltd., founded in 2003 and headquartered in Singapore, develops and deploys iLOGON, a modular end-to-end logistics software platform built on a single underlying "Transformer" version that exposes Warehouse Management (WMS), Transport Management (TMS), Fleet Management (FMS), Container Management (CMS), Container-Yard Management, and Accounting modules. The platform is extended through API integrations with Singapore Customs (Tradeweb), NTP, ERP systems, and eCommerce front-ends, and is supplemented by the firm's proprietary KEY Project Methodology for implementations. The company employs 100+ staff across offices in Singapore, Jakarta, Bangkok and a Yangon R&D center, with channel reach extending across 8 countries and 350+ completed projects spanning 7.5K+ transport equipment under management.

The company monetizes through four primary channels: turnkey project licenses (one-time), SaaS subscriptions (recurring), product licensing (one-time), and consultative selling (professional services). Pricing is quote-based and not publicly disclosed; customers include FMCG, industrial, healthcare, contract logistics and government-linked enterprises — among them L'Oréal Cosmetics Singapore (continuous customer since 2003), Daikin Singapore, PSA, and the National Healthcare Project, plus channel-driven deployments for Rhenus, Senko and ST Logistics.

Strategically, KEYfields is operating under a 2024-2033 "Soaring Across Horizons" plan that names Platform, Robot & AI solutions, overseas revenue scaling, and an IPO/PE capital path as stated objectives. The firm has invested in ecosystem partnerships (NTP integration 2019; SGTRADEX 2023; Toppan 2026), regional subsidiaries (Myanmar 2016, Indonesia 2018, Thailand 2022), and recognition on the KPMG Enterprise 50 (2020, 2022, 2023). A subsidiary, Revolx Pte Ltd, was earlier used to acquire Vanguard Hub in 2009. Near-term execution risk centers on translating the AI/robotics intent into shipped product and on converting Toppan channel activity into recurring revenue.

Name

KEYfields Pte Ltd.

Legal name

KEYfields Private Limited

Website

https://keyfields.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

KEYfields Pte Ltd., founded 2003 in Singapore, builds iLOGON — an integrated WMS, TMS, FMS, CMS and accounting platform — and serves FMCG, industrial, healthcare and logistics enterprises across Southeast Asia.

Ownership category

akta.pro rank

Product category

Logistics & Supply Chain Software

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (54151)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Logistics software solutions
• Warehouse management system
• Transport management system
• Supply chain software
• Freight management software

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Turnkey Projects: Project-based revenue from implementing customized logistics solutions for enterprise clients. Initial business model focused on SMEs and turnkey projects.
2. SaaS Subscriptions: Revenue stream expanded to include Software-as-a-Service model for cloud and portal solutions, providing recurring subscription revenue.
3. Product Licensing: Modular product licensing including WMS, TMS, FMS, Container Management and Accounting modules sold as licenses.
4. Consultative Selling: Revenue generated through consulting services and implementation support as part of turnkey projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

KEYfields sells the iLOGON platform, a modular and scalable end-to-end logistics software suite used by enterprises to manage warehouse, transport, freight, container-yard, accounting and procurement operations. It is delivered as on-premise licenses or as cloud/SaaS subscriptions, with an Atom mobile application for field operations, targeting 3PL providers, healthcare/pharmaceutical distributors, manufacturers, and bonded warehouse operators across Southeast Asia.

Product overview

KEYfields Pte Ltd offers iLOGON, a modular and scalable end-to-end logistics platform. The portfolio consists of core products including iWMS (Warehouse Management System) and iTMS (Transport Management System), supplemented by specialized modules for Freight Management, Container Management, Container-Yard Management, iAccounting, and iCRM. Additional products include iPOP (Purchase Suggestion System), iCPS (Central Procurement System), iDAC (Dashboard Analysis and Control), and Qs System (Quotation System). The company also offers mobile applications under the Atom brand and operates Revolx Pte Ltd as an acquired subsidiary providing retail and distribution systems.

Differentiator

Problem solved

Functional benefit

Brands

• iLOGON: End-to-end solution platform, modular and scalable, enabling organizations to manage logistics operations.
• iWMS
• iTMS
• iFMS
• iCMS
• iCYMS
• iAccounting
• iCRM
• Atom

Products and services

• iLOGON Platform End-to-end logistics platform, modular and scalable, enabling organizations to manage warehouse, transport, freight, container-yard and accounting operations through configurable modules, built on Microsoft .NET with Telerik tools and SaaS/portal delivery options. Targeted at 3PLs, healthcare logistics operators, manufacturers and bonded warehouses.
• iWMS (Warehouse Management System) Intelligent Warehouse Management System for inventory management, goods receipt, warehousing operations, and healthcare logistics compliance, used by 3PLs and healthcare distributors.
• iTMS (Transport Management System) Transport Management System providing end-to-end transportation management with operational excellence, reliability, and scalability for logistics operators.
• iFMS (Freight Management System)

Quantifiable outcome

• 100% growth in net earnings tracked in early years
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ToppancoreTechnology or Integration · 1 January 2026Partnership with Toppan showcased at Logistics Automation Expo 2026, demonstrating innovative warehouse and logistics solutions.
• SGTRADEXminor1 January 2023Partnership announced in 2023 for trade and logistics solutions collaboration.
• NTP (Networked Trade Platform)coreTechnology or Integration · 1 January 2019Pioneer batch onboarded to Networked Trade Platform. Integration with NTP for trade and logistics connectivity.
• Vietnam Institute of LogisticsminorStrategic or Co-development Partner · 1 January 2014Memorandum of Co-operation signing for logistics education and industry development.
• Singapore PolytechnicminorStrategic or Co-development Partner · 1 January 2011Memorandum of Co-operation signing at SP Supply Chain Seminar for industry-academia collaboration.
• Revolx Pte LtdcoreStrategic or Co-development Partner · 1 October 2009Subsidiary established where KEYfields is major shareholder to acquire assets, IP and staff of Vanguard Hub Pte Ltd. Revolx's products including Retail Management System, Service Management System, Distribution and Financial System complement KEYfields logistics solutions.
• Oval Technologies, Inc.coreStrategic or Co-development Partner · 1 July 2008Business alliance to expand territories in South East Asia and North Asia markets. Non-competing products will be integrated to enable participation in new business opportunities. Combined 20 years of experience.
• CA-CSS Software Technology Co LtdcoreChannel Partner/ Reseller/ Distributor · 1 July 2005Shanghai-based China software company that sells and provides installation, training and helpdesk services for KEYfields range of software. CA-CSS has certified engineers on Microsoft platform.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Manhattan Associates: US-listed provider of warehouse management, transportation management, and supply chain execution software. Directly competes with KEYfields' iWMS and iTMS offerings in the WMS/TMS category, especially for enterprise and 3PL customers.
• Blue Yonder: Supply chain platform offering WMS, TMS, and yard management under a unified cloud suite. Competes head-to-head with iLOGON for end-to-end logistics software deals with large enterprise and 3PL buyers.
• WiseTech Global: Australia-headquartered logistics software company behind CargoWise, strong across Asia-Pacific. Closest geographic peer to KEYfields given shared focus on APAC freight forwarding, 3PL and cross-border trade software.
• Descartes Systems Group: Provider of logistics technology including WMS, TMS, and customs/trade compliance software. Comparable to KEYfields' iWMS/iTMS plus bonded warehouse and NTP trade integration capabilities.
• Körber Supply Chain: Supply chain software division offering WMS (formerly HighJump) and warehouse automation. Direct competitor in the modular WMS category that KEYfields targets with iLOGON.
• Logiwa: Cloud-native WMS and fulfillment platform targeting 3PLs and DTC shippers. Competes for the same mid-market and enterprise 3PL customers KEYfields serves with iWMS and the iLOGON SaaS portal.
• Generix Group: European-headquartered vendor of WMS, TMS and supply chain execution software. Direct comparable in the modular WMS/TMS space that KEYfields' iLOGON platform addresses.

Broad incumbents

• SAP (Extended Warehouse Management): Global ERP suite that includes EWM and TM modules. Competes indirectly as an alternative enterprise platform, but is broader and not specialized in mid-market WMS/TMS like KEYfields' iLOGON.
• Oracle (WMS and OTM): Enterprise software suite with WMS Cloud and Oracle Transportation Management. A broad incumbent alternative to iLOGON for large enterprises already standardized on Oracle ERP and database.

Emerging players

• Vinculum Solutions: India/SEA-headquartered SaaS vendor for omni-channel order, warehouse and inventory management. Competes with KEYfields for regional 3PL and distribution customers and is a comparable Asia-focused WMS challenger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KEYfields Pte Ltd.