Singh Development

What Singh Development does

Singh Development, L.L.C., operating principally as Singh Homes, is a privately held, family-owned U.S. real estate developer founded in Michigan in 1973 and led by CEO Gurmale S. Grewal. The company develops, builds, and manages a diversified real estate portfolio across luxury single-family homes (Singh Homes), upscale multi-family apartments (Singh Apartments), senior living communities under the Waltonwood brand offering independent, assisted, and memory care, commercial real estate, and the Links of Novi Golf Course. Operations span Michigan, North Carolina, and Virginia, with stated intent to expand along the Atlantic coast.

Its core product is the luxury single-family home, sold through direct model home showrooms (e.g., Charleston Park in South Lyon, Michigan), quick-delivery move-in ready inventory, and a broker/realtor referral channel offering 3% commission. Homes range from $325,000 to over $1 million and are differentiated by the proprietary Singh Energy Efficiency Standard, which delivers 60% greater efficiency than standard homes through integrated insulation, windows, the Nelson Energy Seal Package, and high-efficiency HVAC, combined with bundled luxury features branded as The Singh Advantage (granite countertops, 9-foot ceilings, Kohler fixtures, stainless appliances, fireplace with mantle).

Revenue is generated through one-time home sales across multiple communities and recurring rental and care fees across Singh Apartments and Waltonwood Senior Living. Customer acquisition relies on a multi-channel mix including model home sales centers, broker referral commissions, the Singh for Me customer referral program, the Home Start Program that converts apartment rents into home down payments, and participation in Parade of Homes events. Brand reputation is reinforced by annual Parade of Homes Blue Ribbon awards from 2017 through 2021 and the HBA 2021 Builder of the Year recognition from the Home Builders Association of Southeastern Michigan.

Name

Singh Development

Legal name

Singh Development, L.L.C.

Website

https://singhhomes.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Singh Development is a family-owned U.S. real estate developer founded in 1973 that builds luxury single-family homes, apartments, senior living communities (Waltonwood), and commercial properties across Michigan, North Carolina, and Virginia.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Lessors of Residential Buildings and Dwellings (531110), Golf Courses and Country Clubs (71391), Real Estate Property Managers (53131)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Senior & Assisted Living Residential Property Management (BPAJAFAE)

Keywords

• Luxury home builder
• Residential real estate development
• Senior living services
• Multi-family apartments
• Property management

Headquarters

HQ city

West Bloomfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Single-Family Home Sales: Development, building and sale of luxury single-family homes and subdivisions. Homes priced from $325,000 to over $1 million depending on community and features.
2. Multi-Family Apartments: Development, ownership and operation of upscale multi-family apartment communities. Includes Singh Apartments branded properties across Michigan.
3. Waltonwood Senior Living: Senior living communities providing independent living, assisted living and memory care services. Owned and managed by Singh.
4. Commercial Real Estate: Development and operation of commercial real estate properties as part of diversified portfolio.
5. Golf Course Operations: Ownership and operation of the Links of Novi Golf Course in Michigan.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Singh Development acquires, develops, builds, owns, and operates real estate across Michigan, North Carolina, and Virginia, with a portfolio of luxury single-family home subdivisions (Singh Homes), upscale multi-family apartment communities (Singh Apartments), senior living communities (Waltonwood, offering independent living, assisted living, and memory care), commercial real estate properties, and the Links of Novi Golf Course. Revenue is generated primarily through one-time home sales and recurring rental, care, and management fees across these property types.

Product overview

Singh Development, L.L.C. (operating as Singh Homes) is a family-owned, nationally ranked U.S. builder and developer offering a diversified real estate portfolio. The company operates across Michigan, North Carolina, and Virginia, with expansion throughout the Atlantic coast. Core products include luxury single-family homes (Singh Homes), upscale multi-family apartments (Singh Apartments), Waltonwood senior living communities (independent, assisted living, and memory care), and the Links of Novi Golf Course. The Singh Homes product line features the Charleston Park community in South Lyon, Michigan with homes priced from $517,900 ranging from 2,300-3,300 sq ft. The company differentiates through included luxury features (Singh Advantage), quick delivery move-in ready homes, a Design Center for customization, the Home Start Program converting apartment rent to down payments, and a broker referral program offering 3% commissions. Company values rooted in Sikh principles emphasize honesty, integrity, and community development since establishment in 1973.

Differentiator

Problem solved

Functional benefit

Brands

• Waltonwood: Senior living communities providing independent living, assisted living, and memory care services.
• Singh Advantage
• Links of Novi Golf Course
• Singh for Me

Products and services

• Singh Homes (Luxury Single-Family Homes) Development, construction, and sale of luxury single-family homes and subdivisions priced from $325,000 to over $1 million across planned communities in Michigan, North Carolina, and Virginia, featuring the bundled Singh Advantage luxury inclusions and Singh Energy Efficiency construction standard.
• Charleston Park Community (South Lyon, MI) Singh Homes residential community in South Lyon, Michigan offering four-bedroom luxury single-family homes with 2–3 car garages, 2,300–3,300 square feet, with starting prices from $517,900.
• Quick Delivery Homes Move-in ready luxury spec homes available for shortened delivery, offering Singh Advantage features and Singh Energy Efficiency construction without the typical new-construction wait time.
• Singh Apartments Development, ownership, and operation of upscale multi-family apartment communities providing professionally managed rental housing across Singh's operating geographies.
• Waltonwood Senior Living Senior living communities offering independent living, assisted living, and memory care services, owned and managed by Singh Development as a wholly owned subsidiary.
• Singh Commercial Real Estate Development and operation of commercial real estate properties as part of Singh Development's diversified real estate portfolio.
• Links of Novi Golf Course Ownership and operation of the Links of Novi Golf Course in Michigan as part of Singh Development's diversified real estate and recreation portfolio.

Quantifiable outcome

• Homes are 60% more energy efficient than standard homes
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century Communities: National homebuilder with move-in ready and quick move-in homes; comparable in product mix and direct-sales showroom approach used by Singh.
• Toll Brothers: National luxury homebuilder with move-in and quick-delivery homes priced in comparable luxury tiers. Closest direct competitor to Singh Homes in the for-sale luxury segment.
• Tri Pointe Homes: Premium/luxury homebuilder operating across multiple U.S. regions with a portfolio of move-up and luxury product. Comparable to Singh in segment focus and multi-state footprint.
• M/I Homes: Mid- to upper-tier single-family homebuilder with design centers and included features, similar in product positioning and customization model to Singh's Singh Design Center approach.
• Brookdale Senior Living: Largest U.S. senior living operator providing independent, assisted living and memory care services. Direct comparable to Waltonwood Senior Living's service model and acuity mix.
• Atria Senior Living: Owner/operator of independent living, assisted living and memory care communities across the U.S. Closely comparable operating model to Waltonwood.

Broad incumbents

• PulteGroup: One of the largest U.S. homebuilders spanning entry-level through luxury (Centex, Del Webb, Pulte, John Wieland). Competes with Singh across the Midwest and Sun Belt, including active-adult (Del Webb) overlap with Waltonwood.
• D.R. Horton: Largest U.S. homebuilder with national scale and broad product tiers. Relevant incumbent peer given Singh's push into North Carolina and Virginia where Horton has heavy presence.
• Lennar Corporation: Major national homebuilder with multi-state operations and rental/multifamily exposure. Comparable in scale of operations and diversification across for-sale and rental real estate.
• Essex Property Trust: U.S. apartment REIT operating upscale multifamily communities on the West Coast. Relevant comparable for Singh Apartments' upscale multifamily rental operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SinghNewHomes
• Facebookfacebook.com/SinghHomes
• LinkedInlinkedin.com/company/108255
• Instagraminstagram.com/homesbysingh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singh Development